Be Kind poster

You can’t not like Michel Gondry. Besides being an awesome dad, check out how much fun the new poster for BE KIND REWIND is. Not only are Jack Black and Mos Def having a total blast surfing on a giant video tape, but check out that coloured-in background. That’s pure Gondry. The man has developed a style that is totally his own, and it permeates everything, right down to the poster. It’s got a real block party flavor, doesn’t it? REWIND stars Def and Black as two pals who recreate classic movies after Black’s brain de-magnetizes an entire video store. But as if you didn’t know that already. This is one of the most of anticipated films of ’08, and you can catch it at this year’s Sundance film festival, because you’re going, right?