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Best 2007: Trailers!

01.03.2008

Welcome to the 100 Best Trailers of 2007. This is the 7th Annual List dating back to 2001 and my third year bringing it exclusively to JoBlo.com. If you visit the Trailers Page frequently, you should know my tastes quite well. Sit back and scan the list for your favorite trailer or movie of the year. Sometimes great trailers make great movies and other times they convince you to see awful movies. Don't hesitate to strike back below if you think I'm completely nuts.

The 100 Best Trailers are listed in order from worst to first. Bear in mind that each year over 400 hundred trailers are released and not every one can fit on this list. The selection of the 100 Best is not compiled by the site as a whole, nor is it based on reader feedback. This is not a survey, nor did anyone vote. Just one Schmo's opinion on things.

Selection of the 100 Best depends on a multitude of criteria. Paramount to making a great trailer, previews must excel in edit, music selection, character and story development, and originality. There are standard types of trailers that movie audiences are accustomed to seeing; this list intends to encourage filmmakers and marketing firms to break those molds. Each movie is only allowed one entry on the list. The power of the movie trailer is not in the safe and secure track, but the exploration of new ways to grab the audience's attention. Trailers that were released last year (like the trailer for 300 or the teaser for HARRY POTTER AND THE ORDER OF THE PHOENIX) are not qualified for this list.

This list will consist of two parts 100-41 and 40-1. I will feature the Worst Trailer of the year on my personal MYJOBLO Profile. Previous Best of the Years Winners include: 300, JARHEAD, GARDEN STATE, THE TEXAS CHAINSAW MASSACRE, FEMME FATALE, and 40 DAYS, 40 NIGHTS.

100. MAMMA MIA!

99. THE TEN

98. CHAMPION

97. DOA

96. SNOW ANGELS

95. AWAKE

94. WHAT WOULD JESUS BUY?

93. SLEUTH

92. LIONS FOR LAMBS

91. THE BAND'S VISIT

90. CONTROL

89. HITMAN

88. SICKO

87. I'M NOT THERE

86. WALK HARD: THE DEWEY COX STORY

85. SPIDER-MAN 3

84. THE MIST

83. OUTLAW

82. SEMI-PRO

81. THE BOURNE ULTIMATUM


SPOTLIGHT - # 94

WHAT WOULD JESUS BUY?

This is the kind of trailer that I love to see. A movie that has zero hype, with an awful title, and yet the trailer convinces me to seek out this flick wherever it plays. The gimmick wore on me on multiple viewings, but that first showing pulled me in immediately.

80. HOT ROD

79. BE KIND REWIND

78. BLADES OF GLORY

77. GRACE IS GONE

76. THE OTHER BOLEYN GIRL

75. AND WHEN DID YOU LAST SEE YOUR FATHER

74. HALLOWEEN

73. JOE STRUMMER: THE FUTURE IS UNWRITTEN

72. THE FERAL GENERATION

71. THE BANK JOB

70. THE MARTIAN CHILD

69. YEAR OF THE DOG

68. RESCUE DAWN

67. QUIET CITY

66. CASSANDRA'S DREAM

65. CJ7

64. KICKIN' IT OLD SKOOL

63. LEATHERHEADS

62. DEATH AT A FUNERAL

61. JUNO


SPOTLIGHT - # 80

HOT ROD

Before SUPERBAD stole the hearts of summer filmgoers, this was my odds on favorite for cult comedy of the year. I still haven't seen it, because the subsequent full length trailers hit me flat, but this teaser had me in stitches way back when. If Samberg can successfully transfer his comedy to feature length, he is a force to be reckoned with.

60. FANTASTIC FOUR: RISE OF THE SILVER SURFER

59. ACROSS THE UNIVERSE

58. HANCOCK

57. HORTON HEARS A WHO!

56. 4 MONTHS, 3 WEEKS, 2 DAYS

55. 30 DAYS OF NIGHT

54. THE DIVING BELL AND THE BUTTERFLY

53. IN THE VALLEY OF ELAH

52. THE KING OF KONG

51. DEATH PROOF

50. LIVE FREE OR DIE HARD

49. STARDUST

48. RESIDENT EVIL: EXTINCTION

47. HE WAS A QUIET MAN

46. GONE BABY GONE

45. IN THE LAND OF WOMEN

44. HARRY POTTER AND THE ORDER OF THE PHOENIX

43. VANTAGE POINT

42. TAKEN

41. MICHAEL CLAYTON


SPOTLIGHT - # 52

THE KING OF KONG

Another outstanding trailer for a documentary, THE KING OF KONG captures the magic of this story without ruining it. The evil that possesses Billy Mitchell is hard to quantify and this trailer captures it perfectly. This is a wonderful example of how to market a niche genre to mass appeal.

Make sure to check back on Monday for the remainder of the list!

Source: JoBlo.com

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