Bond will take his Heineken neither shaken nor stirred
Apr. 3, 2012
When you think of James Bond, you think of a short list of material items: his Aston Martin, his Walther PPK, his tuxedo, and his vodka martini. Now, we can count out one of those in the upcoming SKYFALL.
While it does not expressly mean Bond will not drink his trademark beverage, Heineken has a major advertising campaign designed to feature James Bond in a commercial set to air internationally. Craig will also appear in character on packaging for the beer.
The Daniel Craig version of Bond doesn't really strike me as a martini kind of guy, anyway. This iteration of the secret agent is more blunt and gritty than the classic Connery/Moore version. He almost seems like the kind of guy who would leave the casino after wasting some villains and crack open a cold one while holding the rest of the case against his bruises.
With the news yesterday that Bond will appear in a special film for the 2012 Olympics in London, it can be assumed that we will be getting a lot of 007 this year. Being the 50th anniversary of the first Bond film, I would expect to hear more announcements such as this in the coming months.
What do you think of Bond ditching the vodka for a brew?
| Extra Tidbit: | Daniel Craig recently said that he will "never quit Bond." I hope that means he will appear in 10 more! |
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| Source: | The Hollywood Reporter |
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"Stay homicidal, my friends."
Bond movies and product placement have pretty much always gone hand-in-hand. Still holding out hope for Skyfall
Bond movies and product placement have pretty much always gone hand-in-hand. Still holding out hope for Skyfall
Go and watch the Bourne Identity or something.
Go and watch the Bourne Identity or something.
It's okay, I'm Dutch, so I can say it.
But seriously Heineken has been tasting more and more like ass over the years. My favorite beer is Belgian: Jupiler.
It's okay, I'm Dutch, so I can say it.
But seriously Heineken has been tasting more and more like ass over the years. My favorite beer is Belgian: Jupiler.
For e.g. I wouldn't mind Bond, say, tracking down some bad guy to a remote area in some exotic country and tells the bartender to fix a vodka-martini to which puzzles the bartender and then
For e.g. I wouldn't mind Bond, say, tracking down some bad guy to a remote area in some exotic country and tells the bartender to fix a vodka-martini to which puzzles the bartender and then Bond remarks "Then give me a Heineken, thank you"
But if Bond tracks down the bad guy to a black-tie event, gala,cocktail party, casino or whatever;
Waiter: Evening sir, would you care for som-
Bond: Heineken, bottled and keep the glass.
Does make him sound "sophistcated" does it?
He is a fictional character ffs.
He is a fictional character ffs.