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Bradley Cooper now starring in infomercials?

12.09.2010
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The Bradley Cooper action-thriller THE DARK FIELDS was recently retitled LIMITLESS, a title that somehow got worse than THE DARK FIELDS. A shame because it's a pretty sharp script about a schlumpy guy (Cooper) who finds a pill that allows him to use much more of his brain's capacity. He's suddenly smarter, funnier, stronger, so on and so forth. But the pill has some nasty side-effects and the dude is running out - plus there's a drug company rep (Robert De Niro) on his tail.

To help promote the film, Cooper filmed a mock-infomercial for the pill. It's an interesting premise but the character Cooper plays in the film would never publicly endorse the product (am I asking too much for a marketing campaign to make sense in the scheme of the movie?). Still it's something a little inspired for the film with the least inspired title I've seen in a while. Check the video out below and the associated viral site here.

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: The film was directed by Neil Burger whose THE ILLUSIONIST was a majorly underrated film.
Source: TMZ

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5:53PM on 12/10/2010

Yes yes it was very underrated..

Yes it was very underrated but i think that had to do with it coming out after Christopher Nolans "The Prestige". Kind of like how The Thin Red Line was underated because it came out after Saving Private Ryan. This also happened with Cinderella Man. It came out 3 Months after Million Dollar Baby. jeez i would have thought production companies would have caught on to this thing by now. Id have to say Moon was the most underrated film of 09 that really pissed me off.
Yes it was very underrated but i think that had to do with it coming out after Christopher Nolans "The Prestige". Kind of like how The Thin Red Line was underated because it came out after Saving Private Ryan. This also happened with Cinderella Man. It came out 3 Months after Million Dollar Baby. jeez i would have thought production companies would have caught on to this thing by now. Id have to say Moon was the most underrated film of 09 that really pissed me off.
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1:41PM on 12/09/2010

Also.. Is it Ironic

It is Ironic that the US who devotes the worlds largest amount of resources to fight the "War on Drugs" (narcotics) but are also one of the worlds largest manufacturers of pharmaceuticals?
It is Ironic that the US who devotes the worlds largest amount of resources to fight the "War on Drugs" (narcotics) but are also one of the worlds largest manufacturers of pharmaceuticals?
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1:40PM on 12/09/2010
That was pretty amusing! I am excited for this now!
That was pretty amusing! I am excited for this now!
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1:39PM on 12/09/2010

You know whats funny?

Actual drug commercials ARE THIS SCARY.

I've seen lots of commercials late night that all have the same advertising message:

"Buy this Drug! It'll change your life! ... and it may cause you to die."

I don't know about you, but I'm not willing to risk my normalcy for slight improvement at the risk of serious health risks.
Actual drug commercials ARE THIS SCARY.

I've seen lots of commercials late night that all have the same advertising message:

"Buy this Drug! It'll change your life! ... and it may cause you to die."

I don't know about you, but I'm not willing to risk my normalcy for slight improvement at the risk of serious health risks.
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12:31PM on 12/09/2010
Video was cool. I am very excited for this movie. Sounds like a blast.
Video was cool. I am very excited for this movie. Sounds like a blast.
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10:49AM on 12/09/2010

ha

love the side effects. if you take it you'll die but if you start and stop taking it you will also die
love the side effects. if you take it you'll die but if you start and stop taking it you will also die
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