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Bulletproof babies!

Aug. 31, 2007by: Ben Barna
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As we all know, being a baby can be deadly. Everybody wants a piece of your pacifier. That's why the geniuses bulletproofbaby.nethave created a series of weapons and defense gear specifically towards babies. Just think, if you had their bulletproof stroller, little Madison might still be alive today.

Also, notice the SHOOT 'EM UP logo on the right hand side of the screen. I think it's brilliant that the marketing team behind SHOOT 'EM UP has decided to join hands with this forward-thinking company, since the movie is all about guns, and this company is all about protecting babies from being shot by them. It's like a match made in heaven, everyone. Check it out.

Extra Tidbit: Sweden's biggest tabloid took this whole campaign seriously and had it as the lead headline on their website. Ha!

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8:29PM on 09/01/2007

Very ingenious marketing

I can see the headlines now:

President Bush signs $50 million bill that would give babies the right to be protected from oncoming terrorist attacks, and renames his policy the "No child, or infant, left behind" act.

C'mon. You gotta give me credit for making a funny.

Still, ingenious marketing campaign and idea.
I can see the headlines now:

President Bush signs $50 million bill that would give babies the right to be protected from oncoming terrorist attacks, and renames his policy the "No child, or infant, left behind" act.

C'mon. You gotta give me credit for making a funny.

Still, ingenious marketing campaign and idea.
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6:19PM on 09/01/2007

Brilliant?

Is that the word of the day?
Is that the word of the day?
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4:58AM on 09/01/2007
Referring to the extra-tidbit... also in London!!! A whole seriously worried article on Metro's first page, with lots of readers' complaints the day after! Brilliant
Referring to the extra-tidbit... also in London!!! A whole seriously worried article on Metro's first page, with lots of readers' complaints the day after! Brilliant
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4:10AM on 09/01/2007

FINALLY

that was friggin awesome- my first riot helmet...brilliant!
that was friggin awesome- my first riot helmet...brilliant!
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12:50AM on 09/01/2007

this is fucking brilliant

I already ordered a shirt with the BATTLE STROLLER logo. I'm just a big sucker for a good marketing campaign. I am having a VERY hard time trying to decide which film to see next Friday. It's between Clive and Christian. They've both been in some of my favorite films of the last 3 years. Potential Oscar-bait western or fucking cool-looking balls out action film... I just don't know!
I already ordered a shirt with the BATTLE STROLLER logo. I'm just a big sucker for a good marketing campaign. I am having a VERY hard time trying to decide which film to see next Friday. It's between Clive and Christian. They've both been in some of my favorite films of the last 3 years. Potential Oscar-bait western or fucking cool-looking balls out action film... I just don't know!
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