Also, notice the SHOOT 'EM UP logo on the right hand side of the screen. I think it's brilliant that the marketing team behind SHOOT 'EM UP has decided to join hands with this forward-thinking company, since the movie is all about guns, and this company is all about protecting babies from being shot by them. It's like a match made in heaven, everyone. Check it out.
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|Extra Tidbit:||Sweden's biggest tabloid took this whole campaign seriously and had it as the lead headline on their website. Ha!|