As we all know, being a baby can be deadly. Everybody wants a piece of your pacifier. That's why the geniuses bulletproofbaby.net
have created a series of weapons and defense gear specifically towards babies. Just think, if you had their bulletproof stroller, little Madison might still be alive today.
Also, notice the SHOOT 'EM UP logo on the right hand side of the screen. I think it's brilliant that the marketing team behind SHOOT 'EM UP has decided to join hands with this forward-thinking company, since the movie is all about guns, and this company is all about protecting babies from being shot by them. It's like a match made in heaven, everyone. Check it out.
||Sweden's biggest tabloid took this whole campaign seriously and had it as the lead headline on their website. Ha!