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C'mon Hollywood #134

09.28.2007
100%

... Iím sick of these lame posters!
by Sturdy

Iíve been an avid movie poster collector for about 15 years now and although I love original movie posters, I have to admit Iíve become disappointed with them for quite a while now. Posters should be cool, artistic representations of the movie, instead, most of them look like generic Photoshop hack jobs. Itís time that Hollywood use some creativity in their posters.


Even robots get the floating head treatment.

It seems the most common type of poster these days is the floating head poster. This the one that has two or three giant heads with a minor picture in the background. You can find these just about everywhere nowadays, especially if a movie is really trying to sell their stars and not their story. Heck, even TRANSFORMERS used this style and they were featuring Optimus Prime, Bumblebee and Megatron. These are almost always generic in nature and sometimes you can even tell the pictures used are old. In an extreme example, the pictures used for PIRATES OF THE CARRIBBEAN 2 were the same exact pictures they used in the first one. Thatís pretty much the definition of lazy.


Now where have I seen those pictures of Orlando Bloom and Keira Knightley before?

Another common type of poster is to have a giant picture of the main star. DIE HARD 4 used this and why not? People were going to the theater to see Bruce, you might as well give them a glimpse of the man while promoting the film. I understand the need to promote your big star, but canít we do better? The Bourne films did the same thing, all of which were minor modifications of their predecessor. The big summer sequels should give you the most room to play with the poster since the name alone is going to draw the fans. The poster should be a creative medium to express what the film is about, not another generic way of advertising the movie.


Bruce and DIE HARD, what else do you need?

Despite the huge number of lame posters, there are a couple of posters that pop up that are actually kind of cool. I really like the posters for the Pixar films. Theyíre nothing fancy, but they get your attention and sometimes make you laugh before you even see the movie. I also have to say I like most of the posters for the Spider-man movies. Although they usually have way too many versions, most of what they have is pretty cool.


Itís older, but this is probably my favorite poster. Whatís yours?

There are thousands of out-of-work photographers out there that would kill for the chance to design a poster. So let them. Movie posters should make someone want to see the movie, or at the very least learn more about it. Most of todayís posters are so generic in nature that they barely even get noticed. So címon Hollywood, get creative with your posters and give fans something they want to hang on their walls.

Tags: Hollywood

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4:18AM on 12/10/2007

Somewhat agree

Poster art is largely a lost art form. Even the campy Buck Rogers movie from the late 70's had a badass poster that I proudly display framed in my office. That being said the international posters for many American films are really creative and exciting. The Serenity poster in paticular overseas is far cooler than the U.S. one. What really sucks though are those rerelease DVD covers. Holy smokes those suck. Anyone catch that rerelease cover for the standard edition of Frightners? Frightening.
Poster art is largely a lost art form. Even the campy Buck Rogers movie from the late 70's had a badass poster that I proudly display framed in my office. That being said the international posters for many American films are really creative and exciting. The Serenity poster in paticular overseas is far cooler than the U.S. one. What really sucks though are those rerelease DVD covers. Holy smokes those suck. Anyone catch that rerelease cover for the standard edition of Frightners? Frightening.
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11:33PM on 10/08/2007

hmmmmm

I would have to say that someof my favorite posters would be Indiana
Jones, the grindhouse one....but my all time. THE ROCKETEER
I would have to say that someof my favorite posters would be Indiana
Jones, the grindhouse one....but my all time. THE ROCKETEER
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8:42PM on 10/05/2007

You're right

My favorite poster is either the South Park: BLU poster with every character. Or the first Back to the Future poster with Marty checking out the watch and the flames on the road. Classic.
My favorite poster is either the South Park: BLU poster with every character. Or the first Back to the Future poster with Marty checking out the watch and the flames on the road. Classic.
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10:41AM on 10/04/2007

The Artform is Dying

I'm a professional graphic designer, and my dream job is to make film posters on a professional level, so this article hits home for me more than most. It wasn't so long ago that movie posters were treated as an artform and not just as a marketing tool. I remember the poster, which is to me is THE image that fully represents the entire scope of the picture, being imaginitative, regardless of whether it was a splashy page or a subtle one. But now we're veering off to where all the major films
I'm a professional graphic designer, and my dream job is to make film posters on a professional level, so this article hits home for me more than most. It wasn't so long ago that movie posters were treated as an artform and not just as a marketing tool. I remember the poster, which is to me is THE image that fully represents the entire scope of the picture, being imaginitative, regardless of whether it was a splashy page or a subtle one. But now we're veering off to where all the major films use cliche after cliche while the smaller films that use more thought and effort in their art go unnoticed. I agree, Transformers is a cliched poster, but it works for me with the usage of color and the proper placement of the figures. Same with Pirates to an extent. I'm glad somebody noticed the duplication of OB & KK besides me, but still DMC's poster is effective in that it harkens back to the old adventure-style posters like Indiana Jones or Star Wars. But most shameful of all was the poster for At World's End. Gee, Johnny Depp standing in white fog...how egyptian (sorry, ripping off Robin Williams for a moment). What the poster says to me is that with them making two films at once they were overloaded, under the presure of deadlines to make its May release and worst of all unprepared. I'm sorry to sound conceited, but I myself really have done better posters in my spare time because I have a passion for it and the luxury of time. Anyone want me to do one for them? Just kidding. But seriously, the artform is dying.
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