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C'mon Hollywood #159

7 years agoby:

... ease up on the advertising!
by Sturdy

I only got a B+ in my marketing class, but I have to question whether or not this onslaught of advertising for big budget summer movies is necessary. I appreciate the fact that studios want to raise awareness for certain films and generate hype for their summer releases, but it seems like weíre getting information overload for the bigger movies. A couple of trailers and TV spots, some cool posters and an informational website is really all we need.

I donít want to even hint at a negative comment about the DARK KNIGHT, especially around these parts, but the numerous virals the WB and other studios have created for their films are pretty much played out. Do people really enjoy surfing the net for some obscure website that might be an official site for the DARK KNIGHT? How is an obscure viral supposed to make anyone want to see a movie? If you didnít want to see DARK KNIGHT before the viral, youíre not going to change your mind afterwards. I donít want to jump through hoops to watch a frickiní trailer.


I was going to see this long before I ever clicked on that viral

While weíre on superhero movies, didnít it seem like we saw a lot of IRON MAN before it was even released? Of course, if the movie hadnít made bank this past weekend, it would make my argument more convincing. But I thought they went overboard when they were actually posting scenes from the film online, complete with Favs commentary. Thatís something to do if youíre trying to sell the Blu-ray, not sell movie tickets. I donít want to watch scenes from a movie online and then go shell out $8 to see it once in the theater.


I almost felt like Iíd already seen this a month before it was released

Itís funny that Hollywood preaches about the horrors of piracy and illegal downloading, then turns around and put clips of movies online to generate awareness. Right, because when a kid videotapes a movie with bad film quality and a shaky camera, that takes away ticket sales, but when a studio puts a high definition clip online, it generates ďbuzzĒ? Give me a break. Hollywood is only encouraging people to watch movies on their computers. Personally, when I watch a five minute clip of a movie on my computer, it only makes me want to download the rest of the movie.

However, my absolute biggest pet peeve when it comes to advertising is with ďwebisodesĒ. Why? Theyíre boring. Correct me if Iím wrong, but I think PHANTOM MENACE was the first to do it and even those were a little dull. Now almost every movie has their version of webisodes that include quick clips of actors and filmmakers talking about their film. I watched one for INDIANA JONES and then kicked myself because it gave away too much. Save that stuff for the Blu-ray, not the internet.


In a moment of weakness, I watched too much of Indy 4.

So címon Hollywood, ease up on the advertising. We get it, you put a lot of money into your film and you want us to see it. Two trailers, two posters and a few TV spots and youíre done. Hell, I donít even mind the fast food tie-ins. But overdoing it with webisodes, virals, movie clips and more is getting old.

Tags: Hollywood

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5:26AM on 05/08/2008

LETS START SOMETHING

Well most of us had come up with very good points.
1.Teaser trialers are more effective than trialers. New Hulk movie and Indiana Jones did take the fun away a bit.
2.Some sites expose pics or spoilers without even a link and sometimes in thier front page. I am trying hard not to look at wat two face is all about and crystal skull etc.
3.It should be reported in a manner that studio heads will get the idea.
Well most of us had come up with very good points.
1.Teaser trialers are more effective than trialers. New Hulk movie and Indiana Jones did take the fun away a bit.
2.Some sites expose pics or spoilers without even a link and sometimes in thier front page. I am trying hard not to look at wat two face is all about and crystal skull etc.
3.It should be reported in a manner that studio heads will get the idea.
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5:56PM on 05/07/2008

look away

So, the media onslaught for any large film will happen. Can't stop that. It's the way of the world. Marketing is aggressive and will continue to be. What you can do, however, instead of complaining that it's shoved down our throats, is close your mouth and refuse to eat it. . .

A little proactive behavior on the consumer's part can indeed be a good thing, especially for a favorite film or CD coming out. . .

So, the media onslaught for any large film will happen. Can't stop that. It's the way of the world. Marketing is aggressive and will continue to be. What you can do, however, instead of complaining that it's shoved down our throats, is close your mouth and refuse to eat it. . .

A little proactive behavior on the consumer's part can indeed be a good thing, especially for a favorite film or CD coming out. . .

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3:51PM on 05/07/2008

Long Trailers

But you can't really avoid trailers in the cinema. I go to a big action movie and there are always trailers for other big action movies coming out. It's hard to sit in a cinema looking away from the screen, holding your hands over your ears and humming. It's just socially awkward.

That and you can't just get up and go.
"Excuse me." "Pardon me." "Sorry, avoiding this long winded trailer, that will show me more than I want to see when I have to pay to see it in a month or two"

Trailers are
But you can't really avoid trailers in the cinema. I go to a big action movie and there are always trailers for other big action movies coming out. It's hard to sit in a cinema looking away from the screen, holding your hands over your ears and humming. It's just socially awkward.

That and you can't just get up and go.
"Excuse me." "Pardon me." "Sorry, avoiding this long winded trailer, that will show me more than I want to see when I have to pay to see it in a month or two"

Trailers are nasty business now. I love trailers. I love foreign trailers best of all because they still have an art and never tell to much or reveal the good parts. They just make you want to see it.

There are cases. (More than I can think of) When I have decided not to go to a movie because the trailer showed me everything but the end. Some cases even the end. But if it's a drama or a mystery, they seem to think they have to show everything in order to get someone in the seats.

Fools.

Oh, and I didn't like the Two Face reveal either. Same thing happened to me.
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3:33PM on 05/07/2008
Thanks for supporting me Foz
Thanks for supporting me Foz
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1:50PM on 05/07/2008

I agree with the below

I was very disappointed too with the Two Face Revealed article on the main page.

We've got this article telling Hollywood to ease up in what they're showing us.. but then Joblo (the website not the person) is showing a major detail like that on their homepage.. clearly a spoiler. Make it a friggen link at least we have to click.
I was very disappointed too with the Two Face Revealed article on the main page.

We've got this article telling Hollywood to ease up in what they're showing us.. but then Joblo (the website not the person) is showing a major detail like that on their homepage.. clearly a spoiler. Make it a friggen link at least we have to click.
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1:09PM on 05/07/2008
On a second note - I got disappointed with JoBlo this week when they made "Two Face Revealed" there main page. Theres nothing I can due about avoiding that, my screen resolution shows the entire page without scrolling. I was trying not to ruin that for myself before the film came out. I guess some things are unavoidable to dodge
On a second note - I got disappointed with JoBlo this week when they made "Two Face Revealed" there main page. Theres nothing I can due about avoiding that, my screen resolution shows the entire page without scrolling. I was trying not to ruin that for myself before the film came out. I guess some things are unavoidable to dodge
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1:04PM on 05/07/2008
"Longest strike back ever" haha
"Longest strike back ever" haha
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12:37PM on 05/07/2008

AGREE 100%...

...and I'm a trailer Editor!
I still think teasers should be it, no trailers. Most of the time they give away toooooooo much. Some of my favorite trailers are teasers.
...and I'm a trailer Editor!
I still think teasers should be it, no trailers. Most of the time they give away toooooooo much. Some of my favorite trailers are teasers.
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12:20PM on 05/07/2008
Yeah, if people don't want to see the clips and stuff then they can just choose not to watch them. I was bombarded by lots of Iron Man clips and pics and stuff before it came out but I chose not to watch any..so I went into the movie fresh. When it comes to big movies I stick to the trailers and posters only. I don't like knowing too much.
Yeah, if people don't want to see the clips and stuff then they can just choose not to watch them. I was bombarded by lots of Iron Man clips and pics and stuff before it came out but I chose not to watch any..so I went into the movie fresh. When it comes to big movies I stick to the trailers and posters only. I don't like knowing too much.
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11:46AM on 05/07/2008

Best advice...

... is to change the channel, don't go to the sites, or watch the commercials/trailers. I only saw the first teaser trailer for IRON MAN and had none of the movie ruined for me. I'm doing the same for TDK, Hellboy 2, and Hulk. Just because they put that shit out there doesn't mean you have to pay attention to it.

Lately they put so much of the film into trailers that after watching them I think "Wow, now I don't have to pay to see it, because I just did".

Best advice: If your looking
... is to change the channel, don't go to the sites, or watch the commercials/trailers. I only saw the first teaser trailer for IRON MAN and had none of the movie ruined for me. I'm doing the same for TDK, Hellboy 2, and Hulk. Just because they put that shit out there doesn't mean you have to pay attention to it.

Lately they put so much of the film into trailers that after watching them I think "Wow, now I don't have to pay to see it, because I just did".

Best advice: If your looking forward to a film then do yourself a favor and ignore all of the advertising prior to walking into the theater to actually see it.

Is that a fucking novel idea or what?
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11:09AM on 05/07/2008

ABOUT TIME

Well a few weeks ago I said the same thing to Dark Horizons about their online page exposing pics or giving away the plot details or spoiler pics ...on flash mode. The reply I got was very technical and got soo pissed I stopped going to that site. The point is now more more bombardments from studios to promote their movies its becoming less and less interesting to watch, I avoided as much as I can on DK, Hulk , Iron Man and Indy....... but somehow its hard to escape the onslaught.
Indy Hulk
Well a few weeks ago I said the same thing to Dark Horizons about their online page exposing pics or giving away the plot details or spoiler pics ...on flash mode. The reply I got was very technical and got soo pissed I stopped going to that site. The point is now more more bombardments from studios to promote their movies its becoming less and less interesting to watch, I avoided as much as I can on DK, Hulk , Iron Man and Indy....... but somehow its hard to escape the onslaught.
Indy Hulk and Iron Man had some stupid moments and their trailers gave too much of the fun away. I am especially upset with Hulk, after seeing that trailer I wonder if there is anything to watch in it.
Good topic and hope it will be heard.
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10:49AM on 05/07/2008

Don't forget Spider-Man 3

Before Spider-Man 3 came out, almost the whole movie could be seen on the internet, divided into TV-spots. Then again, the movie sucked. No big loss.

It's gone way too far.
Before Spider-Man 3 came out, almost the whole movie could be seen on the internet, divided into TV-spots. Then again, the movie sucked. No big loss.

It's gone way too far.
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10:39AM on 05/07/2008

Best advice...

... is to change the channel, don't go to the sites, or watch the commercials/trailers. I only saw the first teaser trailer for IRON MAN and had none of the movie ruined for me. Same with TDK, Hellboy, and Hulk. Just because they put that shit out there doesn't mean you have to pay attention to it.

Lately they put so much of the film into trailers that after watching them I think "Wow, now I don't have to pay to see it, because I just did".

Best advice: If your looking forward to a
... is to change the channel, don't go to the sites, or watch the commercials/trailers. I only saw the first teaser trailer for IRON MAN and had none of the movie ruined for me. Same with TDK, Hellboy, and Hulk. Just because they put that shit out there doesn't mean you have to pay attention to it.

Lately they put so much of the film into trailers that after watching them I think "Wow, now I don't have to pay to see it, because I just did".

Best advice: If your looking forward to a film do yourself a favor and ignore all of the advertising prior to walking into the theater to actually see it.

Is that a fucking novel idea or what?
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10:31AM on 05/07/2008
If you don't want to see the clips before you see the movie, why do you watch them?
If you don't want to see the clips before you see the movie, why do you watch them?
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10:01AM on 05/07/2008
Totally agree. Webisodes and viral campaigns are ok because they dont make mainstream media too much, but TDK has a teaser and 2 trailers like too many blockbusters do. Its just too much
Totally agree. Webisodes and viral campaigns are ok because they dont make mainstream media too much, but TDK has a teaser and 2 trailers like too many blockbusters do. Its just too much
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8:44AM on 05/07/2008
Agreed about the webisodes, as the only time I've ever liked them was for Battlestar Galactica as they were actually mini episodes and they added to the plot. Then NBC had to be douchebags and not pay anybody for them. *sigh*
Agreed about the webisodes, as the only time I've ever liked them was for Battlestar Galactica as they were actually mini episodes and they added to the plot. Then NBC had to be douchebags and not pay anybody for them. *sigh*
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8:19AM on 05/07/2008
Longest. Strike Back. Ever.
Longest. Strike Back. Ever.
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8:12AM on 05/07/2008

Good Points

I do understand what you are trying to say , although i don't exactly agree with your assessment concerning some of the motivations behind downloading movies on the internet , it's a bit of a stretch to think people are doing it because they may have seen an official clip online . I think most people do it because they get a bit of a rush thinking that they got over on the system and / or they may think they are cool because they can watch the latest Bbuster at home , even if it's some
I do understand what you are trying to say , although i don't exactly agree with your assessment concerning some of the motivations behind downloading movies on the internet , it's a bit of a stretch to think people are doing it because they may have seen an official clip online . I think most people do it because they get a bit of a rush thinking that they got over on the system and / or they may think they are cool because they can watch the latest Bbuster at home , even if it's some horrendous camcorder copy , it's like bragging rights of sorts .


Besides that whole argument , i totally agree about studios giving away too many details about a film months in advance of the film's release . I love the mystery of an anticipated film , the less you know the better the actual experience will be .

Just to sight an example of this , and i realize most people think the film is garbage , but G98 , in my opinion is the way to market a film effectively , while still maintaining the proper amount of mystery .

I remember the anticipation level was high for that one , because we only received brief glimpses of what he would look like , and from what i recall , they didn't show any actual scenes from the movie , it was ingenious . So i went into that film , as did everyone else , totally unawares as to what the film contained , as a result , yes i admit , i was blown away when i finally got the chance to see the actual movie unfold , nothing was spoiled beforehand . The scene in which G comes crashing out of the sewers was a sight to behold , why , because it's the first time i saw it , it wasn't ruined by trailers or behind the scenes nonsense months before release , that sense of wonderment is dead now , because the studios feel the need to show you almost the entire film , along with all it's details , way before you see it .

How i would have loved to see Ledger as the Joker for the first time , when i actually see TDK , how amazing would that have been . But no , we pretty much have seen his whole performance now . And although it will still be great , what a revelation it would have been to witness the big reveal and his characterization when you see the movie the first time , would have been an unforgettable experience . The scene when Gordon confronts him for the first time in the jail cell, would have been a classic moment in cinema history , right up there with Darth telling Luke that he had sex with his mother . Nope , now we get the big reveal in the trailer months before , well , it's impact is diminished now .

I really wish the studios would exercise some restraint , mystify us , confound us , exercise some subtlety with regards to their marketing , and recognize potential big moments with their films , and when they do , don't ever freakin show them until the film itself is revealed .

At this point , no matter how excited i am about TDK , iv'e pretty much seen the high points , now it's just some filler . That's my fault to for watching , but it would be nice if the studios utilized some restraint so i'm not in that position of clicking a button and spoiling details .

They could have easily teased us relentlessly with hints of the Joker and what he may look and act like , but now that opportunity is gone . And Two Face will be out in the open at the end of the film already .


I just have one last thing to say , to the obsessive fanboys , stop trying to uncover details about films just because you think you're cool , if you were a real fanboy , you would want the other fanboys to enjoy the film in the proper way . Stop posting behind the scenes pics , stop giving away plot details from " stolen " scripts , stop acting like arses already , and damaging the potential enjoyment of anticipated films , its out of control now . Imagine if the fanboys had the internet to ruin Empire Strikes Back , those assholes would have gave away the biggest secret of that film and maybe the whole original trilogy .


Anyway , i look forward to studios exercising some restraint in the future , getting someone excited about a film without giving anything away , is an art form , anyone can put some highlights together .


Honestly , i was more than satisfied with the TDK teaser , and i would have been fine with that , it was another example of tweaking the anticipation level without spoiling anything .

Uh , i'm getting a The Bat , the Cat , and the Penguin feel with that new poster :) .

i'm done
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