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C'mon Hollywood: Are trailers ruining movies?

Jun. 4, 2013by: Paul Shirey

I love movie trailers. Always have, always will. Like a music video highlight reel, they can be pretty damn sweet. Sometimes, theyre a finely crafted tease that show very little, but still manage to intrigue. Mostly, its a crapshoot in terms of content, editing, and presentation. You get some beautifully chopped trailers and some awfully hacked ones. Lately, though, it seems like many moviegoers are complaining more and more about trailers ruining the movie, even prompting theater owners to suggest that the length be cut back (trust me, eliminating 30 seconds still leaves plenty of room for spoilers). Its a divisive issue, as there are those that are perfectly content with the current crop of trailers and those that feel slighted.

Trailers began as a series of commercials for upcoming features that were played at the END of a movie (hence, the word trailer), which were meant to entice viewers to come back to the theater for future shows. They also served as a block of ads that would break up the features playing in a loop during the early days of cinema. Patrons could buy a ticket and stay in the theater for as long as they wanted, watching as many features as they desired. The trailers that played at the end were meant to help break the spell and keep the turnover brisk.

Now, things are different. Trailers are the biggest, most effective marketing device used to lure viewers to theaters. Each one carries some semblance of a narrative three-act structure in a typical two-and-a-half minute runtime, while playing BEFORE the movie. Its been the standard for decades and many have embraced the format, even looking forward to it. In fact, many often say its the best part of going to the movies. Trailers have become a mainstay in the industry and will continue to be, as they reach the largest amount of people in a variety of media (theaters, TV, internet, social media, etc.). But, is it getting out of hand?

One of the common complaints from fans about trailers is that they give away the entire movie within their three-act structure. And, its a valid point. Consider the trailers for FAST AND FURIOUS 6, which, after seeing the movie twice, really does run through the entire film (and even has an extended 3.5 minute trailer to boot!). From the opening to the closing of the trailer you can accurately guess the flow of events in the film, minus a few twists and a hell of an end credit scene. Personally, I loved the trailers and thought they were cut wonderfully, but many felt that they basically spelled everything out, which is accurate for the most part. Almost every big action beat is in the trailers.

Another film that flooded the marketplace with trailers is IRON MAN 3. The first few trailers left everyone buzzing with excitement. The first post-Avengers film had a lot riding on it with a level of anticipation that was about as high, if not more so. The trailers felt epic, action-packed, mysterious, and leaned toward a much darker tone than wed seen in prior entries, lending it the moniker of The Stark Knight. Then, the movie came out and all hell broke loose. The movie was hardly dark and took some serious turns that were vastly different than what we were sold in the trailers, which were both brilliant marketing and a dick move all at once. The question is, however, did the trailer do its job? Instead of getting what we thought, we got something different, but it served the bait and switch that was in the film as well. In that sense, the trailers mislead us, just like the movie did, but with a purpose that served the controversial plot. So, you have to wonder: Did the trailer ruin the film by not giving what it teased or did it serve it perfectly by emulating the very nature of its narrative?

Lets examine another trailer series: MAN OF STEEL. We got our first teaser last year, featuring some voice over and a few snippets of footage. Everything was subtle. They played it close to the chest and it was more than enough to get audiences intrigued. The second trailer gave us much more, confirming some of the hype (i.e. more action) and left us with some of the actual score, rather than the common use of music that will never be featured in the finished film. The final trailer, which features the most action-heavy material is much shorter than the second, yet manages to entice and intrigue without letting the cat completely out of the bag. Out of the three, it seems like MAN OF STEEL is an example of how to do it right, although the final judgment will come when the film is released in a few weeks.

Given these examples and the many more floating out there its hard to say definitively if trailers are actually ruining movies or not. Certainly, trailers have revealed plot twists, even if out of context, but I think it comes down to personal preference. For those looking to go into a movie cold, trailers can be relentlessly spoilerish. For those who love the hype, they can be an essential part of the movie-going experience. And while its easy not to watch the trailers at home or on the Internet, when faced with 20 minutes of trailers at the beginning of a movie in the theater, its hard to turn away. Perhaps, this is a situation where there is no real solution (unless they put trailers at the end of movies again?). Everyone has a different trigger that draws them to buy a movie ticket. Some will go blindly, while others need to be sold on the whole package. So, what's a studio to do?

Let's hear what you think: Are trailers ruining movies or just part of the experience?

Extra Tidbit: What's your favorite movie trailer? Some of my faves include: 300, The Matrix, The Fifth Element, Armageddon, Mission: Impossible, The Avengers, and hundreds more.
Source: JoBlo.com

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11:33AM on 06/04/2013
Trailers have never changed, but fanboy obsession with trailers did change. Back in the day, you only ever saw a trailer in theaters, and you only ever saw the trailer a few times. The images from the trailer never had time to truly register for scrutiny. You saw it just enough to think "that looked cool".

Now, with the internet, people will watch trailers over and over and analyze every frame. People bitch about spoilers, but this very site will post individual frame grabs of every moment
Trailers have never changed, but fanboy obsession with trailers did change. Back in the day, you only ever saw a trailer in theaters, and you only ever saw the trailer a few times. The images from the trailer never had time to truly register for scrutiny. You saw it just enough to think "that looked cool".

Now, with the internet, people will watch trailers over and over and analyze every frame. People bitch about spoilers, but this very site will post individual frame grabs of every moment in a trailer, and then analyze every moment. Whenever you start studying every frame in a trailer like that then it becomes easy to piece the narrative puzzle together.
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2:53PM on 06/04/2013

1st Tailer for Watchmen = Favorite Trailer Ever

I had mixed feelings with how the actual film turned out, but holy smokes that trailer got me stoked for that movie like no other trailer ever has,

[link]
I had mixed feelings with how the actual film turned out, but holy smokes that trailer got me stoked for that movie like no other trailer ever has,

[link]
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10:30AM on 06/04/2013
I think that with comedies, there's always the danger of "trailer joke fatigue", of the promotional material running a funny moment into the ground, and I guess the same could apply to action beats. But to be honest, there are a lot less trailers that play like shortened versions of the entire movie from start to finish than there were 20 years ago. There still are such trailers, but it isn't so prevalent. A good example of a trailer that completely got my attention while still keeping the
I think that with comedies, there's always the danger of "trailer joke fatigue", of the promotional material running a funny moment into the ground, and I guess the same could apply to action beats. But to be honest, there are a lot less trailers that play like shortened versions of the entire movie from start to finish than there were 20 years ago. There still are such trailers, but it isn't so prevalent. A good example of a trailer that completely got my attention while still keeping the cards close to the chest was "Inception". It was impossible to figure out any of the finer plot details from the trailers for Inception.
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2:21PM on 06/04/2013
After watching the Dark Knight Rises and feeling a lot of the suspense was taken out because of how much I saw in the trailers and TV spots, I went cold turkey on Hobbit promos. Then, after seeing the Hobbit, I went back to watch the trailers and was shocked at how much they showed. So now once I see a teaser that intrigues me, it's enough. I saw the Man of Steel teaser and I've avoided all other trailers.
After watching the Dark Knight Rises and feeling a lot of the suspense was taken out because of how much I saw in the trailers and TV spots, I went cold turkey on Hobbit promos. Then, after seeing the Hobbit, I went back to watch the trailers and was shocked at how much they showed. So now once I see a teaser that intrigues me, it's enough. I saw the Man of Steel teaser and I've avoided all other trailers.
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1:12PM on 06/04/2013
Always remember the most brief trailer ever seen...starship troopers- all showed was a bug attacking the camera a quick ROAR and SNAP...enough to make me go "what the f**k???" That was enough for me
Always remember the most brief trailer ever seen...starship troopers- all showed was a bug attacking the camera a quick ROAR and SNAP...enough to make me go "what the f**k???" That was enough for me
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10:49AM on 06/04/2013
It's a tough call and a crap shoot. Many give much away like the most recent '2 Guns' and it's frustrating but I know there is always that risk. The extended and multiple trailers seem to do their job in helping set opening weekend records. If I know I want to see a movie, I usually just watch the teaser and the first trailer. A great modern day trailer is The Texas Chainsaw Massacre 2003 which I linked. [link]
It's a tough call and a crap shoot. Many give much away like the most recent '2 Guns' and it's frustrating but I know there is always that risk. The extended and multiple trailers seem to do their job in helping set opening weekend records. If I know I want to see a movie, I usually just watch the teaser and the first trailer. A great modern day trailer is The Texas Chainsaw Massacre 2003 which I linked. [link]
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3:58PM on 06/04/2013

Probably Iron Man 3

I agree that trailers are ruining movies left and right. Being able to connect the dots while watching a movie is completely a curse. Cricker basically echoed my thoughts completely. It ruins the effect a movie can have. Emotional impact is diminished when you know you've seen one of the characters in a scene in the trailer that hasn't happened yet.

Iron Man 3 has my favorite trailer. The second one, I think. "Dooo you want an empty life.... or a meeeeaningful death?" is an amazing
I agree that trailers are ruining movies left and right. Being able to connect the dots while watching a movie is completely a curse. Cricker basically echoed my thoughts completely. It ruins the effect a movie can have. Emotional impact is diminished when you know you've seen one of the characters in a scene in the trailer that hasn't happened yet.

Iron Man 3 has my favorite trailer. The second one, I think. "Dooo you want an empty life.... or a meeeeaningful death?" is an amazing line and that is exactly the kind of movie I think we all wanted. Unfortunately Iron Man 3 was nothing like that... but whatever. Water under the bridge.

Most recently, the trailer for Prisoners... that pissed me off. I am pretty sure the entire story was just ruined. Similar to that was The Call. And similar to that was Mud. And similar to that was... well, basically every trailer I've seen that isn't promoting a movie named Man of Steel or Elysium seems to have given away EVERYTHING about the plot.

It sucks. Cutting the trailers down by 30 seconds will probably work for a while, but then makers of the trailers will absolutely find a way to sneak in some massive spoilers and plot-ruiners. It will happen.

I've gotten to a point where I close my eyes and just imagine something else while a trailer is going on. It helped a lot with Now You See Me, The Hangover Part III, Star Trek Into Darkness, and many other movies I'm sure. I saw the trailers after I saw those movies, this time without closing my eyes, and I was floored by how much they show. Especially Star Trek... they basically showed everything from the second half of the movie, and even the climactic final battle :

Iron Man 3 is my favorite trailer, I think, and The Great Gatsby's second trailer is a close second behind that.
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2:53PM on 06/04/2013

my issue with trailers

is that they should show nothing from the 2nd half of the movie. If you see a big action scene in the trailer and you are an hour and 30 minutes into the movie you know the scene you saw in the trailer hasnt happened yet and that scene had one of the secondary characters in it, that totally devalues the prior scenes with said secondary actor bc I know he is in the big action scene that hasn't happened yet, so that character is in no danger at all. With me less is more.
is that they should show nothing from the 2nd half of the movie. If you see a big action scene in the trailer and you are an hour and 30 minutes into the movie you know the scene you saw in the trailer hasnt happened yet and that scene had one of the secondary characters in it, that totally devalues the prior scenes with said secondary actor bc I know he is in the big action scene that hasn't happened yet, so that character is in no danger at all. With me less is more.
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1:03PM on 06/04/2013
My favorite trailer is a tie between The Social Network trailer played to Creep, and The Incredibles teaser when he can't put on a belt.
My favorite trailer is a tie between The Social Network trailer played to Creep, and The Incredibles teaser when he can't put on a belt.
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12:48PM on 06/04/2013

Tidbit

Tidbit: My favorite trailer of all time, The Dark Knight trailer #2. Every now and then I'll pop it up on youtube and just smile. Perfect pacing, excellent tease of Ledger's Joker, and I love all the quotes from it. (Got it memorized)

Also, dunno why but it sticks with me, but the teaser trailer for Friday the 13th part 6: Jason Lives is my favorite Teaser Trailer of all time. So simple, so effective, great music, and great environment created in a minute. Know it was a typical Friday movie,
Tidbit: My favorite trailer of all time, The Dark Knight trailer #2. Every now and then I'll pop it up on youtube and just smile. Perfect pacing, excellent tease of Ledger's Joker, and I love all the quotes from it. (Got it memorized)

Also, dunno why but it sticks with me, but the teaser trailer for Friday the 13th part 6: Jason Lives is my favorite Teaser Trailer of all time. So simple, so effective, great music, and great environment created in a minute. Know it was a typical Friday movie, but dayum did that trailer get me hyped to see it

Also, love this article, and agree completely, even if the time for trailers is dropped to two minutes, it's still enough to spoil the movie. Guess that may be the M.O. for some studios who are distributing the film. Show the best parts, that way we can get the most people to see this. Sure it ruins any surprises but gotta make $$$.

But I do tend to notice that it's the films that know how great they're gonna be that end up showing less in trailers (Nolan FIlms, Speilberg movies, and even Michael Bay movies)
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12:45PM on 06/04/2013

Cliff Notes Movie Viewing

I remember trailers like the one for The Goonies when I was a kid that showed 0% footage and got me soooooo excited for what it MIGHT be. It was just a camera pulling back (sfx) from the eye of a skull and crossbones.
Now, going into a film spoiler free ain't gonna happen if you reside on the terrestrial plane.
A little mystery goes a loooooooong way.
I remember trailers like the one for The Goonies when I was a kid that showed 0% footage and got me soooooo excited for what it MIGHT be. It was just a camera pulling back (sfx) from the eye of a skull and crossbones.
Now, going into a film spoiler free ain't gonna happen if you reside on the terrestrial plane.
A little mystery goes a loooooooong way.
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11:36AM on 06/04/2013

Extra Tidbit

My favorite trailers: The Girl With The Dragon Tattoo; Watchmen; Prometheus; Cloverfield; The Strangers. Coincidentally (or not) I prefer the initial teaser versions of all those movies. I like my previews to be short snippets that emulate the tone of the film while revealing next to nothing about the plot. All of the teasers I mentioned were almost like little art films -- and often ended up being better than the movie they were promoting.
My favorite trailers: The Girl With The Dragon Tattoo; Watchmen; Prometheus; Cloverfield; The Strangers. Coincidentally (or not) I prefer the initial teaser versions of all those movies. I like my previews to be short snippets that emulate the tone of the film while revealing next to nothing about the plot. All of the teasers I mentioned were almost like little art films -- and often ended up being better than the movie they were promoting.
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11:29AM on 06/04/2013
Great article, and educational (never stopped to think/research why they're called trailers).

Playing trailers after the movie does sound like a very enticing idea. I get my cinema fix from here, IMDb etc. so I don't need a 20 minute rehash after paying 10 euro's to see a movie. But people who do love seeing trailers at movie theaters won't be thrilled having to have to wait 5 to 10 minutes until the end credits are over.
Great article, and educational (never stopped to think/research why they're called trailers).

Playing trailers after the movie does sound like a very enticing idea. I get my cinema fix from here, IMDb etc. so I don't need a 20 minute rehash after paying 10 euro's to see a movie. But people who do love seeing trailers at movie theaters won't be thrilled having to have to wait 5 to 10 minutes until the end credits are over.
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10:30AM on 06/04/2013
If I see a great first trailer and am genuinely interested in the film, I will avoid all extended trailers, teasers, TV spots, behind the scenes, and the like until the movie comes out. It makes for such a better experience in my opinion.
If I see a great first trailer and am genuinely interested in the film, I will avoid all extended trailers, teasers, TV spots, behind the scenes, and the like until the movie comes out. It makes for such a better experience in my opinion.
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8:45AM on 06/05/2013
Good article.
I don't believe theaters should be dictating trailer length or content at all. It might be their Business but otherwise it's none of their business - they shouldn't feel like they get to influence the creative process, of which the trailer's content is a part.
If a trailer gives away too much of the story, that's a mistake on the part of the filmmakers/studios - essentially I think we all know the best trailers show enough to get us interested and excited without making watching
Good article.
I don't believe theaters should be dictating trailer length or content at all. It might be their Business but otherwise it's none of their business - they shouldn't feel like they get to influence the creative process, of which the trailer's content is a part.
If a trailer gives away too much of the story, that's a mistake on the part of the filmmakers/studios - essentially I think we all know the best trailers show enough to get us interested and excited without making watching the film irrelevant. But at the end of the day that's their decision to make and live with the consequences. If a movie's worth seeing, a trailer won't ruin the experience for you for the most part, and there've been a good few turkeys I've avoided watching because of the trailer, which is a positive thing.
When trailers out and out mislead the audience, that's an interesting aspect. Iron Man 3 was deliberate and pissed people off, but they used it to good effect to hide the surprise in the movie. As long as they don't make a habit of it it was a cool idea, and that they took the risk of it all backfiring on them is probably to their credit. Whether the movie itself has any longevity with that twist is another matter.
Remember the annoyance about the trailer for Predators having a bit that didn't happen in the film? That's where I draw the line - the film was cool, but having something like that in the trailer that simply didn't happen in the movie's narrative isn't right, in my mind. There's a line between Iron Man 3's playing with perceptions and Predators downright dishonesty that I don't think movie trailers should cross.
Frankly, trailers are pretty formulaic these days, though. I'd like filmmakers to take more creative risks with how they advertise their films.
One of my favourite trailers of recent times was for Fincher's remake of Girl With The Dragon Tattoo - other than it being Fincher I wasn't that bothered about seeing it 'til I saw that trailer. It was different and totally kickass.
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3:43PM on 06/04/2013
Overly long trailers are ruining some movies. After some trailers I don't feel like I need to watch the movie because I've seen the "cliff notes" version.
Overly long trailers are ruining some movies. After some trailers I don't feel like I need to watch the movie because I've seen the "cliff notes" version.
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12:53PM on 06/04/2013

extra tidbit

though the movie didnt turn out to be too great, i loved the teaser for star wars: episode 2. with no sound other than the breath of darth vader, various 2-3 second clips flashed on screen. it captured me in a way not many trailers have
though the movie didnt turn out to be too great, i loved the teaser for star wars: episode 2. with no sound other than the breath of darth vader, various 2-3 second clips flashed on screen. it captured me in a way not many trailers have
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+2
12:49PM on 06/04/2013

Unbreakable

I love trailers where they highlight one tan tantilizing scene, like the Unbreakable trailer, which had me creaming in my cream jeans. Pose a question, wet my whistle, and get the fuck out.

Shit, it works time and time again. Unfortch, the studios always gotta get their dicks out. And it ruins everything.
I love trailers where they highlight one tan tantilizing scene, like the Unbreakable trailer, which had me creaming in my cream jeans. Pose a question, wet my whistle, and get the fuck out.

Shit, it works time and time again. Unfortch, the studios always gotta get their dicks out. And it ruins everything.
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10:51AM on 06/04/2013
I don't think that trailers give way too much away I think that there are just way too many trailers being made for one film and that causes some fans to get so amped up for a flick that it sets their expectations so impossibly high that the movie can never live up to the level these people put it at in their heads. So give me one really good trailer and leave it at that.
I don't think that trailers give way too much away I think that there are just way too many trailers being made for one film and that causes some fans to get so amped up for a flick that it sets their expectations so impossibly high that the movie can never live up to the level these people put it at in their heads. So give me one really good trailer and leave it at that.
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6:34AM on 06/05/2013

Annabel_Lecter

I would venture that the 'blockbuster'/PG-13 mentality of the studios helps lead to this problem. It seemed like back in the day a studio would be happy tripling it's investment in a film, but now unless a movie make half a billion dollars in it's first six hours it's considered an immediate failure. The point is they are now trying to talk the entire world into going to see their movie instead of a target audience, and unfortunately some people need to be spoon fed. Lowest Common Denominator
I would venture that the 'blockbuster'/PG-13 mentality of the studios helps lead to this problem. It seemed like back in the day a studio would be happy tripling it's investment in a film, but now unless a movie make half a billion dollars in it's first six hours it's considered an immediate failure. The point is they are now trying to talk the entire world into going to see their movie instead of a target audience, and unfortunately some people need to be spoon fed. Lowest Common Denominator Effect.
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+1
10:06PM on 06/04/2013

Cliffhanger and GoldenEye

Two of the best trailers I've ever seen, but they should both probably be classified as "teasers" due to the lack of plot detail. The Cliffhanger trailer had no dialogue or even sound effects, just pounding classical music set to a long string of great shots...exciting, outstanding. GoldenEye opened with Brosnan striding into close-up and saying "You were expecting someone else?" before a very fast-paced series of action clips unspooled. There was a plot-centric trailer released later on,
Two of the best trailers I've ever seen, but they should both probably be classified as "teasers" due to the lack of plot detail. The Cliffhanger trailer had no dialogue or even sound effects, just pounding classical music set to a long string of great shots...exciting, outstanding. GoldenEye opened with Brosnan striding into close-up and saying "You were expecting someone else?" before a very fast-paced series of action clips unspooled. There was a plot-centric trailer released later on, but the teaser made me want to see the film NOW.

Some of the more detailed trailers I've enjoyed, as far as the movie's story goes, include Crimson Tide, 12 Monkeys and Spider-Man 2. I agree that both Mission: Impossible and 300 had great trailers as well.
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4:50PM on 06/04/2013
I think it's hard to say. I certainly feel that trailers give a lot of information before you go see the movie. But at the same time, movie audiences have become so critical and so cynical that it's safer to show them exactly what they're going to get. Otherwise they're all over you for "hiding" something from them. Look at Iron Man 3 as a perfect example, because they used the trailer to market the film in a specific way everyone shit all over them because of the Mandarin twist.

I
I think it's hard to say. I certainly feel that trailers give a lot of information before you go see the movie. But at the same time, movie audiences have become so critical and so cynical that it's safer to show them exactly what they're going to get. Otherwise they're all over you for "hiding" something from them. Look at Iron Man 3 as a perfect example, because they used the trailer to market the film in a specific way everyone shit all over them because of the Mandarin twist.

I certainly feel that trailers should be at a reduced time and show the basic setup for the film's plot, and that's it. No reveals, no sample of the action sequences, only 1-2 jokes for a comedy. And that is it! The audience takes the gamble on going to see it if they think it's worth seeing. And the audience shuts up about how it was marketed and only discusses the film itself. But that will never happen, so as a result, we are where we are.
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3:53PM on 06/04/2013
They really are. I find that they either release too many versions of trailers or tv spots than are needed. They'll either give snippets of different perspectives much like the Man of Steel ones that have been released or flat out give the entire plot away in a 2 minute period.
They really are. I find that they either release too many versions of trailers or tv spots than are needed. They'll either give snippets of different perspectives much like the Man of Steel ones that have been released or flat out give the entire plot away in a 2 minute period.
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3:07PM on 06/04/2013

Tidbit

Whenever the subject of trailers arises, I always fall back on the first trailer to Saving Private Ryan as being one of the best ever created. I can still remember the feeling I had from watching that trailer in the theater and wanting to see it badly even though there was only about 30 seconds of actual footage within the trailer (that didn't really give away anything but casting) and the rest being pictures and voice overs...
Whenever the subject of trailers arises, I always fall back on the first trailer to Saving Private Ryan as being one of the best ever created. I can still remember the feeling I had from watching that trailer in the theater and wanting to see it badly even though there was only about 30 seconds of actual footage within the trailer (that didn't really give away anything but casting) and the rest being pictures and voice overs...
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+1
1:00PM on 06/04/2013

Unbreakable

I love trailers where they highlight one tan tantilizing scene, like the Unbreakable trailer, which had me creaming in my cream jeans. Pose a question, wet my whistle, and get the fuck out.

Shit, it works time and time again. Unfortch, the studios always gotta get their dicks out. And it ruins everything.
I love trailers where they highlight one tan tantilizing scene, like the Unbreakable trailer, which had me creaming in my cream jeans. Pose a question, wet my whistle, and get the fuck out.

Shit, it works time and time again. Unfortch, the studios always gotta get their dicks out. And it ruins everything.
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11:31AM on 06/04/2013

ID4

I freakin' love trailers man. and i agree the man of steel trailers have been crazy good.

Tidbit: the ID4 Teaser rocked my world
I freakin' love trailers man. and i agree the man of steel trailers have been crazy good.

Tidbit: the ID4 Teaser rocked my world
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11:04AM on 06/04/2013
Trailers don't have the same impact today the way they did back in the good ole days. The fact that even though the internet is well over 20 years old, it's social media like Facebook & Twitter that basically give away full plots even before the damn trailers are even released. It has literally spoiled us. After watching Fast & furious 6, I realized, the trailer gives away the ending almost with the car blasting through the front of the plane. I also never really understood the reasoning of
Trailers don't have the same impact today the way they did back in the good ole days. The fact that even though the internet is well over 20 years old, it's social media like Facebook & Twitter that basically give away full plots even before the damn trailers are even released. It has literally spoiled us. After watching Fast & furious 6, I realized, the trailer gives away the ending almost with the car blasting through the front of the plane. I also never really understood the reasoning of having more than one trailer in the first place. Back then it was kist one trailer & TV spots & thats it. Nowadays we have a teaser before the teaser trailer of another trailer. It's pretty becoming ridiculous the way movies are martketed nowadays. It's also the reason why I don't go to the movies as much as I used to.
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10:48AM on 06/04/2013
Yes, I think trailers nowadays do ruin the movie. So I just skip the teasers and trailers altogether and wait for the actual movies. Favorite trailers: Batman (1989) and In The Line of Fire (1993).
Yes, I think trailers nowadays do ruin the movie. So I just skip the teasers and trailers altogether and wait for the actual movies. Favorite trailers: Batman (1989) and In The Line of Fire (1993).
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9:07PM on 06/06/2013

YES THEY FUCKING DO!

That trailer they just released not too long ago for This Is The End gave away that Jonah Hill turns into some zombie fucking thing. Almost made me not wanna go see the movie anymore.
That trailer they just released not too long ago for This Is The End gave away that Jonah Hill turns into some zombie fucking thing. Almost made me not wanna go see the movie anymore.
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6:31AM on 06/06/2013

Yes they do

Sometimes the trailers spoile the movie.
Some of my favourite trailers are Two Towers, 300, The Dark knight, Prometheus, Matrix Reloaded, The Girl with the Dragon Tattoo
Sometimes the trailers spoile the movie.
Some of my favourite trailers are Two Towers, 300, The Dark knight, Prometheus, Matrix Reloaded, The Girl with the Dragon Tattoo
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5:21PM on 06/05/2013
I don't know where I would come down on this issue. An important thing to remember is audiences are becoming smaller. Whether that is because of spoilerific trailers, downloading, faster availability on DVD, etc. I mean, there are teasers that are amazing, show nothing, but my money is that a teaser alone would've done a lot more twenty years ago than it would today. Another thing to consider is blockbuster action movies, unless they are trying to be existential like Nolan's, tend to be fairly
I don't know where I would come down on this issue. An important thing to remember is audiences are becoming smaller. Whether that is because of spoilerific trailers, downloading, faster availability on DVD, etc. I mean, there are teasers that are amazing, show nothing, but my money is that a teaser alone would've done a lot more twenty years ago than it would today. Another thing to consider is blockbuster action movies, unless they are trying to be existential like Nolan's, tend to be fairly easy to predict the beats for. When they shove it all in a trailer, it's even easier. A trailer is made to be a hook. If it got you in the theater, it did its job. If it ruined your experience of the movie, that's bad, but marketing is a crap-shoot anyway. It's usally helpful to know if you're watching a comedy or a drama though. On the other hand, people are more and more averse to surprises. Not twists, but we get really touchy if we pay good money for a bad movie. That's always been par for the course, but nowadays it seems like a bigger issue because of the ticket price. I imagine movie thieaters are more interested in this because with their sponsor commercials, on top of eight trailers, customers complain about waiting twenty minutes just to see the damn movie. There's no broad-stroke tactic to fix what might be wrong with movie trailers.

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11:57AM on 06/04/2013

EXTRA TIDBIT

My favorite trailers are Danny Boyle's Sunshine and The Matrix
My favorite trailers are Danny Boyle's Sunshine and The Matrix
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11:03AM on 06/04/2013

Extra Tidbit

The best trailer that I can think of right now for a movie is the remake of The Texas Chainsaw Massacre. The John Larroquette voice over and the Polaroid flash and camera sounds... freaky! The best trailer for a video game is Dead Island.
The best trailer that I can think of right now for a movie is the remake of The Texas Chainsaw Massacre. The John Larroquette voice over and the Polaroid flash and camera sounds... freaky! The best trailer for a video game is Dead Island.
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10:39AM on 06/04/2013
Love trailers, I remember the one that got me into them back in the day was Alien 3, shame the film didn't live up to it...
Love trailers, I remember the one that got me into them back in the day was Alien 3, shame the film didn't live up to it...
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12:28PM on 06/04/2013

Ever see the original trailer for The Graduate?

It's literally the entire movie in 3 minutes. Some trailers are great some are really lame. I'm in the boat where trailers should avoid showing too much as they possibly can. What I really hate is a lot of movies are pretty good with that but once the movie comes out they start showing more and more in the ads. Not only that but these ads are everywhere by then. It would be okay if people who don't want to be spoiled could avoid them.
It's literally the entire movie in 3 minutes. Some trailers are great some are really lame. I'm in the boat where trailers should avoid showing too much as they possibly can. What I really hate is a lot of movies are pretty good with that but once the movie comes out they start showing more and more in the ads. Not only that but these ads are everywhere by then. It would be okay if people who don't want to be spoiled could avoid them.
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6:33AM on 06/05/2013

agree.

If the iron man trailers hadn't made it out to be serious I doubt I would have saw it in the cinema. I hated iron 2 and I hate 3 for the same reasons. Iron man films should be all about action and adventure and the 2nd and 3rd are lacking in it.
If the iron man trailers hadn't made it out to be serious I doubt I would have saw it in the cinema. I hated iron 2 and I hate 3 for the same reasons. Iron man films should be all about action and adventure and the 2nd and 3rd are lacking in it.
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10:55AM on 06/04/2013
It's 3 minutes of a 2 hour movie. There's still another 1:57 of the movie to watch. It's not ruining movies, people just want something to complain about.
It's 3 minutes of a 2 hour movie. There's still another 1:57 of the movie to watch. It's not ruining movies, people just want something to complain about.
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2:47PM on 06/04/2013
i totally get your logic, but when F&F6 shows a plane being pulled to the ground while another car bashes out of it and said plane explodes it takes something out of it. same with teh tank scene, it was (i am guessing) meant to surprise you when you watch the movie, but since the trailer showed it already you just know you are waiting for it to happen instead of being surprised and to make it worse if there is only 20 minutes left in the movie and the scene you saw and have been waiting for
i totally get your logic, but when F&F6 shows a plane being pulled to the ground while another car bashes out of it and said plane explodes it takes something out of it. same with teh tank scene, it was (i am guessing) meant to surprise you when you watch the movie, but since the trailer showed it already you just know you are waiting for it to happen instead of being surprised and to make it worse if there is only 20 minutes left in the movie and the scene you saw and have been waiting for hasn't happened yet, yo know its gonna and you know its outcome already... they will escape the plane and it will crash
3:02PM on 06/04/2013
Cricker you may be over-thinking it a bit, especially for a mindless action movie. I can see something like Gordon's fake-out death in TDK, when you know there's going to be a scene of him smashing the Batsignal because you saw it in a preview. But who cares about this stuff you mentioned? You pay for the F&F to watch them do dumb stuff with cars, and you know they'll all get away scotch free and they'll pump out another sequel. So why not show a plane being crashed by a car in the trailers to
Cricker you may be over-thinking it a bit, especially for a mindless action movie. I can see something like Gordon's fake-out death in TDK, when you know there's going to be a scene of him smashing the Batsignal because you saw it in a preview. But who cares about this stuff you mentioned? You pay for the F&F to watch them do dumb stuff with cars, and you know they'll all get away scotch free and they'll pump out another sequel. So why not show a plane being crashed by a car in the trailers to whet some appetites
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