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C'MON HOLLYWOOD: Movie tickets are getting too damn expensive!

05.25.2010

...movie tickets are getting too damn expensive!
by J.A. Hamilton

Iíve always loved going to the movies, be it drive-in (I saw E.T. and MASTERS OF THE UNIVERSE at the drive-in though in all honesty I donít much remember the experience beyond the fact that it was my first date as a kid and the girl I was with fell asleep which Iím told made me angry), the plain Jane theatre experience or the newest IMAX and 3-D experiences. Donít get me wrong though, I also have a distinct fondness for those back rooms you see in electronics stores with the pimped out surround sound system set up around a nice comfy chair as well. Iíve built myself a similar home system and enjoy it rather shamelessly. But when push comes to shove I always jump at the opportunity to hit the theatre, though I must admit the prices are getting beyond ridiculous lately.


It's been a long time since I've sat down with this flick.

I warm up each day at the gym with fifteen to twenty minutes of cardio and for the most part, my gym has the news splashed over every TV screen seemingly all day long. I donít usually pay much attention to it, but last year I turned off my music and plugged into the news when they began talking about movie revenues. I was a little shocked to find out that despite the massive economic crunch weíve been going through, theatrical sales, movie rentals and DVD/BLU-RAY revenues were not only unaffected by this but were the highest theyíve ever been. This may just have been one pole, or one opinion but it made me start thinking about it and breaking this down for myself.


This was the last IMAX movie I saw and it was worth every penny.

For some reason I always keep my movie stubs, so I went through some before writing this article. I found one for THE SIXTH SENSE from 1999 and GALAXY QUEST from 2000, both were five seventy-five a ticket. There was also a Toonie theatre around back then that played titles about a month after they opened for two dollars but naturally that didnít last very long. So a decade later your standard tickets have pretty much doubled in price and if you decide to give IMAX or 3-D your hard earned cash the price can creep up to the better part of twenty bucks pretty quick. Iím not for much junk food (though Iíve been known to grab a chicken sandwich if thereís a Burger King in the complex) so I donít feel the added sweet tooth pull, but rest assured some people drop enough coin to pay their phone bill at the theatre if theyíre not careful.


This 3-D experience was worth the extra, CLASH OF THE TITANS not so much.

The downside to this situation (or so the powers that be would have us believe), or wild card if you will is the internet and the ability to become a merry pirate. I wonít say Iím for it and I wonít say Iím against it, but downloading a film thatís just hit DVD/BLU-RAY or thatís still in theatres is a concept that becomes more and more appealing as the price of movies goes up. Most movies cost at least five to seven dollars to rent at most movie stores, chalk on at least another twenty bucks if you and your significant other saw in theatres, so at the end of the day youíve paid almost thirty bucks which could have bought you the damn BLU-RAY or almost two copies of the DVD! Itís a lot to consider for a pass time that used to be so simple and affordable we didnít even think twice about it.


I was overjoyed to pick up EQUILIBRIUM on Blu-ray for 8 bucks last week.

Movies arenít going anywhere, that Iím pretty much sure of, but like tickets to your local amusement park or sports game, people are starting to second guess themselves lately about hitting the theatre (especially now that the 3-D money train has left the station). A lot of people will choose to wait for the DVD/BLU-RAY which they may buy or simply rent while the rest are opting to download it for free. Last yearís quota may have been alright, but if prices keep escalating like they are, how long will it last? With the dawn of 3-D TVís on the horizon, the bleeding out of video stores and the war on piracy being a losing battle, the movie experience as we know it (theatrical or otherwise) may be in for some serious changes in the not so distant future. I just hope they find a middle ground before prices get so high that we all lose.
Extra Tidbit: My best friend Aaron went to a theatre in Bangkok last year and said for five bucks he got to kick back on a huge leather sofa, put his feet up with popcorn and drink and enjoy a theatrical movie experience in both comfort and style. Now that sounds like my kind of theatre!
Source: JoBlo.com

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5:52PM on 06/09/2010
Okay, for those saying "ooohh the poor movie theater, and owners, they only get a small portion of the box office money" Save it... I'm pretty sure that, at the rate they wholesale buy popcorn kernels it would cost them a few bucks (if that) for a giant bag that'll feed about 100 people, then to turn around and and sell a bag per person at $6.. THEY ARE MAKING MONEY! Lots and lots of it, then add the pop, candy and even rents from various other business inside the complex (our theaters have
Okay, for those saying "ooohh the poor movie theater, and owners, they only get a small portion of the box office money" Save it... I'm pretty sure that, at the rate they wholesale buy popcorn kernels it would cost them a few bucks (if that) for a giant bag that'll feed about 100 people, then to turn around and and sell a bag per person at $6.. THEY ARE MAKING MONEY! Lots and lots of it, then add the pop, candy and even rents from various other business inside the complex (our theaters have pizza places, ice cream places etc..) I say they are making enough to keep the ticket prices low, but they don't, they raise the prices and blame it on the movie studios because they are greedy. Do what most are saying, pimp out your home theater, buy, rent or download the movie and enjoy it with friends and your own snacks, while pausing it to take a piss. and even more of a benefit, crack open a beer, sit back and relax (our movie complexes do not allow booze in the theater).
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4:08PM on 06/18/2010
you're a dumb shit. of course the theater overcharges for candy and popcorn and makes money from renting out auditoriums. That's how they make their money! Why the fuck would a theater charge $12 dollars a ticket when they'd get maybe .25 to .50 on the dollar? Yes if a movie makes $100 mill they get $2 mill but that has to go to pay for their own rent/utilities,etc. Now consider the whole $100mill didn't get made at all AMC or all Regal cinemas, that's every cinema that carried the movie.
you're a dumb shit. of course the theater overcharges for candy and popcorn and makes money from renting out auditoriums. That's how they make their money! Why the fuck would a theater charge $12 dollars a ticket when they'd get maybe .25 to .50 on the dollar? Yes if a movie makes $100 mill they get $2 mill but that has to go to pay for their own rent/utilities,etc. Now consider the whole $100mill didn't get made at all AMC or all Regal cinemas, that's every cinema that carried the movie. then take the proceeds from just say, AMC alone. That's nowhere near $2 mill for the weekend. Theaters also have to rent film and a whole slew of other things. Even if AMC got the whole $2 mill think of the 200 or more theaters they have. That 2 mill gets used in a heartbeat
+1
11:35AM on 05/26/2010

After reading your posts...

I think it just boils down to the product at hand. The movie. It has and always will be a fact that if you make a good movie, it will catch on (more than likely) and make good money. I remember seeing 500 Days of Summer over a month in it's release and the theater was packed. On a week day evening. Avatar, as many people say they may hate it, made a killing. Slumdog Millionaire another good example.

I would have to say that thinking about this, it really is a double edged sword.
I think it just boils down to the product at hand. The movie. It has and always will be a fact that if you make a good movie, it will catch on (more than likely) and make good money. I remember seeing 500 Days of Summer over a month in it's release and the theater was packed. On a week day evening. Avatar, as many people say they may hate it, made a killing. Slumdog Millionaire another good example.

I would have to say that thinking about this, it really is a double edged sword. Yeah, the theaters need to raise prices to pay bills, etc; But the studios need to make better pictures! And remakes can be good, and many times needed to reinvigorate the franchise.

I truly hope we have future with theaters. As many of you have spoke, home theater systems have gotten GOOD, and prices of movies, even on blu, drop down in price so quick you can get movies for 9.99$. I don't think it's fair for the theater groups to suffer like this though, there should be a standard timeline for initial theater release, dvd/bluray, and cable, etc. But the prices need to even out...
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12:47PM on 05/27/2010
One thing many people may not know is that theaters don't take in but 2-3% of box office proceeds. In competitive markets the different chains often bid on which films they are going to show which means they are renting the prints. Most revenue for the theater comes from concessions and any special promo screenings/theater rentals. So raising ticket prices isn't really that much of an increase in revenue for the theater.
One thing many people may not know is that theaters don't take in but 2-3% of box office proceeds. In competitive markets the different chains often bid on which films they are going to show which means they are renting the prints. Most revenue for the theater comes from concessions and any special promo screenings/theater rentals. So raising ticket prices isn't really that much of an increase in revenue for the theater.
10:09AM on 05/26/2010

Thank goodness I'm a Trini!

In Trinidad, our cinemas range from $US 3.00 (which will actually get you a double feature) but the cafeteria sucks and the seating isn't that great. US$7 which is our premium cinema, great seating great snacks, but a single movie to US$9 for a 3d movie, which at this time is only availaable in one cinema in our Country (very small island:)so I guess we have it nice! (BTW, piracy is actually very common with actual stores set up and a pirate dvd will run you 2us.
In Trinidad, our cinemas range from $US 3.00 (which will actually get you a double feature) but the cafeteria sucks and the seating isn't that great. US$7 which is our premium cinema, great seating great snacks, but a single movie to US$9 for a 3d movie, which at this time is only availaable in one cinema in our Country (very small island:)so I guess we have it nice! (BTW, piracy is actually very common with actual stores set up and a pirate dvd will run you 2us.
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+10
5:36AM on 05/26/2010

The theater experience SUCKS

I bought a big-a$$ HDTV and BluRay so I could do all of the following without annoying fellow moviegoers:
1) Smoke
2) Eat a meal
3) Pause the film to answer a phone call
4) Rewind something I missed or didn't understand
5) Not wear pants

I do all these things in the comfort of my home, and don't bring any of it to the theater.
I bought a big-a$$ HDTV and BluRay so I could do all of the following without annoying fellow moviegoers:
1) Smoke
2) Eat a meal
3) Pause the film to answer a phone call
4) Rewind something I missed or didn't understand
5) Not wear pants

I do all these things in the comfort of my home, and don't bring any of it to the theater.
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9:59AM on 05/26/2010
Ha, here-here brother.
Ha, here-here brother.
3:13AM on 05/26/2010

In my hometown we have 4 theaters, 2 Pricey ones, 1 mid, and 1 cheapie.

The Cheapie raised it's prices for midnight showings by $3 to match the expensive theaters. (But the normal shows are still $3-4 cheaper) I officially will never see a midnight showing again.
The Cheapie raised it's prices for midnight showings by $3 to match the expensive theaters. (But the normal shows are still $3-4 cheaper) I officially will never see a midnight showing again.
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11:20PM on 05/25/2010
In my town for adults it's only-$5 @ Theater-Sat/Sun Matinee's ONLY $3! and $6 for 2 films!@ the Drive In. Carmike Cinema's -$8.75? I believe.
In my town for adults it's only-$5 @ Theater-Sat/Sun Matinee's ONLY $3! and $6 for 2 films!@ the Drive In. Carmike Cinema's -$8.75? I believe.
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11:07PM on 05/25/2010
Yeah, I do the matinee thing every now and again but the savings don't outweight the strict timeline inconveniences. Damned if we do, damned if we don't.
Yeah, I do the matinee thing every now and again but the savings don't outweight the strict timeline inconveniences. Damned if we do, damned if we don't.
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7:41PM on 05/25/2010
People will pay whatever they're charged. That's the mass audience and their mentality.
People will pay whatever they're charged. That's the mass audience and their mentality.
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5:32PM on 05/25/2010
While i realized this may not be an option for everyone, I now go almost exclusively on saturday/sunday mornings. Only 6 bucks. It's great. No teenagers and rarely more than 20-30 people there (aside from the blockbusters)
While i realized this may not be an option for everyone, I now go almost exclusively on saturday/sunday mornings. Only 6 bucks. It's great. No teenagers and rarely more than 20-30 people there (aside from the blockbusters)
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+2
5:17PM on 05/25/2010
seems as movie prices go up, DVD priced go down, new releases go for $15 and BD $25 which isn't tht bad considering regular DVD's used to go for $19 and BD $30-$35, I'm a huge DVD collector so this good for me, plus I don't go see a movie in theaters unless I'm literally dieing to see it.
seems as movie prices go up, DVD priced go down, new releases go for $15 and BD $25 which isn't tht bad considering regular DVD's used to go for $19 and BD $30-$35, I'm a huge DVD collector so this good for me, plus I don't go see a movie in theaters unless I'm literally dieing to see it.
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5:11PM on 05/25/2010
While i realized this may not be an option for everyone, I now go almost exclusively on saturday/sunday mornings. Only 6 bucks. It's great. No teenagers and rarely more than 20-30 people there (aside from the blockbusters)
While i realized this may not be an option for everyone, I now go almost exclusively on saturday/sunday mornings. Only 6 bucks. It's great. No teenagers and rarely more than 20-30 people there (aside from the blockbusters)
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+3
4:35PM on 05/25/2010
I was just thinking the same thing last night. $9.50 for me alone to go see Iron Man 2. DVD's run generally $18. I should just buy the movie I wanted to see when it comes out on dvd and spend the samme amount of money, and could immediately watch it again if I needed more clarification.
I was just thinking the same thing last night. $9.50 for me alone to go see Iron Man 2. DVD's run generally $18. I should just buy the movie I wanted to see when it comes out on dvd and spend the samme amount of money, and could immediately watch it again if I needed more clarification.
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4:19PM on 05/25/2010
Not only are prices going up, but the audience experience is going down. You can't get through a movie anymore without a cell phone going off, or some 8 year old kid crying because his shit parents brought him to see The Human Centipede
Not only are prices going up, but the audience experience is going down. You can't get through a movie anymore without a cell phone going off, or some 8 year old kid crying because his shit parents brought him to see The Human Centipede
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3:45PM on 05/25/2010
Yeah, I'm really starting to miss the old days and don't know what I would do without my home system.
Yeah, I'm really starting to miss the old days and don't know what I would do without my home system.
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2:51PM on 05/25/2010
If prices rise up i'll have to make my tv and dvd player my own theater at home. I need to buy a LCD tv.
If prices rise up i'll have to make my tv and dvd player my own theater at home. I need to buy a LCD tv.
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2:40PM on 05/25/2010
I'll always chose the cinema over t.v, just no comparison for certain movies, no matter how big your t.v is.
I'll always chose the cinema over t.v, just no comparison for certain movies, no matter how big your t.v is.
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1:24PM on 05/25/2010
Yeah, it's crazy. You can't even get student discounts anymore, at least not where I live.
Yeah, it's crazy. You can't even get student discounts anymore, at least not where I live.
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+7
12:36PM on 05/25/2010
This is what I've been saying for a while now. When the price of a single ticket equals or exceeds the price of the movie on DVD (don't get me started on 'director's cuts' or 'special editions'), then why am I going to pay good money to sit in a smelly theater next to some slack-jawed moron that can't find their cell phone's ringer volume let alone breathe without sounding like Darth Vader's asthmatic ass?
This is what I've been saying for a while now. When the price of a single ticket equals or exceeds the price of the movie on DVD (don't get me started on 'director's cuts' or 'special editions'), then why am I going to pay good money to sit in a smelly theater next to some slack-jawed moron that can't find their cell phone's ringer volume let alone breathe without sounding like Darth Vader's asthmatic ass?
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11:59AM on 05/25/2010

I always feel bad...

when I read articles like this. living in the UK we have some good options I'd have thought the states would have clocked as a good idea. I pay £13.50, so about $20 a month for unlimited movies with one of the big multiplex brands. I only have to pay slightly extra if it's 3D on top, so say roughly $2-3 more for a 3D film. I can go to any of this brands cinemas anytime I want and get my card swiped for a ticket. This seemed to me like an idea that'd be pretty global, am really suprised it's
when I read articles like this. living in the UK we have some good options I'd have thought the states would have clocked as a good idea. I pay £13.50, so about $20 a month for unlimited movies with one of the big multiplex brands. I only have to pay slightly extra if it's 3D on top, so say roughly $2-3 more for a 3D film. I can go to any of this brands cinemas anytime I want and get my card swiped for a ticket. This seemed to me like an idea that'd be pretty global, am really suprised it's not. I feel your pain folks!
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7:24PM on 05/25/2010
wow that sounds incredible. I envy you :(
wow that sounds incredible. I envy you :(
+11
11:48AM on 05/25/2010
Five years ago, I was going to the theater on a regular basis. This year, I've gone twice. Theater owners, wake the fuck up.
Five years ago, I was going to the theater on a regular basis. This year, I've gone twice. Theater owners, wake the fuck up.
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12:53PM on 05/27/2010
Theaters don't get but 2-3% of box office proceeds. At least that was several years ago. Maybe the percentage went up.
Theaters don't get but 2-3% of box office proceeds. At least that was several years ago. Maybe the percentage went up.
+7
11:11AM on 05/25/2010

As usual gotta agree with J.A.

Living in New York, movie ticket prices always seem to be more than everywhere else. A standard ticket is now $13! Why the need to bang us $6 for a $2 bag of M&M's? I love movies as much as the rest of you schmoes, but I don't enjoy the theatre experience anymore. Televisions are getting better every day and Blu-ray technology is awesome, so I rarely find myself at the movies. At home there are no assholes leaving their cell phones on or kicking the back of my chair. For my wife and I a
Living in New York, movie ticket prices always seem to be more than everywhere else. A standard ticket is now $13! Why the need to bang us $6 for a $2 bag of M&M's? I love movies as much as the rest of you schmoes, but I don't enjoy the theatre experience anymore. Televisions are getting better every day and Blu-ray technology is awesome, so I rarely find myself at the movies. At home there are no assholes leaving their cell phones on or kicking the back of my chair. For my wife and I a trip to the movies with tix and goodies can run $50! That's money better spent on a few awesome Blu-rays ( that I can watch over and over) or On Demand Pay-Per-View (which I can pause to take a piss). How long did it take Avatar to go from the theatres to Pay-Per-View? 45 days!! I saw it at home on my 60" for $4.95 and I peed three times!
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10:24AM on 05/25/2010
First off, where the heck did you buy Equilibrium on Blu Ray for $8??? That movie was the sh*t. Way underrated. As for the column, I totally agree that the ticket price is getting way expensive than it should be. Considering that after you watch it in theatre, it's going to be out on DVD/Blu Ray in about 4-5 months or so. But I'd pay more to see IMAX version of a movie, not 3D version.
First off, where the heck did you buy Equilibrium on Blu Ray for $8??? That movie was the sh*t. Way underrated. As for the column, I totally agree that the ticket price is getting way expensive than it should be. Considering that after you watch it in theatre, it's going to be out on DVD/Blu Ray in about 4-5 months or so. But I'd pay more to see IMAX version of a movie, not 3D version.
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+0
10:13AM on 05/25/2010

Totally True...

It seems like decades ago that I could catch a matinee for $3. Now I think it was $6.25 when I caught one on an early Sunday. It has just gotten to the point, for me at least, that I will only go to the theater for that "1" movie every few months that needs to be seen on the BIG SCREEN. There has been a few good movies out this year but only a few of those are worthy of the cost. So far this year, Kick-Ass, IronMan2 and Shutter Island, Date Night and Alice in Wonderland drew me out to the
It seems like decades ago that I could catch a matinee for $3. Now I think it was $6.25 when I caught one on an early Sunday. It has just gotten to the point, for me at least, that I will only go to the theater for that "1" movie every few months that needs to be seen on the BIG SCREEN. There has been a few good movies out this year but only a few of those are worthy of the cost. So far this year, Kick-Ass, IronMan2 and Shutter Island, Date Night and Alice in Wonderland drew me out to the theater. If the cost was cut in half (especially on the 3D of Alice) I easily would have gone out for double so far this year. Now looking forward, I can only see myself shelling out the dough for about 3 more films before 2011 rolls in!
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9:48AM on 05/25/2010

Need a co-signer...

I dropped 4 kids off to see Shrek 4 on opening night. 4 kids tickets + 4 kids packs (kid portions of popcorn/soda/candy) cost me $96. And it was so bad the kids walked out with 15 mins left in the movie! Next time, I'm waiting a month or two, renting the DVD for $3.99 and having all the friends they want over to watch. Honestly... for $3 more I could have bought an iPhone.
I dropped 4 kids off to see Shrek 4 on opening night. 4 kids tickets + 4 kids packs (kid portions of popcorn/soda/candy) cost me $96. And it was so bad the kids walked out with 15 mins left in the movie! Next time, I'm waiting a month or two, renting the DVD for $3.99 and having all the friends they want over to watch. Honestly... for $3 more I could have bought an iPhone.
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+10
9:34AM on 05/25/2010

Good article about bad news

I agree with what's been said, but I can't imagine things changing. I can't imagine them lowering prices or coming up with good marketing ideas.

It's great in France (at least in Paris). You can buy a pass for a year. You make your monthly payment of 20 some euros and you can see as many movies as you want.

They also have gift cards that take a couple bucks off the ticket price and at one cinema company every so often they'll have great deals like 3.50 a ticket any time during the day
I agree with what's been said, but I can't imagine things changing. I can't imagine them lowering prices or coming up with good marketing ideas.

It's great in France (at least in Paris). You can buy a pass for a year. You make your monthly payment of 20 some euros and you can see as many movies as you want.

They also have gift cards that take a couple bucks off the ticket price and at one cinema company every so often they'll have great deals like 3.50 a ticket any time during the day and all weekend. It's great. I can see 3 movies for the price of one normally.

The French love movies and they're supported for loving them. Back home not so much. They know we'll pay for anything and so they can take advantage of us. We really need to stand up for ourselves as movie goers. It's not about protests or anything so dramatic. But not going to the movies if it's a movie we don't want to see is a start. I haven't been to a remake in years. It's my way of saying. I truly don't want this. Even if I'm slightly interested I won't go. I won't support it. I also try staying away from franchises that I don't like. It may be talked about a lot before hand but a few days after seeing the movie no one is talking about it anymore. All that buzz didn't pay off.

Sorry for the long rant. I agree with this article and I really hate the fact that movies are no longer interesting enough for their ticket price. My love for movies has been banged around too much and I really hope things change. I just know that they trained us well over the last 20 years or so as to how they want us to think and accept things as an audience.

Done talking now. I promise.
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-1
9:20AM on 05/25/2010

AGREED

I am a person that loves going to the theaters. The experience is so worth it to me. Unlike MANY people who would stab a small child if he breathed wrong in the theater, I actually prefer going to opening nights, midnight openings, etc. I enjoy the experience with others. Don't get me wrong though, there is such a thing as going to theaters that the crowd is just obnoxious. Hello South Philadelphia Regal!!

That being sad, the increase of ticket prices really upset me. I can still go
I am a person that loves going to the theaters. The experience is so worth it to me. Unlike MANY people who would stab a small child if he breathed wrong in the theater, I actually prefer going to opening nights, midnight openings, etc. I enjoy the experience with others. Don't get me wrong though, there is such a thing as going to theaters that the crowd is just obnoxious. Hello South Philadelphia Regal!!

That being sad, the increase of ticket prices really upset me. I can still go see a regular movie for under 10$ (or just at that mark), and that's fine for me. But if ticket go past 15$ for me, I think i'm out. I would still spend MAYBE up to 20$ for an IMAX, because that experience is just amazing. Avatar punched me in the face with awesomeness.

I really think movie theaters just need to change their business model. Obviously it's not great if it costs a family over 100$ to go out and see Shrek; It's just not worth it. I've been to a few theaters who have a restaurant, bar, etc.

There really is no greater experience than seeing a movie at the theater IMO, but prices will force people to step down...
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9:08AM on 05/25/2010
Like JH's corpse says, movie attendance always goes up in times of trouble. People don't want to think about their problems and the problems of their country. It's a shame that theaters and movie studios take advantage of this fact, exploiting our need for fantasy. I'm not saying that movies should be free or insanely cheap or anything, I understand that this is a business, but raising ticket prices faster than regular inflation is totally unjust. Going to movies is about having a positive
Like JH's corpse says, movie attendance always goes up in times of trouble. People don't want to think about their problems and the problems of their country. It's a shame that theaters and movie studios take advantage of this fact, exploiting our need for fantasy. I'm not saying that movies should be free or insanely cheap or anything, I understand that this is a business, but raising ticket prices faster than regular inflation is totally unjust. Going to movies is about having a positive experience, and paying half a days' wages to take yourself and your lady to movie is NOT a positive experience.

I'm very close to buying my own damn movie theater and running things my way. Guarantee I could profit just fine.
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7:36AM on 05/25/2010
Oh yeah definitely an economoic crisis, recession, war, anything that basically leaves a country feeling depressed or trapped, cinema tickets and things of the like will always sky rocket. It's perfect escapism.

All the points you've made are absolutely correct as well. Cinema is so willing to crack down on piracy and blame a lazy consumer but given the option i'm sure people would flock back to cinemas if they didn't ahve to take out a second mortgage to see a movie with the family.
Oh yeah definitely an economoic crisis, recession, war, anything that basically leaves a country feeling depressed or trapped, cinema tickets and things of the like will always sky rocket. It's perfect escapism.

All the points you've made are absolutely correct as well. Cinema is so willing to crack down on piracy and blame a lazy consumer but given the option i'm sure people would flock back to cinemas if they didn't ahve to take out a second mortgage to see a movie with the family.

Offering your customers more for their money like that cinema in Tokyo should definitley be looked into. When people do decide to spend their cash they will always choose comfort if the movie is too expensive. I visited the electric cinema in Notting Hill. I don't normally see movies again in theatres but this time i did just to make use of the facilities.

It's just there are so many more constructive ways of combatting piracy than using it as an excuse to up your cinema tickets saying you need to increase revenue because nobody is coming. Bullshit.
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