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C'mon Hollywood: What does the failure of Dredd tell us?

Sep. 25, 2012by: Paul Shirey

After its premiere at Comic Con this year, fans and critics alike raved about DREDD 3D, a reboot of the popular British comic book created by John Wagner and Carlos Ezquerra and starring Karl Urban, Olivia Thirlby, and Lena Headey.  Directed by Pete Travis, the ultraviolent, slick, and brutal pic was primed to be a solid hit in the hard-R action genre.  Sitting at 77% fresh on Rotten Tomatoes and with most fan reaction being positive, DREDD 3D looked to have it in the bag.

Then, the numbers came in.  A paltry $6 million over a slow weekend in September, competing with the likes of a Clint Eastwood baseball movie, a cheesy horror flick, and a cop drama, DREDD 3D was buried, making only half of what its competition pulled in, which, aside for END OF WATCH, had negative reviews.  Audiences were loud and clear that they didn’t much care for what DREDD 3D had to offer or they simply didn’t know enough about it to give a shit.  Even with an aggressive campaign by Lionsgate, the trailers and TV spots did little to influence ticket sales.

So, just what the hell happened?  I left the theater feeling fully satiated by what I’d seen.  DREDD 3D felt like an issue of the comic brought to life, with all the character, blood, gore, brutality, and deadpan comedy one could ask for.  In my mind, it was one of the best comic adaptations I’d seen to date.  When I saw the numbers on Sunday I was floored.  HOUSE AT THE END OF THE STREET and TROUBLE WITH THE CURVE beat DREDD 3D?  They're sitting at 11% and 52% on Rotten Tomatoes! 

DREDD 3D’s failure brings up a number of questions: Are audiences tired of comic book flicks?  They’ve certainly been inundated with them recently (and will continue to be).  Are audiences playing it safe with go-to genres and established names?  Jennifer Lawrence is hot off THE HUNGER GAMES and Eastwood is hot off his RNC “chair” speech, so why not?  Are audiences “tamed” to PG-13 movies?  Have they simply learned to settle for less? Is the R-rated action genre dead?  In recent years, we’ve seen the R-rated action genre take a hit, while the comedy genre got a boost. Too many questions with no solid answers.

THE EXPENDABLES 2 originally was shooting for a PG-13 before an R, adding some CGI blood (with almost no profanity) to give the fans “what they want.”  Did it make that big of a difference to audiences in terms of ticket sales?  Well, it still hasn’t made back it’s $100 million budget, so there’s that. A PG-13 almost always adds a bigger tally, since it opens up to a wider audience.  That said, it’s always possible that HOUSE and CURVE are counting money that actually belongs to DREDD 3D, as kids will typically buy a ticket for a PG-13 movie and sneak into an R-rated one (I know I did).   I’ll give END OF WATCH its due credit as it earned the top spot with an R-rating and great reviews.  

I don’t think DREDD 3D could’ve been done properly without the R-rating.  Without the hardcore violence it would’ve lost all edge as the badass film that it is and robbed it completely of its source material integrity.  A PG-13 would’ve been a sell out.  However, that sell out may have been a prettier picture for Lionsgate’s returns.  So, who really wins?  Which brings me to my next train of thought; Are some movies destined to be cult films?  When you consider the box office of movies like THE EVIL DEAD, FIGHT CLUB, THE BIG LEBOWSKI, OFFICE SPACE, etc., one of the most common traits is their box office failure, with each of them carrying an R-rating.

To me, DREDD 3D seemed to have a wider appeal than cult status, but I’m biased as hell.  I’m a comic nerd/film geek, so my thoughts on the matter can be jaded.  The average moviegoer seeing a police-officer-guy-with-a-big-helmet-in-an-apocalyptic-future may view the concept as far too odd.  DREDD 3D, after all, isn’t a well-known comic in the U.S., at least not as much as THE AVENGERS or Batman.  As a character, he’s low on the totem pole in terms of popularity; so to sell him on the heels of his comic roots was always going to be tough.

Then, there’s the issue of the female audience.  Let’s face it; most women aren’t into blood-soaked action flicks.  Call me sexist, but it’s true.  I’m sure a poll in Cosmopolitan would reveal the truth.  Chicks want romance, love, and comedy for the most part (which isn’t to say they can’t appreciate some badass action) of which DREDD 3D has none.  There isn’t the slightest hint at romance, with Dredd playing it straight from start to finish.  Regardless, Olivia Thirlby as Judge Anderson is awesome, exuding strength, vulnerability, and perseverance in a role that easily could’ve been a cheesy annoyance.  In the ads, however, she’s played off as nothing more than a presence in the film, rather than a major player with a back-story. 

The disappointment of a good film is a hard thing to figure out and the consequences of that failure can be far-reaching.  I’m not upset about the loss of sequel potential as much as I am about an R-rated action flick done right being punished for doing so.  It’s a slap to the studio for taking the risk and a signal that audiences don’t want R-rated action movies, but PG-13 warmed over dogshit.  It’s harsh, but true.  The truth is in the numbers and unfortunately, when it all comes down to it, the numbers will determine what we’ll see next.  I’m hopeful that more filmmakers and studios will continue to take the risk in the future, but sadly, I think we’ll be seeing more trite PG-13 schlock than kick ass R-rated paragons, like DREDD 3D. 

Extra Tidbit: What's your favorite box office black sheep? Mine is The Long Kiss Goodnight, which stands as one of my all-time favorite flicks.
Source: JoBlo.com

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2:40PM on 02/09/2013

This isn't the first time this has happened

Now you know how Browncoats felt when "Serenity" bombed. Mishandled by the studio, not advertised properly and with a relatively small but very enthusiastic fanbase supporting it.
Now you know how Browncoats felt when "Serenity" bombed. Mishandled by the studio, not advertised properly and with a relatively small but very enthusiastic fanbase supporting it.
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6:25AM on 02/03/2013

My take on pete travis's Dredd

I Just but recently watched this movie and came into it with a nose in the air and a monocle on my eye to how it would not be a good movie because it was not the original Stallone starred film. In fact' when i had first heard of Dredd being remade i could be quoted in saying "The very idea!". But through several hours plugging for information i found it wasn't a remake. OK' I thought, But it better have stallone! NO STALLONE!
Karl Urban?... Damn... He's awesome...
I am if anything a
I Just but recently watched this movie and came into it with a nose in the air and a monocle on my eye to how it would not be a good movie because it was not the original Stallone starred film. In fact' when i had first heard of Dredd being remade i could be quoted in saying "The very idea!". But through several hours plugging for information i found it wasn't a remake. OK' I thought, But it better have stallone! NO STALLONE!
Karl Urban?... Damn... He's awesome...
I am if anything a reasonable cinema watcher from original's to remakes to basing on of a video game or comics/books and all that in between. I watched the first resident evil movie enjoyed it as if to say it was a different reality not involved in the game, Then resident evil 2(the movie)came out and if you've seen it and you played the games you likely know how that ended... So when hearing what i heard about the new Dredd i thought fine this is as a different universe from that starring Stallone and i will watch it with open mindedness. Though as i said i still came into the movie raising a high brow and believing it to be far less than most people would give credit. But then (When it came to DVD) i watched it...
Instantly i noticed this is a Guy film. If i took "some" girls on a date to see this' I might get slapped, Or at least she wouldn't be very happy. (Exempt' are the girls who would sink they're teeth into Gore, bad-ass guns, fighting, and Action!) The movie was Great! it was new, different, and made me forget i ever had anything against it. If i was to sum it up "The music gets your blood pumping, You want the heroes to win' And. You get to experience a new world with amazing possibilities. When the movie ended i wanted to be a "Judge" and stop criminals just as i did when i saw the first Dredd movie, I also wanted to buy or create a gun that took voice commands.

But something that i thought that was profound' and i believe the creators wanted me to know' that this was just the beginning of the story, And it had me believe that this whole movie was also just a run of the mill day-night cycle for the judge known as "Dredd".

My mind began to process. Then images and story from the "Judge Dredd" comics i used to read when i was younger came flooding in and combined with this movies story, I thought the thoughts of someone who had created a world in writing, The prospects the possibilities and the world that could be shaped into films, A trilogy? or maybe more? I thought the way i imagine people like george lucas or Stan lee might think. Of course i didn't create the ideas of John wagner, Carlos ezquerra, Pat mills, or Pete travis. But as a viewer who enjoys what they see usually does I did in turn make my own ideas, Mind you this all seems a very long and drawn out process but it only took actual seconds to think on all these things.
I had been put into what every person who created a movie wants his/her fans to be put into'
"An imaginative or interested state that leaves us wanting more".
After few moments something hit me and i thought "Wait, Did i remember someone saying that this movie bombed?" Quicker than i remember i grabbed a computer and checked Dredd's Domestic total gross and knew exactly what it could mean for the franchise. "Really?" I said Surprised by the low end that has been made by this non stop in your face action flick.
Well... Then i remembered, What was my disposition toward this movie when it first came out?
I could have taken or left it right when I heard about it. (like the idea of remaking mad max. Damn you!) And that's what I imagined most of the older fans did, Then, people who might have never heard of Dredd could have went to the movie leaving its profit in a small margin. In short the probable millions of Judge Dredd fans were not moved to see it' Though, It had appeal' we as the masses were not properly informed to what was going on with one of our heroes.
As i said i saw this movie on DVD and had no true expectations until i saw it. And i do regret not seeing it in theater's.
I want this story to have another chapter, I want these actors, Creators, And artists to be able to create more, I want to see where this can go. And' how far into this world we' can go. Just as you do when you read a good book i want something more. This movie doesn't deserve to just be dropped at its begging, But in my opinion should be fought for so that we may see its end.

In closing, I love the idea of this type of movie, I will tell all of the people I' know and those that i don't to give it a chance, And i will hope that regardless of a bad start' that those who made this movie will make another and with luck' Maybe another.
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8:14AM on 01/23/2013

What

Let's be honest here folks. Not many people outside the crowd that views this kind of website know about or care about this type of movie. Why should they? This movie looks like what it is to those who know what it's about. To those who don't? Well it just looks like another shoot 'em up blood fest and you know what here's a news flash...nerds and internet geekdom don't make up the majority of the world's population. It's still a niche group and it will be for a some time. What are you going to
Let's be honest here folks. Not many people outside the crowd that views this kind of website know about or care about this type of movie. Why should they? This movie looks like what it is to those who know what it's about. To those who don't? Well it just looks like another shoot 'em up blood fest and you know what here's a news flash...nerds and internet geekdom don't make up the majority of the world's population. It's still a niche group and it will be for a some time. What are you going to do when you watch this movie? Tell your mom about it? No. Goof off with your buddies giggling about it? Yeah. That's what kind of movie it is.

It's got nothing to do with the fact that it's a comic book movie it's got to do with what Dredd is. I went to see it and while I thought there were some cool sequences and it wasn't a horrible flick...it's not something I'd watch more than a few times now and then. I have since bought it on blu-ray but it's still sitting on my coffee table sealed as I'm in no rush to see it again. Say what you want but it's another throw away action movie that we get dozens of a year. I agree that marketing probably had a good bit to do with it's dismal numbers but you can't escape the fact that it is what it is. What set it apart from the multitude of bloody action flicks that come out all the time? Again some neat sequences but overall ...meh. We've seen the movie Dredd a hundred times in the last few years. Not everyone wants to pay to see it again and again. Before you do what the internet does best and tell me how much of an idiot I am (because you know me better than me right?), I liked the movie. I own the movie. I am one of you who like movies like this. But it is getting stale. This movie was better than a lot of movies of it's kind, but not great.
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6:36PM on 01/11/2013

A number of things, really...

I think a mixture of factors led to the failure of Dredd at the box office. One, the trailers? Rather blah. Timing, probably also figured in. Plus, this movie had no recognizable stars, nor a recognizable character outside of fans of the comic book. On top of that, it wasn't a high concept piece, like The Matrix, to intrigue an audience to go watch an Rated R movie. So, why would this movie be a success? It could only hope to attract enough people the first weekend to rave about it to their
I think a mixture of factors led to the failure of Dredd at the box office. One, the trailers? Rather blah. Timing, probably also figured in. Plus, this movie had no recognizable stars, nor a recognizable character outside of fans of the comic book. On top of that, it wasn't a high concept piece, like The Matrix, to intrigue an audience to go watch an Rated R movie. So, why would this movie be a success? It could only hope to attract enough people the first weekend to rave about it to their friends, and those friends see it and rave it about it to their friends, etc... it needed word of mouth marketing, but movies are so here today gone tomorrow these days, it's hard for it to build up that.

The movie is a throwback to hard R 80s/90s action films and while it does that really well, there really isn't much beyond that on its mind (but it seems to do it so much better than anything else like that right now). Which is fine and all, but at least for me, I have to be in the right mood for it. It's not a fun movie, either. After seeing it, I'm glad I didn't pay to go see it. It was ok, for what it was. I was entertained.

Dredd's failure certainly isn't any indication that people are getting tired of comicbook movies. The marvel and Batman movies are certainly proof of that.
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+14
7:20AM on 01/04/2013

Marketing

I blame the marketing. Everyone I spoke to who had seen this movie loved it. However I remember seeing the trailer and really liking the visuals but with the le roux song over the top somehow cheapened the movie. I remember my girlfriend sitting in the cinema and seeing the trailer for the first time and she said that looks shit. And then we watched the film recently and she loved it. Im hoping this will follow the same trend as films like Blade runner which didnt do so well at the box office
I blame the marketing. Everyone I spoke to who had seen this movie loved it. However I remember seeing the trailer and really liking the visuals but with the le roux song over the top somehow cheapened the movie. I remember my girlfriend sitting in the cinema and seeing the trailer for the first time and she said that looks shit. And then we watched the film recently and she loved it. Im hoping this will follow the same trend as films like Blade runner which didnt do so well at the box office but gained cult status in the early 90s.
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2:37PM on 11/19/2012

"Call me sexist"

Not a problem since you are being sexist. As a woman who saw this movie, loved it, and spent the few weeks that it was available in theatres telling everyone she knew that they HAD to go see it, I can safely say that you are off the mark. I get that I don't represent the views of all women (and if you were to do a COSMO poll it would probably confirm your beliefs because I would never read that piece of trash, much less answer one of their polls), but not having the female audience didn't
Not a problem since you are being sexist. As a woman who saw this movie, loved it, and spent the few weeks that it was available in theatres telling everyone she knew that they HAD to go see it, I can safely say that you are off the mark. I get that I don't represent the views of all women (and if you were to do a COSMO poll it would probably confirm your beliefs because I would never read that piece of trash, much less answer one of their polls), but not having the female audience didn't effect the box office for a movie like The Expendables which also skews male, has an R rating, and doesn't offer enough romance or comedy to satisfy the Sex and the City crowd - so why would it have such a drastic effect of the box office for DREDD? The fact of the matter is that this was a film geared towards men, and men didn't go see it.
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3:52AM on 11/10/2012

why

Why do people continually act as if this movie only bombed in the US? It bombed world wide. Dredd not being a particularly popular comic book property in the states had absolutely nothing to do with why it failed considering it bombed just as bad in the UK.
Why do people continually act as if this movie only bombed in the US? It bombed world wide. Dredd not being a particularly popular comic book property in the states had absolutely nothing to do with why it failed considering it bombed just as bad in the UK.
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10:04PM on 10/31/2012
Judge Dredd is just not part of the american culture, unlike Batman or the Avengers.
The general audience prefers cheesy superheroes to dark, realistic or violent characters.
Finally, the general audience prefers crap movies. Dredd is not the first, you've had The Crow, Serenity... unfortunately for them they were good movies.
We'll see how Dredd performs internationally...
Judge Dredd is just not part of the american culture, unlike Batman or the Avengers.
The general audience prefers cheesy superheroes to dark, realistic or violent characters.
Finally, the general audience prefers crap movies. Dredd is not the first, you've had The Crow, Serenity... unfortunately for them they were good movies.
We'll see how Dredd performs internationally...
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6:43PM on 10/25/2012

there's no accounting...

for taste is there? The wife was skeptical, bur we both had fun watchin this in the cinema. I think that people are really fed up of the 3d gimmick. It worked in Avatar, maybe the last Resident Evil, but nothing else. Dredd was awesome, go see it and save this flick!
for taste is there? The wife was skeptical, bur we both had fun watchin this in the cinema. I think that people are really fed up of the 3d gimmick. It worked in Avatar, maybe the last Resident Evil, but nothing else. Dredd was awesome, go see it and save this flick!
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10:02AM on 10/22/2012

I have to agree

I watched this movie in cinemas in 3D and it was awesome. I've never been so happy after leaving a movie theater in a long time. and yet, the figures just stunned me. I guess there has to be something unique about each R rated movie out there. Like Looper, time travel (popular concept), mafia (ok people still remember scarface), JGL and Bruce Willis (still well known for Die Hard) so i guess it is a safe bet. I personally have always liked to take risks when it comes to movies, but this is not
I watched this movie in cinemas in 3D and it was awesome. I've never been so happy after leaving a movie theater in a long time. and yet, the figures just stunned me. I guess there has to be something unique about each R rated movie out there. Like Looper, time travel (popular concept), mafia (ok people still remember scarface), JGL and Bruce Willis (still well known for Die Hard) so i guess it is a safe bet. I personally have always liked to take risks when it comes to movies, but this is not the case with everyone else. Shame really.
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+11
6:08PM on 10/02/2012
Dredd simply isn't that well known or popular in the U.S. as it is in it's UK homeland, (in the UK this film was actually in the #1 position on it's opening weekend) so most people either hadn't heard about Dredd, and those that did hear about it probably didn't want a repeat of the Stallone adaption(which I enjoyed for the record), plus not having much in the way of name actors didn't help any, Karl Urban, Lena Headley and Olivia Thirlby aren't really household names like Jake Gyllenhal,
Dredd simply isn't that well known or popular in the U.S. as it is in it's UK homeland, (in the UK this film was actually in the #1 position on it's opening weekend) so most people either hadn't heard about Dredd, and those that did hear about it probably didn't want a repeat of the Stallone adaption(which I enjoyed for the record), plus not having much in the way of name actors didn't help any, Karl Urban, Lena Headley and Olivia Thirlby aren't really household names like Jake Gyllenhal, Clint Eastwood and Jennifer Lawrence are.

I don't think R-rated action films are dead though, the success of the Resident Evil and Expendables films is proof enough of that(Exp 2 made 285 million total, so while it didn't outperform the original domestically, it's still far from a failure, also I didn't hear anything about CGI blood being added in, so I think the PG-13 thing was just a rumor)

I think R-rated comic book adaptions are more likely to be dead(unless Sin City 2 is a big hit) , with the exception of 300 and Sin City, they've all failed to really gain an audience. So we'll still get R-rated action films, but don't expect to see an adaption of Preacher anytime soon.

P.S. There's another possiblity of why the film didn't do so well, audiences are getting sick and tired of 3-D and most theaters showing Dredd had few or no 2-D showings for those who didn't feel like paying a surcharge, so they prefered to wait until DVD rather then paying 12 bucks.

While the 3-D was decent, I personally don't feel that it was worth 2 extra bucks and I think the film would've done better if it wasn't made in 3-D.
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+13
6:09AM on 09/27/2012

18 rating

Here in Ireland it's rated 18. Who am I going to bring? The kids are too young and my wife is not interested. Studboi makes a good point re marketing. I think it'll do big business on Blu-Ray.
Here in Ireland it's rated 18. Who am I going to bring? The kids are too young and my wife is not interested. Studboi makes a good point re marketing. I think it'll do big business on Blu-Ray.
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2:53PM on 09/27/2012
marketing? Weren't you just saying that you didn't see it because it was rated 18 (or 'R') that's gotta be the first time I ever heard anyone complain that a movie was rated R. I don't know, go with some friends, brother, brother in law, co-worker whoever... there's gotta be more than just your wife or kid to go to a movie with. I mean what you're saying is that you wish the movie was Pg-13 (or the equivalent over there)?
marketing? Weren't you just saying that you didn't see it because it was rated 18 (or 'R') that's gotta be the first time I ever heard anyone complain that a movie was rated R. I don't know, go with some friends, brother, brother in law, co-worker whoever... there's gotta be more than just your wife or kid to go to a movie with. I mean what you're saying is that you wish the movie was Pg-13 (or the equivalent over there)?
5:54AM on 09/27/2012

18 rating

Here in Ireland it's rated 18. Who am I going to bring? The kids are too young and my wife is not interested. Studboi makes a good point re marketing. I think it'll do big business on Blu-Ray.
Here in Ireland it's rated 18. Who am I going to bring? The kids are too young and my wife is not interested. Studboi makes a good point re marketing. I think it'll do big business on Blu-Ray.
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9:58PM on 09/26/2012

Damn Stupid movie-goers

Let me get this straight. People will shell out money to watch craptastic Adam Sandler movies, but the Judge gets no love?? I thought this movie was great. The R rating was perfect for the material. I just don't get the general movie going public??
My only beef is with pushing 3D on people by having 2 or 3 regular showings. This will cost the studio money. It's the main reason I will not see the new Resident Evil movie in theatres. (btw Urban nailed it!!)
Let me get this straight. People will shell out money to watch craptastic Adam Sandler movies, but the Judge gets no love?? I thought this movie was great. The R rating was perfect for the material. I just don't get the general movie going public??
My only beef is with pushing 3D on people by having 2 or 3 regular showings. This will cost the studio money. It's the main reason I will not see the new Resident Evil movie in theatres. (btw Urban nailed it!!)
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+18
9:04PM on 09/26/2012
Because general audiences thought it was a remake of the Stallone film. Another case of stupid people missing out on a potential great franchise because their little minds cannot grasp statements like "The property is bigger than the 80's/90's film". Same crap Conan got saddled with last year.
Because general audiences thought it was a remake of the Stallone film. Another case of stupid people missing out on a potential great franchise because their little minds cannot grasp statements like "The property is bigger than the 80's/90's film". Same crap Conan got saddled with last year.
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2:48AM on 09/28/2012
even Rotten Tomatoes says it's a remake on their consensus quote. Ridiculous. You'd think a MOVIE SITE would actually know about... you know... MOVIES.

Also, Dredd was good and shouldn't have bombed... but Conan, yikes Conan was pretty bad. I like Momoa though, but he needed a much better movie
even Rotten Tomatoes says it's a remake on their consensus quote. Ridiculous. You'd think a MOVIE SITE would actually know about... you know... MOVIES.

Also, Dredd was good and shouldn't have bombed... but Conan, yikes Conan was pretty bad. I like Momoa though, but he needed a much better movie
7:33PM on 09/26/2012
hopefully it will continue to make money at the box office, and on dvd when it comes out.
hopefully it will continue to make money at the box office, and on dvd when it comes out.
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+4
6:10PM on 09/26/2012

Great movie but...

I agree with some of the negative comments about 3D. I wasn't able to watch the movie within the first weekend. However during the second weekend when I tried to find available times they were limited and if I wanted to watch it in non 3D I had to see it early in the morning otherwise I had to see it in 3D. I'm a huge Judge Dredd fan and I knew what to expect and I was not let down. However if I knew nothing about Judge Dredds back story the fact that they forced 3D down my throat would have
I agree with some of the negative comments about 3D. I wasn't able to watch the movie within the first weekend. However during the second weekend when I tried to find available times they were limited and if I wanted to watch it in non 3D I had to see it early in the morning otherwise I had to see it in 3D. I'm a huge Judge Dredd fan and I knew what to expect and I was not let down. However if I knew nothing about Judge Dredds back story the fact that they forced 3D down my throat would have turned me away and made me wait for video. I ONLY view 3D in the IMAX because that is the ONLY time I feel the immerse experience on some movies. But even if it was in IMAX 3D I would still like the choice of regular as well.
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3:26PM on 09/26/2012

Nobody knows Dredd. Nobody knew about 300. Separate properties that resulted in very different movies

300 was abnormal. Internally people still call March whatever the 300 weekend since blockbusters in March are unusual and that's when it opened (pretty sure it's March and not earlier).
Lions Gate did to Dredd what they did with Conan: they tried too hard to make it something that would make money and didn't care enough about making an amazing movie that could be reflected in a trailer.

Oh well. Lions Gate has been too cocky for years. I don't think anyone who has dealt with them would
300 was abnormal. Internally people still call March whatever the 300 weekend since blockbusters in March are unusual and that's when it opened (pretty sure it's March and not earlier).
Lions Gate did to Dredd what they did with Conan: they tried too hard to make it something that would make money and didn't care enough about making an amazing movie that could be reflected in a trailer.

Oh well. Lions Gate has been too cocky for years. I don't think anyone who has dealt with them would weep at the news of their bankruptcy.
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+8
3:24PM on 09/26/2012

Last Weekend Should Have Been A No-brainer.

The movie was down right awesome and I had so much fun in so much little time allotted. Plus Olivia was smoking hot in this. Sucks so bad it didn't make any profit so far. I'm hoping it'll do well internationally and in dvd sales for a future sequel. Btw it was nice seeing the effects of the Slo-Mo drug in 3D.
The movie was down right awesome and I had so much fun in so much little time allotted. Plus Olivia was smoking hot in this. Sucks so bad it didn't make any profit so far. I'm hoping it'll do well internationally and in dvd sales for a future sequel. Btw it was nice seeing the effects of the Slo-Mo drug in 3D.
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3:45AM on 09/26/2012

Didn't see it because of the shootout clip posted in this article

The trailers never sold me. Glitter shoot outs, CGI blood, the term "rookie" being thrown out every second, cheesy female villain, 3D is not a solid marketing tool for adults, and it reminded me of Ghost Rider 2 trailer. Studios are losing focus of why people love The Dark Knight Rises and The Avengers so much and why they make billions. It's because we can relate and invest in the characters and the stakes are high. The level of craft is apparent in the trailers and promotional material as
The trailers never sold me. Glitter shoot outs, CGI blood, the term "rookie" being thrown out every second, cheesy female villain, 3D is not a solid marketing tool for adults, and it reminded me of Ghost Rider 2 trailer. Studios are losing focus of why people love The Dark Knight Rises and The Avengers so much and why they make billions. It's because we can relate and invest in the characters and the stakes are high. The level of craft is apparent in the trailers and promotional material as well. Audiences are becoming more and more aware of this and can call crap when they see crap. I'm not saying this is crap, but I can say I have no interest in seeing this and I'm not a snob, Cabin In The Woods was fun and not the most serious movie in the world but it was done well and I was happy with my price of admission.
Skip this and see The Master. A film that all it's trailer needs is a guy sitting in the chair being asked some questions to sell audiences. That's what I will spend $10 to see.
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12:34AM on 09/27/2012
Dude. Do yourself a fucking favor and watch Dredd. Seriously. Don't make a fool of yourself.
Dude. Do yourself a fucking favor and watch Dredd. Seriously. Don't make a fool of yourself.
-25
3:31AM on 09/26/2012

Not sure what to think, maybe all of the above?

Im going this weekend, there are already 3 things i am not looking forward to seeing in regards to this film.
1. 3D, i cant stand it, and don't want to watch films that have it
(if the critics, and everyone didn't rave id have waited till blu-ray)
2. Karl Urban's voice, he didnt need to alter, i find it annoying.. his voice in Lord of the Rings would have been fine
3. A heroin villain, i cant by it that a female is the main villain that an entire underworld fears.. I don't know the
Im going this weekend, there are already 3 things i am not looking forward to seeing in regards to this film.
1. 3D, i cant stand it, and don't want to watch films that have it
(if the critics, and everyone didn't rave id have waited till blu-ray)
2. Karl Urban's voice, he didnt need to alter, i find it annoying.. his voice in Lord of the Rings would have been fine
3. A heroin villain, i cant by it that a female is the main villain that an entire underworld fears.. I don't know the plot or details, what i do know is that in an action film i look forward to a climatic ending with a kick ass fight sign. I.E Stallone vs. JCVD in EX2. I don't anticipate there being one at the end, Dredd shouldn't have a difficult time judging this female villain.
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12:44AM on 09/26/2012

GOOD MOVIE, BAD MARKETING, NICHE AUDIENCE

Dredd had 5 things going against it. 1. Really bad Stallone original didn't help much. 2. Reboot, sometimes people just can't get their heads around it. 3. Followed another reboot that didn't do so well, Total Recall. Too many too soon perhaps. 4. Very violent which again a majority people not getting the character. 5 The marketing. Zero TV from what I saw and barely any trailers along with movies like Resident Evil or Total Recall or even Dark Knight. The audience certainly wasn't
Dredd had 5 things going against it. 1. Really bad Stallone original didn't help much. 2. Reboot, sometimes people just can't get their heads around it. 3. Followed another reboot that didn't do so well, Total Recall. Too many too soon perhaps. 4. Very violent which again a majority people not getting the character. 5 The marketing. Zero TV from what I saw and barely any trailers along with movies like Resident Evil or Total Recall or even Dark Knight. The audience certainly wasn't tapped.

All in all I enjoyed the hell out of it. I'm a quasi-fanboy myself. I dig the genre but have no comics. So, I do research on characters and Dredd is just a plain and simple a great character. Maybe it's all the blood. Dark Knight certainly proved you don't have to be a goody too shoes to sell tickets. Who knows? It's sad though because with all the crap that Hollywood churns out, it's a great bad/good character like this that will probably never see the light of day again in what I hoped would be a sequel. Hope may not be lost but it's slim that we will see dynamic characters like this on the big screen.

It's like Hollywood cuts their own throat. In order to bring people into the theatre they must provide compelling characters to keep movies intersesting yet they do little to promote them when they have a good one just sitting there waiting to break.
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12:13AM on 09/26/2012

3D!

Yeah, nobody wants to pay the extra money to see a movie that MIGHT be good. 3D is ridiculously expensive and unless it's a film people are sure about it no one is gonna go for it. We have been burned way to much with 3D, barely any are made for 3D so the perception of most is not excitement. Only film geeks actually know if it's made for 3D or just converted.
Yeah, nobody wants to pay the extra money to see a movie that MIGHT be good. 3D is ridiculously expensive and unless it's a film people are sure about it no one is gonna go for it. We have been burned way to much with 3D, barely any are made for 3D so the perception of most is not excitement. Only film geeks actually know if it's made for 3D or just converted.
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+20
10:21PM on 09/25/2012
It all comes down to marketing, marketing, marketing!!!! It seems like Lionsgate was going to coast by word-of-mouth from Comic-Con and other film festivals, and while word was good, no casual movie-goer would follow up on that shit. They should have hauled ass on the marketing. Put out a few more trailers, posters, ads, press junkets, talk show appearances. It was the least they could to.

Take for example, "300". It had no recognizable stars, a fledgling director, and was a hard R-rated
It all comes down to marketing, marketing, marketing!!!! It seems like Lionsgate was going to coast by word-of-mouth from Comic-Con and other film festivals, and while word was good, no casual movie-goer would follow up on that shit. They should have hauled ass on the marketing. Put out a few more trailers, posters, ads, press junkets, talk show appearances. It was the least they could to.

Take for example, "300". It had no recognizable stars, a fledgling director, and was a hard R-rated movie based on a fairly obscure graphic novel. Yet, WB marketed the shit outta that movie, and went on to make $200 million in domestic totals.
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10:04PM on 09/25/2012
aside from the avengers and dark knight rises I refuse to pay around ten bucks a ticket for a movie. As much as im interested in this movie I cant justify dishing out hard earned money for movies that will be on dvd in a few months. IF the theater near me had reasonable times AND the price was cheaper I'd go. In the mean time I'll save my money and wait for it to show up on dvd, just like im doing with resident evil and end of watch
aside from the avengers and dark knight rises I refuse to pay around ten bucks a ticket for a movie. As much as im interested in this movie I cant justify dishing out hard earned money for movies that will be on dvd in a few months. IF the theater near me had reasonable times AND the price was cheaper I'd go. In the mean time I'll save my money and wait for it to show up on dvd, just like im doing with resident evil and end of watch
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8:57PM on 09/25/2012
Dude, you're reading too much into this. Dredd was never popular to begin with. The original did poorly, and it sucked, and that is all most people know of Dredd. The marketing for this movie did little to make it stand out (certainly wasn't aggressive). The trailers displayed an over-use of slow motion and a laughably large helmet. I personally didn't care for any of the trailers. I honestly thought this was going to be a straight-to-video movie that got a theatrical release for some reason. I
Dude, you're reading too much into this. Dredd was never popular to begin with. The original did poorly, and it sucked, and that is all most people know of Dredd. The marketing for this movie did little to make it stand out (certainly wasn't aggressive). The trailers displayed an over-use of slow motion and a laughably large helmet. I personally didn't care for any of the trailers. I honestly thought this was going to be a straight-to-video movie that got a theatrical release for some reason. I have yet to see Dredd, and the only interest I have in it comes purely from the strong word of mouth. Still, I might skip it in theaters.
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8:15PM on 09/25/2012
So one weekend of underperforming and the movie is a failure? I doubt it. It'll probably find an audience on blu-ray. Battleship bombed in theaters but had good blu-ray sales, and from what I hear that movie sucked, so if Dredd is good it should do better. Also, I want to see Dredd but ended up seeing The Master this weekend. It opened wide, but is completely ignored in this article. It also got positive reviews, and made even less than Dredd. Why doesn't it get an article? I understand these
So one weekend of underperforming and the movie is a failure? I doubt it. It'll probably find an audience on blu-ray. Battleship bombed in theaters but had good blu-ray sales, and from what I hear that movie sucked, so if Dredd is good it should do better. Also, I want to see Dredd but ended up seeing The Master this weekend. It opened wide, but is completely ignored in this article. It also got positive reviews, and made even less than Dredd. Why doesn't it get an article? I understand these films aim for different audiences, but the fact that good movies get ignored for bad applies to both.
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8:56PM on 09/25/2012
it definitely is a failure after the opening weekend yes. A big percentage of whether a movie does well or not is if it finds an audience on the opening weekend. Doing well on blu-ray, sure that's possible. But that wouldn't make it a success by any means, if anything it would potentially just propel it into cult status, best case scenario. Unfortunately Dredd is a flop, and under-performed considerably -- though it is not the movie's fault (perhaps some of the blame can be put on the marketing
it definitely is a failure after the opening weekend yes. A big percentage of whether a movie does well or not is if it finds an audience on the opening weekend. Doing well on blu-ray, sure that's possible. But that wouldn't make it a success by any means, if anything it would potentially just propel it into cult status, best case scenario. Unfortunately Dredd is a flop, and under-performed considerably -- though it is not the movie's fault (perhaps some of the blame can be put on the marketing guys though) but more than anything it's the fault of the American mainstream. The Master opened up in limited release this weekend by the way, and it's likely to be all over the place during award season, where it will probably get a wide release based on all the talk -- that's why it doesn't get an article like this. Dredd opened wide and bombed, The Master opened in limited release and did well (for a limited release) the shock is Dredd, not The Master, as much as I want to see The Master I wouldn't see the point in having an article about it's weekend at all...
9:37PM on 09/25/2012
To cochise: The Master opened to wide release this past weekend, and was a limited release before that. It was in all my local theaters, but maybe it varies by location. As for Dredd, I have no idea what the expectations were for opening weekend, but if people thought over 10-15 million they were crazy. I'm no box office analyst and I could predict this wouldn't be a box office winner based on the subject. It sucks that good movies get ignored (like Drive and Warrior last year) and crappy
To cochise: The Master opened to wide release this past weekend, and was a limited release before that. It was in all my local theaters, but maybe it varies by location. As for Dredd, I have no idea what the expectations were for opening weekend, but if people thought over 10-15 million they were crazy. I'm no box office analyst and I could predict this wouldn't be a box office winner based on the subject. It sucks that good movies get ignored (like Drive and Warrior last year) and crappy movies make money, but its nothing new. I don't see why this gets a whole article, unless there are some die hard judge dredd fans around here thinking the movie was going to be a sure fire hit, but I knew it wasn't.
11:22PM on 09/25/2012
To anomaly: excellent point about The Master. I know I'm sure that theater was packed over the weekend, with all the buzz it's getting. Put that up with three movies with name stars, and a bad marketing strategy catering strongly to the fans but not at all to everyone else, and this is what happens.
To anomaly: excellent point about The Master. I know I'm sure that theater was packed over the weekend, with all the buzz it's getting. Put that up with three movies with name stars, and a bad marketing strategy catering strongly to the fans but not at all to everyone else, and this is what happens.
8:09PM on 09/26/2012
source? I mean dude, it is not in a wide release. I've read on numerous sites now that it is in a limited release and it won't get a wide release, like all similar smaller films, unless it gets big big oscar buzz (nominations and wins). A wide release is a certain number of theatres in the country I believe, of which the Master is currently well below as far as I understand. If you can prove otherwise though, go ahead.
source? I mean dude, it is not in a wide release. I've read on numerous sites now that it is in a limited release and it won't get a wide release, like all similar smaller films, unless it gets big big oscar buzz (nominations and wins). A wide release is a certain number of theatres in the country I believe, of which the Master is currently well below as far as I understand. If you can prove otherwise though, go ahead.
+26
7:59PM on 09/25/2012
just saw it,dredd kicked ass
just saw it,dredd kicked ass
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+20
7:47PM on 09/25/2012

Title of my post

Internet nerds did nothing but say how terrible this movie looked since word one of a new Judge Dredd movie. This trend continued until the movie came out, and now in spite of the good reviews, you're stumped as to why nobody saw it???

I'm not a mathematician but I would guess it didn't do well because everybody was talking shit about the movie LOOOOONG before it even came out. Just a guess. I could be wrong.
Internet nerds did nothing but say how terrible this movie looked since word one of a new Judge Dredd movie. This trend continued until the movie came out, and now in spite of the good reviews, you're stumped as to why nobody saw it???

I'm not a mathematician but I would guess it didn't do well because everybody was talking shit about the movie LOOOOONG before it even came out. Just a guess. I could be wrong.
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8:51PM on 09/25/2012
people were skeptical yes, as with every new adaptation of something that's already been adapted into a movie but I recall as soon as that first red band clip came out damn near everyone's mind changed
people were skeptical yes, as with every new adaptation of something that's already been adapted into a movie but I recall as soon as that first red band clip came out damn near everyone's mind changed
12:38AM on 09/27/2012
Yeah, but by that logic, Kick Ass should've made bank! Not a single nerd on the internet had one bad thing to say about it prior to opening weekend, and it barely squeaked by. Same with Watchmen, and don't even get me started about Snakes on a Plane.

Internet opinions are worth about as much as the bits they're imprinted on.
Yeah, but by that logic, Kick Ass should've made bank! Not a single nerd on the internet had one bad thing to say about it prior to opening weekend, and it barely squeaked by. Same with Watchmen, and don't even get me started about Snakes on a Plane.

Internet opinions are worth about as much as the bits they're imprinted on.
+19
6:55PM on 09/25/2012

this has NOTHING to do with 'comic book movies'

most people have no idea that Judge Dredd is even a comic book, few people in the grand scope of things even know what Dredd is, and they only vaguely know what it is because they remember something like 'wasn't it a Stallone movie that I never saw, I remember seeing the commercials'

I really, really, really do not think it has anything to do with being a comic book movie. If people were sick of comic book movies there wouldn't be so many (continued) hit comic book movies... The problem
most people have no idea that Judge Dredd is even a comic book, few people in the grand scope of things even know what Dredd is, and they only vaguely know what it is because they remember something like 'wasn't it a Stallone movie that I never saw, I remember seeing the commercials'

I really, really, really do not think it has anything to do with being a comic book movie. If people were sick of comic book movies there wouldn't be so many (continued) hit comic book movies... The problem with Dredd isn't that it was a comic book movie, but that it was a straight up action movie. Unfortunately it isn't a new revelation either, but American audiences especially just don't dig action flicks like they used to. A total shame and a disgrace for sure, but what can ya do.
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6:07PM on 09/25/2012

Extra Tidbit

Mine is probably also "The Long Kiss Goodnight", a fantastic action film.
"That's a duck not a dick."
Mine is probably also "The Long Kiss Goodnight", a fantastic action film.
"That's a duck not a dick."
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+12
5:56PM on 09/25/2012
What do you mean, what does it tell us? That comic book geeks are not reliable indicators when it comes to box-office success? Kick-Ass tanked, Scott Pilgrim tanked. And those movies at least were lighthearted and had more plot. Dredd didn't really offer anything new or cool, besides the violent deaths of the thugs. Don't get me wrong, I enjoyed it, but the film didn't give me the blockbuster vibe.
What do you mean, what does it tell us? That comic book geeks are not reliable indicators when it comes to box-office success? Kick-Ass tanked, Scott Pilgrim tanked. And those movies at least were lighthearted and had more plot. Dredd didn't really offer anything new or cool, besides the violent deaths of the thugs. Don't get me wrong, I enjoyed it, but the film didn't give me the blockbuster vibe.
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8:43PM on 10/02/2012
Kick Ass didn't tank. It had a 28 million dollar budget and made back around 48 million in the Us and another 48 million worldwide. Plus it was number 1 upon release...How is that a failure if it made more than it's budget?
Kick Ass didn't tank. It had a 28 million dollar budget and made back around 48 million in the Us and another 48 million worldwide. Plus it was number 1 upon release...How is that a failure if it made more than it's budget?
5:39PM on 09/25/2012
I just read an article on here that the Smurfs is getting a sequel but there is potentially no Dredd sequel? The world of movies is indeed a strange place.
I just read an article on here that the Smurfs is getting a sequel but there is potentially no Dredd sequel? The world of movies is indeed a strange place.
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5:29PM on 09/25/2012
I know money is the life blood of Hollywood but box office figures be damned! Dredd is a fucking fantastic film that, unfortunately, a lot of people are missing out on. We got a proper film that deserves a proper sequel.
NO. MATTER. WHAT.
I know money is the life blood of Hollywood but box office figures be damned! Dredd is a fucking fantastic film that, unfortunately, a lot of people are missing out on. We got a proper film that deserves a proper sequel.
NO. MATTER. WHAT.
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5:07PM on 09/25/2012
I saw Dredd and really liked it, it's a nasty film which fit the character.
I think it may just be a case of a character not being well known in the US. When the ads show a masked guy in a sci-fi costume it just did not make a connection. Maybe it'll do well in Europe where the comic is better known.
I saw Dredd and really liked it, it's a nasty film which fit the character.
I think it may just be a case of a character not being well known in the US. When the ads show a masked guy in a sci-fi costume it just did not make a connection. Maybe it'll do well in Europe where the comic is better known.
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5:03PM on 09/25/2012
We seem to be seeing this trend year in year out where decent films are failing at the box office and sub standard shit gathers an audience, the positive spin at least the films that bet Dredd weren't remakes,reboots or whatever the new term will be but in saying that non of them really lit up the Box Office either.I'm looking forward to seeing Dredd it doesn't open till late Oct where I am but I'll be there first day .
We seem to be seeing this trend year in year out where decent films are failing at the box office and sub standard shit gathers an audience, the positive spin at least the films that bet Dredd weren't remakes,reboots or whatever the new term will be but in saying that non of them really lit up the Box Office either.I'm looking forward to seeing Dredd it doesn't open till late Oct where I am but I'll be there first day .
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4:58PM on 09/25/2012
Maybe positive word of mouth will help Dredd out. I've recommended it to a bunch of people since I saw it, and I'm sure a lot of people who've seen it will do the same. Hopefully it'll still find its audience.
Maybe positive word of mouth will help Dredd out. I've recommended it to a bunch of people since I saw it, and I'm sure a lot of people who've seen it will do the same. Hopefully it'll still find its audience.
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4:13PM on 09/25/2012

I loved DREDD

That's a shame more people didn't see this movie because I thought it was a very well written and fantastic film. THIS WAS WHAT JUDGE DREDD SHOULD HAVE BEEN. DREDD was an awesome film and I urge all who read this to go see it. It had a very DIE HARD feel to it......I loved it and will be buying it on Blu Ray.
That's a shame more people didn't see this movie because I thought it was a very well written and fantastic film. THIS WAS WHAT JUDGE DREDD SHOULD HAVE BEEN. DREDD was an awesome film and I urge all who read this to go see it. It had a very DIE HARD feel to it......I loved it and will be buying it on Blu Ray.
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4:03PM on 09/25/2012
The marketing campaign didn't make it clear enough that the new Dredd has nothig to do with the old Dredd.... i guess.
The marketing campaign didn't make it clear enough that the new Dredd has nothig to do with the old Dredd.... i guess.
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3:57PM on 09/25/2012

Didn't feel like a comic book film to me

I don't think people are sick of comic book movies, but I definitely don't think most people realize that Judge Dredd is a comic book character. I didn't leave the theater thinking "what a great comic book film" I left thinking "what an awesome R-rated action film with an old school feel in the same vein as Robocop". The film felt straight out of the 1980s and I mean that in a good way. Problem is the marketing actually sucked. I thought it looked terrible until about two days before its
I don't think people are sick of comic book movies, but I definitely don't think most people realize that Judge Dredd is a comic book character. I didn't leave the theater thinking "what a great comic book film" I left thinking "what an awesome R-rated action film with an old school feel in the same vein as Robocop". The film felt straight out of the 1980s and I mean that in a good way. Problem is the marketing actually sucked. I thought it looked terrible until about two days before its release when I read some great reviews. When I ask people if they were going to see most people said it looked stupid. We just live in a era where these kind of movies just don't make money. Its a shame, but audiences are interested in other kinds of films. I for one loved every second of it, but I can definitely understand that the majority of people aren't going to "get it". Too bad there won't be a sequel, which I'm not too mad about, at least we got this one.
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3:54PM on 09/25/2012

Aggressive marketing campaign?

I guess it depended where you were because from where I was, you couldn't see any marketing anywhere.

And you have to mention 3d as a reason why it flopped. It was more expensive to see the film than any other new release because it was only showing in 3d. People are gonna pay the extra if they're almost certain that the movie will be worthed. If there is any doubt - and a remake of a bad film based on comic very few know with no stars in it has its share of doubts - they will keep their
I guess it depended where you were because from where I was, you couldn't see any marketing anywhere.

And you have to mention 3d as a reason why it flopped. It was more expensive to see the film than any other new release because it was only showing in 3d. People are gonna pay the extra if they're almost certain that the movie will be worthed. If there is any doubt - and a remake of a bad film based on comic very few know with no stars in it has its share of doubts - they will keep their money or spend it somewhere safe.

I loved the film and loved the 3d but it should never be forced on people.
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+12
3:20PM on 09/25/2012
I'll say a mix between bad timing and poor marketing. I went to see End of Watch last weekend and that's how I found out Dredd was out. I had no idea before that so it's either bad marketing or I was living under a rock (which is possible I guess). Saw Dredd today now that I knew it was actually out. Definitely deserved better and was a kick ass brutal R-rated action movie.
I'll say a mix between bad timing and poor marketing. I went to see End of Watch last weekend and that's how I found out Dredd was out. I had no idea before that so it's either bad marketing or I was living under a rock (which is possible I guess). Saw Dredd today now that I knew it was actually out. Definitely deserved better and was a kick ass brutal R-rated action movie.
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3:15PM on 09/25/2012
Definitely agree on the bad timing. This is the time of the year when hollywood dumps it's awful pg-13 horror movies on us. This movie should of been released in the summer for sure.
Definitely agree on the bad timing. This is the time of the year when hollywood dumps it's awful pg-13 horror movies on us. This movie should of been released in the summer for sure.
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+5
1:47PM on 09/25/2012
I didn't get to see it this weekend because I was out of town. But I am going to see it THIS weekend for sure. Might be the only ones in the theater, but that's ok with me.
I didn't get to see it this weekend because I was out of town. But I am going to see it THIS weekend for sure. Might be the only ones in the theater, but that's ok with me.
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1:36PM on 09/25/2012
Didn't see this film, not my forte. Here's the truth of why no one else did either. It's late September. It got lost in shuffle and wasn't the kind of movie to get people into the theater this early in fall. Why? There was nothing that kept even a guy like me running to the theater. I went and saw Moonrise Kingdom and Lawless finally. Two great films I really enjoyed. This movie wasn't going to be great anywhere in the year. Just not the right movie.
Didn't see this film, not my forte. Here's the truth of why no one else did either. It's late September. It got lost in shuffle and wasn't the kind of movie to get people into the theater this early in fall. Why? There was nothing that kept even a guy like me running to the theater. I went and saw Moonrise Kingdom and Lawless finally. Two great films I really enjoyed. This movie wasn't going to be great anywhere in the year. Just not the right movie.
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1:24PM on 09/25/2012

Evil Dead was a flop?

I was pretty sure it a made a healthy profit, started Sam Raimi's career and spawned two sequels? Correct me if I'm wrong but that doesn't sound like a fail. Back on subject; I'm devastated to hear this crappy news, the movie still isn't out here in Europe but I'm catching it opening day Nov 11, I hope it makes some cash over here.
I was pretty sure it a made a healthy profit, started Sam Raimi's career and spawned two sequels? Correct me if I'm wrong but that doesn't sound like a fail. Back on subject; I'm devastated to hear this crappy news, the movie still isn't out here in Europe but I'm catching it opening day Nov 11, I hope it makes some cash over here.
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+6
1:23PM on 09/25/2012
Cricker is right. It's the beginning of football season. There were a lot of good college and pro games this weekend. The UFC had an event. Boxing had an event. Nascar had an event. That right there should eliminate 99% of the guys I know from leaving their houses. My neighbor Roderick is the only guy I know who did not stay home for any of these manly events, but he does Pilates with his wife...so yeah.
Cricker is right. It's the beginning of football season. There were a lot of good college and pro games this weekend. The UFC had an event. Boxing had an event. Nascar had an event. That right there should eliminate 99% of the guys I know from leaving their houses. My neighbor Roderick is the only guy I know who did not stay home for any of these manly events, but he does Pilates with his wife...so yeah.
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1:23PM on 09/25/2012

It Could Still Pick Up Momentum

If given a second wave of promotions, commercials, etc, it could still pick up momentum, commercials with critics' one liners, and what fans are saying, you know the type, because most people may dismiss this as a silly action movie, but when a silly action movie is getting good reviews from more serious critics, people tend to take a second look.
If given a second wave of promotions, commercials, etc, it could still pick up momentum, commercials with critics' one liners, and what fans are saying, you know the type, because most people may dismiss this as a silly action movie, but when a silly action movie is getting good reviews from more serious critics, people tend to take a second look.
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1:17PM on 09/25/2012

Did you check how many theaters were playing Dredd?

I was in NYC for the weekend, and Dredd was barely playing anywhere, have you even checked how many theaters were playing it compared to how much it made? Also, The Master only made 4.4 million and everyone was talking how awesome it looked, just a bad weekend for movies.
I was in NYC for the weekend, and Dredd was barely playing anywhere, have you even checked how many theaters were playing it compared to how much it made? Also, The Master only made 4.4 million and everyone was talking how awesome it looked, just a bad weekend for movies.
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12:53PM on 09/25/2012
Sadly I think the answer to your question, at least this time around, is in the competition. You have Jake Gyllenhaal, The Girl From "The Hunger Games", and Clint Motherfuckin' Eastwood all opening movies. And then you have this "Dredd" movie, which is either a remake of a shitty Stallone picture, or based on a comic that is famous--in England--and starring that guy who was a badass in "Return of the King" and the best friend from "Juno." Slap that R-rating on there, and wearing it's
Sadly I think the answer to your question, at least this time around, is in the competition. You have Jake Gyllenhaal, The Girl From "The Hunger Games", and Clint Motherfuckin' Eastwood all opening movies. And then you have this "Dredd" movie, which is either a remake of a shitty Stallone picture, or based on a comic that is famous--in England--and starring that guy who was a badass in "Return of the King" and the best friend from "Juno." Slap that R-rating on there, and wearing it's genre-movie badge proudly. Karl Urban isn't a household name, neither is Olivia Thirlby. Lena Heady has some cred from "300" and "Game of Thrones," although that is still pretty entrenched in genre. Besides, aside from January this is like the best time to release shitty horror movies, while people are gearing up for Halloween.

Then again, it could also be people like me, who still wants to see it, but decided to do something else over the weekend aside from going to the theater. Actually, this has been a really bad year as far as my attendance at movies goes. Maybe I'll catch it next weekend, before it completely vanishes.
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+3
12:53PM on 09/25/2012

timing and recognition

I think thats the biggest issue. You put out a manly action packed movie in september in the midst of football season (high school, pro and college) and it was from a character/franchise that very few regular people know. So normally if you are going to take a unknown chracter/movie and put it out there at a bad time of year you better have on big star, a name people will want to see without actually wanting to see Dredd itself. Look all the Blade films were good as far as making money and they
I think thats the biggest issue. You put out a manly action packed movie in september in the midst of football season (high school, pro and college) and it was from a character/franchise that very few regular people know. So normally if you are going to take a unknown chracter/movie and put it out there at a bad time of year you better have on big star, a name people will want to see without actually wanting to see Dredd itself. Look all the Blade films were good as far as making money and they were teh same....very violent and gory, it was a character almost know one was familiar with and it was rated R. I think if they released that in April or May or anytime in the summer it would have done better.
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+4
12:49PM on 09/25/2012

timing and recognition

I think thats the biggest issue. You put out a manly action packed movie in september in the midst of football season (high school, pro and college) and it was from a character/franchise that very few regular people know. So normally if you are going to take a unknown chracter/movie and put it out there at a bad time of year you better have on big star, a name people will want to see without actually wanting to see Dredd itself. Look all the Blade films were good as far as making money and they
I think thats the biggest issue. You put out a manly action packed movie in september in the midst of football season (high school, pro and college) and it was from a character/franchise that very few regular people know. So normally if you are going to take a unknown chracter/movie and put it out there at a bad time of year you better have on big star, a name people will want to see without actually wanting to see Dredd itself. Look all the Blade films were good as far as making money and they were teh same....very violent and gory, it was a character almost know one was familiar with and it was rated R. I think if they released that in April or May or anytime in the summer it would have done better.
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12:44PM on 09/25/2012

Tidbit: CUTTHROAT ISLAND FTW!

As for the question, fucked if I know but I'm not happy about it. People just don't know quality when they see it, that's all I can think of. The movie had shitloads of marketing, that wasn't the problem.
As for the question, fucked if I know but I'm not happy about it. People just don't know quality when they see it, that's all I can think of. The movie had shitloads of marketing, that wasn't the problem.
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12:49PM on 09/25/2012
I'm sure Geena Davis and Renny Harlin roll their eyes at that period of their lives, but damned if I don't love both Long Kiss and Cutthroat.
I'm sure Geena Davis and Renny Harlin roll their eyes at that period of their lives, but damned if I don't love both Long Kiss and Cutthroat.
6:35PM on 09/25/2012
Agreed, other than the first PIRATES movie, CUTTHROAT ISLAND is the best pirate movie ever made!
Agreed, other than the first PIRATES movie, CUTTHROAT ISLAND is the best pirate movie ever made!
+4
12:44PM on 09/25/2012

timing and recognition

I think thats the biggest issue. You put out a manly action packed movie in september in the midst of football season (high school, pro and college) and it was from a character/franchise that very few regular people know. So normally if you are going to take a unknown chracter/movie and put it out there at a bad time of year you better have on big star, a name people will want to see without actually wanting to see Dredd itself. Look all the Blade films were good as far as making money and they
I think thats the biggest issue. You put out a manly action packed movie in september in the midst of football season (high school, pro and college) and it was from a character/franchise that very few regular people know. So normally if you are going to take a unknown chracter/movie and put it out there at a bad time of year you better have on big star, a name people will want to see without actually wanting to see Dredd itself. Look all the Blade films were good as far as making money and they were teh same....very violent and gory, it was a character almost know one was familiar with and it was rated R. I think if they released that in April or May or anytime in the summer it would have done better.
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+5
12:39PM on 09/25/2012

Lack of 2D option...

People have brought this up, and I did notice that my nearest theater didn't have a 2D option. That's definitely a turn off to many people (me included). I have to admit though, as much as I prefer to watch films in 2D, the 3D in Dredd was very well done and did add to the movie (especially the SloMo scenes). I'm actually glad I caught it in 3D.

Still, the lack of an option probably turned off some people at my local movie house.
People have brought this up, and I did notice that my nearest theater didn't have a 2D option. That's definitely a turn off to many people (me included). I have to admit though, as much as I prefer to watch films in 2D, the 3D in Dredd was very well done and did add to the movie (especially the SloMo scenes). I'm actually glad I caught it in 3D.

Still, the lack of an option probably turned off some people at my local movie house.
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12:51PM on 09/25/2012
I had the same issue at my local theater, although I intended to see it in 3D (which is pretty sweet in the "slo-mo" sequences). Strangely the BIG local theater we have, which has IMAX and RPX was only playing the 3D version, yet the smaller theaters were playing both 2D and 3D. I definitely think that could be a factor.
I had the same issue at my local theater, although I intended to see it in 3D (which is pretty sweet in the "slo-mo" sequences). Strangely the BIG local theater we have, which has IMAX and RPX was only playing the 3D version, yet the smaller theaters were playing both 2D and 3D. I definitely think that could be a factor.
12:07PM on 09/25/2012
My fiance didn't even know the Stallone version of the movie existed, much less the comics. When we saw it Friday, she really liked it (she had a few pacing issues), but without someone like me to get her onboard and explain the character/ comic to her, she wouldn't have bothered. Unfortunately, I feel the same can be said for the vast majority of Americans. I was really hoping this would well, as I'd love to see a sequel.
My fiance didn't even know the Stallone version of the movie existed, much less the comics. When we saw it Friday, she really liked it (she had a few pacing issues), but without someone like me to get her onboard and explain the character/ comic to her, she wouldn't have bothered. Unfortunately, I feel the same can be said for the vast majority of Americans. I was really hoping this would well, as I'd love to see a sequel.
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+4
12:03PM on 09/25/2012

double post!

Please delete~
Please delete~
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-6
11:57AM on 09/25/2012

3D is teh gay!

I'd been looking forward to Dredd, had plans to go opening night, but when I went to buy my ticket I found out it was only playing in 3D, so I said fuck it.
I'd been looking forward to Dredd, had plans to go opening night, but when I went to buy my ticket I found out it was only playing in 3D, so I said fuck it.
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+7
11:50AM on 09/25/2012
Good read. I havent seen the film yet but I plan too if I can find the time too. Theres a lot of factors that came to play for this to fail though I think. The whole month of September so far has been shit for any movie thats come out. It seems people are going less and less to the theater. Another aspect is PR for the film which I didnt think did a good job since nobody I knew even knew the film was coming out or it even existed. I never saw an ad for it on TV, any posters for it anywhere
Good read. I havent seen the film yet but I plan too if I can find the time too. Theres a lot of factors that came to play for this to fail though I think. The whole month of September so far has been shit for any movie thats come out. It seems people are going less and less to the theater. Another aspect is PR for the film which I didnt think did a good job since nobody I knew even knew the film was coming out or it even existed. I never saw an ad for it on TV, any posters for it anywhere and never heard anything on the radio. Its also an R rated film starring someone who most people dont know (Yes well all know who Karl Urban is but hes far from an house hold name). Genre films are always a gamble thats why studios are hesitant to make them in the first place. It can be hit or miss and in this case its a miss even with the film being actually good.
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11:43AM on 09/25/2012

Why does GOD hate Karl Urban??

Karl Urban is a badass and an enjoyable actor.....Whyyyyyy does he continue to be denied the widespread-fame he was built for? :/
Karl Urban is a badass and an enjoyable actor.....Whyyyyyy does he continue to be denied the widespread-fame he was built for? :/
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11:40AM on 09/25/2012
Lack of non-3D options coupled with higher ticket prices to see an untested genre film. It failed for the same reason Drive Angry failed. Not to mention the fact that the marketing for this movie completely failed to generate any excitement. Hell, I'm a comic book fan and I can honestly say I didn't see anything that made me crave going to see this, especially if I have to pay $15 to do so.
Lack of non-3D options coupled with higher ticket prices to see an untested genre film. It failed for the same reason Drive Angry failed. Not to mention the fact that the marketing for this movie completely failed to generate any excitement. Hell, I'm a comic book fan and I can honestly say I didn't see anything that made me crave going to see this, especially if I have to pay $15 to do so.
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+15
11:33AM on 09/25/2012
I'd say it's a lack of good marketing and possibly star power. We, fans of Joblo, know who Karl Urban is. However, others may not. Some would probably remember him from The Lord of the Rings: The Two Towers and The Return of the King. As for Dredd 3D, they won't literally see Urban's face and that's got to be tough for the marketing department on how to market a movie when audiences can't fully see the face of the hero. And that last picture is so cool!
I'd say it's a lack of good marketing and possibly star power. We, fans of Joblo, know who Karl Urban is. However, others may not. Some would probably remember him from The Lord of the Rings: The Two Towers and The Return of the King. As for Dredd 3D, they won't literally see Urban's face and that's got to be tough for the marketing department on how to market a movie when audiences can't fully see the face of the hero. And that last picture is so cool!
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-21
11:31AM on 09/25/2012

sick of reboots

dup post
dup post
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-33
11:29AM on 09/25/2012

sick of reboots

So sick of reboots,
hope every reboot fails
reboot means hey i can think of anything new so ill write about something that already exists and add a twist
THAT IS NOT INNOVATIVE AND WHY THESE MOVIES WILL FAIL!!!
So sick of reboots,
hope every reboot fails
reboot means hey i can think of anything new so ill write about something that already exists and add a twist
THAT IS NOT INNOVATIVE AND WHY THESE MOVIES WILL FAIL!!!
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11:22AM on 09/25/2012
"Are people sick of comic book movies?"
Seriously? Did you fail to notice how much money The Amazing Spider-man The Dark Knight Rises and The Avengers made this summer? Dredd is not a well known character, main stream audiences probably think back to Stallone's version and have little to no interest in a character they know nothing about. Simple as that. And the marketing campaign sucked. If it wasn't for this site I'm not sure I would have heard much about it.
"Are people sick of comic book movies?"
Seriously? Did you fail to notice how much money The Amazing Spider-man The Dark Knight Rises and The Avengers made this summer? Dredd is not a well known character, main stream audiences probably think back to Stallone's version and have little to no interest in a character they know nothing about. Simple as that. And the marketing campaign sucked. If it wasn't for this site I'm not sure I would have heard much about it.
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12:56PM on 09/25/2012
The onslaught of super hero movies this summer and the amount that people dropped on them is enough to wear folks out. If comic book movies like Avengers, Batman, Spider-Man, etc. came out every month I'm positive people would get bored with them. Staggering their release helps build up anticipation. Too much of anything is never a good thing. Except doughnuts and Evangeline Lilly. It's scientifically safe to overdose on those two things.
The onslaught of super hero movies this summer and the amount that people dropped on them is enough to wear folks out. If comic book movies like Avengers, Batman, Spider-Man, etc. came out every month I'm positive people would get bored with them. Staggering their release helps build up anticipation. Too much of anything is never a good thing. Except doughnuts and Evangeline Lilly. It's scientifically safe to overdose on those two things.
1:45PM on 09/25/2012
I dunno man, I feel like if Iron Man 3 were to come out tomorrow it would make a butt load of money. I hear what you're saying though, if one were to come out every month for sure, people would tire of them, but that's never been the case. Movies that make dough nowadays tend to be part of a well established franchise or part of a brand (like Marvel/Disney). Its rare otherwise, but it happens obviously. A Shame but not surprising that Dredd did not do well.Here's hoping Looper does.

Also,
I dunno man, I feel like if Iron Man 3 were to come out tomorrow it would make a butt load of money. I hear what you're saying though, if one were to come out every month for sure, people would tire of them, but that's never been the case. Movies that make dough nowadays tend to be part of a well established franchise or part of a brand (like Marvel/Disney). Its rare otherwise, but it happens obviously. A Shame but not surprising that Dredd did not do well.Here's hoping Looper does.

Also, one can never have too much Evangeline Lilly. Ever. <3 Kate
+10
11:15AM on 09/25/2012

Variety of reasons....

First of all, I really dug Dredd, just to get that out of the way, but I knew it was going to tank. Marketing was horrendous (Comic Con buzz alone cannot sell a movie), it's really targeted to a specific audience (I agree we can all agree there's no broad, all encompassing demographic appeal), and not to mention, average joe movie goer probably doesn't know it's based on a comic, but assumes it's based off the Sly Stallone bomb (people are dumb, what else can I say?). Yes, it's depressing when
First of all, I really dug Dredd, just to get that out of the way, but I knew it was going to tank. Marketing was horrendous (Comic Con buzz alone cannot sell a movie), it's really targeted to a specific audience (I agree we can all agree there's no broad, all encompassing demographic appeal), and not to mention, average joe movie goer probably doesn't know it's based on a comic, but assumes it's based off the Sly Stallone bomb (people are dumb, what else can I say?). Yes, it's depressing when good movies can't find good audiences (Dark City?), but September wasn't the best month for it. Ramp up the adverts and mid to late October would have been great.
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+10
10:59AM on 09/25/2012

I agree this is alarming...

A few factors to note. 1.) Piracy! A lot of the geek crowd thinks they are clever watching shit for free and then wonder why their favorite filmmakers (and bands) aren't successful. 2.) Karl Urban is not a star. Audiences are too star driven. If the Rock or Vin Diesel starred it would have at least broken even (maybe...). 3.) Hard R Genre movies need to be done with lower budgets. We need people with more ingenuity doing it with smaller budgets. 4.) Comic Con buzz does not equate to
A few factors to note. 1.) Piracy! A lot of the geek crowd thinks they are clever watching shit for free and then wonder why their favorite filmmakers (and bands) aren't successful. 2.) Karl Urban is not a star. Audiences are too star driven. If the Rock or Vin Diesel starred it would have at least broken even (maybe...). 3.) Hard R Genre movies need to be done with lower budgets. We need people with more ingenuity doing it with smaller budgets. 4.) Comic Con buzz does not equate to success. We need smarter and better marketing. District 9 only cost 30 million and made friggin 115 million at the box office with no stars. Just good marketing, reviews and buzz.
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11:28AM on 09/25/2012
Karl Urban isn't a 'star'? I think leading man is the word you' re looking for because c'mon Star Trek? The Bourne Supremacy? Doom? (that one had the Rock in it)

Your #4 point invalidates your point #2, because star-power doesn't matter if clever marketing is employed as you've rightly pointed out.
Karl Urban isn't a 'star'? I think leading man is the word you' re looking for because c'mon Star Trek? The Bourne Supremacy? Doom? (that one had the Rock in it)

Your #4 point invalidates your point #2, because star-power doesn't matter if clever marketing is employed as you've rightly pointed out.
12:53PM on 09/25/2012
no karl urban isnt a star. a star is someone that everyone knows, not just cinephiles, if he walked in my work noone and I mean no one would know who he is. But if Rober Deniro or a newer star Like the Rock walked in here everyone would know hwo they were or 80%. He is just a good actor, not a star
no karl urban isnt a star. a star is someone that everyone knows, not just cinephiles, if he walked in my work noone and I mean no one would know who he is. But if Rober Deniro or a newer star Like the Rock walked in here everyone would know hwo they were or 80%. He is just a good actor, not a star
1:30PM on 09/25/2012
1) Piracy has very little to do with anything here. Every movie is pirated. End of Watch will be pirated, Trouble with the Curve will be pirated, as will Dredd. But hey, the most downloaded movies of the year are Avengers and Dark Knight Rises... I don't think they mind all that much. Piracy might hurt the filmmakers (though less than they would like you to think), but it hurts them more or less equally.
2) Karl Urban is not Brad Pitt, that's true. But he's also not much below Vin Diesel. He
1) Piracy has very little to do with anything here. Every movie is pirated. End of Watch will be pirated, Trouble with the Curve will be pirated, as will Dredd. But hey, the most downloaded movies of the year are Avengers and Dark Knight Rises... I don't think they mind all that much. Piracy might hurt the filmmakers (though less than they would like you to think), but it hurts them more or less equally.
2) Karl Urban is not Brad Pitt, that's true. But he's also not much below Vin Diesel. He is a very recognizable name, though I might agree that his face is more famous.
3) Dredd was made with a low budget. A very low budget if you consider it is a well made sci-fi action movie. Comparing the budget of Dredd to other comic book movies is almost unfair. Heck, it was made for far less than the Dredd movie from the 90's. I actually think that R action movies should be done with a big budget. Prometheus had a huge budget and it was an R and it made it's money back, even to mixed reviews and rather unfavorable general reception... People forget that the great action movies of the best were huge projects - people saw something amazing on the screen and wanted to see it. I guess they should go all in or don't go in at all.
4) I agree
+13
10:59AM on 09/25/2012

Another issue might have been...

The fact that is wasn't marketed with a particular star. A lot of studio movies pay actors millions, the reason why is that they know that the actors are part of bringing in the millions. No disrespect to Karl Urban as I do think he's a good actor and I know that the Dredd character isn't supposed to show his face, but maybe this name/facelessness is part of why the movie isn't doing so well.
The fact that is wasn't marketed with a particular star. A lot of studio movies pay actors millions, the reason why is that they know that the actors are part of bringing in the millions. No disrespect to Karl Urban as I do think he's a good actor and I know that the Dredd character isn't supposed to show his face, but maybe this name/facelessness is part of why the movie isn't doing so well.
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10:54AM on 09/25/2012

Timing

Not sure how timing wasn't a topic. Rating is still up in the air to me (Terminator 4 had lower sales than the others). Action movies do better during the summer, plain and simple. Fall is Oscar season. Action movies are for guys. What are guys doing on the weekends every fall? Watching football.
Not sure how timing wasn't a topic. Rating is still up in the air to me (Terminator 4 had lower sales than the others). Action movies do better during the summer, plain and simple. Fall is Oscar season. Action movies are for guys. What are guys doing on the weekends every fall? Watching football.
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+8
10:52AM on 09/25/2012
I'm still hoping that word of mouth and its international run give Dredd some legs. I saw it on Sunday night and my theater had it had a small crowd who seemed to dig it for the most part.

I really don't like how supposedly a film's success hinges on how its performance on opening weekend. Honestly with all the buzz this movie was getting from the past couple months I figured this would have a decent showing this weekend.
I'm still hoping that word of mouth and its international run give Dredd some legs. I saw it on Sunday night and my theater had it had a small crowd who seemed to dig it for the most part.

I really don't like how supposedly a film's success hinges on how its performance on opening weekend. Honestly with all the buzz this movie was getting from the past couple months I figured this would have a decent showing this weekend.
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12:49PM on 09/25/2012
I agree except to say that... the reason such emphasis is put on an opening is that very few movies EVER make more in the following weeks than they do in the opening weekend. So the theater and the studio based upon that opening decide to either distribute it wider to more screen or to pull back (not having to pay teh theater fees) and just take the loss, which this looks like it will do, but stroimg Blu-Ray sales can save ala Austin Powers!
I agree except to say that... the reason such emphasis is put on an opening is that very few movies EVER make more in the following weeks than they do in the opening weekend. So the theater and the studio based upon that opening decide to either distribute it wider to more screen or to pull back (not having to pay teh theater fees) and just take the loss, which this looks like it will do, but stroimg Blu-Ray sales can save ala Austin Powers!
12:58PM on 09/25/2012
I would love to see Dredd grow wings and FLY, but I don't see that happening here in the U.S. The international market has a better chance, seeing as Dredd originated from the UK. We'll see how it all shakes out, but the outlook is bleak, even if the movie rocks hard. I foresee massive cult status, which isn't really a bad thing, but the long-term hurt is that Dredd will be referenced as an example against hard-R comic book adaptations and that stings.
I would love to see Dredd grow wings and FLY, but I don't see that happening here in the U.S. The international market has a better chance, seeing as Dredd originated from the UK. We'll see how it all shakes out, but the outlook is bleak, even if the movie rocks hard. I foresee massive cult status, which isn't really a bad thing, but the long-term hurt is that Dredd will be referenced as an example against hard-R comic book adaptations and that stings.
+17
10:48AM on 09/25/2012

MARKETING

The PR for this movie was utter crap. If it weren't for the fact that I actively seek out movies and come to Joblo, I wouldn't have known this movie was coming out, much less that it was getting good reviews. They did an awful job backing the film via marketing, and it shows.

And Trouble with the Curve wasn't nearly a bad film like you're making it out to be. I rather enjoyed the film.
The PR for this movie was utter crap. If it weren't for the fact that I actively seek out movies and come to Joblo, I wouldn't have known this movie was coming out, much less that it was getting good reviews. They did an awful job backing the film via marketing, and it shows.

And Trouble with the Curve wasn't nearly a bad film like you're making it out to be. I rather enjoyed the film.
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10:46AM on 09/25/2012

Call me optimistic...

But I think this is one that might have legs after all is said and done. Word-of-mouth could turn out to be what gives it the boost that it needs. I remember Donnie Darko was another film that didn't initially get much attention until the buzz started circulating.
But I think this is one that might have legs after all is said and done. Word-of-mouth could turn out to be what gives it the boost that it needs. I remember Donnie Darko was another film that didn't initially get much attention until the buzz started circulating.
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10:36AM on 09/25/2012

Kinda hard...

...to sell an R rated comic book film about a cop who butchers drug dealers when the US has the highest percentage of police brutality on the streets. The guy even says "he is the law", which is the same thing every cop that beats you up for no reason says. I know I'm gonna get a lot of thumbs down for this, but still...
...to sell an R rated comic book film about a cop who butchers drug dealers when the US has the highest percentage of police brutality on the streets. The guy even says "he is the law", which is the same thing every cop that beats you up for no reason says. I know I'm gonna get a lot of thumbs down for this, but still...
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10:26AM on 09/25/2012
I love you Elfa, I don't say that enough.
I love you Elfa, I don't say that enough.
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+17
10:24AM on 09/25/2012

Genre hate strikes again

It tells us that unless studios back their films 100%, genre films don't stand a chance of making a box office impact.
I was barely aware that this movie was being released this weekend, all that I've seen around Chicago are a few posters. If the studio wants to push, they can push. This was a dump, nothing more.
It tells us that unless studios back their films 100%, genre films don't stand a chance of making a box office impact.
I was barely aware that this movie was being released this weekend, all that I've seen around Chicago are a few posters. If the studio wants to push, they can push. This was a dump, nothing more.
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+39
10:15AM on 09/25/2012
It tells us what we here at JoBlo have known since it's founding: The majority of the American viewing audience are fucking retards that Keith David wouldn't trust with a potato gun.
It tells us what we here at JoBlo have known since it's founding: The majority of the American viewing audience are fucking retards that Keith David wouldn't trust with a potato gun.
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4:57PM on 09/25/2012
"we here at Joblo" oh please get of your high horse. The majority of the American viewing audience probably read all those negative comments about remakes and big helmets on Joblo that they didn't bother to watch the movie. Because who knows better about movies than the people who thought Heath Ledger would suck as Joker and thought a movie about Facebook was ridiculous.
"we here at Joblo" oh please get of your high horse. The majority of the American viewing audience probably read all those negative comments about remakes and big helmets on Joblo that they didn't bother to watch the movie. Because who knows better about movies than the people who thought Heath Ledger would suck as Joker and thought a movie about Facebook was ridiculous.
6:35PM on 09/25/2012
@Herald. I want you to seriously tell me you thought a movie about Facebook was going to be a good idea before it happened.
@Herald. I want you to seriously tell me you thought a movie about Facebook was going to be a good idea before it happened.
7:27AM on 09/26/2012
@Hoylehaw I don't care about anything producers come up with. I don't pretend I own movie franchises. I don't write better screenplays in comment sections. My childhood doesn't get raped with a remake. I don't think movie studios owe me anything. I love the movie Clue and that's based on a board game. So who am I to bitch about a movie concept.
@Hoylehaw I don't care about anything producers come up with. I don't pretend I own movie franchises. I don't write better screenplays in comment sections. My childhood doesn't get raped with a remake. I don't think movie studios owe me anything. I love the movie Clue and that's based on a board game. So who am I to bitch about a movie concept.
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