Latest Movie News Headlines

C'mon Hollywood: Why do good movies fail?

Jun. 17, 2014by: Paul Shirey

No doubt many of you have already seen Tom Cruise’s EDGE OF TOMORROW and the majority who have seemed to walk away feeling that it was a solid, fun, and rousing sci-fi flick that hit all the right notes for a successful summer entry. It's not going to win an Academy Award, but it's damn fine entertainment. However, that sentiment doesn’t seem to have trickled out to the masses, which have managed to avoid it at all costs in favor of teen romance, CGI animation, a live-action Disney villainess, and a buddy comedy. That’s not to say that any of those films don’t deserve their success, but it leaves me scratching my head as to why a high-concept sci-fi actioner starring Tom Cruise that has a 90% fresh rating on Rotten Tomatoes is just barely treading box office water.

Of course, these days box office can mean a few different things (and is a topic worth it’s own column at that).  In the past we’ve equated successful numbers with the domestic take, but with overseas box office growing so rapidly and with often greater numbers for many films, that dynamic has changed. EDGE OF TOMORROW has made $181 million overseas so far, compared to a paltry $56 million domestically by comparison. Now, it’s no mystery that Tom Cruise has a huge international following, but even with that taken into consideration the domestic bump is still underwhelming. While not an outright flop by any means, the film is an underperformer (especially with a $178 million price tag) and even with the great word of mouth is unlikely to make a huge leap before its box office tenure is over.

This isn’t the first time a good (or even great) movie has failed at the box office. DREDD, SERENITY, FIGHT CLUB, SCOTT PILGRIM VS. THE WORLD, THE IRON GIANT, CINDERELLA MAN, THE SHAWSHANK REDEMPTION, and anything Mike Judge directs are prime examples. Even classics like THE WIZARD OF OZ, IT’S A WONDERFUL LIFE, and CITIZEN KANE were considered box office duds that later went on to be classics of cinema.  All of these films and many more like them received mostly glowing reviews and positive word-of-mouth, but none of that seemed to matter to the movie-going public at the time of release.

As we all know, Hollywood is not in the business of making movies for charity and thereby wants the most return for their product. Fortunately, there are filmmakers out there that are more concerned with simply making a great film, but the commerce will always be a part of the system. However, it becomes harder and harder to think outside the box and take a risk on something original when the money is filtering to a lot of the “canned goods” that come from the “sure thing” wheelhouse. In this case, you can plan on seeing more young adult adaptations and less non-franchised sci-fi fare in the future. When it comes time to greenlight another sci-fi flick, either original or adapted, eyes will look to EDGE OF TOMORROW as a reminder of that risk and cast a large shadow of doubt, both on the genre and its star.

So, why don’t people want to see EDGE OF TOMORROW? Or, more importantly, why are they choosing other films over it? Are people still harboring something against Cruise because he jumped on Oprah’s couch and has a non-traditional religion? Is it the sci-fi genre? Does the plot look that hard to follow? Does it look too cerebral when compared to the competition? Does Emily Blunt look too hot to handle (Oh, she is, I assure you)? It’s near impossible to say for sure, but there’s definitely a factor that’s keeping the masses away from it, just as they stayed away from other well-reviewed, much lauded fare that fizzled from view only to find life and appreciation as time passed.  But there’s still that pestering question of WHY hanging in the air. It’s easy to understand why a truly bad movie flops (although, on the other hand it can be just as hard to understand why a bad movie succeeds), but it’s baffling when trying to piece together why folks avoid the good stuff, particularly something as user friendly as EDGE OF TOMORROW.

We love to call general audiences “ignorant” and not adept at comprehending greatness when it stares them in the face, but I think that’s an easy write off (even if true to some degree).  Perhaps the experience of going to the movies is to blame, as rowdy or uncomfortable crowds can sour just about any film, not to mention the average moviegoer being more choosy in what they see. Whereas film geeks see almost everything, the average moviegoer generally goes for the “safe” flicks, which usually equate to the known franchises and stars (probably one of the biggest reasons that Sandler still has a career at that). Or maybe it IS Cruise. He’s hovered around the $80 million spot for his last five lead-role films (minus MISSION: IMPOSSIBLE – GHOST PROTOCOL, which did a healthy $209.3 million domestic) and EDGE OF TOMORROW looks to be joining that club as well.

We don’t see any of the money these films make, so in that respect it doesn’t matter to us. However, the lack of confidence in new films that are generally considered to be good is disheartening, as we know that poor box office can be the death knell to future films of the same ilk. There’s an ebb and flow to good films performing badly and thankfully most of the deserving ones find a niche as a classic or cult favorite, which can often overshadow a bad stay at the box office, but it doesn’t lessen the blow when we have to endure more and more “standard” fare as a result. Here’s to hoping the good films continue to find their way home (and, y'know, actually get made), even if that’s many years later in your living room or on a host of best of lists across the Internet. 

Source: JoBlo.com

MORE FUN FROM AROUND THE WEB

Strikeback
Not registered? Sign-up!
Or

+1
9:31PM on 06/17/2014

Does box office results matter if the flop becomes a classic?

Yes and no. Standing the test of time is more important than topping charts. Losing money sucks but it's not the end of the world, specially for millionaries. Therefore, a box office flop should only be seen as something truly bad when it affects the careers of the people who worked in it. Studios kept/keep hiring Joss Whedon, Brad Pitt, Edward Norton, Helena-Bonham Carter, David Fincher, Michael Cera, Mary-Elizabeth Winstead, Edgar Wright, Brad Bird, Russell Crowe, Paul Giamatti, Ron Howard,
Yes and no. Standing the test of time is more important than topping charts. Losing money sucks but it's not the end of the world, specially for millionaries. Therefore, a box office flop should only be seen as something truly bad when it affects the careers of the people who worked in it. Studios kept/keep hiring Joss Whedon, Brad Pitt, Edward Norton, Helena-Bonham Carter, David Fincher, Michael Cera, Mary-Elizabeth Winstead, Edgar Wright, Brad Bird, Russell Crowe, Paul Giamatti, Ron Howard, Tim Robbins, Morgan Freeman, Frank Darabont, Jennifer Aniston, Mike Judge, Orson Welles, James Stewart, Frank Capra, Judy Garland and Victor Fleming. I'm sure that Tom Cruise, Emily Blunt and Doug Liman won't become homeless anytime soon.
Your Reply:



Please email me when someone replies to my comment
7:59PM on 06/17/2014

Because the peeps are the majority

The internet has created a vast connectivity between all us bloggers and would be film geeks. The problem is because we are the ones on here discussing greatness we forget we are the minority. We are not the masses, the very thing that makes us unique is the same quality we seem unable to understand missing in others. The bottom-line is... we are not the majority of thought. We are a small group of like minded and very passionate film fans who hold dear originality and well, all kinds of crap
The internet has created a vast connectivity between all us bloggers and would be film geeks. The problem is because we are the ones on here discussing greatness we forget we are the minority. We are not the masses, the very thing that makes us unique is the same quality we seem unable to understand missing in others. The bottom-line is... we are not the majority of thought. We are a small group of like minded and very passionate film fans who hold dear originality and well, all kinds of crap we some times make up on the fly. The crowds the people that pay for films, those people quite frankly do not hold dear the things we do. That doesn't mean that they are foolish are simple, they just don't care. To them film is film. To us. Its lifeblood... or well something less dark lol. I think a great test of film and mainstream and how it is presented will be GUARDIANS OF THE GALAXY. The recent change in advertising seems to suggest the company is fearing the comical approach they took originally. Here you have a completely new entity tied to the one of the biggest films (and film companies) or of the modern age. Will people show up to support a new approach will mass advertising and a huge company behind it... should be interesting.
Your Reply:



Please email me when someone replies to my comment
7:47PM on 06/17/2014
because film is subjective
because film is subjective
Your Reply:



Please email me when someone replies to my comment
3:26PM on 06/17/2014

heard it was good

i personally didn't have much interest in it, because it looked like the same type of [link] movie i've seen a hundred times before. i've seen so many trailers for this certain type of movie. they don't interest me these days. everything is sooooo depressing. lighten up a little
i personally didn't have much interest in it, because it looked like the same type of [link] movie i've seen a hundred times before. i've seen so many trailers for this certain type of movie. they don't interest me these days. everything is sooooo depressing. lighten up a little
Your Reply:



Please email me when someone replies to my comment
3:22PM on 06/17/2014
Bad marketing is what caused EOT to fail, studios no longer no how to sell originality. Outsode of that the theater experience has become more of a chore than relaxing. The main culprit being the crippling dumbing down of Joe & Jane Popcorn who feel immuned to fifty years of societal ettiquite while in a theater. Why waste $30 (or $50 if you add concessions) on the chance of having to deal with inconsiderate assholes ? Unfortunately the only way to support good movies is to catch matinees
Bad marketing is what caused EOT to fail, studios no longer no how to sell originality. Outsode of that the theater experience has become more of a chore than relaxing. The main culprit being the crippling dumbing down of Joe & Jane Popcorn who feel immuned to fifty years of societal ettiquite while in a theater. Why waste $30 (or $50 if you add concessions) on the chance of having to deal with inconsiderate assholes ? Unfortunately the only way to support good movies is to catch matinees but at the same time seeing that they dont bring in prime time revenue the good ones are only giving limited time slots at theaters. I hate to see theaters go the way of the dodo but unless Holywood steps it up by producing more classical fare to watch, the bottom feeders of society are going to continue to thrive on all this superhero cartoon dumbed down for the masses dreck and bring the experiment to a close.
Your Reply:



Please email me when someone replies to my comment
+4
12:58PM on 06/17/2014
I'd like to ad STARDUST to the list of great movies that failed to find an audience.
I'd like to ad STARDUST to the list of great movies that failed to find an audience.
Your Reply:



Please email me when someone replies to my comment
11:49PM on 06/17/2014
You define "great" A LOT differently than I do.
You define "great" A LOT differently than I do.
6:44AM on 06/18/2014
I'm not sure. I have a wide range of movies that I consider great. Maybe something that we would agree upon.
I'm not sure. I have a wide range of movies that I consider great. Maybe something that we would agree upon.
+0
12:58PM on 06/17/2014

Cost

Like many have said already, the cost to see a flick and the availability of quality home theater equipment makes it hard to justify seeing so many movies especially when most movies are out on bluray 2 months after they are released. I mean come on, I just got a 300 dollar projector and my wall is a movie screen now. Theaters need to lower the cost of tickets, it is 10.50 here in Chicago, and over 15 for IMAX, and it's worse in other cities. Also, have been noticing that certain movies have
Like many have said already, the cost to see a flick and the availability of quality home theater equipment makes it hard to justify seeing so many movies especially when most movies are out on bluray 2 months after they are released. I mean come on, I just got a 300 dollar projector and my wall is a movie screen now. Theaters need to lower the cost of tickets, it is 10.50 here in Chicago, and over 15 for IMAX, and it's worse in other cities. Also, have been noticing that certain movies have been having more 3d show times towards the end of the night on opening weekend forcing me to see it in 3d because I wait for the late show to avoid the teens and their look how cool I am crap. (Haha, made myself feel old).
Your Reply:



Please email me when someone replies to my comment
11:52PM on 06/17/2014
You can see them in St Charles for $5.50 a matinee and $8 for a regular showing. But yeah, everywhere else around here is ridiculously overpriced. I have a friend who works security for Marcus in Orland Park (they're in the $10.50 range) and he told me they have a $5 Tuesday. I told him I'd have to stop by and he told me NEVER to do it. They average over 8000 people on Tuesdays because of the reduced price.

It's kind of shocking that theaters (and Hollywood) haven't figured out that
You can see them in St Charles for $5.50 a matinee and $8 for a regular showing. But yeah, everywhere else around here is ridiculously overpriced. I have a friend who works security for Marcus in Orland Park (they're in the $10.50 range) and he told me they have a $5 Tuesday. I told him I'd have to stop by and he told me NEVER to do it. They average over 8000 people on Tuesdays because of the reduced price.

It's kind of shocking that theaters (and Hollywood) haven't figured out that little formula....
12:48PM on 06/17/2014
"$181 million overseas so far, compared to a paltry $56 million domestically"

That $56 million doesn't look quite so paltry when you actually break down the $181 million into countries with separate box office takes, like the USA is a country with its own box office take.

$181 million taken so far in 68 countries, on average that's only a little over $2.6 million per country. . Hollywood movies are still far more popular in the USA than in any other country.

Rather than bemoaning the
"$181 million overseas so far, compared to a paltry $56 million domestically"

That $56 million doesn't look quite so paltry when you actually break down the $181 million into countries with separate box office takes, like the USA is a country with its own box office take.

$181 million taken so far in 68 countries, on average that's only a little over $2.6 million per country. . Hollywood movies are still far more popular in the USA than in any other country.

Rather than bemoaning the 'paltry' $56 million domestic take and deeming a movie a failure, Hollywood should try figuring out why its movies aren't making $56 million in every other country rather than adding up 68 totals and convincing everyone that's a much more impressive figure than the US box office takings.
Your Reply:



Please email me when someone replies to my comment
1:51PM on 06/17/2014
You also have to consider each countries population and wealth.
You also have to consider each countries population and wealth.
-1
12:47PM on 06/17/2014

The Girlfriend Effect

Let´s face it, with so easily available high tech equipment for home, most guys would rather watch a movie at home, with some beer and nachos than to go the theater.. UNLESS.. they are dragged to a theater by a girl.

So, if you want a "theater hit", then market it towards the female audience (which, of course for a sci-fi film is tricky). I barely was able last week to manage to finally watch Xmen, but my God I had to be there for opening night for Blended (if wanted some "action"
Let´s face it, with so easily available high tech equipment for home, most guys would rather watch a movie at home, with some beer and nachos than to go the theater.. UNLESS.. they are dragged to a theater by a girl.

So, if you want a "theater hit", then market it towards the female audience (which, of course for a sci-fi film is tricky). I barely was able last week to manage to finally watch Xmen, but my God I had to be there for opening night for Blended (if wanted some "action" afterwards).

I guarantee, Edge of Tomorrow will own it, once it hits BluRay.
Your Reply:



Please email me when someone replies to my comment
1:26PM on 06/17/2014
Most "girlfriends" love Hugh Jackman and probably Cruise too... it's weird that your lady prefer Adam Sandler! lol
Most "girlfriends" love Hugh Jackman and probably Cruise too... it's weird that your lady prefer Adam Sandler! lol
4:19PM on 06/17/2014
Blended was packed with couples...
Blended was packed with couples...
12:32PM on 06/17/2014

Easy answer

Because there are movies that are fun to see it theaters. Comedies are better with a roaring crowd. Kids like to gather with other kids to see animated films and parents like something to bring their kids to. I can get the same experience watching Edge Of Tomorrow ,at home, for less money, when it hits video. When it cost $5 to go to the movies and $1.50 a gallon in gas, I went every week
Because there are movies that are fun to see it theaters. Comedies are better with a roaring crowd. Kids like to gather with other kids to see animated films and parents like something to bring their kids to. I can get the same experience watching Edge Of Tomorrow ,at home, for less money, when it hits video. When it cost $5 to go to the movies and $1.50 a gallon in gas, I went every week
Your Reply:



Please email me when someone replies to my comment
4:16PM on 06/17/2014
The cost.. is a valid point
The cost.. is a valid point
+0
11:47AM on 06/17/2014
I don't know that there is a neat and tidy answer for this type of question. I know for myself, I'm at a point in my life where I have a lot of things vying for my money. The theater is becoming an expensive hobby that I just can't easily justify.
I DO want to see this movie in the theater, but I haven't gone to this point because I haven't been able to find any of my friends that want to see it. So, if it's doing that poorly at the box office, I will have to see it this week I guess.
I will
I don't know that there is a neat and tidy answer for this type of question. I know for myself, I'm at a point in my life where I have a lot of things vying for my money. The theater is becoming an expensive hobby that I just can't easily justify.
I DO want to see this movie in the theater, but I haven't gone to this point because I haven't been able to find any of my friends that want to see it. So, if it's doing that poorly at the box office, I will have to see it this week I guess.
I will say that Tom Cruise does seem like he's been phoning it in as of late. Maybe it's the direction that was wanted for his characters, but they seem to be very flat, emotionless. So, I guess like other people have commented, people just aren't connecting with his characters.
Also, from the trailers, this story doesn't seem to be terribly exciting, I just want to see it in the theater for the experience of it. It looks like good popcorn fodder.
Your Reply:



Please email me when someone replies to my comment
11:34AM on 06/17/2014
I don't think his lack of draw in the theater has much to do with him playing a similar role again and again, or even that he's done back to back sci fi. It's his belief in Scientology for many of the haters, and his dying sex appeal with girls. The ladies still swoon over him, but these ladies are all over 30 years old now. Sticking Cruise in a movie with a budget under 60 million is still a solid bet.
I don't think his lack of draw in the theater has much to do with him playing a similar role again and again, or even that he's done back to back sci fi. It's his belief in Scientology for many of the haters, and his dying sex appeal with girls. The ladies still swoon over him, but these ladies are all over 30 years old now. Sticking Cruise in a movie with a budget under 60 million is still a solid bet.
Your Reply:



Please email me when someone replies to my comment
11:24AM on 06/17/2014

LIVE. DIE. REPEAT.

For all the talk that Tom Cruise is repeating himself by releasing another sci-fi movie a year after OBLIVION I say blah to that. What genre were the majority of the films Will Smith was releasing on an almost yearly basis when he was on his box office hot streak? Exactly. It's not a case of Cruise repeating himself, it's that people don't care for him anymore. At least here in the States. His fan base in America is small (but loyal) nowadays. EOT was a GREAT movie but it's failure with the
For all the talk that Tom Cruise is repeating himself by releasing another sci-fi movie a year after OBLIVION I say blah to that. What genre were the majority of the films Will Smith was releasing on an almost yearly basis when he was on his box office hot streak? Exactly. It's not a case of Cruise repeating himself, it's that people don't care for him anymore. At least here in the States. His fan base in America is small (but loyal) nowadays. EOT was a GREAT movie but it's failure with the general movie-going public exists because of Cruise. At this point outside of the MI films Cruise doesn't have much power at the box office. And considering how Xmas 2015 will be all about Star Wars I would not be surprised if MI5 underperforms (in relation to part 4).
Your Reply:



Please email me when someone replies to my comment
11:55PM on 06/17/2014
Yeah......I went to see the movie SPECIFICALLY because Cruise was the star (and his movies are almost always worth it). I thought the premise was crap and every other character in the film was garbage. I almost didn't go because I figured it would be exactly what it turned out to be. It wasn't bad, but it wasn't great by any stretch of the imagination.
Yeah......I went to see the movie SPECIFICALLY because Cruise was the star (and his movies are almost always worth it). I thought the premise was crap and every other character in the film was garbage. I almost didn't go because I figured it would be exactly what it turned out to be. It wasn't bad, but it wasn't great by any stretch of the imagination.
10:53AM on 06/17/2014
Cruise is repeating himself a lot. He made a sci fi movie last year, and EOT now. For the masses those movies looks the same. And nobody loved OBLIVION. That kind of cientific sci fi never works really well. Masses wants WWZ, I am legend or War of the worlds, that kind of epic sci fi adventures with normal people involved, not marines or cyborgs (ok with Terminator as the exception).
Also a lot of people see JACK REACHER or KNIGHT AND DAY as variations of M:I. Another cool spy/agent played by
Cruise is repeating himself a lot. He made a sci fi movie last year, and EOT now. For the masses those movies looks the same. And nobody loved OBLIVION. That kind of cientific sci fi never works really well. Masses wants WWZ, I am legend or War of the worlds, that kind of epic sci fi adventures with normal people involved, not marines or cyborgs (ok with Terminator as the exception).
Also a lot of people see JACK REACHER or KNIGHT AND DAY as variations of M:I. Another cool spy/agent played by Tom. There was a time when Cruise made a big action movie and then a drama, or a comedy or a Spielberg film. Now he's doing action movies every year, He needs to stop, come back with a drama or something different. As much as I like Tom as an actor, I think he needs to reboot his carreer.
Your Reply:



Please email me when someone replies to my comment
11:16AM on 06/17/2014
I couldn't agree more. All of his roles in the past 10 years have been solid if not forgettable. All of his films are of quality, but they don't stay with you the way they used to. Kinda like what happened to Schwarzeneggar in the mid to late 90's.
I couldn't agree more. All of his roles in the past 10 years have been solid if not forgettable. All of his films are of quality, but they don't stay with you the way they used to. Kinda like what happened to Schwarzeneggar in the mid to late 90's.
11:31AM on 06/17/2014
I agree with some of your points, but not others. Firstly, I don't think anyone thinks Jack Reacher is like M:I. He isn't a spy or an agent in that movie. Also, I don't think two sci-fi movies in a row represents a tiresome repeating trend, and I don't think anybody thinks EOT looks like Oblivion.

What I think is actually happening here, is that people just haven't connected with his last few films and his likability as a mass market star is waning, meaning he isn't appealing to the
I agree with some of your points, but not others. Firstly, I don't think anyone thinks Jack Reacher is like M:I. He isn't a spy or an agent in that movie. Also, I don't think two sci-fi movies in a row represents a tiresome repeating trend, and I don't think anybody thinks EOT looks like Oblivion.

What I think is actually happening here, is that people just haven't connected with his last few films and his likability as a mass market star is waning, meaning he isn't appealing to the young folks any more. His fanbase is getting older and older people simply don't go to the movies as much. I used to go to the movies nearly every weekend in my twenties, but now in my thirties I go about once a month. I'd like to go more, I just can't.

I agree with Thunderlips that his recent output has been good, but not overly memorable and that is hurting his image for most people.
1:20PM on 06/17/2014
1- I know people who thinks futuristic action movies with robots are all the same lol.
2- I know Reacher is not a spy but is Tom Cruise in action mode once again in a "not so espectacular" movie.
After M:I 3 underperformed (wich I think is the best of the series) Tom keep making action movies or thrillers instead of trying something different. Then M:I4 did much better but probably because M:I is an established brand, and the 3rd was good enough. 10-15 years ago Tom made comedies, dramas
1- I know people who thinks futuristic action movies with robots are all the same lol.
2- I know Reacher is not a spy but is Tom Cruise in action mode once again in a "not so espectacular" movie.
After M:I 3 underperformed (wich I think is the best of the series) Tom keep making action movies or thrillers instead of trying something different. Then M:I4 did much better but probably because M:I is an established brand, and the 3rd was good enough. 10-15 years ago Tom made comedies, dramas and ocacionally a M:I movie or a Minority report or The last samurai. The characters he played were very different. Now he is more like an action star, being the same guy in every movie,

10:11AM on 06/17/2014

Marketing

I believe Edge of Tomorrow didn't do well at the box office because of marketing. The Live.Die.Repeat ploy just sounded very uninteresting. If marketing would have pitched it as an alien invasion and Tom Cruise had a unique opportunity to save mankind or something like that, I feel that the numbers would have been stronger... sure people might have been pissed in the first 20 minutes when he started living the day over again, like they were duped, but they would have gotten over it when they
I believe Edge of Tomorrow didn't do well at the box office because of marketing. The Live.Die.Repeat ploy just sounded very uninteresting. If marketing would have pitched it as an alien invasion and Tom Cruise had a unique opportunity to save mankind or something like that, I feel that the numbers would have been stronger... sure people might have been pissed in the first 20 minutes when he started living the day over again, like they were duped, but they would have gotten over it when they saw how awesome of a movie it was.
Your Reply:



Please email me when someone replies to my comment
9:47AM on 06/17/2014

It looked quite a bit like Elysium too

And Starship Troopers.

It is extremely difficult to create a distinctive look for a new sci-fi franchise and it's one aspect where Edge of Tomorrow is failing. The era where a movie star on its own was enough to sell a movie is gone now and if you're trying to sell a non-franchise movie to a geek audience during the time of the year where every movie released is made for them, you better have something in your promotion that makes you stand out from the crowd. If you don't, you fail. Good
And Starship Troopers.

It is extremely difficult to create a distinctive look for a new sci-fi franchise and it's one aspect where Edge of Tomorrow is failing. The era where a movie star on its own was enough to sell a movie is gone now and if you're trying to sell a non-franchise movie to a geek audience during the time of the year where every movie released is made for them, you better have something in your promotion that makes you stand out from the crowd. If you don't, you fail. Good reviews or not.
Your Reply:



Please email me when someone replies to my comment
+0
9:27AM on 06/17/2014
Others that I know felt as well that the movie looked too much like Oblivion and all of them hated that movie. I'm not sure if it was a smart idea to release two movies that looked similar close together. I haven't seen it yet but I'm hoping to do so this week however I also was on the fence about the film just from the marketing materials. Strong word of mouth has changed my mind. I'm not a big fan of films starting over at the beginning repeatedly ala Vantage Point because that was one of the
Others that I know felt as well that the movie looked too much like Oblivion and all of them hated that movie. I'm not sure if it was a smart idea to release two movies that looked similar close together. I haven't seen it yet but I'm hoping to do so this week however I also was on the fence about the film just from the marketing materials. Strong word of mouth has changed my mind. I'm not a big fan of films starting over at the beginning repeatedly ala Vantage Point because that was one of the most annoying and terrible films I have ever experienced. I feel bad for Tom Cruise because I feel like he puts effort into his films and general audiences seem to have given up on him.
Your Reply:



Please email me when someone replies to my comment
8:51AM on 06/17/2014
Its not that complicated, bad marketing. The name change made it seem like there was a problem with the movie (which there was not), and the advertising didn't clue you in at all to how interesting and big the movie is. Cruise was terrific in this and the quality of the movie in great, it has everything without any compromises. So Boo marketing, I agree "All you need it kill" would have drawn in a lot more people...
Its not that complicated, bad marketing. The name change made it seem like there was a problem with the movie (which there was not), and the advertising didn't clue you in at all to how interesting and big the movie is. Cruise was terrific in this and the quality of the movie in great, it has everything without any compromises. So Boo marketing, I agree "All you need it kill" would have drawn in a lot more people...
Your Reply:



Please email me when someone replies to my comment
8:43AM on 06/17/2014

This Tom Cruise movie failed because it reminded people of Oblivion

Oblivion was horrible. Nobody wants to see Tom Cruise in anything like Oblivion and this movies trailer just screamed bad Tom Cruise sci-fi movie.

Tom Cruise is done as a movie star. His time has passed. Don't get me wrong, he is a good actor and a great guy but his movies have been horrible. Besides Mission Impossible and Jack Reacher, his movies for the past decade have technically failed.
Oblivion was horrible. Nobody wants to see Tom Cruise in anything like Oblivion and this movies trailer just screamed bad Tom Cruise sci-fi movie.

Tom Cruise is done as a movie star. His time has passed. Don't get me wrong, he is a good actor and a great guy but his movies have been horrible. Besides Mission Impossible and Jack Reacher, his movies for the past decade have technically failed.
Your Reply:



Please email me when someone replies to my comment
12:00AM on 06/18/2014
No, it failed because people weren't interested in the convoluted premise. It didn't come across well in the trailers, but everyone knew what it was and wasn't interested. Seriously, I don't understand why so many people don't get it. Time travel (time folding) movies are lame. They are a lazy writing crutch to give a mediocre script a way to make the heroes have a character arc (usually turning them into superheroes). This film came out A WEEK after X-Men did a time travel movie.
No, it failed because people weren't interested in the convoluted premise. It didn't come across well in the trailers, but everyone knew what it was and wasn't interested. Seriously, I don't understand why so many people don't get it. Time travel (time folding) movies are lame. They are a lazy writing crutch to give a mediocre script a way to make the heroes have a character arc (usually turning them into superheroes). This film came out A WEEK after X-Men did a time travel movie.

Live. Die. [link]
8:38AM on 06/17/2014
I think you run a risk launching an unknown sci-fi property in a summer where we've just had Godzilla and X-Men movies. Personally, the first trailer put me off seeing Edge of Tomorrow in cinemas, but favourable reviews mean I'll probably check it out on Blu-Ray at some point. I think a lot of people are being way more selective than they used to be with what they go an see at the cinema due to economic reasons and the crazy cost of cinema tickets these days. Tom Cruise is a selling point,
I think you run a risk launching an unknown sci-fi property in a summer where we've just had Godzilla and X-Men movies. Personally, the first trailer put me off seeing Edge of Tomorrow in cinemas, but favourable reviews mean I'll probably check it out on Blu-Ray at some point. I think a lot of people are being way more selective than they used to be with what they go an see at the cinema due to economic reasons and the crazy cost of cinema tickets these days. Tom Cruise is a selling point, certainly, but times are hard and cinemas are overpriced.
Your Reply:



Please email me when someone replies to my comment
-1
8:18AM on 06/17/2014
I can see all the reasons why it hasn't done well so far, and I wasn't sold on seeing it really soon till I saw so many ppl on here say it's the best movie of the summer. And they are right. This movie is worlds above other geekdom fare that the writer mentioned like Scott Pilgrim, Dredd, Cinderella Man, and Serenity (maybe some others, though most of those films are at least worth watching). it's not better than fight club or shawshank, but those films are considered some of the best films
I can see all the reasons why it hasn't done well so far, and I wasn't sold on seeing it really soon till I saw so many ppl on here say it's the best movie of the summer. And they are right. This movie is worlds above other geekdom fare that the writer mentioned like Scott Pilgrim, Dredd, Cinderella Man, and Serenity (maybe some others, though most of those films are at least worth watching). it's not better than fight club or shawshank, but those films are considered some of the best films ever, if not in the top 50ish best American films in the past...20ish (?) years. I've read some sites list SR as the best movie ever made (maybe it was that didn't win or get nominated for an oscar), and I can't really argue with that. I have faith that this movie is going to have a bit if a fight club following. I really hope at least. But the studio is to blame for its release and marketing.

ALSO, unless the films just kick ass in the fall, I really believe that this and LEGO movie SHOULD be nominated for best picture (as well as Role Models and the first Hangover. All 4 so great at what they do).
Your Reply:



Please email me when someone replies to my comment
8:14AM on 06/17/2014

Imagine if they released the movie as "all you need is kill"

Edge of tomorrow looked to much like Oblivion to all of my coworkers (8 people). Yikes!! I thought the movie was awesome but when you talk about an ignorant movie seeing crowd it's very true. People form opinions now a days in about 7 seconds.
Edge of tomorrow looked to much like Oblivion to all of my coworkers (8 people). Yikes!! I thought the movie was awesome but when you talk about an ignorant movie seeing crowd it's very true. People form opinions now a days in about 7 seconds.
Your Reply:



Please email me when someone replies to my comment
-1
8:13AM on 06/17/2014
I can see all the reasons why it hasn't done well so far, and I wasn't sold on seeing it really soon till I saw so many ppl on here say it's the best movie of the summer. And they are right. This movie is worlds above other geekdom fare that the writer mentioned like Scott Pilgrim, Dredd, Cinderella Man, and Serenity (maybe some others, though most of those films are at least worth watching). it's not better than fight club or shawshank, but those films are considered some of the best films
I can see all the reasons why it hasn't done well so far, and I wasn't sold on seeing it really soon till I saw so many ppl on here say it's the best movie of the summer. And they are right. This movie is worlds above other geekdom fare that the writer mentioned like Scott Pilgrim, Dredd, Cinderella Man, and Serenity (maybe some others, though most of those films are at least worth watching). it's not better than fight club or shawshank, but those films are considered some of the best films ever, if not in the top 50ish best American films in the past...20ish (?) years. I've read some sites list SR as the best movie ever made (maybe it was that didn't win or get nominated for an oscar), and I can't really argue with that. I have faith that this movie is going to have a bit if a fight club following. I really hope at least. But the studio is to blame for its release and marketing.

ALSO, unless the films just kick ass in the fall, I really believe that this and LEGO movie SHOULD be nominated for best picture (as well as Role Models and the first Hangover. All 4 so great at what they do).
Your Reply:



Please email me when someone replies to my comment
8:03AM on 06/17/2014
It's definitely not Cruise, in this instance, I believe the marketing was a real let down. From the posters to a trailer that didn't grab the general audience hurt it.
It's definitely not Cruise, in this instance, I believe the marketing was a real let down. From the posters to a trailer that didn't grab the general audience hurt it.
Your Reply:



Please email me when someone replies to my comment
7:12AM on 06/17/2014
It really is a fantastic film. Good concept, great action and surprising amounts of humor.
My own opinion is that it was just too close to Oblivion which hit On Demand, Netflix, Dvd not that long ago.
With Hollywwod trailers and ads looking more and more alike it may have hit people a s something they've seen before.
It really is a fantastic film. Good concept, great action and surprising amounts of humor.
My own opinion is that it was just too close to Oblivion which hit On Demand, Netflix, Dvd not that long ago.
With Hollywwod trailers and ads looking more and more alike it may have hit people a s something they've seen before.
Your Reply:



Please email me when someone replies to my comment
6:22AM on 06/17/2014

"I'm as mad as hell and I'm not going to take it anymore!"

you've touched a very nice topic.for a sci-fi fan like me,its very depressing to see general public's lack of interest for original sci-fi films.the thing with EoT is trailers looked very generic and i too didn't have that many expectations about the film but after watching the film i was surprised how good it is.it was a fun ride.trailers made it look like a moody sci-fi film.anyway,EoT will become a good sci-fi cult classic
you've touched a very nice topic.for a sci-fi fan like me,its very depressing to see general public's lack of interest for original sci-fi films.the thing with EoT is trailers looked very generic and i too didn't have that many expectations about the film but after watching the film i was surprised how good it is.it was a fun ride.trailers made it look like a moody sci-fi film.anyway,EoT will become a good sci-fi cult classic
Your Reply:



Please email me when someone replies to my comment
6:29AM on 06/17/2014
Sadly, original doesn't always mean good.
Sadly, original doesn't always mean good.
6:03AM on 06/17/2014
The age of seeing movies because of movie stars is over. People want to see characters and special effects. I think that's why superhero movies do so well nowadays. Tom Cruise's last really successful film was M:I Ghost Protocol where Ethan Hunt is an established character.
The age of seeing movies because of movie stars is over. People want to see characters and special effects. I think that's why superhero movies do so well nowadays. Tom Cruise's last really successful film was M:I Ghost Protocol where Ethan Hunt is an established character.
Your Reply:



Please email me when someone replies to my comment
5:42AM on 06/17/2014
I did not see Edge Of Tomorrow.

It has nothing to do with Cruise.

Good reviews? So? I tend to disagree with a lot of positive reviews (not all of them, obviously), so if a movie does not sell me, then a good review won't change my mind. The fact is that people these days like some terrible movies...

So why didn't I see it?

1) the trailer was bad. Just badly done, did not sell the movie for me at all.

2) the director. Let's see... Bourne identity was a fun set up, then they kinda
I did not see Edge Of Tomorrow.

It has nothing to do with Cruise.

Good reviews? So? I tend to disagree with a lot of positive reviews (not all of them, obviously), so if a movie does not sell me, then a good review won't change my mind. The fact is that people these days like some terrible movies...

So why didn't I see it?

1) the trailer was bad. Just badly done, did not sell the movie for me at all.

2) the director. Let's see... Bourne identity was a fun set up, then they kinda ran out of stuff to do, but then stuff just happened anyway and it just kinda ended. Without a resolution. Mr. & Mrs. Smith, same thing, set it up, build up to their confrontation and then they have nowhere to go from there... So stuff happens, the end. Okay? Jumper? Gee, I wonder where this is going... Set up stuff, realize they need something for the dude to do, so he just does stuff, the end. And like the last two, I'm there going "well, maybe they'll come up with something good for him to do in the sequel", but fuck that. The director has just lost me. And knowing that this is a movie seemingly building up to a resolution ain't gonna make me see this. Don't care.

Why would I want to see action scenes that really don't matter, 'cos Cruise is more or less immortal and so is everyone else? Pleace... If I want to see action with no sense of danger, I'll just watch Taken again. See what I mean about disagreeing with positive reviews?

So it's not scientology, couch jumping or me dumb movie goer, but no interest in the premise (bad marketing? John Carter?), directors track record and how are we at the point that you have to defend yourself for not seeing a movie? Do what you want and enjoy what you want, who cares...? Oh movie studios care? 'Cos now they won't greenlight original sci-fi action that costs 170+ million to make? That's the problem right there...
Your Reply:



Please email me when someone replies to my comment
6:03AM on 06/17/2014
A shame. You're largely wrong on a lot of things there.

You're missing a good movie.
A shame. You're largely wrong on a lot of things there.

You're missing a good movie.
6:14AM on 06/17/2014
Really? What was I wrong about?
Really? What was I wrong about?
6:57AM on 06/17/2014
- I didn't think the trailer was bad, it sparked my interest in seeing it, so it worked for me.

- I kinda get your point on the director. I enjoyed Mr. & Mrs. Smith, especially the 1st Bourne. Bourne was amazing. Jumper was middle of the road. So you're 1/3 right on that.

- "Why would I want to see action scenes that really don't matter". They do matter because the whole movie is a learning experience for Cruise's character. I'm sorry, but you're talking out of ignorance on this one. Go
- I didn't think the trailer was bad, it sparked my interest in seeing it, so it worked for me.

- I kinda get your point on the director. I enjoyed Mr. & Mrs. Smith, especially the 1st Bourne. Bourne was amazing. Jumper was middle of the road. So you're 1/3 right on that.

- "Why would I want to see action scenes that really don't matter". They do matter because the whole movie is a learning experience for Cruise's character. I'm sorry, but you're talking out of ignorance on this one. Go see the movie.
9:43AM on 06/17/2014
You're right about everything. The trailers were vague and uninteresting. The director has a bad track record. And the movie suffers from everything you are assuming it does. It has two-dimensional characters (other than the leads), generic monsters, no sense of danger (other than a couple spots), and a ridiculous ending that makes the mass Chitauri death from The Avengers seem logical. Oh yeah, and a really tired plot of reliving the same day over and over so the hero can slowly find a
You're right about everything. The trailers were vague and uninteresting. The director has a bad track record. And the movie suffers from everything you are assuming it does. It has two-dimensional characters (other than the leads), generic monsters, no sense of danger (other than a couple spots), and a ridiculous ending that makes the mass Chitauri death from The Avengers seem logical. Oh yeah, and a really tired plot of reliving the same day over and over so the hero can slowly find a way to become invincible.

I enjoyed it and would recommend it as a solid film to see, but it isn't in the top 5 best sci-fi/fantasy films I've seen this year.
4:41AM on 06/17/2014
knight and day budget $125 million
ghost protocol budget $145 million
jack reacher budget $60 million
oblivion budget $120 million
edge of tomorrow budget $175 million
lone ranger budget $225–250 million
john carter budget $250 million
knight and day budget $125 million
ghost protocol budget $145 million
jack reacher budget $60 million
oblivion budget $120 million
edge of tomorrow budget $175 million
lone ranger budget $225–250 million
john carter budget $250 million
Your Reply:



Please email me when someone replies to my comment
1:28PM on 06/17/2014
And Cruise still make a bunch of money overseas.
And Cruise still make a bunch of money overseas.
4:29AM on 06/17/2014
Great article. With regards to Edge of Tomorrow, I also think people were confused by the trailer. My girl and my friends had no desire to see it because of the trailer, but I convinced them to go see it and they all loved the it. I also think "Live. Die. Repeat" was a horrible tag-line. I like it and I don't know if I could come up with something better, but people said to me that it sounds like a generic B type film. It bums me out that films like this could be a thing of the past soon.
Great article. With regards to Edge of Tomorrow, I also think people were confused by the trailer. My girl and my friends had no desire to see it because of the trailer, but I convinced them to go see it and they all loved the it. I also think "Live. Die. Repeat" was a horrible tag-line. I like it and I don't know if I could come up with something better, but people said to me that it sounds like a generic B type film. It bums me out that films like this could be a thing of the past soon.
Your Reply:



Please email me when someone replies to my comment
9:46AM on 06/17/2014
The introduction of Blunt's character shouldn't have been the poster and her saying "Find me when you wake up!" It should have been the scene in the training room with her doing the yoga exercise. She should have been more of the focus, and they should have stayed away from selling it as the Groundhog Day of sci-fi. People weren't interested in that premise, so they stayed away. It's a simple as that.
The introduction of Blunt's character shouldn't have been the poster and her saying "Find me when you wake up!" It should have been the scene in the training room with her doing the yoga exercise. She should have been more of the focus, and they should have stayed away from selling it as the Groundhog Day of sci-fi. People weren't interested in that premise, so they stayed away. It's a simple as that.
4:50AM on 06/18/2014
Agreed. So many people said exactly that after seeing the trailer...Groundhog Day of sci-fi...not interested.
Agreed. So many people said exactly that after seeing the trailer...Groundhog Day of sci-fi...not interested.
4:16AM on 06/17/2014
Adobe's ADI prediction (which coincidentally was also right about Edge of Tomorrow's box office performance) brought up some fair points that a movie's success at the box office can be foretold by the amount of interest that people have shown from the trailers or social media buzz. Edge of Tomorrow may have strong performances and a good, satisfying scifi story, but that doesn't matter if the trailers doesn't show people anything cool enough that they would want to share with their friends. To
Adobe's ADI prediction (which coincidentally was also right about Edge of Tomorrow's box office performance) brought up some fair points that a movie's success at the box office can be foretold by the amount of interest that people have shown from the trailers or social media buzz. Edge of Tomorrow may have strong performances and a good, satisfying scifi story, but that doesn't matter if the trailers doesn't show people anything cool enough that they would want to share with their friends. To be honest the movie failed the moment they revealed the uninspiring exosuit design.
Your Reply:



Please email me when someone replies to my comment
4:45AM on 06/17/2014
To put it simply, if you want to draw Transformers box office numbers, show Transformers quality production design and exploit them in the trailers. Just compare the trailers for Edge of Tomorrow and Transformers 4. In a 'blind' test, we all know which movie will draw more viewer attention.
To put it simply, if you want to draw Transformers box office numbers, show Transformers quality production design and exploit them in the trailers. Just compare the trailers for Edge of Tomorrow and Transformers 4. In a 'blind' test, we all know which movie will draw more viewer attention.
4:12AM on 06/17/2014
Hollywood fried our brains with stupid shit-movies for too long. Now the few good movies are not interesting anymore because the audience has been dumbed down. It's like a fastfood-addiction. One just forgets how real food tastes like.
Hollywood fried our brains with stupid shit-movies for too long. Now the few good movies are not interesting anymore because the audience has been dumbed down. It's like a fastfood-addiction. One just forgets how real food tastes like.
Your Reply:



Please email me when someone replies to my comment
3:25PM on 06/17/2014
Right on !
Right on !
4:10AM on 06/17/2014
$80 million domestic for Jack Reacher is amazing. Compare that to $89,302,115 for The Lone Ranger or $73,078,100 for John Carter and consider how much cheaper it was to make Jack Reacher.
$80 million domestic for Jack Reacher is amazing. Compare that to $89,302,115 for The Lone Ranger or $73,078,100 for John Carter and consider how much cheaper it was to make Jack Reacher.
Your Reply:



Please email me when someone replies to my comment
3:49AM on 06/17/2014

People sick of Cruise?

Maybe the trailer made it seem too similar to Oblivion, or even Damon's Elysium. I know that's what I thought at first.
Maybe the trailer made it seem too similar to Oblivion, or even Damon's Elysium. I know that's what I thought at first.
Your Reply:



Please email me when someone replies to my comment
+4
2:54AM on 06/17/2014

People are stupid!

It may sound like a cop-out but it's the frakking truth. I work with the general public and if there's only one lesson I've learned in life it's that people are morons. Generally speaking, of course. I don't think his low box-office draw has anything to do with jumping on couches, the Mission Impossible performances prove that. But you'll notice his high-concept films are low because they are high-concept. When the masses are flocking to CGI-kiddy flicks and a tried and true teenage love story,
It may sound like a cop-out but it's the frakking truth. I work with the general public and if there's only one lesson I've learned in life it's that people are morons. Generally speaking, of course. I don't think his low box-office draw has anything to do with jumping on couches, the Mission Impossible performances prove that. But you'll notice his high-concept films are low because they are high-concept. When the masses are flocking to CGI-kiddy flicks and a tried and true teenage love story, you can't blame Edge of Tomorrow or Cruise but the people themselves. And while Jack Reacher is a great movie, no one should've expected it to be huge. Taught, political thrillers are rarely box office smashes, and the advertising for the movie was terrible. People are dumb, it's as simple as that.
Your Reply:



Please email me when someone replies to my comment
3:00AM on 06/17/2014
Hear hear.
Hear hear.
3:11AM on 06/17/2014
Agree. The reason why so many insulting Sandler comedies have made bank in the past. The general audience are just idiots with no real sense of quality.
Agree. The reason why so many insulting Sandler comedies have made bank in the past. The general audience are just idiots with no real sense of quality.
3:14AM on 06/17/2014
"Jack Reacher is a great movie"

Erm?
"Jack Reacher is a great movie"

Erm?
6:25AM on 06/17/2014
Jack Reacher is a nice throwback to 70s crime thrillers
Jack Reacher is a nice throwback to 70s crime thrillers
2:47AM on 06/17/2014
Great article. A great film is a great film, no matter how much money it makes (or doesn't make). I just think the problem with so many quality films that flop now at the Box Office are due to poor marketing and terrible release dates; especially for films that aren't apart of an established franchise already (ie comic book films, anything adapted from a popular novel, Disney films, etc).

Like a said before; a great film is a great film. It's just that sometimes these films are promoted
Great article. A great film is a great film, no matter how much money it makes (or doesn't make). I just think the problem with so many quality films that flop now at the Box Office are due to poor marketing and terrible release dates; especially for films that aren't apart of an established franchise already (ie comic book films, anything adapted from a popular novel, Disney films, etc).

Like a said before; a great film is a great film. It's just that sometimes these films are promoted and/or highlighted well enough before they come out (ie John Carter) and sometimes said film does poorly because too many other quality films are out at the same time which then divides people's time and money too much.
Your Reply:



Please email me when someone replies to my comment
2:43AM on 06/17/2014
I haven't seen Edge but I am definitely going to see it. However, for this film at least, the marketing didn't work. I don't think a man running around in a metal suit appeals to many people, Tom Cruise or not.
I haven't seen Edge but I am definitely going to see it. However, for this film at least, the marketing didn't work. I don't think a man running around in a metal suit appeals to many people, Tom Cruise or not.
Your Reply:



Please email me when someone replies to my comment
2:21AM on 06/17/2014
I think it's marketing department fault. Case in point: The Edge of Tomorrow. It's been marketed as mainly action movie but when I watched I was awed by it. An action/sci-fi with substance and I don't think audiences (who haven't watched it yet) know about this. Tom Cruise alone should be Star Magnet to make the movie more successful. However, The Edge of Tomorrow might not have the same audiences as Mission: Impossible (a brand-name movie property).
I think it's marketing department fault. Case in point: The Edge of Tomorrow. It's been marketed as mainly action movie but when I watched I was awed by it. An action/sci-fi with substance and I don't think audiences (who haven't watched it yet) know about this. Tom Cruise alone should be Star Magnet to make the movie more successful. However, The Edge of Tomorrow might not have the same audiences as Mission: Impossible (a brand-name movie property).
Your Reply:



Please email me when someone replies to my comment
2:02AM on 06/17/2014

FYI, The Wizard of Oz made over $3million in 1939, not adjusted for inflation. So you might want to fix that error.

Good movies fail because of poor marketing. I still haven't seen Edge of Tomorrow simply because the trailers didn't do anything for me.

The trailers did a poor job of conveying the story. A future soldier in a silly looking clunky exo-suit is fighting something, plus he's like Bill Murray in Groundhog's Day. That's it. Where's the story? What's he fighting? Aliens? Robots? Other people? I don't know! What are the stakes? All I know is that he's trapped in Groundhog's Day. Plus the trailer
Good movies fail because of poor marketing. I still haven't seen Edge of Tomorrow simply because the trailers didn't do anything for me.

The trailers did a poor job of conveying the story. A future soldier in a silly looking clunky exo-suit is fighting something, plus he's like Bill Murray in Groundhog's Day. That's it. Where's the story? What's he fighting? Aliens? Robots? Other people? I don't know! What are the stakes? All I know is that he's trapped in Groundhog's Day. Plus the trailer was set to off putting electric voice music. That didn't help.
Your Reply:



Please email me when someone replies to my comment
+1
1:54AM on 06/17/2014
I think it's release date has a lot to do with it. I mean after the onslaught of tent poles that is May, I think a lot of people are a bit worn out and needed a little change of pace before the next wave of tent poles come out in the next few weeks. Maybe an October release might have been better.
I think it's release date has a lot to do with it. I mean after the onslaught of tent poles that is May, I think a lot of people are a bit worn out and needed a little change of pace before the next wave of tent poles come out in the next few weeks. Maybe an October release might have been better.
Your Reply:



Please email me when someone replies to my comment
+1
1:20AM on 06/17/2014
Great read, I agree with all the points. It's a shame that 'Edge of Tomorrow' is underperforming, because it's the second best movie of the summer behind 'Days of Future Past'.
Great read, I agree with all the points. It's a shame that 'Edge of Tomorrow' is underperforming, because it's the second best movie of the summer behind 'Days of Future Past'.
Your Reply:



Please email me when someone replies to my comment
2:50AM on 06/17/2014
Have to disagree, and say Edge of Tomorow is the best movie of the summer. But they are literally both at the top of my list for favorite summer movies and both desere the top spot. It's just that I enjoy movies that are more original, then established comic book films (despite how great comic book films are too).
Have to disagree, and say Edge of Tomorow is the best movie of the summer. But they are literally both at the top of my list for favorite summer movies and both desere the top spot. It's just that I enjoy movies that are more original, then established comic book films (despite how great comic book films are too).
1:18AM on 06/17/2014

Great stuff as usual, Paul.

It really is mind-boggling, isn't it? Obvious trash such as Transformers or Twilight will rake in millions and millions, while fantastic movies like Edge of Tomorrow, Blade Runner, and others are doomed to box office mediocrity. I don't think there's really one all-encompassing reason for why that is, though you definitely hit on a lot of them in this article. Playing it "safe", bad marketing, bad word-of-mouth, low budgets, stiff competition, lack of star power...all of that plays into good
It really is mind-boggling, isn't it? Obvious trash such as Transformers or Twilight will rake in millions and millions, while fantastic movies like Edge of Tomorrow, Blade Runner, and others are doomed to box office mediocrity. I don't think there's really one all-encompassing reason for why that is, though you definitely hit on a lot of them in this article. Playing it "safe", bad marketing, bad word-of-mouth, low budgets, stiff competition, lack of star power...all of that plays into good movies not doing well at the box office.

It's unfortunate, because that means that the same, tried-and-true, generic, safe blockbusters like Transformers will just continue to churn out drivel, release awesome trailers, and make bank on opening weekend, which is really all studios care about. Thank goodness we have true, inspired filmmakers who buck the system and genuinely want to create phenomenal works of art. All we can do is continue to support those kinds of movies, spread the word, and hope it catches on. Articles like this are a positive step in that direction.
Your Reply:



Please email me when someone replies to my comment
1:15AM on 06/17/2014
I think Edge of Tomorrow was the victim of very successful counter-programming, seeing as The Fault In Our Stars was its main competition. While Edge of Tomorrow had a more conventional big-studio marketing campaign, The Fault In Our Stars was hyped on social media, had its trailer become the most-viewed movie trailer on YouTube, had mall tours with turnouts in the thousands and got a lot of word of mouth. There's also the matter of source material, as it seems many more audiences were familiar
I think Edge of Tomorrow was the victim of very successful counter-programming, seeing as The Fault In Our Stars was its main competition. While Edge of Tomorrow had a more conventional big-studio marketing campaign, The Fault In Our Stars was hyped on social media, had its trailer become the most-viewed movie trailer on YouTube, had mall tours with turnouts in the thousands and got a lot of word of mouth. There's also the matter of source material, as it seems many more audiences were familiar with John Green's book than with All You Need is Kill. Here's a pretty good analysis of this specific situation: [link]
Your Reply:



Please email me when someone replies to my comment
4:18AM on 06/17/2014
Wow. I had absolutely no idea The Fault of Our Stars is the most viewed movie trailer. I just looked and it has 23 million views.
Wow. I had absolutely no idea The Fault of Our Stars is the most viewed movie trailer. I just looked and it has 23 million views.
9:52AM on 06/17/2014
Yeah, my teenage daughter is a huge sci-fi fan (has seen every big release this year) but the movie she was most looking forward to was Fault In Our Stars. She went with a group of her friends and they all had read the book or at least talked incessantly about it long before the film.
Yeah, my teenage daughter is a huge sci-fi fan (has seen every big release this year) but the movie she was most looking forward to was Fault In Our Stars. She went with a group of her friends and they all had read the book or at least talked incessantly about it long before the film.
View All Comments

Latest Movie News Headlines


Top
Loading...
JoBlo's T-Shirt Shoppe | support our site... Wear Our Gear!