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C'mon Hollywood: Why Hall H bootlegs suck and how to deal with them

07.21.2015

You’ve waited for more than 24 hours, sitting amongst fellow fans under a tent, on the concrete, in the grass, in a sleeping bag, soaked in the elements, hoping to secure entry into the coveted Hall H at Comic Con to catch a glimpse of a hotly-anticipated film/TV show. You braved the Internet storm to get tickets, then again to get a hotel, and the journey comes to fruition with your entry into Hall H Valhalla to have your senses overloaded with something new, never-before-seen, and exclusive to you. You finally make it inside (or don’t, depending on your timing) and it’s amazing. It’s glorious. It’s more than you had hoped for (hopefully). It was all worth it. Every second. Hours later, after you’ve finally showered and gotten some decent food, you log onto the net to share the news of what you saw with friends.

And, they’ve already seen it. It was shaky-cam video with half the screen and shit for audio, but they've seen it and suddenly it all feels cheapened and you can’t help but feel that the experience has been soured.

You sit there, trying to justify that it was still worth it, but that sting is still there and you ask yourself; If I knew it would be online in less than 24 hours would I still have waited? I’m willing to bet a lot of people would opt out. And who could blame them? At this point, the studios are basically being bullied by piracy to put up official versions, as was the case with SUICIDE SQUAD last week. The biggest irony of it all is that it was one of those same people that waited in line that bootlegged the whole damn thing. Way to Internet, Internet.

Now, some may feel that since they can’t make it to Comic Con or simply have no desire to go to Comic Con that it renders the journey of those who do mute. They’re just a bunch of suckers, right? Overzealous fanboys who should know that we live in an age where everything leaks and there are no more secrets. They should just accept it and move on. Step out of line and refresh their Twitter feed for that eventual half-assed, law-breaking, shit-quality bootleg to get a glimpse (and I do mean “glimpse”) of footage that was meant to be part of something else entirely.

Tears for the nerds, right? Boo-hoo.

The thing is, bootlegs like this affect everyone. Sure, bootlegs provide a chance to see something new without putting in the time, energy, or money to go to Comic Con and, for many, they simply don’t think or care enough about it; it’s the Internet. What’s the big deal, right? Well, the big deal is that the more you sully an experience like that, the less those experiences will take place again in the future. The incentive and the excitement are gone. Beyond that, you’re experiencing it in a way that was never meant to be. For many, this simply doesn't matter. Seeing it behind a keyboard is fine, regardless of quality. For those that want to experience things like this either in person or, at the very least, in a format that’s optimal (read: official) it does matter and if you think about it, the more accepting we are of garbage bootlegs, then the more we devalue the medium and the culture as a whole. No one prefers bootlegs, so why settle for them?

If you’ve never been to Hall H and never experienced the truly epic audio/visual experience of a particularly excellent presentation then you really don’t have any basis for how special the experience can be. The sound literally rattles your clothes and the visuals hit you with a dizzying punch. It’s unlike any theatrical experience I’ve ever had, due largely to the raw excitement; the cheers of like-minded geeks that turns the Hall into the Nerd Superbowl. When done right, Hall H can be a magical place that provides a true movie geek experience unlike any other in the world. That’s not hyperbole (okay, maybe a little), it’s the truth (it is).

It’s easy to scoff at anyone that would complain about a bootleg being leaked. It is the “Now” generation after all. There are no boundaries anymore, just the IV hookup of information streaming into our veins so that we don’t miss a single Tweet, Status Update, SnapChat, Instagram, or anything hashtagged of importance. Patience is being written out of the dictionary about as fast as flags are being erased from old TV shows. We’re monkeys in a cage hitting the refresh button for a new treat as fast as they can be dispensed. So, screw anything or anyone that wants to be part of an exclusive experience. How dare they? Exclusivity is dead, replaced with the thought that if you’re a fan of anything that would be shown to either a small or large group, then you are just as entitled as they are to see it.

Except you’re not. None of us are.

And, full disclosure; Yes, I have watched bootlegs. I will watch bootlegs again, I’m sure. I also run a movie news website, so…not like I can switch that off completely.  But I sure as hell don’t like them, even if I’ve given in and clicked for curiosity's sake before. I’ve also chosen not to click, so there’s that, too. During Christmas in 2003, while deployed to Afghanistan, I paid five bucks for a bootlegged DVD of THE LORD OF THE RINGS: RETURN OF THE KING and I was happy to get a nibble, especially under those circumstances.  But, trust me, watching that movie on a tiny, shitty portable DVD player after it was filmed with a camcorder, was not my idea of an optimal movie-watching experience. I was a movie geek that needed his fix and I settled. And that sucks.

Bootlegs are piracy, plain and simple. And you know what? The pirates have won! That’s right. They rule the high seas known as the Internet and there’s no amount of FBI, CIA, SHIELD, MEN IN BLACK or any other agency, real or imagined, that will crack it once and for all. It most definitely won’t be the “security” in Hall H, either. Like drugs and alcohol, there will always be people who are willing to go the distance to peddle the latest forbidden addiction known as “new content”. Does that make it right? Absolutely not. But, there are a lot of things that aren’t right in the world. That doesn’t mean they don’t still happen. It’s unfortunate, it’s ugly, it’s bogus, it’s unfair, and it exists.

And, it’s not like people have to wait for all the content to hit the net. The BATMAN V SUPERMAN: DAWN OF JUSTICE, STAR WARS: THE FORCE AWAKENS, The Walking Dead, and Ash vs. Evil Dead footage was online directly after the panels, giving the whole world a big, chewy treat to munch on. But, they couldn’t stop there. Nope, they want all of it and they want it now. Much like the AVENGERS: AGE OF ULTRON trailer from earlier this year, the Internet responded in kind when told that they’d have to wait for it to hit. The Scurvy Dogs of the ‘Net pulled out their keyboard swords and plundered the booty, tossing it out to the masses like a modern day Robin Hood. Steal from those dastardly studios who keep the man down with…y’know, teasers of kickass movies and stuff.  Those greedy bastards!

But, there’s another side to this whole thing. Look at the case of DEADPOOL. This is a movie that had struggled to get made for more than a decade and was getting nowhere. After some test footage was made, it sat chained to a computer until it was mysteriously leaked and set loose upon the masses. The result? A greenlight for the film to be made. One could easily surmise that in that instance, piracy actually did some good, although you could also argue the case that it was a “leak” and not a “bootleg” technically. That said, it’s a very rare case, but there’s certainly the consideration that a studio can benefit from good word-of-mouth, even from a bootleg. However, that still doesn't make it okay nor does it make a case for that being the rule when it comes to getting a film made. Most of the time, this would work in the opposite direction.

Recently, while visiting the set of X-MEN: APOCALYPSE, we spoke to producer Hutch Parker, who addressed the issue of bootlegs from Comic Con, specifically the theory that studios actually want the footage to be bootlegged as a marketing strategy: "The problem with the theory about the marketing is, I don’t actually think it’s good marketing. Leaking footage a year in advance of a movie’s release is not such a good thing. The reason you don’t see footage out that far is you run the risk of it getting stale. Generally speaking, and I can’t speak for other studios -- I can’t even speak for Fox any more -- but I don’t believe their intention is [for footage to be leaked]. I think their intention is to get the most important opinions and opinion-makers in this community engaged in the promise of what’s coming."

So, while the Hall H crowd gets the shaft and those that didn’t get in get rewarded (albeit in shit quality), how do you find a compromise in the face of the information age? Well, there’re a couple of things the studios can do. One, they can simply release the official version after the panel (or at least within 24 hours), making it available to everyone, thereby devaluing the experience in Hall H as an “exclusive” one, but also potentially giving the incentive to bootleggers to wait for the incoming official version rather than recording it with their phone. This is already done for a lot of the material, so it's kind of already in practice, albeit not for everything. Would attendance drop? Would lines grow shorter? Only one way to find out.

The other option is something that’s already commonly done, but not enough; Swag. On occasion the studio will hand out tickets to everyone in attendance at Hall H for their panel, which entitles them to whatever cool swag they may have in store (t-shirts, posters, etc.). It’s most certainly something that only the attendees would get as you’d have to physically be there to get a ticket. It could very well be a good enough reason for folks to break out the camping chairs and sleeping bags and suck up that line. Sure, the trailer will be online afterwards, but they’ll get the experience and a cool hat or some such shit. For your everyday moviegoer that may not mean much, but for those of us that are immersed in the collector culture (and yes, I am one of them) then that could be a hell of an incentive. In fact, I’ve got a really sweet GUARDIANS OF THE GALAXY poster framed and hanging on my wall, which I got from the Marvel panel two years ago (More full disclosure: Yes, sometimes the press get passes to Hall H, but not always. It's a crapshoot and everyone waits in line at Comic Con eventually. Except maybe Stan Lee.)

The other aspect that could take the focus off the inevitable piracy is the presentation itself. Sometimes the presentations suck. Plain and simple. Sometimes they’re kind of tossed together and not really worth the wait. The cast can’t say much or have little to say, nothing’s complete enough to show, etc. It can be a bore. So, perhaps putting a little more effort in the showmanship (of which Marvel is currently the master of) would make it feel worthwhile. Case in point: the STAR WARS: THE FORCE AWAKENS panel. Sure, that BTS footage hit the net right away, but unless you were in that hall you weren’t given a beer and a lightsaber and treated to an outside concert. That’s an experience, not a download.

There will always be two sides to this debate and I think many will remain split or indifferent. Those that have never experienced Hall H will likely not give two shits whether or not the sanctity of it is protected. And, I get it. It’s hard to want to defend something that you have not and may never experience yourself. Of course, we’re always quick to jump to our own defense when it comes to something we DO care about, so there’s that. When does it matter enough? Maybe it’s about respect, but, like patience, that’s another one that’s fading faster than the Declaration of Independence. I imagine the studios, particularly those with leaks, are evaluating ways to proceed in the future at Comic Con at this point. After all, many studios opted out this year anyway, and probably many of them are glad they did. Why have to deal with more piracy, anyway? Not like they don’t have enough of it to contend with everywhere else.

I get why people would watch bootlegs. Believe me, I really do, but I’ll never condone it and I’ll never say that we should just piss on a tradition because someone’s going to bootleg it anyway, be it Hall H or any other screening venue. I think we lose a part of our geek culture when we do that and it just makes it all feel so…sleazy. Bootlegs are here to stay, no doubt, but instead of letting them compromise something special like Hall H (or D23, SXSW, Cinemacon, TIFF, Cannes, etc.) we should support the studios and venues in finding a  a solution that keeps it special, rather than let bootleg culture ruin it by looting everything in its path and leaving us with nothing sacred.

One of the coolest things to come out of Hall H Comic Con in 2013: The AVENGERS: AGE OF ULTRON title announcement trailer. It's just a taste of what you can see there and was shared via official channels shortly after it debuted in Hall H.

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: What do you think about bootleg trailers? Should we just accept them and move on? Should we try to find a better means of preserving exclusive experiences? The floor is yours below...
Source: JoBlo.com

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+0
4:06PM on 07/22/2015
I find it amazing people even still watch trailers. Those are the same guys that complain that the trailer spoiled everything. Yeah well maybe you should't watch every clip that's released.
I find it amazing people even still watch trailers. Those are the same guys that complain that the trailer spoiled everything. Yeah well maybe you should't watch every clip that's released.
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9:47AM on 07/22/2015
At least the Warcraft movie is still safe from bootlegs.
At least the Warcraft movie is still safe from bootlegs.
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+1
8:37AM on 07/22/2015
Says the publication that uploaded cam footage/pictures of Thanos last year BEFORE GOTG was even in theatres.

You cannot stand on principle if you do not even subscribe to said principle to begin with. Complete and utter bullshit on joblo's part.
Says the publication that uploaded cam footage/pictures of Thanos last year BEFORE GOTG was even in theatres.

You cannot stand on principle if you do not even subscribe to said principle to begin with. Complete and utter bullshit on joblo's part.
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8:29AM on 07/22/2015
It's selfishness on the part of the con-goers to bootleg and share this footage - a part of the greedy, entitled internet generation who think they can make themselves look bigger and more important by posting something online first, not caring that it wasn't the studio's plan to have shitty quality footage show up online, not caring that they damage the convention's reputation and risk studios not wanting to reveal exclusives there in the future. People will always find a way to justify this
It's selfishness on the part of the con-goers to bootleg and share this footage - a part of the greedy, entitled internet generation who think they can make themselves look bigger and more important by posting something online first, not caring that it wasn't the studio's plan to have shitty quality footage show up online, not caring that they damage the convention's reputation and risk studios not wanting to reveal exclusives there in the future. People will always find a way to justify this stuff, like they do with music and movie piracy, but at the end of the day it just speaks volumes about the individual who'd rather steal and spoil rather than respect the rights of others. There's plenty of people who frequent this site who have links to the movie industry and are privy to confidential info about upcoming films - you don't blab it all over the internet because it's unprofessional (and it'd get your ass fired). People in general need to learn to respect copyright and rights holders wishes, otherwise you're just harming the properties you claim to care about.
I genuinely don't care if I have to wait an extra month to see a trailer the way the creators intended. I would always rather see the real trailer than dodgy leaked footage.
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+2
3:11AM on 07/22/2015

Nope. Gotta Disagree

Why not go the E3 route and stream the whole event, trailers and all? It doesn't seem to affect the attendance rates there and the whole world who cannot get to the event still get to share the excitement. This, holding trailers back purely for the people who have the time and the money to travel to the event is a stupid idea. Stream the event and give those who were able to attend other things instead (chance to meet their stars, limited edition toys etc). Like I said it works for E3 and I've
Why not go the E3 route and stream the whole event, trailers and all? It doesn't seem to affect the attendance rates there and the whole world who cannot get to the event still get to share the excitement. This, holding trailers back purely for the people who have the time and the money to travel to the event is a stupid idea. Stream the event and give those who were able to attend other things instead (chance to meet their stars, limited edition toys etc). Like I said it works for E3 and I've never seen their attendance figures struggle...
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12:26AM on 07/22/2015
I can understand your frustration but try and understand the frustration of a nerd who would be there if he didn't have health concerns and a disabled child like I do. If it weren't for the leaks, I'd never have thew chance to see these things, just another thing I'm separated from in my lonely life.
I can understand your frustration but try and understand the frustration of a nerd who would be there if he didn't have health concerns and a disabled child like I do. If it weren't for the leaks, I'd never have thew chance to see these things, just another thing I'm separated from in my lonely life.
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1:54AM on 07/22/2015
Wholeheartedly respect that not everyone can go, which is why I offered up alternatives to keep it special for those that do. I think any one of them would make all sides happy. Honestly, I hope the studios heed some of my suggestions (which have been in practice to some extent already and long before I brought them up here).
Wholeheartedly respect that not everyone can go, which is why I offered up alternatives to keep it special for those that do. I think any one of them would make all sides happy. Honestly, I hope the studios heed some of my suggestions (which have been in practice to some extent already and long before I brought them up here).
5:45PM on 07/21/2015
This doesn't sound like a C'mon Hollywood-style rant. THis sounds more like a "Boo, fans sucking the fun out of an experience by sharing it with everyone." Well, tough. You got to be in the same room as celebrities and comic book gods. All we got were these crummy pirated trailers. Before the studios had them pulled by YouTube. To us, the pirates ARE like Robin Hood. Cuz excuse me if I live on the East Coast and have a job and can't afford to fly out to San Diego just to hear all these people
This doesn't sound like a C'mon Hollywood-style rant. THis sounds more like a "Boo, fans sucking the fun out of an experience by sharing it with everyone." Well, tough. You got to be in the same room as celebrities and comic book gods. All we got were these crummy pirated trailers. Before the studios had them pulled by YouTube. To us, the pirates ARE like Robin Hood. Cuz excuse me if I live on the East Coast and have a job and can't afford to fly out to San Diego just to hear all these people talk about their movies and TV shows, but I'd still like to see what they had to show. If someone is kind enough to film it for me. Like you, Paul, I don't always click on pirated trailers. But when I do, it's because dammit, I really want to see something from this movie. But surely you got to talk to someone, or see something, that WASN'T pirated for the masses, right? I mean this is SDCC. Was there nothing besides the Hall H presentations that was worth talking about?
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5:49PM on 07/21/2015
No. Pretty much everything was put online, either officially or bootlegged, including trailers and panels (we even put the official ones up on YT as the studios make them available). The exclusivity at this point is that you get to exclusively wait in a line for 24 hours or more.

No. Pretty much everything was put online, either officially or bootlegged, including trailers and panels (we even put the official ones up on YT as the studios make them available). The exclusivity at this point is that you get to exclusively wait in a line for 24 hours or more.

6:19PM on 07/21/2015
Well, while I can understand how frustrating that must be, I can't get onboard with your first three paragraphs. Because I feel personally attacked as someone who watched the Suicide Squad bootleg. The studios need to change their game a bit. What Star Wars did with its BTS featurette was a classy way of teasing something while telling us nothing. But when you start out complaining how your experience was wasted because we all learned the same shit within 24 hours, it makes it sound like we did
Well, while I can understand how frustrating that must be, I can't get onboard with your first three paragraphs. Because I feel personally attacked as someone who watched the Suicide Squad bootleg. The studios need to change their game a bit. What Star Wars did with its BTS featurette was a classy way of teasing something while telling us nothing. But when you start out complaining how your experience was wasted because we all learned the same shit within 24 hours, it makes it sound like we did something wrong.

I remember ten years ago JoBlo wouldn't have given two shits about if someone pirated this or that. Especially a trailer. I'm sorry you spent so much time and don't feel like it was worth it. But that's not our problem. C'mon Hollywood has been a great column. And you have written great articles in it. This... while I agree with some of your points, there's a lot of personal bitching. Sorry you didn't see anything cool no one else did.
6:50PM on 07/21/2015
In the end, everyone is going to feel differently about this issue, which is why I tackled it. I see it from many different viewpoints; as a fan, as a journalist, and as someone who has to deal with bootlegs (we don't and will not post bootlegs). A LOT has changed in ten years, too. And a lot more will change.

As I said, this isn't something that will go away and folks will fall on two sides; those that care and those that don't. For those that DO care, a solution is needed. For those that
In the end, everyone is going to feel differently about this issue, which is why I tackled it. I see it from many different viewpoints; as a fan, as a journalist, and as someone who has to deal with bootlegs (we don't and will not post bootlegs). A LOT has changed in ten years, too. And a lot more will change.

As I said, this isn't something that will go away and folks will fall on two sides; those that care and those that don't. For those that DO care, a solution is needed. For those that don't, well, they don't have to do anything. Just kick back and enjoy ol' Cyber Hood's goods as they flood the net.

Appreciate your level-headed responses, HoyleHaw. The purpose of writing this isn't to get everyone to rally to one side, but to discuss it, so thanks for being a part of the discussion.
+3
5:19PM on 07/21/2015
Not a single fuck was given.
Not a single fuck was given.
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5:45PM on 07/21/2015
Thanks for sharing.
Thanks for sharing.
9:17PM on 07/21/2015
Anytime.
Anytime.
5:08PM on 07/21/2015
How is to considered a bootleg trailer, if it's already made public? In this day of technology & everyone having a cell phone, of course some fans are gonna wanna release it on the internet. The studios should be smart enough to realize this by now. Sorry but I have no sympathy about this, WB made a big deal about it, but did Fox make an issue about it when the Deadpool trailer leaked?
How is to considered a bootleg trailer, if it's already made public? In this day of technology & everyone having a cell phone, of course some fans are gonna wanna release it on the internet. The studios should be smart enough to realize this by now. Sorry but I have no sympathy about this, WB made a big deal about it, but did Fox make an issue about it when the Deadpool trailer leaked?
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5:46PM on 07/21/2015
WB made a big deal because they felt bullied into releasing an official version. Fox has not and will not release the trailer until they're good and ready.
WB made a big deal because they felt bullied into releasing an official version. Fox has not and will not release the trailer until they're good and ready.
-3
4:35PM on 07/21/2015
Paul... *tips hat* Good article buddy. It is one of the best you've ever written. I don't mean that sarcastically. It was a fun read. Keep it up duderino. Good job!

(For the record I was solely talking about Paul's writing. It's significantly improved over his Joblo career. With that being said, I am one of those who watched every single leaked trailer from the SDCC and will continue to do so for years to come. Being in the same room with the stars should be experience enough. That's how I
Paul... *tips hat* Good article buddy. It is one of the best you've ever written. I don't mean that sarcastically. It was a fun read. Keep it up duderino. Good job!

(For the record I was solely talking about Paul's writing. It's significantly improved over his Joblo career. With that being said, I am one of those who watched every single leaked trailer from the SDCC and will continue to do so for years to come. Being in the same room with the stars should be experience enough. That's how I see it. But the article was a good read and made valid points.)
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7:32PM on 07/21/2015
Cheers, dude. Appreciate it. I'm back on C'mon Hollywood duty, for better or for worse. Look forward to some good conversation, debates, and probably a few insults tossed my way. Should be fun.
Cheers, dude. Appreciate it. I'm back on C'mon Hollywood duty, for better or for worse. Look forward to some good conversation, debates, and probably a few insults tossed my way. Should be fun.
4:31PM on 07/21/2015

Sharing is caring

This smacks of immature selfishness. You are upset because mom made you share your pudding with your brother.

Get over yourself. No one cares that you were one of the tens of thousands at this year's con, and they definitely don't care that you're butt hurt because other people got to taste your pudding when you reallly, REALLY didn't want them to.
This smacks of immature selfishness. You are upset because mom made you share your pudding with your brother.

Get over yourself. No one cares that you were one of the tens of thousands at this year's con, and they definitely don't care that you're butt hurt because other people got to taste your pudding when you reallly, REALLY didn't want them to.
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5:45PM on 07/21/2015
Your attitude is precisely the problem. Nothing could possibly be sacred in any respect, right? And I'm the immature one? C'mon now.
Your attitude is precisely the problem. Nothing could possibly be sacred in any respect, right? And I'm the immature one? C'mon now.
4:26AM on 07/23/2015
I wonder how much dick Paul sucked in the army. Or how many innocent women and children he killed.
I wonder how much dick Paul sucked in the army. Or how many innocent women and children he killed.
+2
3:44PM on 07/21/2015

SOOOOOOOOOO

You're upset that you don't get to brag to everybody else about what you got to see?

This is the problem with nerds these days....people don't go because they are excited for the movie/tv show/whatever. They go to feel superior than everybody else. They go to brag that they saw it first as if it makes them a bigger fan. It doesnt.

And the fact that you cant enjoy the experience because a few hours later it was on the internet in a shitty shaky cam video then, well, that proves my point.
You're upset that you don't get to brag to everybody else about what you got to see?

This is the problem with nerds these days....people don't go because they are excited for the movie/tv show/whatever. They go to feel superior than everybody else. They go to brag that they saw it first as if it makes them a bigger fan. It doesnt.

And the fact that you cant enjoy the experience because a few hours later it was on the internet in a shitty shaky cam video then, well, that proves my point.
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4:23PM on 07/21/2015
Where does bragging come into play? That's just asinine. This is about idiots stealing footage and putting it online. Kind of amazing how dismissive people can be over something that's straight up illegal.
Where does bragging come into play? That's just asinine. This is about idiots stealing footage and putting it online. Kind of amazing how dismissive people can be over something that's straight up illegal.
5:32PM on 07/21/2015
Paul if its scenes from a film I can see the point but if its just a straight up trailer why wouldn't you want more people to see it? Studios need to bring their A game when it comes to comic con cause comic con is a great platform for you to start build buzz and get people to notice your film, not just at comic con but world wide. In this day in age where everyone has a cell the way you market films at comiccon needs to change. You can go all iron first and take peoples cell phone before they
Paul if its scenes from a film I can see the point but if its just a straight up trailer why wouldn't you want more people to see it? Studios need to bring their A game when it comes to comic con cause comic con is a great platform for you to start build buzz and get people to notice your film, not just at comic con but world wide. In this day in age where everyone has a cell the way you market films at comiccon needs to change. You can go all iron first and take peoples cell phone before they enter hall H (which would be an huge hassle to everyone) or what you do is bring product that you know you will drop it online 24 hours later. That way people at comiccon can still say ``I saw it first`` and tweet all about it and feel the rush of seeing it first hand. If people also knew that the trailer would drop 24 hours later more or less I think they`d think twice about recording it, if they do at that point those people are assholes.
5:42PM on 07/21/2015
Half, I don't disagree. In fact, I make those exact points in the article. My issue is preserving the experience without letting it just become a big bootlegged mess, as that's what it's turning into. I think any of the solutions I presented would work to keep it cool and exclusive.
Half, I don't disagree. In fact, I make those exact points in the article. My issue is preserving the experience without letting it just become a big bootlegged mess, as that's what it's turning into. I think any of the solutions I presented would work to keep it cool and exclusive.
6:13PM on 07/21/2015
"...you log onto the net to share the news of what you saw with friends.

And, they’ve already seen it."

If your true intent is to "share" what you saw, posting the video is, in fact, the most sharing you could possibly do.

And your whole "its straight up illegal" point of view is bullshit. Hopefully you complain about all the tribute videos your website posts on here because they are made from people pirating trailers, commercials and the movies themselves....using the same
"...you log onto the net to share the news of what you saw with friends.

And, they’ve already seen it."

If your true intent is to "share" what you saw, posting the video is, in fact, the most sharing you could possibly do.

And your whole "its straight up illegal" point of view is bullshit. Hopefully you complain about all the tribute videos your website posts on here because they are made from people pirating trailers, commercials and the movies themselves....using the same logic....you guys are breaking the law and you're being a hypocrite.
6:56PM on 07/21/2015
@slimer: Tribute videos are all run through the studio and they have the right to claim any and all of them. We don't have a channel as big as ours by running things illegally. So, nice try. You clearly have no understanding of the process.

@slimer: Tribute videos are all run through the studio and they have the right to claim any and all of them. We don't have a channel as big as ours by running things illegally. So, nice try. You clearly have no understanding of the process.

7:12PM on 07/21/2015
You dodged half of my comment, and i seriously doubt you run all of the fan videos you link to/ write articles about past the studios.

But seriously even if you do that changes nothing about the point. You're still whining because people got to see the same thing as you. And your only intent to "share" was merely to brag because otherwise you would be happy that other nerds got to see something awesome. Whats the difference between you verbally explaining everything you saw versus actually
You dodged half of my comment, and i seriously doubt you run all of the fan videos you link to/ write articles about past the studios.

But seriously even if you do that changes nothing about the point. You're still whining because people got to see the same thing as you. And your only intent to "share" was merely to brag because otherwise you would be happy that other nerds got to see something awesome. Whats the difference between you verbally explaining everything you saw versus actually seeing it for ourselves....you are still leaking valuable info.....i mean you're just plain wrong on this.
7:22PM on 07/21/2015
"Leaking valuable information" by reporting on it? You can't be serious. You've clearly missed the point and are hung up about this "bragging" thing. Thanks very much for your comments. They've been...comments.
"Leaking valuable information" by reporting on it? You can't be serious. You've clearly missed the point and are hung up about this "bragging" thing. Thanks very much for your comments. They've been...comments.
9:00AM on 07/22/2015
@Paul Shirley

"That's just asinine. This is about idiots stealing footage and putting it online. Kind of amazing how dismissive people can be over something that's straight up illegal."

Again, I've seen countless leaked pictures/photo's for anything Marvel on here.
@Paul Shirley

"That's just asinine. This is about idiots stealing footage and putting it online. Kind of amazing how dismissive people can be over something that's straight up illegal."

Again, I've seen countless leaked pictures/photo's for anything Marvel on here.
4:22AM on 07/23/2015
Paul Shirley ruined this once great website, he's a cunt!
Paul Shirley ruined this once great website, he's a cunt!
+3
2:59PM on 07/21/2015
Bootleg trailers have always been a powerful marketing tool. Hollywood counts on bootlegs. Whenever a bootleg trailer is released people would flock to it and talk about that film until the real trailer was released, and then everyone talked it all over again. That is the entire point of marketing, to keep people talking and thinking about your product. Bootlegs might not have the same impact they once had since people have caught on to it being a marketing strategy.
Bootleg trailers have always been a powerful marketing tool. Hollywood counts on bootlegs. Whenever a bootleg trailer is released people would flock to it and talk about that film until the real trailer was released, and then everyone talked it all over again. That is the entire point of marketing, to keep people talking and thinking about your product. Bootlegs might not have the same impact they once had since people have caught on to it being a marketing strategy.
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8:06PM on 07/21/2015
Exactly. All the press DC/Marvel received was off the charts. Hearing/seeing that the trailers are taking down only heightened the excitement. It became a Easter egg hunt of sorts. Not sure how the studios can't love this shit. I think they're playing everybody.
Exactly. All the press DC/Marvel received was off the charts. Hearing/seeing that the trailers are taking down only heightened the excitement. It became a Easter egg hunt of sorts. Not sure how the studios can't love this shit. I think they're playing everybody.
2:07PM on 07/21/2015
For the people who can't afford to go there, we thank those that share the experiences.
For the people who can't afford to go there, we thank those that share the experiences.
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+3
12:16PM on 07/21/2015
Good topic and article. I believe that most people don't go to comic-con for specifically just to see the trailer of films, they go for the experience as a whole. Being in hall H and going crazy with the fans, meeting celebs, getting exclusives etc the list can go on. It doesn't damper the experience as a whole if leaked footage is put online, and if it does damper your experience cause you don't get to gloat that you saw something your friends didnt you need to reevaluate your prescription on
Good topic and article. I believe that most people don't go to comic-con for specifically just to see the trailer of films, they go for the experience as a whole. Being in hall H and going crazy with the fans, meeting celebs, getting exclusives etc the list can go on. It doesn't damper the experience as a whole if leaked footage is put online, and if it does damper your experience cause you don't get to gloat that you saw something your friends didnt you need to reevaluate your prescription on things.

WB released the Batman v Superman trailer in full HD right after they showed it at Comic-con and everyone was happy and no one at Comic con batted an eye. They should have done it with Suicide Squad cause if your bring a finished cut of a trailer to comic-con, which that was, be prepared to show it to everyone afterwards. Companies do owe it to the fans who could not attended cause its those fans that are going to share it on social media and make it viral.

Bottom line studios need to bring media that is the finished product that they can show the world or else don't bring it at all. Dont blame the fans for wanting to see what you've made. What they need to do is do live streams of comic con for those who cant make it. Charge a price for that but put it online. Beat the bootleggers to the punch. Release the HD quality one after 24 and everyone wins.

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11:30AM on 07/21/2015
Haha, Cyber Hood using smart phone instead of bow and arrow - niceeee.
Haha, Cyber Hood using smart phone instead of bow and arrow - niceeee.
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11:23AM on 07/21/2015

C'mon Paul Shirey:

It's 'moot', not "mute."
It's 'moot', not "mute."
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11:34AM on 07/21/2015
No, I meant mute. To silence.

Now, do you have anything to say about the article or are you just proofreading?
No, I meant mute. To silence.

Now, do you have anything to say about the article or are you just proofreading?
11:20AM on 07/21/2015
I agree studios have no requirement to show the footage outside the hall. But they all know its going to leak, there is no way around it. And they use that hype to get people more excited about watching the trailer. If a studio does not release a HD trailer a few days or weeks after Con they have a terrible marketing team. And who cares, its a trailer for a movie that is going to come out, the trailer is going to be released, its not a State secret. If they really needed or wanted to keep
I agree studios have no requirement to show the footage outside the hall. But they all know its going to leak, there is no way around it. And they use that hype to get people more excited about watching the trailer. If a studio does not release a HD trailer a few days or weeks after Con they have a terrible marketing team. And who cares, its a trailer for a movie that is going to come out, the trailer is going to be released, its not a State secret. If they really needed or wanted to keep something a secret for impact, then don't go to the Con, simple enough. Lump this in with things people get upset about that mean nothing in reality.
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-2
11:16AM on 07/21/2015

HA HA!

That Cyber Hood graphic is priceless!
That Cyber Hood graphic is priceless!
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11:07AM on 07/21/2015

@Think McFly

There's two sides to this perspective which is why I don't agree with you McFly. Just because some people can't go to Comic-Con doesn't mean that they're entitled to see footage online the second it is shown to the crowd in Hall H or wherever. Some studios are gracious and show footage after like WB did for BvS but studios have no obligation to show anything to anybody, it's their material and they can present it as they see fit. The studios decided to show the very first footage to the people
There's two sides to this perspective which is why I don't agree with you McFly. Just because some people can't go to Comic-Con doesn't mean that they're entitled to see footage online the second it is shown to the crowd in Hall H or wherever. Some studios are gracious and show footage after like WB did for BvS but studios have no obligation to show anything to anybody, it's their material and they can present it as they see fit. The studios decided to show the very first footage to the people who waited and roasted out in line for 12-15 hours and that's what makes Hall H special. People online however demand immediate gratification because they feel like the studios are being unfair to them and that's simply wrong.
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11:50AM on 07/21/2015
As I mentioned in the reply to Paul below, I never said anyone was entitled. I was just trying to convey that studios can't be surprised that people wanna see. I suppose I just found the WB statement about the Suicide Squad trailer to be a little too mean spirited. Fans are fans and they're excited to see what they can. Nobody is entitled to anything. But there's more to the Con than the footage. That whole experience and memory is something that can't be bootlegged
As I mentioned in the reply to Paul below, I never said anyone was entitled. I was just trying to convey that studios can't be surprised that people wanna see. I suppose I just found the WB statement about the Suicide Squad trailer to be a little too mean spirited. Fans are fans and they're excited to see what they can. Nobody is entitled to anything. But there's more to the Con than the footage. That whole experience and memory is something that can't be bootlegged
10:48AM on 07/21/2015

Does it really cheapen?

If the comic con crowd waiting in line and ONLY got to see a trailer, I would completely agree that it cheapens the experience. BUT those crowds get q&a's with stars of those films, getting to hear what they say about their project and others. And they get the comic con experience as a whole with other vendors, fellow film and comic book lovers, etc. And theyre still the first one to see that footage. In person. With a cheering crowd. On a huge screen. It's not like those bootlegs come right
If the comic con crowd waiting in line and ONLY got to see a trailer, I would completely agree that it cheapens the experience. BUT those crowds get q&a's with stars of those films, getting to hear what they say about their project and others. And they get the comic con experience as a whole with other vendors, fellow film and comic book lovers, etc. And theyre still the first one to see that footage. In person. With a cheering crowd. On a huge screen. It's not like those bootlegs come right away. Now I'm not saying bootlegging is right, or even fair necessarily, but to say it cheapens the experience of those who saw it in person seems dramatic. The feeling of being the first to see it in that environment I imagine is incredible. There's no way seeing a bootleg, or even the official HD release, can compare to the experience they get. Comic con offers more than just footage to the people that go.

Also, I completely get that the studios want to treat those fans, but it's not like comic con is easy to go to. Not everyone can afford it or has the means. Those who want to go but can't are excited to get anything they can. Again, I'm not supporting bootlegs, but we can't be surprised that they happen and can at least understand why people wanna watch it. Die hard fans exist outside of comic con.
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10:53AM on 07/21/2015
And comparing bootlegs to spoilers is silly. You can avoid bootlegs. Spoilers you can come across by accident. And those can cheapen the experience depending on the level of spoiler. Spoilers are just mean
And comparing bootlegs to spoilers is silly. You can avoid bootlegs. Spoilers you can come across by accident. And those can cheapen the experience depending on the level of spoiler. Spoilers are just mean
11:02AM on 07/21/2015
Q&A's with stars are all online within a few days, from both official and unofficial channels. Anyone can watch them. And yes, those bootlegs come right away. Within 24 hours in most cases. As far as the rest of the experience (i.e. the convention floor), most of the Hall H people miss out on all of that as they are waiting in line for 24 hours or more for both Friday and Saturday, so that really doesn't apply. Also, as cool as the stuff on the floor can be, it's way overcrowded and not exactly
Q&A's with stars are all online within a few days, from both official and unofficial channels. Anyone can watch them. And yes, those bootlegs come right away. Within 24 hours in most cases. As far as the rest of the experience (i.e. the convention floor), most of the Hall H people miss out on all of that as they are waiting in line for 24 hours or more for both Friday and Saturday, so that really doesn't apply. Also, as cool as the stuff on the floor can be, it's way overcrowded and not exactly paradise to get through.

And, as addressed in the piece, just because one person can't go to Comic Con doesn't mean that they somehow "deserve" the experience online. It's not an entitlement. It's not owed to you, me, or anyone just because they're a die-hard fan that can't make it. The fact that more than half of the stuff that's shown on the panels is put online right after the panel negates that completely. It's not like the non Comic Con crowd is being completely shut out.
11:42AM on 07/21/2015
It wasn't my intention to insinuate that those of us that don't go "deserve" to see the footage. I never used words like deserve or entitled. I was merely trying to say that we can't be surprised that fans like myself will flock to whatever footage they can get. Can you blame us? And despite the crowds at comic con I still have a hard time believing that watching a bootlegged version of a trailer is just as satisfying as seeing it in person. Your reply makes Comic con sound miserable, and maybe
It wasn't my intention to insinuate that those of us that don't go "deserve" to see the footage. I never used words like deserve or entitled. I was merely trying to say that we can't be surprised that fans like myself will flock to whatever footage they can get. Can you blame us? And despite the crowds at comic con I still have a hard time believing that watching a bootlegged version of a trailer is just as satisfying as seeing it in person. Your reply makes Comic con sound miserable, and maybe it is for some people. But being a part of that experience is still something that I imagine can't compare to watching that footage on a computer screen.

On a smaller defense I suppose what I meant by seeing the footage online "right away" was literally right away. People aren't streaming their bootleg in the moment are they? I understand they come quick but there's gotta be something special about seeing it first. AND in person. Whether it's the Q&As or footage
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