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Columbia Pictures honors Military Veterans with free screening of White House Down on July 4th!

Jul. 3, 2013by:
In a very cool move by Columbia Pictures, the studio is partnering with a number of theater chains to offer a free screening of Roland Emmerich's WHITE HOUSE DOWN, starring Channing Tatum and Jamie Foxx, for active duty and military veterans and one guest on Thursday, July 4th. As a veteran, I think this is a very cool offer and not a bad marketing move for the studio, especially with the film not performing as high as expected.Participating theater chains include Regal Entertainment Group, AMC Theatres, Cinemark Theatres and Carmike Cinemas with seating on a first-come, first-served basis.

We think 'White House Down' is the summers best action movie, so on July 4th, were inviting all active duty and veteran military personnel to bring a guest and see it for free. Its a great way to celebrate the holiday and to honor and thank the troops for their service to our country," said Rory Bruer, president of worldwide distribution for Sony.

I think this is a great way to thank those who serve their country and hopefully military members and vets will take Sony up on their offer (if they're not busy with fireworks and barbecues that is). Movies are the biggest pastime for deployed soldiers, sailors, and airmen around the world and this move by the studio is a cool nod to that. For each of my deployments, no matter how bad things got, being able to escape into a movie when the opportunity arose was a saving grace. Hat tip to you, Sony.

Check local listings for showtimes and check out the trailer for WHITE HOUSE DOWN below!

Source: The Wrap

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+5
11:39PM on 07/03/2013

Free movie

"Hey look a free movie! Wow I just can't wait to go. I know its a dumb movie that no one wants to watch, but it's free right?"
"Hey look a free movie! Wow I just can't wait to go. I know its a dumb movie that no one wants to watch, but it's free right?"
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7:45PM on 07/03/2013
Not only was this movie shitty, but it had a very clear anti-military, anti-war, and anti-US message. I'm sure the troops will be off-put by the film whilst being bored out of their minds.
Not only was this movie shitty, but it had a very clear anti-military, anti-war, and anti-US message. I'm sure the troops will be off-put by the film whilst being bored out of their minds.
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6:20PM on 07/03/2013
LoL... the movie's so bad, they're showing it for free. ...Just saying... Would there be a free screening to TDK, Transformers, Avatar, Avengers, etc?
LoL... the movie's so bad, they're showing it for free. ...Just saying... Would there be a free screening to TDK, Transformers, Avatar, Avengers, etc?
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+14
4:51PM on 07/03/2013
Our vets deserve a better movie for free
Our vets deserve a better movie for free
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4:33PM on 07/03/2013
Whatever next, honouring survivors of rape with a free screening of 'I Spit on Your Grave'?
Whatever next, honouring survivors of rape with a free screening of 'I Spit on Your Grave'?
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+15
1:45PM on 07/03/2013
It's a good idea but I think it would've been cooler for one free ticket for everyone who served for their country for any movie.
It's a good idea but I think it would've been cooler for one free ticket for everyone who served for their country for any movie.
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1:39PM on 07/03/2013

Serioulsy

Haven't these brave men and women suffered enough? Thank you so much for your service in defending our country, for that you get to see a f**king Channing Tatum movie that nobody's going to anyway, that way, theater owners can still salvage some popcorn and drink sales out of this pile of crap. Happy 4th of July!
Haven't these brave men and women suffered enough? Thank you so much for your service in defending our country, for that you get to see a f**king Channing Tatum movie that nobody's going to anyway, that way, theater owners can still salvage some popcorn and drink sales out of this pile of crap. Happy 4th of July!
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3:19PM on 07/03/2013
AGREED
AGREED
6:22PM on 07/03/2013
haha... that sounds about right.
haha... that sounds about right.
-1
1:32PM on 07/03/2013
i saw this movie. even though i stated a couple weeks ago i just dont find those two believable in their respective roles. i found the movie to be entertaining. So know that i said that, i hope the box office numbers pick up a bit, doesnt need to be a blow out, but not a failure.
i saw this movie. even though i stated a couple weeks ago i just dont find those two believable in their respective roles. i found the movie to be entertaining. So know that i said that, i hope the box office numbers pick up a bit, doesnt need to be a blow out, but not a failure.
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