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Cool Videos: A history of conspicuous product placement

01.12.2011

Product placement is plaguing our movies at an increasing rate these days, but you may not know the process dates back all the way to 1919 and has been used pretty consistently ever since.

FilmDrunk has made this rather informative video collage of product placement over the years, from it's subtle beginnings to the million Spielberg got for making chocolate a central plot point in ET, all the way to today where Michael Bay's movies are almost entirely financed by branding. In TF2 he won the "whore award" for showing 47 logos onscreen throughout the course of the film. I knew there was a reason it was two and a half hours long.

Check it out below, and then just try to ignore it in future films. Although I am curious to see if Bay can beat his own record in THE DARK OF THE MOON.

Extra Tidbit: Do all the licensed toys in TOY STORY count as product placement?
Source: FilmDrunk

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2:31AM on 01/13/2011

White Castle doesn't belong in that list.

I don't care 2 ways about it unless it's being force fed down my throat. However if you can make fun of it like "Waynes World" did then it works. "White Castle" had no knowledge & didn't pay to have their brand inserted into the film. It just happened to be part of the plot. Yeah the deep plot of getting stoned & needing their frieking burgers! However if you were to see movies w/out products all over the place, then you would notice them missing as we are bombarded by ads in our everyday
I don't care 2 ways about it unless it's being force fed down my throat. However if you can make fun of it like "Waynes World" did then it works. "White Castle" had no knowledge & didn't pay to have their brand inserted into the film. It just happened to be part of the plot. Yeah the deep plot of getting stoned & needing their frieking burgers! However if you were to see movies w/out products all over the place, then you would notice them missing as we are bombarded by ads in our everyday life.
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11:36PM on 01/12/2011
One of my most treasured fuck you scenes to product placement is in Ottos first scene from Repo Man. I posted it on MFC.
One of my most treasured fuck you scenes to product placement is in Ottos first scene from Repo Man. I posted it on MFC.
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8:45PM on 01/12/2011

Spider-Man

Peter Parker's Dr. Pepper was the first example that came to mind. And, sure enough, FilmDrunk led with it. Iceman and Wolverine chill and enjoy a Dr. Pepper in X2 as well. Wouldn't you like to be a Pepper too, one guesses.
Peter Parker's Dr. Pepper was the first example that came to mind. And, sure enough, FilmDrunk led with it. Iceman and Wolverine chill and enjoy a Dr. Pepper in X2 as well. Wouldn't you like to be a Pepper too, one guesses.
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7:53PM on 01/12/2011

The Hard Way

Still probably one of my favorite product placements...when James Woods throws Stephen Lang off the building and he falls in slow motion in front of a canon billboard. Couldn't stop laughing.
Still probably one of my favorite product placements...when James Woods throws Stephen Lang off the building and he falls in slow motion in front of a canon billboard. Couldn't stop laughing.
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6:19PM on 01/12/2011

Superman II

Dont Forget Superman II! The Fight Scene In Downtown Metropolis Has Got A Few Gems Too. Marlboro Cigarettes And KFC Is All I Can Really Remember Though.
Dont Forget Superman II! The Fight Scene In Downtown Metropolis Has Got A Few Gems Too. Marlboro Cigarettes And KFC Is All I Can Really Remember Though.
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4:07PM on 01/12/2011
Nothing could be better than the Wayne's World product placement.
Nothing could be better than the Wayne's World product placement.
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3:11PM on 01/12/2011
Great list but I can't believe they left out this amazing slice of George Clooney in "Return of the Killer Tomatoes"!

[link]
Great list but I can't believe they left out this amazing slice of George Clooney in "Return of the Killer Tomatoes"!

[link]
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3:11PM on 01/12/2011
double post - sorry
double post - sorry
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2:11PM on 01/12/2011
This video is soo cool. :p
This video is soo cool. :p
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1:46PM on 01/12/2011

007

Bond movies have been full of product placement, pretty much from the beginning (And Fleming loved to name brands in his novels). As for Demolition Man, I saw it when it came out in the UK and they definitely said 'Taco Bell' as I remember thinking "what the hell is that?"

And Jennifer Connelly was so hot back in the day. So. So. Hot.
Bond movies have been full of product placement, pretty much from the beginning (And Fleming loved to name brands in his novels). As for Demolition Man, I saw it when it came out in the UK and they definitely said 'Taco Bell' as I remember thinking "what the hell is that?"

And Jennifer Connelly was so hot back in the day. So. So. Hot.
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3:11PM on 01/12/2011
I'm sorry if I sound stupid but did the UK not have Taco Bell then or was it just not popular or...?
I'm sorry if I sound stupid but did the UK not have Taco Bell then or was it just not popular or...?
3:35PM on 01/12/2011
Loved how Dan Cortese played 2 characters in Demolition Man. At least he was killed off at the end. No-one should sing the Jolly Green Giant sang and live to tell about it. Nobody!
Loved how Dan Cortese played 2 characters in Demolition Man. At least he was killed off at the end. No-one should sing the Jolly Green Giant sang and live to tell about it. Nobody!
12:46PM on 01/12/2011

The Power Glove.. it's so bad

The Wizard was probably the only movie where the product placement(s) was the reason for watching the movie.
The Wizard was probably the only movie where the product placement(s) was the reason for watching the movie.
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