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Cool Videos: WTF Happened to Movie Trailers?

Apr. 22, 2014by: Jesse Giroux

Remember the "WTF Happened to Movie Posters?" video? GoodBadFlicks has released a great new video called "WTF Happened to Movie Trailers?" Like the movie poster video, it isn't about the quality of the films that are mentioned, but the marketing for them.

One of the biggest problems people have had with movie trailers recently is how much of the film is shown and/or spoiled, but it's really not something new, and GoodBadFlicks has more than a few examples of trailers that reveal way too much. The video also explores the many clichés used in trailers, how some previews mislead audiences, annoying shrinking/growing titles, and the overuse of some sound effects. Yes, I'm looking at you, INCEPTION foghorn.

There's always something they didn't count on...

If you find a cool movie-related video online that you think other readers would appreciate, please email us the link/info at coolvideos@joblo.com.

Source: GoodBadFlicks

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5:49PM on 04/23/2014

wrong

Jesse you are wrong on so many accounts. First of all try using examples of movies that aren't from 20 years ago. We barely even use narration anymore. When ask why the directors don't give us a guideline? Are you serious? A trailer is a months long process back and forth with directors , movie marketers, etc... Everything is thought of...everything. All this stuff is tested and what you see in a trailer is what the public WANTS to see in the trailer. Sure let's put the crappy parts in, that
Jesse you are wrong on so many accounts. First of all try using examples of movies that aren't from 20 years ago. We barely even use narration anymore. When ask why the directors don't give us a guideline? Are you serious? A trailer is a months long process back and forth with directors , movie marketers, etc... Everything is thought of...everything. All this stuff is tested and what you see in a trailer is what the public WANTS to see in the trailer. Sure let's put the crappy parts in, that will get people in the seats. You are an amateur who knows not what he is talking about. I would love to see you do one of these. Trust me it's not that easy.
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1:03AM on 04/23/2014
100% agree on the trailers that give too much of the movie away. I have seen trailers that freely give away seemingly significant plot twists. This summer has been especially bad with studios also putting out tons of additional clips, featurettes, and web promos which only further spoil the movie.
100% agree on the trailers that give too much of the movie away. I have seen trailers that freely give away seemingly significant plot twists. This summer has been especially bad with studios also putting out tons of additional clips, featurettes, and web promos which only further spoil the movie.
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9:31PM on 04/22/2014
What wrong with movie trailers nowadays is that trailers themselves pretty much tell the Whole story of movies. Remember how awesome Batman (1989) was? Just brief images of Batman doing what he do best and cut to Bat Logo. Furthermore, the trailer for The Fly 2 just features a graph and some voice over and then the graph turns into the title "The Fly 2". That's it. That is enough to lure audiences in.
What wrong with movie trailers nowadays is that trailers themselves pretty much tell the Whole story of movies. Remember how awesome Batman (1989) was? Just brief images of Batman doing what he do best and cut to Bat Logo. Furthermore, the trailer for The Fly 2 just features a graph and some voice over and then the graph turns into the title "The Fly 2". That's it. That is enough to lure audiences in.
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8:54PM on 04/22/2014

Not a bad video, but

I think he needed more to go with how to fix it. 30 seconds? OK, deal. Really, that's all you can offer after dissecting the history of movie trailers and how they've overused everything. Also, how about giving us some examples of good movie trailers, that aren't just the 30 second teasers. His argument would've carried more weight if he did that.
I think he needed more to go with how to fix it. 30 seconds? OK, deal. Really, that's all you can offer after dissecting the history of movie trailers and how they've overused everything. Also, how about giving us some examples of good movie trailers, that aren't just the 30 second teasers. His argument would've carried more weight if he did that.
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5:56PM on 04/22/2014

This video is useless

other than showing too much or being too long, hes critiquing random shit. like the trailer having an action shot come to the screen, or different types of cuts, etc etc.

look to fix trailers. You can do all that shit thats in the current trailers. Just dont blow your load. Give us a taste that makes us want more and dont spoil it.
other than showing too much or being too long, hes critiquing random shit. like the trailer having an action shot come to the screen, or different types of cuts, etc etc.

look to fix trailers. You can do all that shit thats in the current trailers. Just dont blow your load. Give us a taste that makes us want more and dont spoil it.
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5:55PM on 04/22/2014
I can't say if the whole video was either right or wrong because I happen to think the strobe effect worked great in Prometheus and a few "cliches" used in big blockbusters do work on some trailers, I loved the 2nd DOFP trailer. Nobody may care for "The Future Begins" but it goes well with the rest of it. He's right about excessive footage and money shots and there should be some rules placed on the editors that make these trailers but if I don't want to see something then I don't have to
I can't say if the whole video was either right or wrong because I happen to think the strobe effect worked great in Prometheus and a few "cliches" used in big blockbusters do work on some trailers, I loved the 2nd DOFP trailer. Nobody may care for "The Future Begins" but it goes well with the rest of it. He's right about excessive footage and money shots and there should be some rules placed on the editors that make these trailers but if I don't want to see something then I don't have to either.
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5:57PM on 04/22/2014
exactly. His video is 10% correct and 90% incorrect. Hes just complaining about editing trends that essentially WORK to get us hyped up. The only problem is spoiling us. Dont blow the whole movie in a trailer.
exactly. His video is 10% correct and 90% incorrect. Hes just complaining about editing trends that essentially WORK to get us hyped up. The only problem is spoiling us. Dont blow the whole movie in a trailer.
5:13PM on 04/22/2014
I think a minute would be better.

And when talking about the Inception sound, he included a clip from Distruct 9, which came out a full year EARLIER.
I think a minute would be better.

And when talking about the Inception sound, he included a clip from Distruct 9, which came out a full year EARLIER.
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5:09PM on 04/22/2014

Well done, Jesse.

Hit the nail right on the head. IMO, keep the 30 second teasers, but make the trailers under 60 seconds. 2 minutes is just out of control. No wonder I've been feeling so underwhelmed by summer movies these past few years.
Hit the nail right on the head. IMO, keep the 30 second teasers, but make the trailers under 60 seconds. 2 minutes is just out of control. No wonder I've been feeling so underwhelmed by summer movies these past few years.
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5:06PM on 04/22/2014

I disagree.....

.....on the new Godzilla. You've seen practically none of the new monsters, no fights (even between soldiers and Godzilla), and very limited excerpts from the actors. I agree that they shouldn't have shown so much of Cranston losing his wife (now we all know exactly how and when it happens), and maybe a touch too much of the 1954 nuclear bomb setup. Other than that, no one seems to have any idea how this movie is going to go. I think they've done it almost perfectly.
.....on the new Godzilla. You've seen practically none of the new monsters, no fights (even between soldiers and Godzilla), and very limited excerpts from the actors. I agree that they shouldn't have shown so much of Cranston losing his wife (now we all know exactly how and when it happens), and maybe a touch too much of the 1954 nuclear bomb setup. Other than that, no one seems to have any idea how this movie is going to go. I think they've done it almost perfectly.
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4:09PM on 04/22/2014

Michael Bay has his own sound

I noticed it in the "Turtles" trailer. When his name came up on the screen it sounded like a transformer sound, I have heard in not only the movies, but the films too.
I noticed it in the "Turtles" trailer. When his name came up on the screen it sounded like a transformer sound, I have heard in not only the movies, but the films too.
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3:37PM on 04/22/2014

This is an interesting article.....

.....for IGN to put up when they just posted the first 5 minutes of How To Train Your Dragon. As bad as the trailers are with spoilers, it's not as bad as watching a whole chunk of the movie uninterrupted at home.

And after finally watching the whole thing, I see that the author addressed that point. We are in complete agreement about that. Dumbest idea ever!
.....for IGN to put up when they just posted the first 5 minutes of How To Train Your Dragon. As bad as the trailers are with spoilers, it's not as bad as watching a whole chunk of the movie uninterrupted at home.

And after finally watching the whole thing, I see that the author addressed that point. We are in complete agreement about that. Dumbest idea ever!
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1:37PM on 04/22/2014
I actually thought it was a good idea to show shots of Godzilla in the trailer.
I actually thought it was a good idea to show shots of Godzilla in the trailer.
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11:34AM on 04/22/2014
Great video. I agree. New theater guidelines were released early this year, and in those, movie trailers will be cut down to about 90 second to two minutes. Hopefully this means better overall trailers.
Great video. I agree. New theater guidelines were released early this year, and in those, movie trailers will be cut down to about 90 second to two minutes. Hopefully this means better overall trailers.
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10:55AM on 04/22/2014
He was right about the spoiling trailers and how to fix it by making them shorter. The Inception horn also deserves mention because it's so associated with that one film that it hasn't been truly effective since.

As for the different editing techniques, even movies often uses the same so I don't see how trailers could be immune to the problem. They could diversify but some techniques will always end up being re-used.
He was right about the spoiling trailers and how to fix it by making them shorter. The Inception horn also deserves mention because it's so associated with that one film that it hasn't been truly effective since.

As for the different editing techniques, even movies often uses the same so I don't see how trailers could be immune to the problem. They could diversify but some techniques will always end up being re-used.
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10:24AM on 04/22/2014

Tell us something we DON'T know

I think pretty much anyone could have done the same video, which means that it's a waste of my time.
I think pretty much anyone could have done the same video, which means that it's a waste of my time.
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10:28AM on 04/22/2014
And yet you still watched it didn't you....?
And yet you still watched it didn't you....?
2:59AM on 04/23/2014
And yet you not only found the time to watch it, but found more of your precious time to waste by writing about how it wasted your time.
And yet you not only found the time to watch it, but found more of your precious time to waste by writing about how it wasted your time.
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