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David Fincher vs. the press over Dragon Tattoo's release

12.07.2011

There's been an interesting bit of drama going on recently surrounding THE GIRL WITH THE DRAGON TATTOO. The film was screened early for critics, as films usually are, but everyone in attendance promises to not write about the film until the "embargo date," after which they're free to share their thoughts.

Well New Yorker critic David Denby decided to break the embargo after seeing TATTOO, his reasoning being that his magazine would have been too crowded to run the review later, so they might as well run it now, a week early.

The review was positive, but it didn't matter. The breach made director David Fincher flip his shit, and now he's on an all out rampage against the press. Denby is now banned from all future screenings and Fincher has some choice quotes about the process of flim promotion in general.

"Embargoes ... look, if it were up to me, I wouldn't show movies to anybody before they were released," Fincher told the Miami Herald. "I wouldn't give clips to talk shows. I would do one trailer and three television spots and let the chips fall where they may."

"This is not about controlling the media. If people realized how much thought goes into deciding at what point can we allow our movie to be seen, they would understand," he said. "We have been working really hard to make this release date. And when you're trying to orchestrate a build-up of anticipation, it is extremely frustrating to have someone agree to something and then upturn the apple cart and change the rules - for everybody."

I agree and disagree with him. I think Denby was a dick for breaking the embargo, and if they don't want to have him at future screenings because of that, that's their right. I think that overexposure can hurt a film some times, but I'm not really sure why Fincher is trying desperately hard to be SO secretive about DRAGON TATTOO. It's a world famous book and a hugely popular Swedish film. It's not exactly like there are a ton of secrets contained within.

What do you think about all this?

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: Usually films that AREN'T prescreened for critics are trying to avoid a lot of early bad reviews because they know their film sucks.
Source: Miami Herald

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+3
4:13PM on 12/08/2011

He doesn't mention a thing about being secretive?

It has nothing to do with secrets!! His explanation doesn't say one word about "secrets". Men like Fincher, based on what he ACTUALLY says... Are about the principle, hard work, & preperation involved in putting together a film. The media (most media) could care less about the people behind the film. I'm quickly becoming a bigger fan of Fincher every time this man speaks up.
It has nothing to do with secrets!! His explanation doesn't say one word about "secrets". Men like Fincher, based on what he ACTUALLY says... Are about the principle, hard work, & preperation involved in putting together a film. The media (most media) could care less about the people behind the film. I'm quickly becoming a bigger fan of Fincher every time this man speaks up.
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2:06PM on 12/08/2011

Secrets

But, from what I've read, they've really restructured the ending and changed major things. Then again, I could be wrong. The key is, can't we just enjoy walking into a theatre not knowing much about the story and just knowing who the players are??
But, from what I've read, they've really restructured the ending and changed major things. Then again, I could be wrong. The key is, can't we just enjoy walking into a theatre not knowing much about the story and just knowing who the players are??
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4:33AM on 12/08/2011

Finch is right 100%

I understand joblo as a blog site needs to look at things interestingly/both sides of the fence for entertainment, but I have one issue, something like: "Who cares its based off a well-known novel", look at Kick-Ass or Walking Dead too name 2, they vere way off the source material, you think if steven spiel, david finch, and michael bay directed different dragon tattoos itd be the same? Finch has a right to be mad, mostly cuz the fucker signed the deal and renigged.
I understand joblo as a blog site needs to look at things interestingly/both sides of the fence for entertainment, but I have one issue, something like: "Who cares its based off a well-known novel", look at Kick-Ass or Walking Dead too name 2, they vere way off the source material, you think if steven spiel, david finch, and michael bay directed different dragon tattoos itd be the same? Finch has a right to be mad, mostly cuz the fucker signed the deal and renigged.
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-6
3:53AM on 12/08/2011

Hollywood overreacting

I heard Scott Rudin lost his shit over this but then again he's the biggest drama queen in Tinseltown.
Though it's weird hearing Fincher's reaction since he is REMAKING a film that was a huge hit globally (not to mention the Gargantuan success of the book). Is he afraid critics will give away spoilers?
I heard Scott Rudin lost his shit over this but then again he's the biggest drama queen in Tinseltown.
Though it's weird hearing Fincher's reaction since he is REMAKING a film that was a huge hit globally (not to mention the Gargantuan success of the book). Is he afraid critics will give away spoilers?
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4:40PM on 12/07/2011
As if people need a critics review to decide if they want to see a movie. If thats how you decide to watch movies then you are a idiot & should stick to playing video games. I'm completely with Fincher on this one. The media takes this freedom of the press a little too far sometimes.
As if people need a critics review to decide if they want to see a movie. If thats how you decide to watch movies then you are a idiot & should stick to playing video games. I'm completely with Fincher on this one. The media takes this freedom of the press a little too far sometimes.
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4:32PM on 12/07/2011
I have nothing against this remake and I'm sure it will be good, but I've seen the originals, so I'm not sure what Fincher hopes to bring to these remakes that wasn't already done remarkably well before.

Hollywood should stop making these damned remakes of foreign films and do better promotion of the originals.
I have nothing against this remake and I'm sure it will be good, but I've seen the originals, so I'm not sure what Fincher hopes to bring to these remakes that wasn't already done remarkably well before.

Hollywood should stop making these damned remakes of foreign films and do better promotion of the originals.
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4:05PM on 12/07/2011

...

He should have saved this until after the release, now everyone and their mother is going to know about and likely read the review. ZODIAC is the shiiiiiiit.
He should have saved this until after the release, now everyone and their mother is going to know about and likely read the review. ZODIAC is the shiiiiiiit.
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-1
3:36PM on 12/07/2011

interesting..

I love his work and his take on the business and to be honest, knowing already the story with the books and the movies, so far I have been quite skeptical about this movie but with this..? does it mean he is adding an extra element of surprise..? Now I'm more hyped about this movie for sure
I love his work and his take on the business and to be honest, knowing already the story with the books and the movies, so far I have been quite skeptical about this movie but with this..? does it mean he is adding an extra element of surprise..? Now I'm more hyped about this movie for sure
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+12
2:32PM on 12/07/2011

Trying desperately?

He's not doing anything outside the norm for a movie of this size and anticipation. He addressed it and he makes valid points, so what's wrong with that?... what am I missing?
He's not doing anything outside the norm for a movie of this size and anticipation. He addressed it and he makes valid points, so what's wrong with that?... what am I missing?
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1:32PM on 12/07/2011

This is ridiculous

Respect the filmmaker, he is the one for bringing the movie to its viewers anyways. This is a piece of art, and the guy agreed to not release anything about the film and he did. Its his fault, and he deserves to be punished as he will be. Like i said respect the director, he supports this film and is standing behind it, the least people can do is do the same
Respect the filmmaker, he is the one for bringing the movie to its viewers anyways. This is a piece of art, and the guy agreed to not release anything about the film and he did. Its his fault, and he deserves to be punished as he will be. Like i said respect the director, he supports this film and is standing behind it, the least people can do is do the same
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1:01PM on 12/07/2011
respect the film maker.
respect the film maker.
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11:20AM on 12/07/2011
I don't care if it's a famous book and already a movie franchise: A PIECE OF WORK SHOULDN'T BE RUINED WITH SPOILERS BEFORE IT'S RELEASED! I completely agree with Fincher. He should have control. Otherwise it becomes another 'Dark Knight Rises 'let's spoil the film for you before you even go and see it' experience.
I don't care if it's a famous book and already a movie franchise: A PIECE OF WORK SHOULDN'T BE RUINED WITH SPOILERS BEFORE IT'S RELEASED! I completely agree with Fincher. He should have control. Otherwise it becomes another 'Dark Knight Rises 'let's spoil the film for you before you even go and see it' experience.
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2:34PM on 12/07/2011
I get your.... sentiment, but the reasoning is less than sound. You can't say work shouldn't be spoiled before it's released, yet this is a remake of a movie based on a book. There are already spoilers. If there are spoilers in the review, well, how about don't click that link? I never clicked on two girls one cup - wanna know why?
I get your.... sentiment, but the reasoning is less than sound. You can't say work shouldn't be spoiled before it's released, yet this is a remake of a movie based on a book. There are already spoilers. If there are spoilers in the review, well, how about don't click that link? I never clicked on two girls one cup - wanna know why?
3:39PM on 12/07/2011
You have cerebal palsy..?
You have cerebal palsy..?
7:05PM on 12/07/2011
2 reasons. The first is that I don't go looking at things I don't want to see. the second reason is clearly your high level of cleverness.
2 reasons. The first is that I don't go looking at things I don't want to see. the second reason is clearly your high level of cleverness.
7:57PM on 12/07/2011
One of the reasons you never clicked on two girls, one cup is because of my cleverness? Wow. I'm great!
One of the reasons you never clicked on two girls, one cup is because of my cleverness? Wow. I'm great!
11:04AM on 12/07/2011
I also agree that this guy signed an embargo and if he thought it would be too "crowded" at the end of the month, then he should have skipped the screening but of course he wants to see it for free.
I do also agree with Fincher on overexposure of films these days before they're released. MI:4 is a perfect example where so many clips, featurettes, trailers and TV spots have been released that you'd almost feel like you've already seen the movie.
I will say though that I do think press
I also agree that this guy signed an embargo and if he thought it would be too "crowded" at the end of the month, then he should have skipped the screening but of course he wants to see it for free.
I do also agree with Fincher on overexposure of films these days before they're released. MI:4 is a perfect example where so many clips, featurettes, trailers and TV spots have been released that you'd almost feel like you've already seen the movie.
I will say though that I do think press screenings should always be held unlike what Fincher thinks. You need to build up anticipation and early screen reviews accomplish that. I remember when Kevin Smith made an early bit comment saying THE DARK KNIGHT was the "Godfather - Part 2" of comic-book films a couple weeks before its official release. Shit like that goes a LOOONG way!
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12:25PM on 12/07/2011
hahah i remember that... read it on AICN!
hahah i remember that... read it on AICN!
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