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Did Sony give up Girl With a Dragon Tattoo to get Bond 23?

02.08.2011

Sony Pictures released the last two James Bond movies, CASINO ROYALE and QUANTUM OF SOLACE. They only received about 8% of the film's profits but they look nice on a release schedule and Sony sure liked having them around. Their deal was only two pictures though and as MGM preps BOND 23, they went around to all the Hollywood studios seeing if there were any new bidders. Sony was clearly the frontrunner due to their history with the franchise but this time around, MGM was asking for a lot more from a potential distributor. Specifically, a financial stake in an existing franchise.

As part of their deal, MGM was telling studio executives that they wanted an investment stake in films they had no business on to help build cash flow and boost revenue (thereby making it easier to greenlight new productions and get the MGM brand moving again). Most studios, including Paramount, balked at the request but according to reports, Sony was almost pleading with MGM to come with them. So much so they gave MGM a co-financing deal on one of their biggest titles of 2011, THE GIRL WITH THE DRAGON TATTOO.

MGM obviously had nothing to do with DRAGON TATTOO but Sony will be giving them a portion of the profits of the David Fincher thriller along with, presumably, a stake in any of the sequels. MGM was also reportedly trying to bring down the 8% distribution fee. So why would Sony agree to less money and giving away a chunk of one of their prestige pics for BOND 23?

It's unclear exactly but likely because Sony spent a good deal of money marketing and essentially "rebranding" James Bond when Daniel Craig took over the role. With that money already spent, it's possible they believe this film would bring in more profit with less P&A expenses than either of the first two films.

Either way, it's a killer move for MGM who may be on their way to digging out of bankruptcy.

Source: Deadline

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7:25PM on 02/08/2011
Either way Sony got its hand on big hit blockbusters.
Either way Sony got its hand on big hit blockbusters.
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4:27PM on 02/08/2011
That might only be a fair trade if Bond ends up making a lot of money. But hey, I don't care... whatever they need to do to get Bond 23 going, is good by me. While you're at it, sell Spiderman if it helps out with Bond. (Relax.. I'm just joking.) ..... But no, seriously.. sell spiderman.
That might only be a fair trade if Bond ends up making a lot of money. But hey, I don't care... whatever they need to do to get Bond 23 going, is good by me. While you're at it, sell Spiderman if it helps out with Bond. (Relax.. I'm just joking.) ..... But no, seriously.. sell spiderman.
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4:12PM on 02/08/2011
Im 39 and its really nice to see that Bond is cool and mainstream again. I've suffered through the Moore, Dalton years. Goldeneye was the only decent Brosnan Bond. Craig is just outstanding in the part whether or not you like Quantum or not.
Im 39 and its really nice to see that Bond is cool and mainstream again. I've suffered through the Moore, Dalton years. Goldeneye was the only decent Brosnan Bond. Craig is just outstanding in the part whether or not you like Quantum or not.
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2:25PM on 02/08/2011
MGM (and its assets) is under protection by the US Bankruptcy Code while it reorganizes in bankruptcy court.

My guess, is that Sony wanted the Bond Franchise (an asset of the the debtor)and the only way the Bankruptcy Trustee would realease the debtor's property, would be if Sony pledged some sort of security interest, i.e., The Girl with the Dragon Tattoo.

Sony's making an investment and using it's proceeds from the Girl with the dragon tattoo.
MGM (and its assets) is under protection by the US Bankruptcy Code while it reorganizes in bankruptcy court.

My guess, is that Sony wanted the Bond Franchise (an asset of the the debtor)and the only way the Bankruptcy Trustee would realease the debtor's property, would be if Sony pledged some sort of security interest, i.e., The Girl with the Dragon Tattoo.

Sony's making an investment and using it's proceeds from the Girl with the dragon tattoo.
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7:24PM on 02/08/2011
That makes sense.
That makes sense.
2:05PM on 02/08/2011

@ Fury

its not that sony doesnt think The Girl With the Dragon Tattoo is any good its because its going to be rated r and its iffy if it will make a shit ton of cash.
its not that sony doesnt think The Girl With the Dragon Tattoo is any good its because its going to be rated r and its iffy if it will make a shit ton of cash.
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2:06PM on 02/08/2011
Ah, good point, that makes better sense.
Ah, good point, that makes better sense.
4:14PM on 02/08/2011
With Fincher at the helm it should be a fantastic re-make, but the masses wont be flocking to see this. It will be an adult audience for an extremely adult film.
With Fincher at the helm it should be a fantastic re-make, but the masses wont be flocking to see this. It will be an adult audience for an extremely adult film.
+0
1:47PM on 02/08/2011
Just a crazy idea, could it because Girl might not be very good? I have faith in Fincher, but principle photography is just about wrapped, right? So Sony would have some idea where it stands. I'm sure it's mostly to have Bond on the table and Girl would be a good bargaining chip, but just throwing it out there.
Just a crazy idea, could it because Girl might not be very good? I have faith in Fincher, but principle photography is just about wrapped, right? So Sony would have some idea where it stands. I'm sure it's mostly to have Bond on the table and Girl would be a good bargaining chip, but just throwing it out there.
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11:42AM on 02/08/2011
Makes perfect sense and is a no-brainer for Sony, who are first and foremost an electronics company. Just look at how much product placement there was in Casino Royale.
Makes perfect sense and is a no-brainer for Sony, who are first and foremost an electronics company. Just look at how much product placement there was in Casino Royale.
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11:36AM on 02/08/2011
It's obvious MGM can't do it alone if they're looking for help on such a big brand as Bond. So why is Sony giving away their lunch money for an invitation to the cool party. Seems expensive. I thing The Girl... has potential to make a lot of money.
It's obvious MGM can't do it alone if they're looking for help on such a big brand as Bond. So why is Sony giving away their lunch money for an invitation to the cool party. Seems expensive. I thing The Girl... has potential to make a lot of money.
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11:04AM on 02/08/2011
upgrade
upgrade
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9:53AM on 02/08/2011
I'm just glad we have a new Bond movie one the way. And that Craig is still Bond.

Having Bardem and Fiennes rounding out the cast ain't too shabby either.
I'm just glad we have a new Bond movie one the way. And that Craig is still Bond.

Having Bardem and Fiennes rounding out the cast ain't too shabby either.
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