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Did WB push Jupiter Ascending because of Edge of Tomorrow?

Jun. 9, 2014by: Alex Maidy

When JUPITER ASCENDING made the move from this summer to next February, many were baffled that a movie opening in mere weeks would get such a dramatic shift in release. The last time we saw a change this sudden was when G.I. JOE: RETALIATION moved about the same amount of time for a post conversion to 3D. This time, JUPITER ASCENDING was pushed due to editing and VFX needs. But, is that the real reason?

Thompson on Hollywood ventures to guess that the actual reason Warner Bros made the move was a financial one. With the $178 million EDGE OF TOMORROW tracking poorly leading to this past weekend's lackluster debut, the studio could not afford to release two bombs in the same season. The Wachowskis are no longer the guarantee hitmakers they were during the heyday of THE MATRIX trilogy. With CLOUD ATLAS the latest film of theirs to underperform, the studio could not risk JUPITER ASCENDING from bombing during the high profile blockbuster season.

While CLOUD ATLAS and EDGE OF TOMORROW are both high concept films that have a dedicated fan base, both films did not make back their production budget. While EDGE OF TOMORROW just opened, it has the nearly insurmountable task of making back it's budget domestically. Internationally, it may make enough, but studios still bank on North American grosses for their numbers. Unfortunately, quality films do not always make the money needed to justify their creation, which is a damn shame.

JUPITER ASCENDING will now hit theaters on February 6, 2015 where it should stand a much better chance of opening big.

Source: IndieWire

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6:02PM on 06/11/2014
How did that work out for Jack Ryan last year? How about Gangster Squad the year before. This is a guarenteed 50mil+ loss and Tatum won't be riding the media hight of Jump Street 22 then and his Magic Mike sequel wont have been released so this is just poor timing. Bad move WB, blows my mind they were the number 1 studio last year.
How did that work out for Jack Ryan last year? How about Gangster Squad the year before. This is a guarenteed 50mil+ loss and Tatum won't be riding the media hight of Jump Street 22 then and his Magic Mike sequel wont have been released so this is just poor timing. Bad move WB, blows my mind they were the number 1 studio last year.
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9:24AM on 06/10/2014

What's happening?

Why these movies keep failing?
Why these movies keep failing?
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12:07AM on 06/10/2014
I fail to understand the people's lack of enthusiasm for non-franchise Sci-fi action films.for a Sci-fi fan like me,its very depressing.last year,it was Pacific Rim,Elysium,Oblivion
I fail to understand the people's lack of enthusiasm for non-franchise Sci-fi action films.for a Sci-fi fan like me,its very depressing.last year,it was Pacific Rim,Elysium,Oblivion
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5:37AM on 06/10/2014
I agree. I don't get it. A major studio takes a chance on a sci-fi epic that's NOT based on a comic book, TV show, Reboot, Remake or Sequel and people are celebrating its early "defeat" then they'll cry for more original movies....le sigh....
I agree. I don't get it. A major studio takes a chance on a sci-fi epic that's NOT based on a comic book, TV show, Reboot, Remake or Sequel and people are celebrating its early "defeat" then they'll cry for more original movies....le sigh....
9:12AM on 06/10/2014
well the problem, is only one of those movies were good (oblivion), Elysium was just a miss and should have been much better and Pacific Rim is just terrible, ten years from now its Independence Day with a story so corny and made up on the fly with a plot hole ridden story and no actual human characters. Thats why these sci-fi movies continue to bomb, bc you get them all excited and you deliver some garbage like Pacific Rim and people remember that....fool me once, shame on you!!
well the problem, is only one of those movies were good (oblivion), Elysium was just a miss and should have been much better and Pacific Rim is just terrible, ten years from now its Independence Day with a story so corny and made up on the fly with a plot hole ridden story and no actual human characters. Thats why these sci-fi movies continue to bomb, bc you get them all excited and you deliver some garbage like Pacific Rim and people remember that....fool me once, shame on you!!
10:14AM on 06/10/2014
A lot of it has to do with how expensive it is to go see a movie these days, including the up-charges for 3-D and I-Max. Figure for 2 people you're looking at $40 or more with a trip to the concession stand. I chose to skip Oblivion and Elysium in the theaters and wait for on-demand/blu-ray in favor of spending my dinero on movies like Iron Man 3, Wolverine, Pacific Rim (Cricker, you're garbage)...movies I knew would be worth it. Most people don't have time to see them all. Granted I ended
A lot of it has to do with how expensive it is to go see a movie these days, including the up-charges for 3-D and I-Max. Figure for 2 people you're looking at $40 or more with a trip to the concession stand. I chose to skip Oblivion and Elysium in the theaters and wait for on-demand/blu-ray in favor of spending my dinero on movies like Iron Man 3, Wolverine, Pacific Rim (Cricker, you're garbage)...movies I knew would be worth it. Most people don't have time to see them all. Granted I ended up loving Oblivion, but hated Elysium. Take something original like Pacific Rim though, didn't do so great here but killed Internationally and its very likely we'll get a sequel.
4:22PM on 06/10/2014
Well, Pacific Rim had major plot and acting problems, Elysium was absolute crap, and Oblivion didn't do that badly.
Well, Pacific Rim had major plot and acting problems, Elysium was absolute crap, and Oblivion didn't do that badly.
+2
8:34PM on 06/09/2014
I have a feeling WB saw early cuts and decided to tell the Wachowskis "fix this mess"
I have a feeling WB saw early cuts and decided to tell the Wachowskis "fix this mess"
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8:51AM on 06/10/2014
Exactly. I think it looks absolutely terrible. Might be surprised but the trailer screams Redbox Rental for me.
Exactly. I think it looks absolutely terrible. Might be surprised but the trailer screams Redbox Rental for me.
3:53PM on 06/10/2014
I agree with that feeling. The Wachowski's were truly a one hit wonder.
I agree with that feeling. The Wachowski's were truly a one hit wonder.
8:06PM on 06/09/2014
Um, EOT is a bomb? A little premature isn't it? But I'm sure you deal with premature happening all the frigging time, eh?
Um, EOT is a bomb? A little premature isn't it? But I'm sure you deal with premature happening all the frigging time, eh?
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8:55PM on 06/09/2014
Financially yes. It only made like what 29 million or so domestic. I'm sure they were hoping for much larger on opening weekend and the numbers are not going to go up especially during summer with a solid movie coming out almost every week those numbers are going nowhere but down.
Financially yes. It only made like what 29 million or so domestic. I'm sure they were hoping for much larger on opening weekend and the numbers are not going to go up especially during summer with a solid movie coming out almost every week those numbers are going nowhere but down.
9:09PM on 06/09/2014
Well, Captain America, ASM2, Godzilla and DOFP all cost around the same amount to make, and all earned over $90 million their opening weekend, so yeah, $29 million officially qualifies as a bomb. It's a good movie with very good reviews so maybe it'll hang on long enough to make the numbers respectable, but unfortunately there's no way it'll earn a profit.
Well, Captain America, ASM2, Godzilla and DOFP all cost around the same amount to make, and all earned over $90 million their opening weekend, so yeah, $29 million officially qualifies as a bomb. It's a good movie with very good reviews so maybe it'll hang on long enough to make the numbers respectable, but unfortunately there's no way it'll earn a profit.
10:24AM on 06/11/2014
It's more than premature, it is just wrong to call it a bomb. Tom Cruise still pulls it in internationally, and that international money is only becoming more important to studios. It's not just cut and dry domestic totals anymore. The domestic run could be called disappointing, but the movie has made $111.1 million internationally so far and will be profitable overall. It hasn't even opened in Japan yet, which is one of Cruise's biggest markets.
It's more than premature, it is just wrong to call it a bomb. Tom Cruise still pulls it in internationally, and that international money is only becoming more important to studios. It's not just cut and dry domestic totals anymore. The domestic run could be called disappointing, but the movie has made $111.1 million internationally so far and will be profitable overall. It hasn't even opened in Japan yet, which is one of Cruise's biggest markets.
7:56PM on 06/09/2014
Maybe Warner Bros should have known better to schedule one of their expected hits the same weekend as a chick flick book adaptation with a massive audience. What did you expect?
Maybe Warner Bros should have known better to schedule one of their expected hits the same weekend as a chick flick book adaptation with a massive audience. What did you expect?
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8:57PM on 06/09/2014
Twow different demographics though. Like you said chicks are going to see that and they figured most men would opt to see EOT unfortunately that didn't happen
Twow different demographics though. Like you said chicks are going to see that and they figured most men would opt to see EOT unfortunately that didn't happen
+0
7:08PM on 06/09/2014
I will be very surprised if this film is ever released. I would imagine the actors themselves would be happy the film died a quiet silent death.
I will be very surprised if this film is ever released. I would imagine the actors themselves would be happy the film died a quiet silent death.
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5:39AM on 06/10/2014
It's actually a pretty bad ass flick.
It's actually a pretty bad ass flick.
9:14AM on 06/10/2014
Housecoat man.....no its not, like not at all. You did notice the 2 piece's of wood in the move trying to be actors right, the 2 leads, they were horrible?
Housecoat man.....no its not, like not at all. You did notice the 2 piece's of wood in the move trying to be actors right, the 2 leads, they were horrible?
2:07PM on 06/10/2014
@cricker Are we talking about the entire film or just the trailer? Because I've actually seen the movie and you've seen about 4 minutes of marketing ads....so...
@cricker Are we talking about the entire film or just the trailer? Because I've actually seen the movie and you've seen about 4 minutes of marketing ads....so...
2:34PM on 06/10/2014
@housecoat
Are you talking about Jupiter Ascending, or EoT ?
@housecoat
Are you talking about Jupiter Ascending, or EoT ?
8:41PM on 06/10/2014
@Catholette I'm referring to Jupiter Ascending. I saw it a month ago and I have to say it (would've) made a really great summer movie experience. In spite of what Cricker is saying, Tatum and Kunis are not even remotely near what I would qualify as my favorite actors in any respect and yes they can be wooden at times but they do the job here and the film is a totally entertaining crowd pleaser. It has a battle scene over Chicago that is so wild and nutty its hard to describe and the audience
@Catholette I'm referring to Jupiter Ascending. I saw it a month ago and I have to say it (would've) made a really great summer movie experience. In spite of what Cricker is saying, Tatum and Kunis are not even remotely near what I would qualify as my favorite actors in any respect and yes they can be wooden at times but they do the job here and the film is a totally entertaining crowd pleaser. It has a battle scene over Chicago that is so wild and nutty its hard to describe and the audience clapped throughout and at the end. Trust me, I thought the wolf ears on Tatum were moronic too until I understood the context.
Honestly, its such a wild batshit crazy sci-fi extravaganza with everything you can possibly imagine in it that its disappointing the film is already getting a bad rap because of any number of unfounded reasons. I hated Cloud Atlas with a vengeance (such a missed opportunity!) but the Wachowski's really deliver here.
Just so we're clear I do believe JA will struggle at the box office but mark my words a year after its out on video sci-fi fantasy lovers will embrace it.
6:21PM on 06/09/2014
Sucks that a great film like Edge of Tomorrow won't hit profit, despite all of the great reviews. Gives me no hope in the future for original high concept films. Edge of Tomorrow was my most anticipated film of the summer and it totally surpassed my expectations and more.
Sucks that a great film like Edge of Tomorrow won't hit profit, despite all of the great reviews. Gives me no hope in the future for original high concept films. Edge of Tomorrow was my most anticipated film of the summer and it totally surpassed my expectations and more.
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6:31PM on 06/09/2014
But you have to remember that those were YOUR expectations. I saw it with my daughter and we both thought it was a solid 7 (probably the 5th best movie we've seen this year). The studios need to start learning that there is a limited return for these sci-fi mega-budget films. In a two month period we're looking at ASM2, Godzilla, DOFP, Maleficent, Edge Of Tomorrow, HTTYD2, and Transformers. Each film released so far has suffered from a HUGE dropoff (much more than Captain America faced)
But you have to remember that those were YOUR expectations. I saw it with my daughter and we both thought it was a solid 7 (probably the 5th best movie we've seen this year). The studios need to start learning that there is a limited return for these sci-fi mega-budget films. In a two month period we're looking at ASM2, Godzilla, DOFP, Maleficent, Edge Of Tomorrow, HTTYD2, and Transformers. Each film released so far has suffered from a HUGE dropoff (much more than Captain America faced) because of a new blockbuster being released every week. Edge Of Tomorrow was the first one that opened badly, but I have no doubt Jupiter Ascending would have been at least as bad.

It's time Hollywood realized there is a huge economic slowdown, and millions of people (tens of millions) are struggling to make ends meet. Instead of having to decide on the very real difficulty of dropping $20 - $50 at the theater every week for their family, how about putting movies in dead areas like they did with Thor 2? Seriously, the prices keep going up and they stack these movies like we all have unlimited budgets, then can't figure out why films stall......it's insane.
7:13PM on 06/09/2014
You have a point. Too many big films released too close to one another.

Jupiter Ascending would have most likely flopped. Maybe it'll do better with the release date change.
You have a point. Too many big films released too close to one another.

Jupiter Ascending would have most likely flopped. Maybe it'll do better with the release date change.
2:23AM on 06/10/2014
The odds are slim it will help releasing in February instead of July. February releases rarely get a big opening. This film was tracking around 25 million opening weekend. That meant somewhere around 70 million or so total domestically. With a budget of somewhere around 150 million, 70 million domestically wouldn't be bad at all. In February it stands zero chance of hitting that mark.
The odds are slim it will help releasing in February instead of July. February releases rarely get a big opening. This film was tracking around 25 million opening weekend. That meant somewhere around 70 million or so total domestically. With a budget of somewhere around 150 million, 70 million domestically wouldn't be bad at all. In February it stands zero chance of hitting that mark.
4:26PM on 06/10/2014
How do you figure that $70 million domestic on a $150 million production budget isn't that bad? That's atrocious!

Pacific Rim BARELY broke even and made $100 million domestic (and that was by breaking records overseas).
How do you figure that $70 million domestic on a $150 million production budget isn't that bad? That's atrocious!

Pacific Rim BARELY broke even and made $100 million domestic (and that was by breaking records overseas).
6:12PM on 06/09/2014
Edge of Tomorrow, while it won't make profit before it leaves the box office, it should hit profit with TV contract, streaming deal, and DVD/Blu-Ray sales. Edge of Tomorrow is a film that is widely considered good to great by the masses. So they can use that selling point when it comes time to sell the home video release, and films like that usually do very well on home video.
Edge of Tomorrow, while it won't make profit before it leaves the box office, it should hit profit with TV contract, streaming deal, and DVD/Blu-Ray sales. Edge of Tomorrow is a film that is widely considered good to great by the masses. So they can use that selling point when it comes time to sell the home video release, and films like that usually do very well on home video.
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+7
6:00PM on 06/09/2014
Cloud Atlas was independently financed Warner's just did the distribution. So it's not like they lost hundreds of millions of dollars
Cloud Atlas was independently financed Warner's just did the distribution. So it's not like they lost hundreds of millions of dollars
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6:09PM on 06/09/2014
Thanks for posting that very important information.
Thanks for posting that very important information.
5:42PM on 06/09/2014

I don't think so

I still say Transcendence is the reason
I still say Transcendence is the reason
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