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Disney unveils Avengers 2, Star Wars VII, and more to open in IMAX

Mar. 20, 2014by: Paul Shirey

Unsurprisingly, Disney has announced that it is partnering up with IMAX to release a slew of their tentpole releases in the popular format, including CAPTAIN AMERICA: THE WINTER SOLDIER, MALEFICENT, GUARDIANS OF THE GALAXY, THE AVENGERS: AGE OF ULTRON, TOMORROWLAND, and STAR WARS: EPISODE VII. For those that enjoy seeing their films in IMAX (which often comes with 3D, like it or not) then this is great news. If you're more of a 2D standard screen kind of person then this probably won't matter much. I'm a big fan of IMAX personally, especially for these types of films, but I don't think it's necessary for every film that hits theaters. I don't need to see a drama like NEBRASKA in IMAX. In fact, some films benefit by playing on a regular-sized screen where things aren't so "in-your-face." But, when it comes to superheroes and light sabers I'm happy to get my senses smashed.

Here's the full press release:

LOS ANGELES March 20, 2014 IMAX Corporation (NYSE:IMAX; TSX:IMX) and The Walt Disney Studios, a division of The Walt Disney Company (NYSE: DIS), today announced an agreement to release several of Disneys upcoming films in IMAX theatres under an extension of the companies long-running relationship.

Under the agreement, IMAX will be part of Disneys release strategy for its most highly-anticipated live-action tentpole films, including Marvels Captain America: The Winter Soldier (April 2014), Maleficent (May 2014), Marvels Guardians of the Galaxy (August 2014), and Marvels Avengers: Age of Ultron (May 2015), Tomorrowland (May 2015) and Star Wars: Episode VII (December 2015).

Disney has enjoyed a terrific ongoing collaboration with IMAX, and we are thrilled to extend this relationship with a collection of exciting, highly anticipated cinematic events that are perfect for the immersive IMAX format, said Alan Bergman, President, The Walt Disney Studios.

For the last several years, Disney and IMAX have worked together to deliver extraordinary cinematic experiences to audiences around the world, said IMAX CEO Richard L. Gelfond. The combination of the great product being created by Disney and the overwhelming enthusiasm of moviegoers to see films in IMAX theatres makes this agreement really exciting.

Disneys and Marvels larger-than-life characters and dynamic universes clearly resonate with our core audiences, said Greg Foster, Senior Executive Vice President of IMAX Corp. and CEO of IMAX Entertainment. We are delighted to build upon this longtime association and continue to collaborate to bring many of the most iconic and cutting-edge properties in the world to life in the most immersive way possible.

Do you go out of your way to see tentpole films on IMAX or does it not matter to you?

Source: Disney

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1:29PM on 03/20/2014
This means nothing. Most of the "IMAX" screens are not true IMAX. They are slightly larger than a standard screen. Plus the IMAX format (the 70mm film) has a resolution of around 16k. No camera other than IMAX shots that large of a format. If it is not shot on IMAX cameras, then it isn't IMAX. Films like The Dark Knight, which had scenes actually shot on IMAX, are real IMAX films. Everything else is just a money grubbing gimmick that offers no advantage. It's like buying a 30" 4k UHD TV and
This means nothing. Most of the "IMAX" screens are not true IMAX. They are slightly larger than a standard screen. Plus the IMAX format (the 70mm film) has a resolution of around 16k. No camera other than IMAX shots that large of a format. If it is not shot on IMAX cameras, then it isn't IMAX. Films like The Dark Knight, which had scenes actually shot on IMAX, are real IMAX films. Everything else is just a money grubbing gimmick that offers no advantage. It's like buying a 30" 4k UHD TV and watching DVDs on it.
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12:57PM on 03/20/2014
IMAX yes, 3D no and I'll take a seat in the back row please...
IMAX yes, 3D no and I'll take a seat in the back row please...
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12:21PM on 03/20/2014

the once great IMAX

how the mighty have fallen. It started out relatively small here in Canada, but all these years later has increased in popularity tremendously and it has just turned into yet another money sucking gimmick. Yes the DMR conversion looks great, I love the added clarity, the colours seem more vibrant and the 3D looks great in IMAX -- and the sound system and seats are both really good... but it's the whole 'lets make more money, screw integrity!' thing that has ruined IMAX. My city used to have a
how the mighty have fallen. It started out relatively small here in Canada, but all these years later has increased in popularity tremendously and it has just turned into yet another money sucking gimmick. Yes the DMR conversion looks great, I love the added clarity, the colours seem more vibrant and the 3D looks great in IMAX -- and the sound system and seats are both really good... but it's the whole 'lets make more money, screw integrity!' thing that has ruined IMAX. My city used to have a real IMAX theatre, then a new one came in to the big theatre chain and the old independent IMAX was soon closed. The problem is the new one isn't actually IMAX. It says IMAX, but it is nowhere near the size of the actual great IMAX screen we used to have here (and I know this has happened in many other places). It's fake-IMAX, plain and simple. These new theatre chain IMAX's are just so disappointing to see. It's not a bad experience no, but it is not IMAX like it claims to be, and that's cheap (especially when they force the real IMAX theatres out of business because they're apart of the big theatre chain and have first dibs on the hollywood IMAX releases, when that happened the independent IMAX theatre, the real IMAX theatre, had to wait 2 to 3 months after the release of a Hollywood IMAX movie in order to show it in actual IMAX, while the fake-IMAX screen had gotten it the very day it released. Obviously they lost a lot of business because of this and then, goodbye). Hell these new 'fake-IMAX' theatres, at least the one I have now here, doesn't even show actual IMAX movies! They only show the hollywood IMAX movies. Shame, those great IMAX docs were a real treat to see on a real IMAX screen, as were hollywood flicks. The fake-IMAX screen is like half the size of the real IMAX we had, maybe smaller, and it's only noticeably bigger than a regular theatre screen here for people really familiar with going to the movie theatre like myself. Such a shame that the company has turned into this. Envious of everyone who still has access to a real IMAX.
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12:10PM on 03/20/2014
And with movies like this, there is literally no other way to see them except in IMAX. The feeling you get and experience while watching a great film in IMAX is like no other movie experience.
And with movies like this, there is literally no other way to see them except in IMAX. The feeling you get and experience while watching a great film in IMAX is like no other movie experience.
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12:08PM on 03/20/2014
Not even a question. Can't wait to see Winter Soldier, Guardians of the Galaxy, and Age of Ultron in IMAX on the big screen.
Not even a question. Can't wait to see Winter Soldier, Guardians of the Galaxy, and Age of Ultron in IMAX on the big screen.
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12:04PM on 03/20/2014
In other news, water is wet.

Will check these out in IMAX for sure.
In other news, water is wet.

Will check these out in IMAX for sure.
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11:56AM on 03/20/2014
Not a fan, the sound is deafening, 3D isn't as amazing as it ought to be, tilt your head slightly to the left or right and you can see the loss in detail and the screen, at least at my theater it isn't as big as it's been told, I remember the screen there before and my manager says we have the biggest one in CT. I prefer a theater where everything is the same and yeah you don't have choices to make, and since AAA doesn't sell a pass that covers any movie in any format folks are coming in with
Not a fan, the sound is deafening, 3D isn't as amazing as it ought to be, tilt your head slightly to the left or right and you can see the loss in detail and the screen, at least at my theater it isn't as big as it's been told, I remember the screen there before and my manager says we have the biggest one in CT. I prefer a theater where everything is the same and yeah you don't have choices to make, and since AAA doesn't sell a pass that covers any movie in any format folks are coming in with gold passes thinking they're all set, but they don't cover the surcharge. The imax glasses need to be carefully handled, it's just one thing after another. I'm an indulger for some things but at the end of the day you've seen the same movie. Sorry
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11:38AM on 03/20/2014
These movies are about escapism, and a bigger screen certainly helps achieve that effect of "getting lost in the film"...as long as you're not right in front. Or at the corners. Or in a front corner. Arggh.
These movies are about escapism, and a bigger screen certainly helps achieve that effect of "getting lost in the film"...as long as you're not right in front. Or at the corners. Or in a front corner. Arggh.
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