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Dreamworks Animation CEO offered to pay $75 million for three more episodes of Breaking Bad

Oct. 9, 2013by: Paul Shirey

There are Breaking Bad fans and then there are Breaking Bad FANS. Apparently, Dreamworks Animation CEO Jeffrey Katzenberg was of the latter, as he loved the show so much that he wanted three more episodes, which he proposed to pay $75 million for. Katzenberg told an audience of TV execs at the Mipcom mart in Cannes that he made the offer six weeks ago, which would take place after the series finale.

“I had this crazy idea. I was nuts for the show. I had no idea where this season was going,” Katzenberg said. “The last series cost about $3.5 million an episode. So they would make more profit from these three shows than they made from five years of the entire series,” he said.

The intent was to show the extra content as six-minute segments over 30 days online, charging viewers between 50 to 99 cents per episode.

“I said (to them), ‘I’m going to create the greatest pay-per-view television event for scripted programming anybody’s ever done.’ ”

The reasoning behind sharing the story with the execs was to illustrate the commerical potential of short form online entertainment.

"I share the story with you only to tell you that I have the courage of my convictions in this. I just think that there is a whole new platform for (short form) entertainment … and the higher the quality of the stuff that fills it, the higher people will be paid for the work that they are doing there."

We toss around that term "cash grab" like it's free candy, but in this instance I think that's the best summation of Katzenberg's idea. It's excessive as shit and completely unnecessary. Would fans buy up three more episodes stretched out into 6-minute segments over 30 days? Undoubtedly. But, I like to think that there are a healthy amount of people that would recognize the blatant attempt to beat a dead horse.

What do you think? Smart business move or obvious cash grab? Would you pay for a show in 6-minute segments?

Source: Variety

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4:46PM on 10/10/2013

I don't think we need more, but

I still need to know what happen to Heull. :O
I still need to know what happen to Heull. :O
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8:44PM on 10/09/2013
Katzenberg is a slimeball. In the special features for the Little Mermaid, there's this pretty scary story about how during a test screening for the film, Katzenberg saw a kid get fidgety during "Part of Your World". He immediately decreed that Part of Your World be *cut* entirely from the movie. Everyone, from animator Glen Keane to composer Alan Menken, panicked. They were eventually able to fight to keep it in. Can you imagine The Little Mermaid without Part of Your World? Man.
Katzenberg is a slimeball. In the special features for the Little Mermaid, there's this pretty scary story about how during a test screening for the film, Katzenberg saw a kid get fidgety during "Part of Your World". He immediately decreed that Part of Your World be *cut* entirely from the movie. Everyone, from animator Glen Keane to composer Alan Menken, panicked. They were eventually able to fight to keep it in. Can you imagine The Little Mermaid without Part of Your World? Man.
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6:27PM on 10/09/2013

You can't change the amount of episodes

Breaking Bad has 62 episodes. The 62nd element on the Periodic Table is "Samarium," which is used to treat lung cancer. So...no, you can't change the amount of episodes.
Breaking Bad has 62 episodes. The 62nd element on the Periodic Table is "Samarium," which is used to treat lung cancer. So...no, you can't change the amount of episodes.
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+12
5:08PM on 10/09/2013
Katzenberg is one of the biggest idiots in Hollywood and that's saying a lot
Katzenberg is one of the biggest idiots in Hollywood and that's saying a lot
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5:08PM on 10/09/2013
If he was a "FAN", he wouldn't WANT anymore episodes. We all NEED more.
If he was a "FAN", he wouldn't WANT anymore episodes. We all NEED more.
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5:58PM on 10/09/2013
if you must hit refresh, plz go to the address bar, hit enter and then proceed to hit refresh free of constantly posting your comment
if you must hit refresh, plz go to the address bar, hit enter and then proceed to hit refresh free of constantly posting your comment
4:38PM on 10/09/2013
nope.
nope.
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4:25PM on 10/09/2013
If he was a "FAN", he wouldn't WANT anymore episodes. We all NEED more.
If he was a "FAN", he wouldn't WANT anymore episodes. We all NEED more.
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4:15PM on 10/09/2013
If he was a "FAN", he wouldn't WANT anymore episodes. We all NEED more.
If he was a "FAN", he wouldn't WANT anymore episodes. We all NEED more.
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-13
3:42PM on 10/09/2013
If he was a "FAN", he wouldn't WANT anymore episodes. We all NEED more.
If he was a "FAN", he wouldn't WANT anymore episodes. We all NEED more.
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3:34PM on 10/09/2013
Breaking Bad was like a lot of movies I watch, I wonder what happens to the characters/events post credits. sorta like a "where are they now I wonder" feeling. Things like where is Jesse now, what happened with Skye's trial, the search for Hank's body etc. But I wouldnt fork over cash like this for it
Breaking Bad was like a lot of movies I watch, I wonder what happens to the characters/events post credits. sorta like a "where are they now I wonder" feeling. Things like where is Jesse now, what happened with Skye's trial, the search for Hank's body etc. But I wouldnt fork over cash like this for it
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3:25PM on 10/09/2013
The format would have annoyed the shit out of me. He's basically describing a web series right? "A couple weeks ago" was probably too late anyway.
The format would have annoyed the shit out of me. He's basically describing a web series right? "A couple weeks ago" was probably too late anyway.
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2:41PM on 10/09/2013

Vince Gilligan's reply

Dear Mr Katzenberg, thank you for the offer but I must decline, for I am not in the money business, nor the meth business. I'm in the Empire business.
Dear Mr Katzenberg, thank you for the offer but I must decline, for I am not in the money business, nor the meth business. I'm in the Empire business.
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2:37PM on 10/09/2013

What more is there to say?

The reason I (and I'm sure many other fans) loved the last episode is because it ended. Think about it for a second... they went in to tell a story and now the story is over. There's no loose ends and everything they didn't absolutely write in stone (what happens to Jesse, Skyler, Walt Jr. etc) can be figured out with a reasonable amount of ease. And even if it couldn't, it wasn't their story, it was Walt's. And Walt is dead.

Even the title Breaking Bad is referring to Walt's character so
The reason I (and I'm sure many other fans) loved the last episode is because it ended. Think about it for a second... they went in to tell a story and now the story is over. There's no loose ends and everything they didn't absolutely write in stone (what happens to Jesse, Skyler, Walt Jr. etc) can be figured out with a reasonable amount of ease. And even if it couldn't, it wasn't their story, it was Walt's. And Walt is dead.

Even the title Breaking Bad is referring to Walt's character so without him, there is no Breaking Bad.

I say Vince Gilligan should take the $75 million, make a stupid fan fiction type follow up, and sit back and count his money as I (and hopefully any Breaking Bad fan) don't watch it and Dreamworks is out $75 Million paying what Dave Ramsey calls, "stupid tax".
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2:34PM on 10/09/2013
Walter White has said it's over, so it's over.
Walter White has said it's over, so it's over.
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2:31PM on 10/09/2013

The ending was the Ending...

I'm a fan of BB as well, but the Ending was legit..!
I'm a fan of BB as well, but the Ending was legit..!
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2:07PM on 10/09/2013
Dude, its over.
Dude, its over.
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2:07PM on 10/09/2013

Today must be

People's Sh*t Idea Day
People's Sh*t Idea Day
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1:59PM on 10/09/2013

no

Breaking Bad is my favorite show of all time but there is no way in hell I would pay a buck for 6 minutes of it.
Breaking Bad is my favorite show of all time but there is no way in hell I would pay a buck for 6 minutes of it.
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1:59PM on 10/09/2013
I think it's a brilliant idea! Imagine if you could get another season of Firefly, this way.
People would pay for it. They would get the product they want, the studio makes money. Everybody wins.
I think it's a brilliant idea! Imagine if you could get another season of Firefly, this way.
People would pay for it. They would get the product they want, the studio makes money. Everybody wins.
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2:04PM on 10/09/2013
Fuck fire fly! Jesus Christ what is it with ppl and that shit show!
Fuck fire fly! Jesus Christ what is it with ppl and that shit show!
2:29PM on 10/09/2013
^LMAO..!!!!!!
^LMAO..!!!!!!
4:39PM on 10/09/2013
going to pretend I didn't read this boomstick.
going to pretend I didn't read this boomstick.
1:03AM on 10/10/2013
I'm with you on the Firefly part, broomstick!!!
I'm with you on the Firefly part, broomstick!!!
1:56PM on 10/09/2013
But what does Oliver Stone think about all of this?!?!?!
But what does Oliver Stone think about all of this?!?!?!
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2:29PM on 10/09/2013
^Legit question.
^Legit question.
4:45PM on 10/09/2013
I see what you did there....

nicely done sir
I see what you did there....

nicely done sir
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