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Fincher's iPhone ad

06.09.2009
David Fincher is the best director working right now (I'll fight you on that) so of course Apple sought him out to direct a commercial for their new phone, the iPhone 3GS. I'd be lying if I said that this was his greatest work, but even Michael Jordan missed a shot every now and then. We can't expect everything he does to be perfect. In fact if I'm completely honest, I've had it up to here with the amount of pressure people put on David and myself about things like that. We're people, not machines.

Extra Tidbit: Jeff Cronenweth, cinematographer on FIGHT CLUB, also worked on the commercial.
Source: /Film

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9:47PM on 06/09/2009
They needed David Fincher to make this commercial?
They needed David Fincher to make this commercial?
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8:49PM on 06/09/2009

We can stop with the name-calling...

One can certainly question his abilities by observing his last product -- not counting this little iPhone ditty.

Benjamin Button looked nice and was stylistically interesting, but it lacked any real substance underneath. It focused too much of its efforts on making every shot an art piece and failed to achieve true depth with character. Now one can look to the script for the shallow development, but a director is ultimately responsible for bringing together the final piece.

BB didn't
One can certainly question his abilities by observing his last product -- not counting this little iPhone ditty.

Benjamin Button looked nice and was stylistically interesting, but it lacked any real substance underneath. It focused too much of its efforts on making every shot an art piece and failed to achieve true depth with character. Now one can look to the script for the shallow development, but a director is ultimately responsible for bringing together the final piece.

BB didn't allow for its title character to have any real range of emotion and put far too much emphasis on his bodily changes (and Brad's oh so pretty face) in an attempt to distract from the fact that he was a pretty one-dimensional character all along. Who is he underneath his strange deformation? No one special, really. Just a pretty bland dude.

And that spoke to the story as a whole. It basically tells of this unremarkable guy floating from place to place, meeting people, then wandering back home. He never really learns anything in particular and is the ultimate passive protagonist. I'm sorry, but that's not engaging in the slightest.

If YOU think it was well done, then I'm sure you saw it as money well spent. Certainly the Academy agrees he's among the top for THIS achievement, as you say. But I can certainly voice my opinion against it because I shelled out $12 and was disappointed. And with this as his latest addition to his filmography, my confidence in him has dwindled.

Though, I anxiously await whatever followup he has. He has true talent, but he faltered in this one.

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8:24PM on 06/09/2009
Well shoot. That screws up my post, James. Kudos to you for defending your rep against the overreaction to your praise of Fincher. Heck, while I still haven't gotten around to seeing it I still appreciate you for sending me that link to "The Good the Bad the Weird."

Admittedly, though, while I seem to recall it made your top five, I found "Benjamin Button" to be a narrative bore, but a technical marvel. Fincher's never been my favorite, but "Zodiac" is probably one of the most well-crafted
Well shoot. That screws up my post, James. Kudos to you for defending your rep against the overreaction to your praise of Fincher. Heck, while I still haven't gotten around to seeing it I still appreciate you for sending me that link to "The Good the Bad the Weird."

Admittedly, though, while I seem to recall it made your top five, I found "Benjamin Button" to be a narrative bore, but a technical marvel. Fincher's never been my favorite, but "Zodiac" is probably one of the most well-crafted movies of the decade.
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8:22PM on 06/09/2009
They all can't be zingers.
They all can't be zingers.
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7:28PM on 06/09/2009

Guys, guys!

Let's all get along, shall we? Most of us know I don't know what the hell I'm talking about most of the time. I enjoy garbage like Nic Cage's version of GONE IN SIXTY SECONDS. And we all know none of us can be right or wrong on a question like this.

Let's debate as friends! And root for the Magic because no one wants a Laker sweep for godsakes.
Let's all get along, shall we? Most of us know I don't know what the hell I'm talking about most of the time. I enjoy garbage like Nic Cage's version of GONE IN SIXTY SECONDS. And we all know none of us can be right or wrong on a question like this.

Let's debate as friends! And root for the Magic because no one wants a Laker sweep for godsakes.
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6:48PM on 06/09/2009

The best working director? lol

Fincher is damn good, but by far not the best.
Fincher is damn good, but by far not the best.
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6:15PM on 06/09/2009

Dumbass

I didn't say you didn't acknowledge his past work. Your fucking quote was "but it's pretty freakin' bold to say that NOW he's one of the best." So I begged to differ. Maybe you should read my post.

And when I told you to make a movie jackass, it was in reference to your quote about "Please.. Did you see that boring plotless and pointless Benjamin Button? No, I don't expect his films to be perfect, of course. But come on! You can't watch a film as flaccid as BB and not question his
I didn't say you didn't acknowledge his past work. Your fucking quote was "but it's pretty freakin' bold to say that NOW he's one of the best." So I begged to differ. Maybe you should read my post.

And when I told you to make a movie jackass, it was in reference to your quote about "Please.. Did you see that boring plotless and pointless Benjamin Button? No, I don't expect his films to be perfect, of course. But come on! You can't watch a film as flaccid as BB and not question his abilities."

How the fuck was it plotless or pointless? How was it flaccid? Why would someone question his abilities from watching BB? Seriously.
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5:00PM on 06/09/2009

twangling_jack --

Read the freakin' post, moron. I acknowledged his past work. While this is a subjective and therefore pointless argument, you gain no more ground by saying he got nominated. People get nominated for crap [link] all the time. Awards mean squat.

Luke319, I agree with your entire post. Scorcese and every one of the other names came to mind. Fincher is a very talented director, sure, but lately he's lost steam IMO. I think BB was a "Forrest Gump" attempt that felt empty and had little
Read the freakin' post, moron. I acknowledged his past work. While this is a subjective and therefore pointless argument, you gain no more ground by saying he got nominated. People get nominated for crap [link] all the time. Awards mean squat.

Luke319, I agree with your entire post. Scorcese and every one of the other names came to mind. Fincher is a very talented director, sure, but lately he's lost steam IMO. I think BB was a "Forrest Gump" attempt that felt empty and had little heart or depth.

As far as me making "a movie jackass," who the hell says I'm comparing myself to this dude?? Are you freakin' kidding me? I'd like to see what other ammunition you got, jack. Wanna throw out that I haven't been nominated either? Go right ahead, haha..

And smooveluv, thanks for grounding the discussion, haha. You are 100% correct.
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4:29PM on 06/09/2009

sweet jesus

It's a phone commercial. What did you expect?
It's a phone commercial. What did you expect?
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4:18PM on 06/09/2009
The best director working right now is Paul W.S Anderson.
The best director working right now is Paul W.S Anderson.
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3:44PM on 06/09/2009

One of the Best

I'd have a tough time calling Fincher the absolut ebest, but I'd agree he's right up there with PTA, Jackson, Del Toro, Nolan and Cronenberg.

If I had to pick an absolute best I'd go with Scorcese. He's not my favorite director (although he is one of them). They guy's been working for over 30 years and many people (including Roger Ebert and Stephen Spielberg) claim he's yet to make a bad film. I don't know if I'd go that far (there are still a few of his I haven't seen) but the point is,
I'd have a tough time calling Fincher the absolut ebest, but I'd agree he's right up there with PTA, Jackson, Del Toro, Nolan and Cronenberg.

If I had to pick an absolute best I'd go with Scorcese. He's not my favorite director (although he is one of them). They guy's been working for over 30 years and many people (including Roger Ebert and Stephen Spielberg) claim he's yet to make a bad film. I don't know if I'd go that far (there are still a few of his I haven't seen) but the point is, he's been remarkably consistant over a lengthy career.

And Dark Knight, I think you hit on exactly what Thoo was thinking in writing this.
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2:59PM on 06/09/2009

NOW THIS IS HOW YOU MAKE AN INTERESTING ARTICLE ...

... just say *** is a best director working right now and voila, you'll have millions of posts from fanboys saying --- is the best director. Nice work, James. Oh, and BTW, Nolan is the best director working right now :)
... just say *** is a best director working right now and voila, you'll have millions of posts from fanboys saying --- is the best director. Nice work, James. Oh, and BTW, Nolan is the best director working right now :)
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1:59PM on 06/09/2009
Darren Aronofsky and PTA would like a word (not that Fincher isn't great, but best? Come on)
Darren Aronofsky and PTA would like a word (not that Fincher isn't great, but best? Come on)
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1:44PM on 06/09/2009
ya, probably the best one... but still.. zodiac was awful, and bb wasn't that good either. ah well. still had two masterpieces.
the ad isn't anything special obviously, nothing even brat rattner couldn't do. apple sucks btw.
ya, probably the best one... but still.. zodiac was awful, and bb wasn't that good either. ah well. still had two masterpieces.
the ad isn't anything special obviously, nothing even brat rattner couldn't do. apple sucks btw.
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1:19PM on 06/09/2009

Fincher IS the best director working now

Despite what Outsider says. How the fuck is he not? BB got him nominated, whether you liked the film or not. Zodiac was fucking amazing. And I don't even need to say anything about his past work. I'd like to see you make a movie jackass.
Despite what Outsider says. How the fuck is he not? BB got him nominated, whether you liked the film or not. Zodiac was fucking amazing. And I don't even need to say anything about his past work. I'd like to see you make a movie jackass.
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12:50PM on 06/09/2009

Best Director Working Now?

Please.. Did you see that boring plotless and pointless Benjamin Button? No, I don't expect his films to be perfect, of course. But come on! You can't watch a film as flaccid as BB and not question his abilities.

Bring on the fight, brother. There are a TON better directors working today. Not to say Fincher isn't great (his past achievements are solid as hell), but it's pretty freakin' bold to say that NOW he's one of the best.
Please.. Did you see that boring plotless and pointless Benjamin Button? No, I don't expect his films to be perfect, of course. But come on! You can't watch a film as flaccid as BB and not question his abilities.

Bring on the fight, brother. There are a TON better directors working today. Not to say Fincher isn't great (his past achievements are solid as hell), but it's pretty freakin' bold to say that NOW he's one of the best.
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