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Greenpeace uses LEGOs to say that everything is NOT awesome

07.08.2014

While I haven't had a chance to check out THE LEGO MOVIE yet, I am familiar with its surprisingly catchy tune, 'Everything is Awesome'. I'm not saying I listen to it every day or anything, but if it happens to be playing in the background or something . . . I'd be okay with it, is all. That brings us to this video. Shell stations have partnered with the LEGO brand to sell Shell-specific (say that five times fast) LEGO bricks in their gas stations. Greanpeace didn't take too kindly to this plan of action, and released the following video:

In Greanpeace's words:

We love LEGO. You love LEGO. Everyone loves LEGO. But when LEGO's halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, we have to do something.

Regardless of how you feel about their political agenda, there's no denying that the video is a very clever bit of marketing (was that Jon Snow?), taking advantage of the wildy popular LEGO MOVIE, and actually churning out a really good cover that juxtaposes nicely with the images on-screen. For those who feel inclined to participate, you can click here to sign a petition against LEGO's participation with Shell.

For those who prefer the original iteration of 'Everything is Awesome', THE LEGO MOVIE is on Blu-ray and DVD now, and you can check out our review here.

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Source: YouTube

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11:36AM on 07/09/2014

Green + Peace...

The 2 words that are the most crucial for our future as a civilization... and yet some people feel the need to hate them. It seems an organization called Blackwar would get more love in this twisted society. We here are united by our love of movies and yet, we can't even appreciate the efforts of people who are doing their best to protect our ecosystem while we keep on with our lives. The equation is so simple, no trees, no peace, we die, period. I get that you like sci-fi, but do you really
The 2 words that are the most crucial for our future as a civilization... and yet some people feel the need to hate them. It seems an organization called Blackwar would get more love in this twisted society. We here are united by our love of movies and yet, we can't even appreciate the efforts of people who are doing their best to protect our ecosystem while we keep on with our lives. The equation is so simple, no trees, no peace, we die, period. I get that you like sci-fi, but do you really want Earth to look like Mars?
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10:21AM on 07/09/2014
Wow.
Wow.
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8:13AM on 07/09/2014

Riz-man

I know I should care...but this just motives me to speed up my (I mean my son's) plans to build a Lego city in the loft.
I know I should care...but this just motives me to speed up my (I mean my son's) plans to build a Lego city in the loft.
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11:04PM on 07/08/2014
Stinking hippies and liberals? You people are actually defending the ultra-rich that preys on all the rest of us and destroys our future? How can you possibly be so gullible.
Stinking hippies and liberals? You people are actually defending the ultra-rich that preys on all the rest of us and destroys our future? How can you possibly be so gullible.
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8:19PM on 07/08/2014

Greenpeace stinks

Goddamn hippies
Goddamn hippies
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4:21PM on 07/08/2014
Shell, the rapists of the world, and Lego?! Clever video.
Shell, the rapists of the world, and Lego?! Clever video.
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4:13PM on 07/08/2014

Oh GOD...

Typical Liberal BS.
Typical Liberal BS.
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3:33PM on 07/08/2014

Go GP!

Greenpeace's logo would make more sense on Legos!
Greenpeace's logo would make more sense on Legos!
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3:18PM on 07/08/2014

oh...this too...

as a fan of Lego too........gotta stop at Shell tonight and check out this promotion.
as a fan of Lego too........gotta stop at Shell tonight and check out this promotion.
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3:07PM on 07/08/2014

this reminds of a time when someone on a GI Joe fan forum....

...suggested that we stop collecting Joe toys in protest of the child labor used to manufacture them.
fuck you greenpeace......just fuck you.
...suggested that we stop collecting Joe toys in protest of the child labor used to manufacture them.
fuck you greenpeace......just fuck you.
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12:48PM on 07/08/2014
They couldn't make the oil out of LEGO? Fail.
They couldn't make the oil out of LEGO? Fail.
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12:16PM on 07/08/2014
Well that was depressing, but what's funny about it is that in The LEGO Movie, petroleum company Octan is the big bad evil corporation.
Well that was depressing, but what's funny about it is that in The LEGO Movie, petroleum company Octan is the big bad evil corporation.
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