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Hollywood confused by Ubisoft's control over Assassin's Creed film

Nov. 7, 2011by:

It's no secret that an ASSASSIN'S CREED movie is getting made, as it was recently announced that Sony had purchased the rights to release such a feature in the future.

What isn’t perhaps widely known is the incredible deal Sony struck with Ubisoft to make the film that’s completely unheard of in Hollywood. They gave the video game company final approval over the budget, the principal cast, the release date, the script, pretty much everything. Hollywood insiders are stunned by the deal according to NYMag.

Notes one incredulous insider, “As a director, even Steven Spielberg cannot get this kind of deal.” And yet it's this very overarching power that may doom the project, as it has other gigantic video game movies. Notes one Hollywood talent agent who represents a smaller video game publisher, "The whole Ubisoft/Sony deal is a waste of ink, paper and time. The level of control Sony gave up means, effectively, that Assassin’s Creed will never — and I mean never — get made.”

Others are skeptical about Ubisoft, a video game company, knowing anything about what it takes to make a big budget Hollywood film.

“It's [Ubisoft’s] billion-dollar brand, so I get that they're protective,” says another head of a different studio that hung in longer than DreamWorks, but ultimately passed. The exec adds, “But they're not moviemakers, and the only way to make sure it's a bad movie is to undervalue what movie studios do — and this is a deal that totally undervalues what movie studios do.”

But hold on a minute, let’s stop and think about what happens when Hollywood takes over video game brands and “does what they do” to turn them into feature films. What we’ve received is an endless parade of absolutely HORRIBLE video game movies, with “not bad” being the highest honor one could receive.

Why not let a video game studio make their own movie for once? Lord knows Hollywood hasn’t been able to, and it’s a gamble that might pay off and completely change all future game-to-movie adaptations if it does.

Extra Tidbit: I actually think they should start with Ezio Auditores saga, as that has a far more interesting plot than Altairs story in my opinion.
Source: NYmag

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5:41PM on 11/08/2011

Don't applaud Ubisoft

This is just an example of two industries, that are equally matched in their arrogance, clashing. Honestly, neither should get final approval of those things.
This is just an example of two industries, that are equally matched in their arrogance, clashing. Honestly, neither should get final approval of those things.
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3:18PM on 11/08/2011

Kudos to Ubisoft

Maybe they will change the way franchises are handled in Hollywood.
Maybe they will change the way franchises are handled in Hollywood.
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+6
11:58AM on 11/08/2011

Ubisoft sticking to their guns

Well done. Hollywood tends to kill the fun in all promising projects plus the people over at Ubisoft probably have a better handle on storytelling and narrative than most studio execs
Well done. Hollywood tends to kill the fun in all promising projects plus the people over at Ubisoft probably have a better handle on storytelling and narrative than most studio execs
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11:09AM on 11/08/2011

Hell Yeah!!

This is as stupid as Marvel controlling Marvel characters(sarcasm) God only knows how street fighter would have turned out if they had let Capcom do their own movie or let netherealm studios do a rated R mortal kombat film.... but ofcourse we the fans know nothing about movies... Power to the creators!
This is as stupid as Marvel controlling Marvel characters(sarcasm) God only knows how street fighter would have turned out if they had let Capcom do their own movie or let netherealm studios do a rated R mortal kombat film.... but ofcourse we the fans know nothing about movies... Power to the creators!
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4:38AM on 11/08/2011
Just think about it. If this turns out to be a hit which I'm pretty sure it will then maybe it will set a trend and we might get some remakes of all the crappy game films that have graced the silver screen and those would be the remakes that are most welcome.
Just think about it. If this turns out to be a hit which I'm pretty sure it will then maybe it will set a trend and we might get some remakes of all the crappy game films that have graced the silver screen and those would be the remakes that are most welcome.
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+12
2:04AM on 11/08/2011

are they kidding

i love this idea because when i read this line "But they're not moviemakers, and the only way to make sure it's a bad movie is to undervalue what movie studios do and this is a deal that totally undervalues what movie studios do.
hey hollywood lets face it you don't give a flying fig about the integrity you just want a story that sell and makes you millions, as such you produce a bunch of crap hoping something will hit rather than allowing artists to make art and treat the audience with
i love this idea because when i read this line "But they're not moviemakers, and the only way to make sure it's a bad movie is to undervalue what movie studios do and this is a deal that totally undervalues what movie studios do.
hey hollywood lets face it you don't give a flying fig about the integrity you just want a story that sell and makes you millions, as such you produce a bunch of crap hoping something will hit rather than allowing artists to make art and treat the audience with respect. i applaud this decision and hope more formats take this approach, so great works can stop being canablized and turned into half assed efforts.
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1:22AM on 11/08/2011
im betting ubsoft doesnt want something happening to assassin's creed like it almost did with the whole Uncharted fiasco. an ubsoft is full of animators - that means that most if not all of them have a pretty good understanding of film. they have to in order to animate characters and make cinimatic cut scenes that work. so i think that they were incredibly smart in doing that and soney probably figures that it'll help with pleasing the fanbase/keeping good word of mouth without them getting
im betting ubsoft doesnt want something happening to assassin's creed like it almost did with the whole Uncharted fiasco. an ubsoft is full of animators - that means that most if not all of them have a pretty good understanding of film. they have to in order to animate characters and make cinimatic cut scenes that work. so i think that they were incredibly smart in doing that and soney probably figures that it'll help with pleasing the fanbase/keeping good word of mouth without them getting blamed for any bad or questionable decision making.
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11:19PM on 11/07/2011

retarded execs

I will say this, as someone who works in the film industry (in Hollywood) and as a fan of games, locking out studio executives is going to be the best thing that Ubisoft can do. The second best thing they can do is hire a writer with enough creativity to capture and create an adaptation of the game's story.
I will say this, as someone who works in the film industry (in Hollywood) and as a fan of games, locking out studio executives is going to be the best thing that Ubisoft can do. The second best thing they can do is hire a writer with enough creativity to capture and create an adaptation of the game's story.
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+14
10:24PM on 11/07/2011
Fuck you Hollywood. This is a good move and I support Ubisoft. This pretty much guarantees we will get a film that has something to do with the game. Nothing wrong with a new approach, cause god knows how Prince of Persia/Blood Rayne/Street Fighter/ Doom/ and every other game Hollywood has fucked up.
Fuck you Hollywood. This is a good move and I support Ubisoft. This pretty much guarantees we will get a film that has something to do with the game. Nothing wrong with a new approach, cause god knows how Prince of Persia/Blood Rayne/Street Fighter/ Doom/ and every other game Hollywood has fucked up.
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9:19PM on 11/07/2011
Just leave them as they are, for the love of Dog! If you really want to experience AC, play the games, the medium the stories were intended for.
Just leave them as they are, for the love of Dog! If you really want to experience AC, play the games, the medium the stories were intended for.
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7:45AM on 11/11/2011
If you were referring to something COD, Quake or the Sims, I'd agree with you; however, since the AC franchise's stories are so rich and layered that it's really a shame that smart entertainment of this caliber should only be relegated to those willing to pick up a controller. And let's be honest, there's nothing very difficult about playing Assassin's Creed. What makes it so addicting is the level of immersion you get while playing -- and that's what marks great entertainment.
If you were referring to something COD, Quake or the Sims, I'd agree with you; however, since the AC franchise's stories are so rich and layered that it's really a shame that smart entertainment of this caliber should only be relegated to those willing to pick up a controller. And let's be honest, there's nothing very difficult about playing Assassin's Creed. What makes it so addicting is the level of immersion you get while playing -- and that's what marks great entertainment.
9:18PM on 11/07/2011
GREAT news give the creators who are passionate about their baby all the money and creative freedom to produce a quality film for fans by fans.. very libral thinking by SONY, much respect.
GREAT news give the creators who are passionate about their baby all the money and creative freedom to produce a quality film for fans by fans.. very libral thinking by SONY, much respect.
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8:37PM on 11/07/2011
After what Disney did to Prince of Persia I am glad to see that Ubisoft is going to have this much control. What makes the game good is what could potentially make the movie good, and who know more about the game than the people who made it. I bet if Naughty Dog had this much control over Uncharted, Nathan Fillion would have been cast already.
After what Disney did to Prince of Persia I am glad to see that Ubisoft is going to have this much control. What makes the game good is what could potentially make the movie good, and who know more about the game than the people who made it. I bet if Naughty Dog had this much control over Uncharted, Nathan Fillion would have been cast already.
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8:12PM on 11/07/2011
Hollywood "insiders" are afraid of what's different, for me this is great news because as you mentioned Tassi, ALL VIDEO GAME MOVIES HAVE SUCKED! The reason for this genre not working succesfully has nothing to do with it being impossible it's that the people in charge know nothing about these properties. Props to Ubisoft, if Bungie had this much control over Halo there is no doubt we would've got the Peter Jackson/Guillermo Del Toro, Neil Blomkamp directed film we deserved.
Hollywood "insiders" are afraid of what's different, for me this is great news because as you mentioned Tassi, ALL VIDEO GAME MOVIES HAVE SUCKED! The reason for this genre not working succesfully has nothing to do with it being impossible it's that the people in charge know nothing about these properties. Props to Ubisoft, if Bungie had this much control over Halo there is no doubt we would've got the Peter Jackson/Guillermo Del Toro, Neil Blomkamp directed film we deserved.
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6:50PM on 11/07/2011
I like this news. Finally the video game company has full opinion and control. Maybe this will be the first change in video game movies. Although I slightly liked Hitman, it's the best one so far.
I like this news. Finally the video game company has full opinion and control. Maybe this will be the first change in video game movies. Although I slightly liked Hitman, it's the best one so far.
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6:23PM on 11/07/2011
What Hollywood is confused about something? There's a shock or the definition of an oxymoron.

Kinda wish they would do the same thing for films based on comics, especially when it comes to studios like Fox. Funny how sony is finally allowing this considered what they did to the Spider-Man franchise & now we have a pointless reboot.
What Hollywood is confused about something? There's a shock or the definition of an oxymoron.

Kinda wish they would do the same thing for films based on comics, especially when it comes to studios like Fox. Funny how sony is finally allowing this considered what they did to the Spider-Man franchise & now we have a pointless reboot.
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+3
6:23PM on 11/07/2011

Hell Yes

They should start with Ezio and if the movie makes bank, then come back to Altair in a prequel.
They should start with Ezio and if the movie makes bank, then come back to Altair in a prequel.
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4:42PM on 11/07/2011

Thank god.....

I would rather prefer a Ubisoft controlled movie than a studio controlled one..... They need to protect Ezio from becoming, say, Taylor Launter
I would rather prefer a Ubisoft controlled movie than a studio controlled one..... They need to protect Ezio from becoming, say, Taylor Launter
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-10
4:27PM on 11/07/2011

IVG Vs F

Interactive video games are not films. Different formats for different audiences.
Interactive video games are not films. Different formats for different audiences.
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1:28PM on 11/08/2011
Go watch Indy 4 you idiot. Game stories can break the gap between film and video games, you obviously have no fucking clue to what you are talking about.
Go watch Indy 4 you idiot. Game stories can break the gap between film and video games, you obviously have no fucking clue to what you are talking about.
+10
4:02PM on 11/07/2011
Sorry but it's just Ubisoft protecting their property and making sure that justice is done to the film. If you disagree please go back and watch the other Ubisoft property turned film "Prince of Persia: Sands of Time"
Sorry but it's just Ubisoft protecting their property and making sure that justice is done to the film. If you disagree please go back and watch the other Ubisoft property turned film "Prince of Persia: Sands of Time"
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3:36PM on 11/07/2011
Can you imagine if Bioware had "overaching" power in the final output over Lucasfilm/Fox with a Star Wars film? zomg. #nerdboner.

But yes, this stinks of 'Hollywood trying to protect the status quo in terms of how movies are made and what money ends up in whoever's pockets.'

I'm all for Ubisoft. Sorry Hollywood
Can you imagine if Bioware had "overaching" power in the final output over Lucasfilm/Fox with a Star Wars film? zomg. #nerdboner.

But yes, this stinks of 'Hollywood trying to protect the status quo in terms of how movies are made and what money ends up in whoever's pockets.'

I'm all for Ubisoft. Sorry Hollywood
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2:21PM on 11/07/2011
Is Ubi Soft also in control of those god awful new musical Assassins Creed commercials I've been seeing often... the ones that have diminished my curiosity in the series?
Is Ubi Soft also in control of those god awful new musical Assassins Creed commercials I've been seeing often... the ones that have diminished my curiosity in the series?
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7:11PM on 11/07/2011
You're probably thinking of the Gamestop Assassin Creed commercials. Those are terrible and made by Gamestop not Ubisoft.
You're probably thinking of the Gamestop Assassin Creed commercials. Those are terrible and made by Gamestop not Ubisoft.
2:10PM on 11/07/2011
I'm all for Ubisoft having as much control as they can, but I'm suspicious about the motivations of publishing an article about whiny Hollywood execs in New York Magazine. What do the industry based trades say? I don't think they'd hold back their criticism.
I'm all for Ubisoft having as much control as they can, but I'm suspicious about the motivations of publishing an article about whiny Hollywood execs in New York Magazine. What do the industry based trades say? I don't think they'd hold back their criticism.
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1:49PM on 11/07/2011
Those execs in Hollywood are just scared that this may set a new trend. Also, I love how the article quoted the talent agent. Honestly, who cares what they think?
Those execs in Hollywood are just scared that this may set a new trend. Also, I love how the article quoted the talent agent. Honestly, who cares what they think?
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1:35PM on 11/07/2011

studio execs = idiots

Ya...because letting Marvel control their own movies showed that it was a bad idea, right? give me a break. the creators should have full control.
Ya...because letting Marvel control their own movies showed that it was a bad idea, right? give me a break. the creators should have full control.
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1:30PM on 11/07/2011

FUCK Hollywood

This article made me so happy. The funny thing is how Hollywood is playing stupid to this situation, like "we can't understand why they want this much control?"

Why the fuck do you think? You have systematically FUCKED every video game movie ever made. I'm glad Ubisoft is being so careful, kinda like Valve with their properties.

They take these games seriously, because they've worked so hard on them, and the stories are BETTER than most movies today. So haha Hollywood, you've been
This article made me so happy. The funny thing is how Hollywood is playing stupid to this situation, like "we can't understand why they want this much control?"

Why the fuck do you think? You have systematically FUCKED every video game movie ever made. I'm glad Ubisoft is being so careful, kinda like Valve with their properties.

They take these games seriously, because they've worked so hard on them, and the stories are BETTER than most movies today. So haha Hollywood, you've been owned, and just watch, the movie will be good, then Hollywood won't know what to do with themselves.

Classy move Ubi.
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12:59PM on 11/07/2011

Fuck Them

I hope this movie gets made and it is the best (and most successful) video game movie ever to come out.
I hope this movie gets made and it is the best (and most successful) video game movie ever to come out.
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+12
12:59PM on 11/07/2011
Great move!
Great move!
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+14
12:35PM on 11/07/2011

Poor Hollywood

I guess it just makes too much sense to studios that Ubisoft, who has made their own Assassin's Creed short films and has their own production team, would like to keep their massively successful franchise from being tainted by outsiders. I mean, fans of the series LOVED the shorts they've done (including myself) because Ubisoft knows what to do. I say good for them for sticking to their guns, and I feel that this film will succeed as long as Sony doesn't become intimidated and change their mind.
I guess it just makes too much sense to studios that Ubisoft, who has made their own Assassin's Creed short films and has their own production team, would like to keep their massively successful franchise from being tainted by outsiders. I mean, fans of the series LOVED the shorts they've done (including myself) because Ubisoft knows what to do. I say good for them for sticking to their guns, and I feel that this film will succeed as long as Sony doesn't become intimidated and change their mind.
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12:25PM on 11/07/2011

I'm reminded of the Hollywood

executives who complained bitterly about Joanne Rowling's control over Harry Potter. Those films turned out pretty good.
executives who complained bitterly about Joanne Rowling's control over Harry Potter. Those films turned out pretty good.
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12:08PM on 11/07/2011
Please God, let Bioware do the same with Mass Effect.
Please God, let Bioware do the same with Mass Effect.
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12:01PM on 11/07/2011

Its about time!

Now if only Hideo Kojima can strike the same deal and we can have a Metal Gear Solid movie, the way it should be made..By the creator and not by studio execs or a director that have no idea what the game is about..It'll be the only way to keep Milla Jovovich the hell away from it! Alice can stay her ass home!
Now if only Hideo Kojima can strike the same deal and we can have a Metal Gear Solid movie, the way it should be made..By the creator and not by studio execs or a director that have no idea what the game is about..It'll be the only way to keep Milla Jovovich the hell away from it! Alice can stay her ass home!
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11:53AM on 11/07/2011

A good deal indeed

Let's list them shall we?

Super Mario Bros., Bloodrayne (and the two travesties that are sequels), Silent Hill, Doom, Resident Evil, Uncharted (Lord I pray that never happens), Mortal Kombat 1 & 2, Street Fighter, Tomb Raider, Alone in the Dark, DOA, Double Dragon, Wing Commander, Max Payne and Hitman. Which was the only one worth a crap! So WHY can Hollywierd make a good video game movie again??? Because I honestly don't know how they CAN!
Let's list them shall we?

Super Mario Bros., Bloodrayne (and the two travesties that are sequels), Silent Hill, Doom, Resident Evil, Uncharted (Lord I pray that never happens), Mortal Kombat 1 & 2, Street Fighter, Tomb Raider, Alone in the Dark, DOA, Double Dragon, Wing Commander, Max Payne and Hitman. Which was the only one worth a crap! So WHY can Hollywierd make a good video game movie again??? Because I honestly don't know how they CAN!
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11:50AM on 11/07/2011
Wait, so the company that actually created the product, which is essentially an artistic endeavor to begin with, gets to retain creative control? My mind just got blown
Wait, so the company that actually created the product, which is essentially an artistic endeavor to begin with, gets to retain creative control? My mind just got blown
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+20
11:46AM on 11/07/2011
Artist gains artistic control over own creation. World As It Should Be. Story at eleven.
Artist gains artistic control over own creation. World As It Should Be. Story at eleven.
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+10
11:46AM on 11/07/2011
What a crock of shit. There has been maybe one good video game movie. Good for Ubisoft!
What a crock of shit. There has been maybe one good video game movie. Good for Ubisoft!
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+4
11:34AM on 11/07/2011
I couldn't agree with you more. Good for Ubisoft! Good for them! Worst case scenario is it'd be another shitty video game movie. Oh Wait... Correction. Worse case scenario is it'd be another shitty movie. And lord knows we already get enough of those from Hollywood so it shouldn't make a monkey's ass crack of a difference (whatever that means). It'd just fall through the cracks anyway. BA-ZING! SKA-DOOSH!
I couldn't agree with you more. Good for Ubisoft! Good for them! Worst case scenario is it'd be another shitty video game movie. Oh Wait... Correction. Worse case scenario is it'd be another shitty movie. And lord knows we already get enough of those from Hollywood so it shouldn't make a monkey's ass crack of a difference (whatever that means). It'd just fall through the cracks anyway. BA-ZING! SKA-DOOSH!
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+12
11:21AM on 11/07/2011
"But they're not moviemakers, and the only way to make sure it's a bad movie is to undervalue what movie studios do"

So tell me, Mr. Hollywood man, why are a majority of video game movies bad anyway? well it's because they are made without the consideration of the video game company, therefore it is nothing like the game and there is no one making the movie that cares. Video game movies are almost always terrible because they make the movie not caring about the game. What is happening with
"But they're not moviemakers, and the only way to make sure it's a bad movie is to undervalue what movie studios do"

So tell me, Mr. Hollywood man, why are a majority of video game movies bad anyway? well it's because they are made without the consideration of the video game company, therefore it is nothing like the game and there is no one making the movie that cares. Video game movies are almost always terrible because they make the movie not caring about the game. What is happening with Assassin's Creed is a good thing. The guy mentions that this may mean the movie won't get made. Good. Then it can't suck. This pretty much guarantees that if it is made, it will be good.
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+23
11:02AM on 11/07/2011
Why do I feel like this will end up being one of the better video game adaptations we've seen precisely because of this deal?

Of course the studios don't like this deal. They don't want word to get out that other people can actually make movies.
Why do I feel like this will end up being one of the better video game adaptations we've seen precisely because of this deal?

Of course the studios don't like this deal. They don't want word to get out that other people can actually make movies.
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+1
10:48AM on 11/07/2011

ehhhh. . ..

admittedly, this seems to be more of a case of Hollywood trying to protect the status quo in terms of how movies are made and what money ends up in whoever's pockets.

Still, there is some truth in the matter that they're undermining the system. Hey - as much as we don't want to admit it, these guys typically know what they're doing when it comes to movies. So maybe a little collaboration isn't a bad idea.

That being said, it's one thing to know how to make a movie and I think that people
admittedly, this seems to be more of a case of Hollywood trying to protect the status quo in terms of how movies are made and what money ends up in whoever's pockets.

Still, there is some truth in the matter that they're undermining the system. Hey - as much as we don't want to admit it, these guys typically know what they're doing when it comes to movies. So maybe a little collaboration isn't a bad idea.

That being said, it's one thing to know how to make a movie and I think that people can attest to the cinematic feel of many of Ubisoft's franchises.

Still, the process of making a movie is somewhat of a departure from the above-the-line side of things.

Ubisoft is probably going to have to give some ground if they really want to get a film franchise off the ground.
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+12
10:36AM on 11/07/2011
Good luck ubisoft, I really hope this works for you. But don't forget that the really important thing is to continue making phenomenal assassin's creed games.
Good luck ubisoft, I really hope this works for you. But don't forget that the really important thing is to continue making phenomenal assassin's creed games.
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1:02PM on 11/07/2011
I wish I could give you 2 thumbs up for your last sentence.
I wish I could give you 2 thumbs up for your last sentence.
10:35AM on 11/07/2011
They should have started doing this years ago with HALO. This film could be the beginning of a new age of video game to film adaptions.
They should have started doing this years ago with HALO. This film could be the beginning of a new age of video game to film adaptions.
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6:30PM on 11/07/2011
But isn't that the reason why a HALO movie wasn't produced?
But isn't that the reason why a HALO movie wasn't produced?
+9
10:32AM on 11/07/2011
Undervalue what the studios do? Um, what? While I might understand an exec's apprehension of the control from the company, but really? Has he played the games before? It's company's like Ubisoft and Naughty Dog that are outdoing Hollywood filmmaking.
Undervalue what the studios do? Um, what? While I might understand an exec's apprehension of the control from the company, but really? Has he played the games before? It's company's like Ubisoft and Naughty Dog that are outdoing Hollywood filmmaking.
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