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Hot Wheels movie

01.02.2009

Hot Wheels babes Not wanting to let Hasbro hog up all the cash with their TRANFORMERS franchise, Mattel is looking to get in on the cinematic game by making a film based on their popular "Hot Wheels" toys. Those of you hyperventilating with traumatizing SPEED RACER flashbacks, Barry Waldo, VP for entertainment and marketing for Mattel, reassures with this: "There's a huge scope of what you can do. It's a billion-dollar brand for us. We want to continue making it relevant for kids. We won't have the cars talk. That would be off brand position for us. It won't be another 'Knight Rider,' I promise that." So what exactly will it be? "We always start out not wanting to make a long toy commercial. We want to make a credible story that will make people go to the theater." Riiight.

Oh, but the fun doesn't stop there. Variety has a rundown of other toy properties in development. Check it:

  • He-Man and the Masters of the Universe: Set up at Warner Bros., Joel Silver is spearheading the live action version of the '80s action figures, scripted by Justin Marks, who's penned bigscreen versions of "Voltron," "Green Arrow" and "Street Fighter." It's finalizing a deal with a director.

  • Barbie: A live action film will revolve around the iconic doll, with several filmmakers in contention to start development on the pic.

  • Max Steel: A feature is in development about this line of action figures that incorporate elements of James Bond. The character, featured in a weekly animated TV series on Kids WB and Cartoon Network from 2000-03, targeted boys age 8-to-12 and has been featured in direct-to-DVD movies in Latin America.

  • There also are plans to revive the Magic 8-Ball, which was once in development at U as a romantic comedy with Tom Shadyac, and for a film version of 1960s action figures Major Matt Mason and the Men in Space.

Yipes, these really are the end times.

Extra Tidbit: "Hot Wheels" were introduced on September 7, 1968.
Source: Variety

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9:43AM on 01/05/2009

yet you all would watch this if you were five

I don't get it. Are we really that upset? Hot-Wheels? When's the last time you even bought a Hot-Wheels toy?

I totally agree with Gameslave though.
I don't get it. Are we really that upset? Hot-Wheels? When's the last time you even bought a Hot-Wheels toy?

I totally agree with Gameslave though.
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6:50AM on 01/04/2009
Know what's worse than the fact that they'll make a Hot Wheels movie?

THE FACT THAT PEOPLE WILL GO SEE IT!!!! The theater will probably be jam-packed; and we're gonna hear everybody talking about it for months!

DAMN, I HATE THE WORLD!

Does anyone else here ever feel that they're the last sensible person alive in their... I dunno, CITY?

Y'know, I enjoy zombie movies a lot. Know why? Because they're just like real life! We're completely surrounded by brain-dead, soulless,
Know what's worse than the fact that they'll make a Hot Wheels movie?

THE FACT THAT PEOPLE WILL GO SEE IT!!!! The theater will probably be jam-packed; and we're gonna hear everybody talking about it for months!

DAMN, I HATE THE WORLD!

Does anyone else here ever feel that they're the last sensible person alive in their... I dunno, CITY?

Y'know, I enjoy zombie movies a lot. Know why? Because they're just like real life! We're completely surrounded by brain-dead, soulless, thoughtless creeps who are, for some entirely inexplicable reason, still walking around above ground!!!!!

A Hot Wheels movie! ARGH!!
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3:02PM on 01/03/2009
I wouldn't be surprised that 20th Century Fox would pick some of these up.
I wouldn't be surprised that 20th Century Fox would pick some of these up.
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11:57AM on 01/03/2009

End Times For SUre

Wasn't that somewhere in Nostradamus' predictions of the end of the world? That there'd be horrible unimaginative stupid toy-based movies being made?
Wasn't that somewhere in Nostradamus' predictions of the end of the world? That there'd be horrible unimaginative stupid toy-based movies being made?
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4:54AM on 01/03/2009

@gameslave

couldn't agree more.
couldn't agree more.
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2:32AM on 01/03/2009
When I read the title, I jokingly thought to myself before clicking the link, with the rate this is going, there's gonna be a fucking movie about Barbie.

Then I read the article.
When I read the title, I jokingly thought to myself before clicking the link, with the rate this is going, there's gonna be a fucking movie about Barbie.

Then I read the article.
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12:45AM on 01/03/2009

pfft

Speed Racer was the hot wheels movie for me
Speed Racer was the hot wheels movie for me
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11:45PM on 01/02/2009
Jeeesus Chriiiist...
Jeeesus Chriiiist...
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10:20PM on 01/02/2009
I should just go ahead and make my own movies now, since apparently 'toys' would make for better subject matter then...well, i don't know, two seconds of original creative thought.
I should just go ahead and make my own movies now, since apparently 'toys' would make for better subject matter then...well, i don't know, two seconds of original creative thought.
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9:59PM on 01/02/2009

McG?

Anyone else remember when McG was trying to get a Hot Wheels movie off the ground a few years back?
Anyone else remember when McG was trying to get a Hot Wheels movie off the ground a few years back?
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9:58PM on 01/02/2009
Ahhhhhh.....YES!

BRILLIANT! AMAZING! SIMPLY PUT!

[link]
Ahhhhhh.....YES!

BRILLIANT! AMAZING! SIMPLY PUT!

[link]
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