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How DC's Red wound up at Summit and what it means for future DC films

10.14.2010

According to early projections, Summit Pictures' RED will open to between $20-$25 million this weekend. While that's probably not enough for first place (JACKASS 3D is tracking around $30 million), it's a lot more than most people thought of the film. Not many people had faith in the film and that's how RED wound up being the first DC film to be released outside of Warner Bros.

It may seem shocking to see the DC logo attached to a film that isn't released by Warner Bros. but as it turns out, WB had plenty of chances to own the film. The project had been in development at the studio for about a year or two after the graphic novel was published in 2003. Executives at the studio, who were still trying to get a handle on some of the larger franchises in the DC universe, didn't see enough potential in the film and eventually passed on the film. DC executive Gregory Noveck still saw potential and wanted permission to shop the project elsewhere. But before being able to do that, every division of Warner Bros. - TV, interactive, home entertainment, etc. - had to pass on the project.

As you might expect, this took years and years but in 2008, Noveck was finally given free reign to shop the project. Noveck brought in writers Erich and Jon Hoeber and they went around to DreamWorks, Universal, Sony and, yes, Warner Bros. pitching their vision. Everyone passed except Summit, who at the time hadn't even released TWILIGHT and was still struggling to find quality material.

The script was delivered and Summit loved. They got Robert Schwentke attached to direct with Bruce Willis and Morgan Freeman set to star. But Summit wasn't exactly rolling in Edward, Jacob and Bella cash yet and once again Warner Bros. was offered a part in the project and once again they passed.

So now with the film bringing in solid reviews from critics and strong interest from audiences, Warner Bros. could be left with egg on their face. Whether RED is successful or not, you can almost guarantee that it'll be the last DC project that escapes Warner Bros. Sadly, the studio still isn't looking to develop any of those lesser DC properties into film (they're too busy with building up to a JUSTICE LEAGUE movie and JONAH HEX bombing all but destroyed that notion), they'll just keep them locked up in development hell so no one else can profit from their material.

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: This isn't the first time Summit snatched a profitable franchise from a major studio. TWILIGHT was originally set up at Disney, who passed on the project.
Source: THR

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1:58AM on 10/15/2010
i like what i saw from the trailer..and it looks like mindless fun-unlike Jonah Hex...is it any wonder that movie bomb? unfortunately due to this...other lesser know DC character are all but going to be in limbo hell
i like what i saw from the trailer..and it looks like mindless fun-unlike Jonah Hex...is it any wonder that movie bomb? unfortunately due to this...other lesser know DC character are all but going to be in limbo hell
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2:50PM on 10/14/2010
Too bad the screener has already leaked onto the internet.
Too bad the screener has already leaked onto the internet.
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2:43PM on 10/14/2010

Spilt Milk

This film will be "meh". Big whoop.
This film will be "meh". Big whoop.
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3:29PM on 10/14/2010
It has been getting good reviews. I think it is a sleeper and will end up being pretty awesome. How can you go wrong with the cast. Plus I saw Ernest Bognine in the trailer. Thats when I decided I am seeing it for sure.
It has been getting good reviews. I think it is a sleeper and will end up being pretty awesome. How can you go wrong with the cast. Plus I saw Ernest Bognine in the trailer. Thats when I decided I am seeing it for sure.
1:58PM on 10/14/2010
Really glad Disney passed on Twilight. That would have really made my trips to Disney World a lot less enjoyable. I love Jeff Winger's explanation of Twilight from Community, that the story is a metaphor meaning that all men are monsters that crave young flesh.
Sucks for WB losing out on this but I am sure they are not to worried with Batman 3 and two more Harry Potter movies coming.
Really glad Disney passed on Twilight. That would have really made my trips to Disney World a lot less enjoyable. I love Jeff Winger's explanation of Twilight from Community, that the story is a metaphor meaning that all men are monsters that crave young flesh.
Sucks for WB losing out on this but I am sure they are not to worried with Batman 3 and two more Harry Potter movies coming.
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8:46PM on 10/14/2010
I just wanna say that I love your avatar.
I just wanna say that I love your avatar.
+0
10:32AM on 10/14/2010
Serves WB right.

On the extra tidbit - I bet if Disney had gotten the rights to Twilight it would have been made higher quality... and paradoxically... probably done worse financially... since much of its hype comes from people loathing it.

I saw the first two because I had to know what the talk was all about - so I am guilty of contributing and was befuddled by the entirety of the movies. At any rate, go team Edward.
Serves WB right.

On the extra tidbit - I bet if Disney had gotten the rights to Twilight it would have been made higher quality... and paradoxically... probably done worse financially... since much of its hype comes from people loathing it.

I saw the first two because I had to know what the talk was all about - so I am guilty of contributing and was befuddled by the entirety of the movies. At any rate, go team Edward.
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11:28AM on 10/14/2010
Hey, I have actually watched all 3 now...no didn't pay though...and still won't. But I have a perverse interest in how this is going to end, werewolf falling for 1/2 vampire baby after a cesearian done by ripping someone open with their teeth?....I GOT to see that shit!
Hey, I have actually watched all 3 now...no didn't pay though...and still won't. But I have a perverse interest in how this is going to end, werewolf falling for 1/2 vampire baby after a cesearian done by ripping someone open with their teeth?....I GOT to see that shit!
1:54PM on 10/14/2010
I will use that scene for every Twilight discussion I get into with a girl. I will just say say "yeah I watched a little bit of it and the guy tore open his girlfriends stomache with his teeth in order to retrieve their hell spawn. What the fuck kind of shit are you into anyways? This series is disgusting." Then I will just ignore their explanation of a love story and blah blah like I do now.
I will use that scene for every Twilight discussion I get into with a girl. I will just say say "yeah I watched a little bit of it and the guy tore open his girlfriends stomache with his teeth in order to retrieve their hell spawn. What the fuck kind of shit are you into anyways? This series is disgusting." Then I will just ignore their explanation of a love story and blah blah like I do now.
1:28AM on 10/15/2010
I watched 1/2 of the first one to see what the big deal was. I had to shut it off when the vampire was whining about killing animals instead of humans because he didn't want to be a monster.
I watched 1/2 of the first one to see what the big deal was. I had to shut it off when the vampire was whining about killing animals instead of humans because he didn't want to be a monster.
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