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I want to jump these new 21 Jump Street posters

Feb. 3, 2012by: Alejandro Stepenberg

               21 Jump Stree Banner

Maybe it's youthful naivety, but I've never understood why a studio can pay millions and millions of dollars to make a movie and not find it worth their time to put together a poster that's halfway worth a damn.

And look, I know it isn't necessarily easy to market a movie. And I know that a poster's purpose is to grab people's attention with a combination of image and text that makes them then want to see the movie. But I don't get how some studios seem to think that laziness in the construction and quality of that poster won't turn people off. Maybe they think people will see it anyway because of the stars and such, so one poster doesn't really matter? Yeah, but... ah, I don't know.  I don't know.

Anyway, here they are - the two new posters for 21 JUMP STREET:

21 Jump Street Poster 2

21 Jump Street Poster 3

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21 Jump Street 04 | Movie Posters 21 Jump Street | Movie Posters 21 Jump Street 02 | Movie Posters 21 Jump Street 03 | Movie Posters Sin City A Dame To Kill For 014 | Movie Posters
Extra Tidbit: To be fair, the trailer had quite a bit of funny stuff in it. "Are you guys on drugs? I don't like that. Put your tongue back in your mouth."
Source: IMP Awards

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12:14AM on 02/06/2012
One has to wonder what real police officers think when they see posters like this?
One has to wonder what real police officers think when they see posters like this?
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1:41PM on 02/05/2012

one word .......

GAY! J. Depp and R. Grieco are turning in their graves right now. THANK YOU HOLLYWOOD yet again for f**king up what used to be a cool show for its time.
GAY! J. Depp and R. Grieco are turning in their graves right now. THANK YOU HOLLYWOOD yet again for f**king up what used to be a cool show for its time.
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7:35PM on 02/04/2012
yea these posters are pretty bad, but I do kinda dig the vibe of the second (minus the stupid poses of Hill and Tatum) it has an 80's beverly hills cop vibe.
yea these posters are pretty bad, but I do kinda dig the vibe of the second (minus the stupid poses of Hill and Tatum) it has an 80's beverly hills cop vibe.
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2:04PM on 02/04/2012

.....

Seems Channing Tatum has no facial expressions, does he?
The 1st poster looks like a typical DTV cover and the 2nd looks like a spoof movie.
Hope these are just teasers because the trailer looked promising.
Seems Channing Tatum has no facial expressions, does he?
The 1st poster looks like a typical DTV cover and the 2nd looks like a spoof movie.
Hope these are just teasers because the trailer looked promising.
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12:08PM on 02/04/2012
Sorry folks, the second one is funny to me . . . First one? Yeah, not good . . .
Sorry folks, the second one is funny to me . . . First one? Yeah, not good . . .
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7:59AM on 02/04/2012

Poo Poo

This is so wrong.
This is so wrong.
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10:22PM on 02/03/2012
I would be pissed if I were Jonah Hill and they used that picture for the first poster.
I would be pissed if I were Jonah Hill and they used that picture for the first poster.
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9:18PM on 02/03/2012
Is this for real? It looks incredibly dumb.
Is this for real? It looks incredibly dumb.
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7:54PM on 02/03/2012
Does Channing Tatum have any other facial expression besides his dumbass tough guy look? I swear every poster I've seen him on over the years he pulls the same face.
Does Channing Tatum have any other facial expression besides his dumbass tough guy look? I swear every poster I've seen him on over the years he pulls the same face.
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2:00PM on 02/03/2012
The only thing I never get about these remakes are who are they for? Is there enough goodwill around the 21 Jump Street Brand that people get jazzed for movie remake. With that said, I guess I'm the only one that does not think the trailer was all that funny.
The only thing I never get about these remakes are who are they for? Is there enough goodwill around the 21 Jump Street Brand that people get jazzed for movie remake. With that said, I guess I'm the only one that does not think the trailer was all that funny.
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+4
1:22PM on 02/03/2012
These posters are terrible. I hope the studio didn't pay money for them because pretty much anyone with photoshop could have thrown these together. That said, I thought the trailer was actually pretty funny.
These posters are terrible. I hope the studio didn't pay money for them because pretty much anyone with photoshop could have thrown these together. That said, I thought the trailer was actually pretty funny.
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11:46AM on 02/03/2012

Alejandro Stepenberg

I like your passion when it comes to movie posters! *seriously*
I like your passion when it comes to movie posters! *seriously*
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11:00AM on 02/03/2012
To be fair, that second poster actually looks like some of those cop-buddy movies from the '80s and early '90s. Yeah, there has always been lazy poster art, you just might be able to argue it's just gotten easier to be lazy.
To be fair, that second poster actually looks like some of those cop-buddy movies from the '80s and early '90s. Yeah, there has always been lazy poster art, you just might be able to argue it's just gotten easier to be lazy.
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+6
10:59AM on 02/03/2012
I hate the fact that they had to use 21 Jump Street (tv series) as a ploy to get people to watch this movie. That being said, the trailer actually makes the movie look pretty funny. But couldn't they have just changed the title? I mean I'd still watch it if it was just a movie about undercover cops being incognito in a high school. But why use the title 21 Jump Street when the show was nothing like this. I just don't get it. I'd rather have this movie being called something else and also have
I hate the fact that they had to use 21 Jump Street (tv series) as a ploy to get people to watch this movie. That being said, the trailer actually makes the movie look pretty funny. But couldn't they have just changed the title? I mean I'd still watch it if it was just a movie about undercover cops being incognito in a high school. But why use the title 21 Jump Street when the show was nothing like this. I just don't get it. I'd rather have this movie being called something else and also have an action film based on the show.
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6:20PM on 02/03/2012
Had they not used that title, people would have complained that it was a rip-off. Can't please everyone.
Had they not used that title, people would have complained that it was a rip-off. Can't please everyone.
4:45PM on 02/04/2012
@AntoineDoinel:
Well they changed the genre so I don't think many people would've thought it as a ripoff of a 20 year old tvshow. They probably use the name so people don't think it's a sequel to Superbad where Seth became a cop.
@AntoineDoinel:
Well they changed the genre so I don't think many people would've thought it as a ripoff of a 20 year old tvshow. They probably use the name so people don't think it's a sequel to Superbad where Seth became a cop.
9:40AM on 02/03/2012

Trailer good.

Posters bad.
Posters bad.
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