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International marketing material for 10 Cloverfield Lane spoils everything

03.30.2016

mary elizabeth winstead, 10 cloverfield lane

Just when you thought trailers in the U.S. gave away too much of a movie before you ever had the opportunity to see it in a theater, wait until you take a look at how Paramount is marketing 10 CLOVERFIELD LANE internationally. We've been getting off easy with how much we've been shown.

A new international trailer for the film has been released for the film's international release, with a new one sheet accompanying it as well, and there is no subtlety whatsoever to what is being revealed of some of the film's secrets. There are unapologetically SPOILERIFIC, not even making much of an effort to sell 10 CLOVERFIELD LANE as the intimate thriller we've already discovered it is stateside.

Now, if you haven't seen the film yet, I would suggest you avert your eyes, as the film is much more deserving of an untainted viewing. But, if you've had a chance to already take a look, you're going to be surprised with everything Paramount is willing to show to lure international audiences' collective asses into seats to see their movie.

10 cloverfield lane, movie poster, movie one sheet, mary elizabeth winstead, thailand

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8:31PM on 03/30/2016
I'm not surprised. It's been quite some time since the first Cloverfield movie so of course they want to make this out-right Sci Fi movie.
I'm not surprised. It's been quite some time since the first Cloverfield movie so of course they want to make this out-right Sci Fi movie.
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8:13PM on 03/30/2016
The (translated) poster and the (subtitled) trailer shown here in Chile are the same ones they showed in the U.S. Phew!
The (translated) poster and the (subtitled) trailer shown here in Chile are the same ones they showed in the U.S. Phew!
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5:57PM on 03/30/2016

Terminator Genisys...

Paramount revealed the nature of John Connor in both trailer and posters to everyone...
Paramount revealed the nature of John Connor in both trailer and posters to everyone...
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5:47PM on 03/30/2016

Most dvd covers of planet of the apes (1968) spoil the entire movie...

wow, bad marketing from Paramount...
I saw the movie last week and loved it (except the final act like many people...)
In defense of Paramount, and by knowing people who work for marketing in movies, they told me : the marketing is the same for all the western world (aka the more important markets) cause the culture is the almost same and because the countries are very inter connected, for minor markets, you need to show some action, the SFX etc etc cause you sell an american movie, even if
wow, bad marketing from Paramount...
I saw the movie last week and loved it (except the final act like many people...)
In defense of Paramount, and by knowing people who work for marketing in movies, they told me : the marketing is the same for all the western world (aka the more important markets) cause the culture is the almost same and because the countries are very inter connected, for minor markets, you need to show some action, the SFX etc etc cause you sell an american movie, even if you need to spoil all the movie
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5:43PM on 03/30/2016
Unfortunately this is quite common in the international market. I know when I was stationed in Japan I saw a few movies posters and trailers that did this.
Unfortunately this is quite common in the international market. I know when I was stationed in Japan I saw a few movies posters and trailers that did this.
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4:53PM on 03/30/2016
Jesus! I saw this movie over the weekend (in the UK) and it was extremely well put together, but this is almost utterly criminal. There are DVD covers to movies like The Wicker Man and Invasion of the Body Snatchers which annoyingly do very similar things.
Jesus! I saw this movie over the weekend (in the UK) and it was extremely well put together, but this is almost utterly criminal. There are DVD covers to movies like The Wicker Man and Invasion of the Body Snatchers which annoyingly do very similar things.
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