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Is this viral campaign the beginning of the Dark Knight's rise?

Apr. 30, 2012by: Alejandro Stepenberg

The Dark Knight Rises viral banner

Someone pointed out to me recently that a possible reason for all things being quiet on the DARK KNIGHT front was that Warner Bros. didn't want their film getting lost in the AVENGERS shuffle. Which makes perfect sense to me, because the behemoth that is THE AVENGERS has consumed so much of the public's attention that there was a good chance whatever THE DARK KNIGHT RISES did in the way of marketing would be pushed aside in favor of Marvel's Mighty Team-Up. But once May 4th rolls 'round, even with PROMETHEUS coming out in a month, I'd say all bets are off and we'll see a lot more from the final film in Nolan's trilogy.

The Dark Knight Rises viral 1

To that end today brings a new THE DARK KNIGHT RISES website that is comprised of an extensive police report on "John Doe AKA The Batman," and it has all sorts of bits and bobs of information that delve into the socio-political climate that sets off the events of THE DARK KNIGHT RISES.  In it you'll find talk of "Harvey Dent Day," as well as the court ruling that Batman has been charged with a host of crimes including six counts of first degree murder and three counts of kidnapping (as well as the murder of Harvey Dent).  Meaning everything is happening just as Batman meant it to at the close of THE DARK KNIGHT.

But the really important bit can be found on page 3, with a statement that looks to be a direct call to us as an audience to participate in the viral campaign.

The Dark Knight Rises viral 3

"Officers should also be directed to report any and all information pertaining to the investigation to the designated contact (#tdkr07202012 or tdkr07202012@gothampolicedepartment.com).  This includes submitting photographic evidence of graffiti related to any movement in report of the vigilante's return so we can suppress it before it becomes a problem.  Officers should make sure that location services or store location is on in their camera settings." 

This is followed by several pages of locations that are "areas of previous Batman sightings," and while only international locations are listed "addresses for the US and Canada are currently being collated and will be added on April 30th 2012 at 8 am PST."

You can find the full site by clicking right here.

Updated: thanks to the sharp eye and generous disposition of one of our readers, it seems that the submission of the aforementioned "photographic evidence" is leading to the frame-by-frame reveal of the next trailer (which you can watch in front of THE AVENGERS this Friday).  Check it out here.

The Dark Knight Rises viral 1

Extra Tidbit: Here's my silly contribution to conspiracy theory: Joseph Gordon-Levitt's character is named John Blake, and in this police report Batman is given the generic name of John Doe. It's a clue! JGL is totally taking over as Robin!

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10:29AM on 04/30/2012
The viral rises!
The viral rises!
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9:29AM on 04/30/2012
They aren't updating the actual images on the site but they are updating the actual source code with new frames! [link] [link]
They aren't updating the actual images on the site but they are updating the actual source code with new frames! [link] [link]
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4:41PM on 04/30/2012

This was fun!

I went to the address by my apartment and got the pics of the Batman Symbols to open a frame. I like a good scavanger hunt!
I went to the address by my apartment and got the pics of the Batman Symbols to open a frame. I like a good scavanger hunt!
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9:03AM on 04/30/2012
It appears that as evidence photos are submitted, frames are being revealed for the new trailer.

Link: [link]
It appears that as evidence photos are submitted, frames are being revealed for the new trailer.

Link: [link]
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5:28PM on 04/30/2012

oh yeah?

i got the whole trailer screens here [link]
i got the whole trailer screens here [link]
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5:50PM on 04/30/2012
What is JGL doing in the picture in the fourth row, fifth picture down?
What is JGL doing in the picture in the fourth row, fifth picture down?
7:25PM on 04/30/2012
@XSsoCX I think he's just walked in on Michael Caine getting changed. Or possibly someone's pointing a gun at him so he's raising his hands?
@XSsoCX I think he's just walked in on Michael Caine getting changed. Or possibly someone's pointing a gun at him so he's raising his hands?
11:34PM on 04/30/2012
Stop dicking around guys! The trailer's right over here!!! *froths at the mouth and faints*

[link]
Stop dicking around guys! The trailer's right over here!!! *froths at the mouth and faints*

[link]
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2:09PM on 04/30/2012

SLIDE the PICS

You can make the pics slide in the black bar. Click, hold down left mouse button, and slide.
You can make the pics slide in the black bar. Click, hold down left mouse button, and slide.
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12:48PM on 04/30/2012
We won't get the trailer this week anyways, we'll most likely get it next Monday. There's no way they'll release it before AVENGERS releases in NA so people will go in droves just for the trailer alone.
We won't get the trailer this week anyways, we'll most likely get it next Monday. There's no way they'll release it before AVENGERS releases in NA so people will go in droves just for the trailer alone.
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9:29AM on 04/30/2012

Tidbit

I've read(forgot source)that JGL is Jean Paul Valley. Probably just speculation though.
I've read(forgot source)that JGL is Jean Paul Valley. Probably just speculation though.
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12:26PM on 04/30/2012
I hadn't heard this, but if they are following the Knightfall storyline it would make some sense that JGL could become Batman's semi-successor. In the comics Jean Paul Valley was Azreal, then became a fairly psychotic Batman that just went around murdering dudes.
I hadn't heard this, but if they are following the Knightfall storyline it would make some sense that JGL could become Batman's semi-successor. In the comics Jean Paul Valley was Azreal, then became a fairly psychotic Batman that just went around murdering dudes.
9:45AM on 04/30/2012
Unlocking frames from a trailer? Wow, that seems even worse than a trailer for a trailer. I get that it's The Dark Knight Rises but based on the first 2 trailers, I'm not sure it will be worth putting so much time into getting what are essentially screen grabs from a trailer that is a few days away from premiering online.
Unlocking frames from a trailer? Wow, that seems even worse than a trailer for a trailer. I get that it's The Dark Knight Rises but based on the first 2 trailers, I'm not sure it will be worth putting so much time into getting what are essentially screen grabs from a trailer that is a few days away from premiering online.
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