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J.J. Abrams was told he had to make Star Trek Into Darkness in 3D for economic reasons

Jan. 11, 2013by: Niki Stephens

When it comes to 3D, many of us could care less. What does it bring to the table? Not much, aside from the occasional headache and hike in movie fees. Some directors have taken to 3D while others are still not sold on the technology or what it does for their film. After reading about what J.J. Abrams had to in order to get STAR TREK INTO DARKNESS made, I wonder if this happens often in Hollywood now: either make the film in 3D or forget it...or they'll find someone else who will.

Abrams was told by Paramount that if he wanted to make the sequel, he'd have to do it in 3D for economical reasons. Not to mention post-conversion. This is what he told SFX:

"The studio said, 'You have to make it in 3D if you're going to make it, for economic reasons.' But my feeling was I didn't like 3D. So the idea of doing 'Star Trek' in 3D was ridiculous."

"I approached it very cynically. And the fact is that we've been using techniques that haven't been used before in 3D. They've figured out things. They've made enough movies now with this new process that they can understand ways to eliminate some of these problems. Things like breaking shots into zones, 3D zones, using multiple virtual cameras. A lot of this has made me a believer, whereas before I was really against it There's this myth that if you don't shoot the movie in 3D it doesn't look good. Actually, the opposite can be true."

In the end, Abrams wasn't too bothered by the conversion. He actually seemed rather comfortable when it was all said and done, "The key for me is I got to make my 2D movie that I wanted to make, just the way I wanted to; and it gets to be augmented in 3D but that doesn't detract from the 2D."

Source: SFXIndieWire

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6:45AM on 01/14/2013

He says he's "sold", but that means he caved to keep his job

Which is what a lot of folks would do in his position, I'm afraid. But his bullshit about trying to sell post-conversion isn't flying with me. Unless you've used stereoscopic cameras, you are INVENTING information to make 3-D that was lost forever by not shooting with two cameras. By default this means a shittier film than if you'd actually filmed in 3-D.

Oh and FUCK 3-D ANYWAY!
Which is what a lot of folks would do in his position, I'm afraid. But his bullshit about trying to sell post-conversion isn't flying with me. Unless you've used stereoscopic cameras, you are INVENTING information to make 3-D that was lost forever by not shooting with two cameras. By default this means a shittier film than if you'd actually filmed in 3-D.

Oh and FUCK 3-D ANYWAY!
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+19
12:34AM on 01/13/2013
Fuck 3D!
Fuck 3D!
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11:12AM on 01/13/2013
Best comment EVER !!!
Best comment EVER !!!
+12
10:46PM on 01/12/2013
"for economic reasons" aka "we can charge more money"
"for economic reasons" aka "we can charge more money"
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10:19PM on 01/12/2013

WTF>>>

what does that shit even mean. "economic reason" like that shit doesn't even make any sense LOLLL.
what does that shit even mean. "economic reason" like that shit doesn't even make any sense LOLLL.
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10:16PM on 01/12/2013

WTF>>>

what does that shit even mean. "economic reason" like that shit doesn't even make any sense LOLLL.
what does that shit even mean. "economic reason" like that shit doesn't even make any sense LOLLL.
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+2
2:45PM on 01/12/2013
I'm still waiting for The Hobbit's cinema crowds to die away so that I can finally catch a weekday, daytime, 2D show in a small, nearly-empty theater. It will be my first visit to a theater since 2011.
The cinematic experience is doing everything it possibly can to keep me away.
I'm still waiting for The Hobbit's cinema crowds to die away so that I can finally catch a weekday, daytime, 2D show in a small, nearly-empty theater. It will be my first visit to a theater since 2011.
The cinematic experience is doing everything it possibly can to keep me away.
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1:48PM on 01/12/2013

Theater chains punish patrons for not paying 3D premiums

As someone who literally can't see 3D images it disappoints me to know this is just how it's going to be from now on. Seeing a film in IMAX is my favorite theatrical experience - the picture is sharp, beautiful and big as life and the sound is thunderously loud. But now just about every IMAX release is 3D exclusively. In 2012 I was lucky enough to see two wonderful films in 2D IMAX - The Dark Knight Rises and Skyfall. Even though Skyfall wasn't filmed in the format, it was the best looking
As someone who literally can't see 3D images it disappoints me to know this is just how it's going to be from now on. Seeing a film in IMAX is my favorite theatrical experience - the picture is sharp, beautiful and big as life and the sound is thunderously loud. But now just about every IMAX release is 3D exclusively. In 2012 I was lucky enough to see two wonderful films in 2D IMAX - The Dark Knight Rises and Skyfall. Even though Skyfall wasn't filmed in the format, it was the best looking converted IMAX release I've ever seen. And it looks like A Good Day to Die Hard will be in 2D IMAX so I'm looking forward to that, but every other release in the format that I want to see will be in 3D. Seeing the 2009 Star Trek movie in IMAX was incredible, but in a post-Avatar world hoping for a repeat of that experience was a pipe dream. I, like most other filmgoers, gave watching Avatar in IMAX 3D a shot, but the image never focused for me, I got a splitting headache and was unable to enjoy the film I paid nearly $20 to see. Fast forward to a year later and I went to see Tron: Legacy in the same format. I got so nauseated I had to leave the theater 45 minutes in and stood outside in the cool night air to regain my composure. Sadly, this was the night I realized theater chains, at least the ones in my city, basically punish patrons for not shelling out the extra money for 3D. I went back into the theater and bought a ticket for the 2D midnight showing of the same movie, leaving my friends in the original screening. Now usually midnight shows, even non-IMAX, are put in the best auditoriums in the theater. I was surprised to find the only 2D showing of Tron was in the smallest room in the back of the building. The screen was tiny, the sound was low - it was almost like going to a dollar theater. Keep in mind - this was on opening night. In the following two years this has been my experience with almost every movie I go to see - Thor, Captain America, Toy Story 3, Hugo, The Avengers, Men in Black III, The Amazing Spider-Man, Prometheus, Brave, The Hobbit - if it's a 3D release, the 2D versions will be shoved in lousy auditoriums. I've gone to six different theaters, including different chains, and run into the same problem. I used to love going to the movies, but now I'm better off waiting four months and getting the Blu-Ray if it's a 3D release. It would be great if IMAX theaters screened their 3D releases in 2D at least once a day, but it will never happen. The studio moguls want every last penny they can get from a movie. Though I don't think they'd be losing anything - the people like me, who love IMAX but not 3D, would come out of the woodwork for the 2D IMAX screening and the movie would probably end up making the same bank at the end of the day. Hey, I'd show my appreciation by going to the 2D showing a couple of times. I know it'll probably never happen, but a guy can dream.
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10:18PM on 01/12/2013
At a time I was keen on 3D films I thought they were cool now I am gettin sick of them and after the hobbit in 3D I think I am done with 3D movies they don't do anything for me anymore they just make the landscapes bigger.
At a time I was keen on 3D films I thought they were cool now I am gettin sick of them and after the hobbit in 3D I think I am done with 3D movies they don't do anything for me anymore they just make the landscapes bigger.
-24
1:36PM on 01/12/2013

3d

Here's the thing with 3d
In a movie theater 3d is a gimmick for poor people
People like me own their own 3d tv. A 3d tv is designed for the use of 1-4 people. It's a different experience then the theater 3d
Movie theater 3d is the poor man beef strogonaph
Here's the thing with 3d
In a movie theater 3d is a gimmick for poor people
People like me own their own 3d tv. A 3d tv is designed for the use of 1-4 people. It's a different experience then the theater 3d
Movie theater 3d is the poor man beef strogonaph
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6:48AM on 01/14/2013
Can't even begin to understand what the fuck you're talking about here.
Can't even begin to understand what the fuck you're talking about here.
1:00PM on 01/12/2013

Amazing!

Paramount Pictures is run by a bunch of jerk-offs! I mean J.J. Abrams has saved not one but two dying Paramount franchises (Mission: Impossible and Star Trek) and THIS is how they repay his creativity? "J.J., thanks for saving Mission: Impossible and Star Trek for us. But, if you want to direct Star Trek 2, we're gonna need to bend you over the table and shove 3D up your @ss. You understand, right? It's for 'economic reasons.'" WTF?!!? This is just stupid and goes to show how much care and
Paramount Pictures is run by a bunch of jerk-offs! I mean J.J. Abrams has saved not one but two dying Paramount franchises (Mission: Impossible and Star Trek) and THIS is how they repay his creativity? "J.J., thanks for saving Mission: Impossible and Star Trek for us. But, if you want to direct Star Trek 2, we're gonna need to bend you over the table and shove 3D up your @ss. You understand, right? It's for 'economic reasons.'" WTF?!!? This is just stupid and goes to show how much care and integrity studio executives DO NOT have for the projects they produce/finance.
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10:38AM on 01/12/2013
I've never been a fan of the 3D gimmick. I did buy a Sony Ps3 24" 3D TV before the year ended.which may seem hypocritical but the truth is, I don't FULLY hate 3D now. When it comes to full CGI scenes or games, I actually love it. Everything else can bleep off. I'm sure ST:Into Darkness will have plenty of nice CGI shots, but when it's not the depth is just not as nice.
I've never been a fan of the 3D gimmick. I did buy a Sony Ps3 24" 3D TV before the year ended.which may seem hypocritical but the truth is, I don't FULLY hate 3D now. When it comes to full CGI scenes or games, I actually love it. Everything else can bleep off. I'm sure ST:Into Darkness will have plenty of nice CGI shots, but when it's not the depth is just not as nice.
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1:39PM on 01/12/2013
That's cause a movie theater uses passive 3d tech
Sony TVs use active 3d tech
Big difference
Poor ppl think movie theater 3d same as home theater 3d
Bunch of ignorant idiots
That's cause a movie theater uses passive 3d tech
Sony TVs use active 3d tech
Big difference
Poor ppl think movie theater 3d same as home theater 3d
Bunch of ignorant idiots
+16
6:45AM on 01/12/2013

Economic reasons = want more money

The need for 3D by studios is ridiculous at this point. The Dark Knight Rises proved you don't need to be in 3D to make a ton of money, people will come anyway.
The need for 3D by studios is ridiculous at this point. The Dark Knight Rises proved you don't need to be in 3D to make a ton of money, people will come anyway.
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2:16AM on 01/12/2013

For economic reasons?.......

What a bunch of BS.
What a bunch of BS.
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2:13AM on 01/12/2013
what greedy fucks.
what greedy fucks.
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1:34AM on 01/12/2013

Grammar corner

Sorry about this as I usually don't care about proper grammar on the Internet but two of my biggest pet peeves hit me while reading this article so I figured I'd just throw out this info.

@ Niki The phrase is: I could"n't" care less. I could care less means that you care somewhat because there are more things things that you care less about. I could"n't" care less means that is the the least you are capable of caring.

@dkev The phrase is "For all intents and purposes". Intensive purposes
Sorry about this as I usually don't care about proper grammar on the Internet but two of my biggest pet peeves hit me while reading this article so I figured I'd just throw out this info.

@ Niki The phrase is: I could"n't" care less. I could care less means that you care somewhat because there are more things things that you care less about. I could"n't" care less means that is the the least you are capable of caring.

@dkev The phrase is "For all intents and purposes". Intensive purposes literally doesn't mean anything.

Again, I apologize for this and I promise I'm not some grammar Nazi just those two phrases really bug me.
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2:03PM on 01/12/2013
Best comment I've seen in quite a while. You truly are an old man, Gary.
Best comment I've seen in quite a while. You truly are an old man, Gary.
+1
1:23AM on 01/12/2013

3D Isn't Really For Here

Asia goes apesh*t over 3D movies and it's an enormous market. North Americans and Europeans generally prefer 2D and the studios give us that, plus skim a little more money out of some of our pockets for movies that the cheap thrills set go for.
Asia goes apesh*t over 3D movies and it's an enormous market. North Americans and Europeans generally prefer 2D and the studios give us that, plus skim a little more money out of some of our pockets for movies that the cheap thrills set go for.
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+0
1:12AM on 01/12/2013
Ok, so here is a man, for all intensive purposes, breathed new life into a stale and dying franchise. And your gonna tell him what he has to do in order to make the equal? Not to mention...its fucking J.J. Abrams. Who ever the head of Paramount is; he needs to find another line of work.
Ok, so here is a man, for all intensive purposes, breathed new life into a stale and dying franchise. And your gonna tell him what he has to do in order to make the equal? Not to mention...its fucking J.J. Abrams. Who ever the head of Paramount is; he needs to find another line of work.
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6:50AM on 01/14/2013
"intensive purposes"....

really?
"intensive purposes"....

really?
1:02AM on 01/12/2013
Greedy fucking slimeballs is what they are.
Greedy fucking slimeballs is what they are.
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+1
12:33AM on 01/12/2013
I saw the special extended preview in front of The Hobbit in IMAX 3D and it looked pretty good. The only thing that still bothers me about 3D is when the camera is going mildly fast across a landscape. It is blurry as hell, and you can't really distinguish between anything in those shots.
I saw the special extended preview in front of The Hobbit in IMAX 3D and it looked pretty good. The only thing that still bothers me about 3D is when the camera is going mildly fast across a landscape. It is blurry as hell, and you can't really distinguish between anything in those shots.
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1:55AM on 01/12/2013
thats what 48 fps is for
thats what 48 fps is for
10:26PM on 01/11/2013
If I were the studio, I wouldn't question or force Abrams to do anything he did not think was great for any of his films. The man is a genius and a really great guy for showing the film early to that fan who has cancer. The studios have to let Abrams do what he does best, be awesome.
If I were the studio, I wouldn't question or force Abrams to do anything he did not think was great for any of his films. The man is a genius and a really great guy for showing the film early to that fan who has cancer. The studios have to let Abrams do what he does best, be awesome.
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