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Katz on $15 movies

09.18.2009

It's no secret that I personally hate 3D movies in their current form. I believe they're dimmer, blurrier and more intrusive (due to the glasses) than a regular movie, and the added benefit of “depth” isn’t worth all that PLUS the extra ticket price.

But it appears that most of the general moviegoing public disagrees with me, which is why 3D movies are apt to make tons more money than their 2D counterparts. No one has humped this trend's leg harder than Dreamworks, and their CEO, Jeffrey Katzenberg had this to say about exploiting embracing the 3D-loving public:

“The consumer has shown now time and time again not just a willingness but an aggressive ambition to trade up for a premium experience. There’s been zero price resistance, in the worst economy in our lifetime. And as the economy changes and improves, that’s only going to continue to grow….The research we’ve done everywhere in the world said the consumer said they got a valuable experience at a $5 premium. And nobody has done a $5 premium.”

Translation: 3D movie should cost $15, or if you live in New York or another expensive market, $17.50. That’s almost TWENTY DOLLARS for ONE movie ticket. I’m not still trying to fight against the onslaught of 3D movies that are inevitably going to make up most of the market soon, but if 3D becomes the norm, are ticket prices going to permanently go up this much across the board? Because if there’s anything we need during this time of economic crisis, it’s a 50% price hike on something that lets us forget about the rest of the world for a few hours.

Extra Tidbit: Don't even get me started on Dreamworks. My thoughts can best be summed up by this.
Source: Slashfilm

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7:24AM on 09/20/2009

Meh.

The only 3-D release I've "experienced" was The Final Destination. It was fun, I'll admit, and I didn't feel that the 3-D hindered the film at all (if you can hinder a crap movie), although I was taken back by the $11 price tag for tickets.
Oh well. I don't think I'll complain, though, it was fun. I'll shell out the extra bucks again when the right film comes along.
The only 3-D release I've "experienced" was The Final Destination. It was fun, I'll admit, and I didn't feel that the 3-D hindered the film at all (if you can hinder a crap movie), although I was taken back by the $11 price tag for tickets.
Oh well. I don't think I'll complain, though, it was fun. I'll shell out the extra bucks again when the right film comes along.
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10:45PM on 09/19/2009
This isn't 1953. 3-D is no longer an event.
This isn't 1953. 3-D is no longer an event.
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11:14AM on 09/19/2009

Really?

Does anybody else think the 3D makes the movie dimmier and blurrier? Some of my friends and me think it makes it more clear and better.
Does anybody else think the 3D makes the movie dimmier and blurrier? Some of my friends and me think it makes it more clear and better.
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8:48AM on 09/19/2009
Arm extended, fist clenched, thumb out horizontally...

...then turned downward.
Arm extended, fist clenched, thumb out horizontally...

...then turned downward.
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+3
7:24AM on 09/19/2009
3D is just a fad that gets big for a period then dies out, this has happened more then a few times now in history (I mean Freddy's dead was originally 3D), so I don't know why this guy thinks so highly of 3D as a savior as he does.
3D is just a fad that gets big for a period then dies out, this has happened more then a few times now in history (I mean Freddy's dead was originally 3D), so I don't know why this guy thinks so highly of 3D as a savior as he does.
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4:48AM on 09/19/2009
Just charge us more. Charge us, please. Charge charge charge. It's valuable! A valuable experience. You're really brought back down to Earth as a movie fan by these bloodsucking executives like Jeffrey Katzenberg.
Just charge us more. Charge us, please. Charge charge charge. It's valuable! A valuable experience. You're really brought back down to Earth as a movie fan by these bloodsucking executives like Jeffrey Katzenberg.
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4:42AM on 09/19/2009

douche

what an effin douche! i hope he dies in those ridiculous 3-D glasses and chokes on his vomit from the ride he got off of his latest abortion.
what an effin douche! i hope he dies in those ridiculous 3-D glasses and chokes on his vomit from the ride he got off of his latest abortion.
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+1
3:49AM on 09/19/2009
I'm norwegian and we're already paying $15,50-$19 bucks too watch a movie. Wohoo, hey wait a minute...

And that's regular movies, not 3D :)
I'm norwegian and we're already paying $15,50-$19 bucks too watch a movie. Wohoo, hey wait a minute...

And that's regular movies, not 3D :)
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3:36AM on 09/19/2009

what an asshole

I already hate that even if you HAVE 3d glasses, you still pay for the "glasses" every time you see a 3d flick.
And now he wants to fuck over viewers even more?! Awesome. Way to go. Sit on your hundreds of millions of dollars while I'm struggling to find a job.
I already hate that even if you HAVE 3d glasses, you still pay for the "glasses" every time you see a 3d flick.
And now he wants to fuck over viewers even more?! Awesome. Way to go. Sit on your hundreds of millions of dollars while I'm struggling to find a job.
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2:48AM on 09/19/2009
i enjoyed all of the 3D movies i've seen. but, i don't wanna pay $15 for one!!
i enjoyed all of the 3D movies i've seen. but, i don't wanna pay $15 for one!!
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11:01PM on 09/18/2009
I would never pay that much for a movie. I can just wait about six months and watch it in the comfort of my own home and not have to listen to people chomping on popcorn all movie long.
I would never pay that much for a movie. I can just wait about six months and watch it in the comfort of my own home and not have to listen to people chomping on popcorn all movie long.
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-12
10:52PM on 09/18/2009
To many cheap people in the world. if your cheap move to the 3rd world.
And by the way, tassi is a hack who has never had an idea or opinion of his own. JoBlo is going down hill and tassi is at the wheel.
To many cheap people in the world. if your cheap move to the 3rd world.
And by the way, tassi is a hack who has never had an idea or opinion of his own. JoBlo is going down hill and tassi is at the wheel.
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11:10AM on 09/21/2009
Did you seriously follow me here? I need a goddamn internet restraining order against you.
Did you seriously follow me here? I need a goddamn internet restraining order against you.
8:50PM on 09/18/2009
Lol, I would never pay $15 for one movie ticket. Right now IMax 3D costs around $9 where I live, and I feel that's too much.
Lol, I would never pay $15 for one movie ticket. Right now IMax 3D costs around $9 where I live, and I feel that's too much.
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4:46PM on 09/18/2009
like 3d hate the price
like 3d hate the price
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3:18PM on 09/18/2009

Gimmick

The title says it all.
The title says it all.
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2:47PM on 09/18/2009
i don't think i've ever seen a dreamworks picture in the theater....ever!
i don't think i've ever seen a dreamworks picture in the theater....ever!
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2:41PM on 09/18/2009

i'm not a fan of 3-D either....

BUT i think coraline incorporated the 3-d element really well. it wasn't so much about the "coming out the screen and in your face" antics as it was just about adding more depth like a real 3-D landscape model. if more 3-d flicks were as lovely as coraline i might change my opinion but other than that i wouldn't want to give that cancerous looking douche any more of my money at the box office.
BUT i think coraline incorporated the 3-d element really well. it wasn't so much about the "coming out the screen and in your face" antics as it was just about adding more depth like a real 3-D landscape model. if more 3-d flicks were as lovely as coraline i might change my opinion but other than that i wouldn't want to give that cancerous looking douche any more of my money at the box office.
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-2
2:27PM on 09/18/2009

Bring it on

I've been enjoying most of the 3D movies...sure it's a trend that will probably produce a few clunkers along the way. I don't have a problem with the premiums, but I do have a problem with a recycle bin sitting outside the theater where i'm supposed to recycle my glasses...why shouldn't I recycle them and re-use them for the next 3d movie? Otherwise, i have 10-12 pairs of 3D glaaes lying around. Maybe they could let people re-use the glasses and if they wanted to offer an extra premium or a few
I've been enjoying most of the 3D movies...sure it's a trend that will probably produce a few clunkers along the way. I don't have a problem with the premiums, but I do have a problem with a recycle bin sitting outside the theater where i'm supposed to recycle my glasses...why shouldn't I recycle them and re-use them for the next 3d movie? Otherwise, i have 10-12 pairs of 3D glaaes lying around. Maybe they could let people re-use the glasses and if they wanted to offer an extra premium or a few $$ to the ticket, offer custom 3D glasses for each movie. For example, i go see "Up" in 3D...I could re-use those glasses to go see "Cloudy witha chance of box office failure" with those same glasses OR I could get the special meatball glasses that have custom colors and maybe even little meatballs on the handles? Co'mon Hollywood, get a little creative at least....
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2:21PM on 09/18/2009
I have never SEEN a 3D movie. Actually, the only movie I've seen in theaters that was supposed to be 3D was Up, but they didn't have the technology. And it didn't matter, since from all I heard it was better in 2D anyhoo. Since in my movie-going I have yet to come up against this I am less hostile to it, or enthusiastic about it. If it proves the long-term money-grabber Katzenberg claims, then so be it, big-budget movies need some way to recoup their losses. With a few exceptions, I really
I have never SEEN a 3D movie. Actually, the only movie I've seen in theaters that was supposed to be 3D was Up, but they didn't have the technology. And it didn't matter, since from all I heard it was better in 2D anyhoo. Since in my movie-going I have yet to come up against this I am less hostile to it, or enthusiastic about it. If it proves the long-term money-grabber Katzenberg claims, then so be it, big-budget movies need some way to recoup their losses. With a few exceptions, I really don't care to try and see a movie in 3D, so that's where I stand on it.
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+7
2:17PM on 09/18/2009
im gonna be seein a lot less movies in the theater then.
im gonna be seein a lot less movies in the theater then.
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2:15PM on 09/18/2009
I have yet to see any of these 3D movies, and flat out refuse to. The only movie I intend to see in 3D is Avatar, and only because it was always intended to be in that form from the get go and seems to promise something spectacular.

All of these other 3D movies just wave shit in your face and look stupid.
I have yet to see any of these 3D movies, and flat out refuse to. The only movie I intend to see in 3D is Avatar, and only because it was always intended to be in that form from the get go and seems to promise something spectacular.

All of these other 3D movies just wave shit in your face and look stupid.
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+3
2:00PM on 09/18/2009
I don't like 3-d movies in their current state either.
I don't like 3-d movies in their current state either.
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2:00PM on 09/18/2009

Yeah

I've completely given up on 3D flicks. MBV looked good, and was an "okay" movie. TFD looked okay, and was a shit movie. Until the day comes where I can see a 3D flick at the theater... for the same price as everything else, then watch the DVD/BD months later at home... at the same price, on my existing TV, 3D can go to hell.

It's just a ploy to try and boost "slumping ticket sales", by increasing production costs slightly, and increasing ticket prices far more. Scam, scam, scam!
I've completely given up on 3D flicks. MBV looked good, and was an "okay" movie. TFD looked okay, and was a shit movie. Until the day comes where I can see a 3D flick at the theater... for the same price as everything else, then watch the DVD/BD months later at home... at the same price, on my existing TV, 3D can go to hell.

It's just a ploy to try and boost "slumping ticket sales", by increasing production costs slightly, and increasing ticket prices far more. Scam, scam, scam!
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1:56PM on 09/18/2009
I barely get a chance to see movies in the theater as it is, besides there's rarely much worth seeing anymore. If 3-D does become the 'norm' then I most definitely will never see a movie at the theater again. I'll just wait for the DVD/Blu-Ray where maybe they'll release a non-3-D version. Then again, that might end up costing more too. I'm just gonna be blunt then and say 'Fuck Hollywood'.
I barely get a chance to see movies in the theater as it is, besides there's rarely much worth seeing anymore. If 3-D does become the 'norm' then I most definitely will never see a movie at the theater again. I'll just wait for the DVD/Blu-Ray where maybe they'll release a non-3-D version. Then again, that might end up costing more too. I'm just gonna be blunt then and say 'Fuck Hollywood'.
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