blurb

Latest Movie News Headlines

Kevin Feige has the Marvel Cinematic Universe mapped out to 2028

Apr. 3, 2014by: Paul Shirey

Marvel Studios President Kevin Feige is without a doubt one of (if not THE) most influential people for making the superhero genre what it is today. With outstanding reviews for his latest film, CAPTAIN AMERICA: THE WINTER SOLDIER (read ours here) and an opening weekend prediction that goes north of $90 million, Feige is poised to continue his influence for as long as he's up for the job. In a new in-depth article on Feige at Bloomberg Businessweek much was revealed about the super producer, including his "map" of Marvel films out to 2028 and some interesting bits about his beginnings with producer Avi Arad in the early Marvel days, working on the first X-MEN with Bryan Singer, his decision to push for a 1940's Captain America film before bringing him into the modern age and much, much more. Below are some highlights.

On the map of Marvel films through 2028:

He has a special understanding of comics, fans, superheroes, and narrative. He concedes that Marvel won’t recover the film rights to Spider-Man or the X-Men anytime soon but says Marvel has something more valuable: a universe of thousands of characters it controls entirely. That means Feige can produce an unlimited number of films with interweaving story lines and characters, creating a vast audience for almost any Marvel movie. People might show up for The Avengers, meet the Black Widow, and come back for her movie, too. There’s a map of films reaching far into the next decade on the wall of Feige’s office. “It’s like looking through the Hubble telescope. You go, ‘What’s happening back there? I can sort of see it,’ ” he laughs. “They printed out a new one recently that went to 2028.”

On executives struggling to figure out superheroes early on when the answer was right in front of them:

As Feige consumed stacks of Marvel comics, he wondered why others working on X-Men didn’t do the same. “I would hear people, other executives, struggling over a character point, or struggling over how to make a connection, or struggling over how to give even surface-level depth to an action scene or to a character,” Feige recalls. “I’d be sitting there reading the comics going, ‘Look at this. Just do this. This is incredible.’ ”

On doing a 1940's Cap movie before bringing him into the modern era:

There were some people at Marvel who feared that setting Captain America: The First Avenger in the 1940s would alienate young audiences. They wanted half the movie to take place in today’s world. Feige argued that the first film should occur in the past so the audience could understand the psychic dislocation that Captain America experiences 70 years later in The Winter Soldier.  “Kevin lobbied very hard for that,” Quesada says. “I felt strongly about it as well. It was the right thing to do. There is no way that the Steve Rogers you see in Captain America: The Winter Soldier resonates as much with an audience if you don’t see that first movie and really understand where he’s coming from.”

Marvel Entertainment's Chief Creative Officer Joe Quesada, who is part of the six-member Marvel creative committee, of which Feige is also a member, said that ultimately it was the true fans that they kept in mind.

Despite the shouting, everybody agreed on a fundamental principle: The movies needed to please the hard-core comic book readers first. “Really, you have to start with the loyalists,” says Quesada. “If the loyalists reject it, then we feel that everyone is going to reject it.”

The full article is a great read, especially if you're interested in Marvel's most recent history in film and Feige's rise to become who he is today. You can read our exclusive interview from earlier this week here as well. Personally, I think he's a real champion not only to the movies, but to the comics themselves, as he is one of the few filmmakers out there who looked at how they could honor the source, rather than how they could change it into something else. While certainly liberties have been taken in translating the characters to film, under Feige's hand they've remained the most faithful and that's something to respect.

Feige's latest venture, CAPTAIN AMERICA: THE WINTER SOLDIER hits theaters tomorrow!

MORE FUN FROM AROUND THE WEB

Strikeback
Not registered? Sign-up!
Or

8:22PM on 04/04/2014
Marvel has things planned and organized till 2028.

Meanwhile WB/DC changed their mind with Man of Steel 2, and turned it into Batman vs Superman. Then while 2nd unit began shooting they decided to delay the film for a year and brought in a new writer, then at the last minute decided to simultaneously do a Justice League movie.
Marvel has things planned and organized till 2028.

Meanwhile WB/DC changed their mind with Man of Steel 2, and turned it into Batman vs Superman. Then while 2nd unit began shooting they decided to delay the film for a year and brought in a new writer, then at the last minute decided to simultaneously do a Justice League movie.
Your Reply:



Please email me when someone replies to my comment
1:18PM on 04/04/2014

DC is still scratching their heads...

"See this in the comic? DO THIS!"
"See this in the comic? DO THIS!"
Your Reply:



Please email me when someone replies to my comment
+0
5:32AM on 04/04/2014
I don't understand this notion of comic book movie fatigue...different characters ...different stories. Surely if anyone is suffering from comic book movie fatigue then what they're really suffering from is action/sci-fi fantasy movie fatigue which then encompasses a whole load of movies that having nothing to do with comics. Such a person would no doubt suffer from animated movie fatigue in the form of Frozen, Ice Age, etc etc - how many movies like that come out every year? They may also
I don't understand this notion of comic book movie fatigue...different characters ...different stories. Surely if anyone is suffering from comic book movie fatigue then what they're really suffering from is action/sci-fi fantasy movie fatigue which then encompasses a whole load of movies that having nothing to do with comics. Such a person would no doubt suffer from animated movie fatigue in the form of Frozen, Ice Age, etc etc - how many movies like that come out every year? They may also suffer from any movie that's horror based. We’re not seeing an Iron Man movie come out every summer or a Thor movie and heck how different is the GotG movie from those that have come before not to mention how different a Dr Strange movie is going to be to what we have already seen....so please, keep pumping them out...I'll take it...I'll take it allllll! :o)
Your Reply:



Please email me when someone replies to my comment
1:03AM on 04/04/2014
Avengers featured Nick Fury, Iron Man, Captain America, Thor, Hulk, Black Widow and Hawkeye.

Avengers 4 could feature Doctor Strange, Ant Man, Wasp, Quicksilver, the Scarlet Witch, War Machine and the Falcon.

Avengers 10 could feature Adam Warlock, Vision, Quasar, the Submariner, Ms. Marvel, She-Hulk and the Black Panther.

etc. etc. etc. They don't have to continuously make movies with the same characters. They can rotate the Avengers roster every ten years and not have to worry about
Avengers featured Nick Fury, Iron Man, Captain America, Thor, Hulk, Black Widow and Hawkeye.

Avengers 4 could feature Doctor Strange, Ant Man, Wasp, Quicksilver, the Scarlet Witch, War Machine and the Falcon.

Avengers 10 could feature Adam Warlock, Vision, Quasar, the Submariner, Ms. Marvel, She-Hulk and the Black Panther.

etc. etc. etc. They don't have to continuously make movies with the same characters. They can rotate the Avengers roster every ten years and not have to worry about characters getting too old. Eventually they may want to do a complete reboot but it would only make sense for them to do so when they have rights to Spiderman, the Fantastic Four and the X-Men.
Your Reply:



Please email me when someone replies to my comment
11:25PM on 04/03/2014
I know a good number of moviegoers are already experiencing comic book movie fatigue and it's only a matter of time before the bubble bursts but man, I say it's a good time to be a geek. And please, DC, get your act together too!
I know a good number of moviegoers are already experiencing comic book movie fatigue and it's only a matter of time before the bubble bursts but man, I say it's a good time to be a geek. And please, DC, get your act together too!
Your Reply:



Please email me when someone replies to my comment
11:24PM on 04/03/2014
well he cant be accused of planning ahead
well he cant be accused of planning ahead
Your Reply:



Please email me when someone replies to my comment
+0
10:40PM on 04/03/2014

MULTIVERSE!!

i wanna see that happen in he movies. the perfect way to reboot and keep continuity. you know, when robert downey jr turn 60 or something.
i wanna see that happen in he movies. the perfect way to reboot and keep continuity. you know, when robert downey jr turn 60 or something.
Your Reply:



Please email me when someone replies to my comment
+0
10:40PM on 04/03/2014

MULTIVERSE!!

i wanna see that happen in he movies. the perfect way to reboot and keep continuity. you know, when robert downey jr turn 60 or something.
i wanna see that happen in he movies. the perfect way to reboot and keep continuity. you know, when robert downey jr turn 60 or something.
Your Reply:



Please email me when someone replies to my comment
+1
10:38PM on 04/03/2014

somewhere between now and 2028

we'll get a Daredevil movie. right? i mean, the TV show is happening, but it's gotta blow out into a full length feature.
we'll get a Daredevil movie. right? i mean, the TV show is happening, but it's gotta blow out into a full length feature.
Your Reply:



Please email me when someone replies to my comment
7:28PM on 04/03/2014

Goyer and Feige

David Goyer has done a lot for superhero movies' fans. And, I appreciate his contributions. However, I am struck. Recently, Goyer informed hardcore fans how supposedly "tiny" their influence is. He did not want internet commentators thinking that their on-line voices and monetary votes matter too much. By contrast, note that Kevin Feige states, "The movies needed to please the hard-core comic book readers first." Both men could be hustling fans in their own ways. However, Goyer disrespected
David Goyer has done a lot for superhero movies' fans. And, I appreciate his contributions. However, I am struck. Recently, Goyer informed hardcore fans how supposedly "tiny" their influence is. He did not want internet commentators thinking that their on-line voices and monetary votes matter too much. By contrast, note that Kevin Feige states, "The movies needed to please the hard-core comic book readers first." Both men could be hustling fans in their own ways. However, Goyer disrespected some of us comicnerds who want to be heard. Meanwhile, Feige flattered us and assured us that The House of Ideas includes our ideas too.
Your Reply:



Please email me when someone replies to my comment
7:26PM on 04/03/2014
As long as people like Feige and Whedon are in control I could see it work for a long time. The films need to be driven by creativity and not committee. They should get some first class directors like Cuaron and he just might raise the quality of the whole universe like he did for Potter.. Some more visionary/edgy guys like as long as they don't let them get too experimental. Sounds like the last Captain America is still fun and close to the source but that the story is a bit more
As long as people like Feige and Whedon are in control I could see it work for a long time. The films need to be driven by creativity and not committee. They should get some first class directors like Cuaron and he just might raise the quality of the whole universe like he did for Potter.. Some more visionary/edgy guys like as long as they don't let them get too experimental. Sounds like the last Captain America is still fun and close to the source but that the story is a bit more sophisticated, that's what they probably need to keep working on.
Your Reply:



Please email me when someone replies to my comment
5:55PM on 04/03/2014
Wish they'd stop making these awful movies. Thor was alright but the rest is garbage. I'd prefer original movies.
Wish they'd stop making these awful movies. Thor was alright but the rest is garbage. I'd prefer original movies.
Your Reply:



Please email me when someone replies to my comment
7:40AM on 04/04/2014
Though I respect your opinion (but strongly disagree with it), you might be in the wrong place, here, if you think that ;-)
Though I respect your opinion (but strongly disagree with it), you might be in the wrong place, here, if you think that ;-)
10:07AM on 04/04/2014
If you think they're all garbage then why do you watch them, read articles regarding their sequels, then comment on said articles? I respect your opinion, clearly comic book movies aren't for everyone, but what do you get out of trolling articles about them?
If you think they're all garbage then why do you watch them, read articles regarding their sequels, then comment on said articles? I respect your opinion, clearly comic book movies aren't for everyone, but what do you get out of trolling articles about them?
5:45PM on 04/03/2014
And if anything, I wish Marvel would map out even farther down the road. Most of these stories in the films (Winter Soldier, Extremis, Planet Hulk), are from the last couple decades. They should at least go in rough order of 616 and build everything up slowly.

Furthermore, all the DC apologists claim that DC doesn't HAVE to do what Marvel is doing (relatively faithful adaptations, building a thorough cinematic universe in a steady manner, not making terrible casting choices). The thing
And if anything, I wish Marvel would map out even farther down the road. Most of these stories in the films (Winter Soldier, Extremis, Planet Hulk), are from the last couple decades. They should at least go in rough order of 616 and build everything up slowly.

Furthermore, all the DC apologists claim that DC doesn't HAVE to do what Marvel is doing (relatively faithful adaptations, building a thorough cinematic universe in a steady manner, not making terrible casting choices). The thing is, DC doesn't HAVE to do what Marvel is doing. But DC SHOULD do what is right. And Marvel is doing what is right.
Your Reply:



Please email me when someone replies to my comment
5:45PM on 04/03/2014

Thank you.

Now do you people get it? Every other comic adaptation got it wrong. There is no "trilogy" in this dojo. If done correctly, the MCU should last FOREVER. Literally until the end of the world. If the comics have been going on for trillions and trillions of pages over 75 years and counting, why should the Cinematic Equivalent be under 50 hours???
Now do you people get it? Every other comic adaptation got it wrong. There is no "trilogy" in this dojo. If done correctly, the MCU should last FOREVER. Literally until the end of the world. If the comics have been going on for trillions and trillions of pages over 75 years and counting, why should the Cinematic Equivalent be under 50 hours???
Your Reply:



Please email me when someone replies to my comment
3:14PM on 04/03/2014

Thank you, Kevin

This shows a determination from Marvel Studios that no other studio has done before. I knew they originally had plans only up to 2018, but with this new information, we can probably expect more than two Marvel films a year as well as smaller heroes eventually getting movies. Moon Knight anyone?
This shows a determination from Marvel Studios that no other studio has done before. I knew they originally had plans only up to 2018, but with this new information, we can probably expect more than two Marvel films a year as well as smaller heroes eventually getting movies. Moon Knight anyone?
Your Reply:



Please email me when someone replies to my comment
2:36PM on 04/03/2014

Whoever said anything about Avengers 4?

There are a ton of teams out there. Most are just as awesome as Avengers. We could get a really cool Thunderbolts movie or even a Marvel Knights.

Remember, Avengers has had over 100 different members too.
There are a ton of teams out there. Most are just as awesome as Avengers. We could get a really cool Thunderbolts movie or even a Marvel Knights.

Remember, Avengers has had over 100 different members too.
Your Reply:



Please email me when someone replies to my comment
3:22PM on 04/03/2014
One word: Defenders.
One word: Defenders.
8:52PM on 04/03/2014
Thunderbolt would be epic. Would love to see Civil War but can't see Fox cooperating with that.
Thunderbolt would be epic. Would love to see Civil War but can't see Fox cooperating with that.
1:53PM on 04/03/2014

..

Just bring Wolverine to Avenger and Ill be a happy man. If you can bring Scarlet witch and Quicksilver in Avengers why cant you bring Wolvy in too....just call him something else if that's the problem. FOX is just ruining everything.
Just bring Wolverine to Avenger and Ill be a happy man. If you can bring Scarlet witch and Quicksilver in Avengers why cant you bring Wolvy in too....just call him something else if that's the problem. FOX is just ruining everything.
Your Reply:



Please email me when someone replies to my comment
1:59PM on 04/03/2014
Good way to be sued. It's not Wolverine, Judge, it's an entirely different character: Smolverine!
Good way to be sued. It's not Wolverine, Judge, it's an entirely different character: Smolverine!
3:09PM on 04/03/2014
In a perfect world, Avengers 3 would consist of all the characters now plus Spider Man, Wolverine, and the Fantastic Four (with a whole new different cast).
In a perfect world, Avengers 3 would consist of all the characters now plus Spider Man, Wolverine, and the Fantastic Four (with a whole new different cast).
10:34PM on 04/03/2014
they got Scarlet Witch and Quicksilver because they are "secondary characters" while Wolverine is a "primary character". yes. some lawyers sat down and listed out comic book characters and which tier they fall in. it must have been awesome.
they got Scarlet Witch and Quicksilver because they are "secondary characters" while Wolverine is a "primary character". yes. some lawyers sat down and listed out comic book characters and which tier they fall in. it must have been awesome.
1:28PM on 04/03/2014
Yes! FINALLY someone who gets that movies like this don't have to be trilogy, reboit, trilogy, reboot....
Yes! FINALLY someone who gets that movies like this don't have to be trilogy, reboit, trilogy, reboot....
Your Reply:



Please email me when someone replies to my comment
1:07PM on 04/03/2014

Until 2028?

That's like roadmapping your IT infrastructure into the next 14 years.
That's like roadmapping your IT infrastructure into the next 14 years.
Your Reply:



Please email me when someone replies to my comment
12:43PM on 04/03/2014

UGHHHH

FML. I love these movies but at some point enough is enough. I think ill be fine with phase 3 being the end with Avengers 3
FML. I love these movies but at some point enough is enough. I think ill be fine with phase 3 being the end with Avengers 3
Your Reply:



Please email me when someone replies to my comment
2:02PM on 04/03/2014
gotta love my -5 when every other article about a new superhero movie has 90% of the comments being ugh the market is oversaturated etc etc and then comes a new article where kevin feige says im gonna pump out movies for the next 15 years as well. ummm whats up here people?
gotta love my -5 when every other article about a new superhero movie has 90% of the comments being ugh the market is oversaturated etc etc and then comes a new article where kevin feige says im gonna pump out movies for the next 15 years as well. ummm whats up here people?
2:10PM on 04/03/2014
-5 just means 5 people disagree with you on a site with probably 1000s of readers. The comment ratings are meaningless. Why let it bother you.
-5 just means 5 people disagree with you on a site with probably 1000s of readers. The comment ratings are meaningless. Why let it bother you.
9:04PM on 04/03/2014
"over-saturation" doesn't have to be fixed by getting good studios that make great films to stop... it simply could be a call for all the garbage to stop being made. From everything I hear, The Winter Soldier is a great move in addition to being "another comic book film." I would gladly take another 15 years of movies like Iron Man, The Dark Knight, and The Avengers, and would rather not see as many films like Jonah Hex, R.I.P.D., The Green Lantern, or the recent I, Frankenstein.

As for
"over-saturation" doesn't have to be fixed by getting good studios that make great films to stop... it simply could be a call for all the garbage to stop being made. From everything I hear, The Winter Soldier is a great move in addition to being "another comic book film." I would gladly take another 15 years of movies like Iron Man, The Dark Knight, and The Avengers, and would rather not see as many films like Jonah Hex, R.I.P.D., The Green Lantern, or the recent I, Frankenstein.

As for fans on this site, I still see most people screaming for sequels to Dredd and Pacific Rim. If something is quality, why shouldn't we want more of it?
1:07AM on 04/04/2014
See my post above. If they bring in characters like Doctor Strange and the Submariner then they have new stories to tell, new villains to fight, etc. They won't just be remaking the same movies with the same characters. Nobody wants that.
See my post above. If they bring in characters like Doctor Strange and the Submariner then they have new stories to tell, new villains to fight, etc. They won't just be remaking the same movies with the same characters. Nobody wants that.
+9
12:38PM on 04/03/2014

uhhhh...

someone bust in and take a picture of his office wall!
someone bust in and take a picture of his office wall!
Your Reply:



Please email me when someone replies to my comment
12:31PM on 04/03/2014
I have no doubt that by 2028 Marvel will have the X-Men rights back. If Days of Future Past makes less than $200 million Fox is going to panic.
I have no doubt that by 2028 Marvel will have the X-Men rights back. If Days of Future Past makes less than $200 million Fox is going to panic.
Your Reply:



Please email me when someone replies to my comment
12:47PM on 04/03/2014
Not gonna happen, even if early impressions/reviews are on the low side. X-Men is one of the strongest franchises out there for the current blockbuster era, I predict it does at least $275 throughout the whole season. There is a lot of competition but it has at least one whole week (two if people aren't amped for Maleficent/A Million Ways) of reigning as the box office champ.
Not gonna happen, even if early impressions/reviews are on the low side. X-Men is one of the strongest franchises out there for the current blockbuster era, I predict it does at least $275 throughout the whole season. There is a lot of competition but it has at least one whole week (two if people aren't amped for Maleficent/A Million Ways) of reigning as the box office champ.
10:36PM on 04/03/2014
it will easily do $200 million. dont forget the international market. they aren't as uptight as we are about the faithfulness of the adaptation.
it will easily do $200 million. dont forget the international market. they aren't as uptight as we are about the faithfulness of the adaptation.
7:50AM on 04/04/2014
Tae K, I disagree with you. We, from the international crowd are just as vivid about faithfulness... But comics don't have as much readers, I concede you that...
Tae K, I disagree with you. We, from the international crowd are just as vivid about faithfulness... But comics don't have as much readers, I concede you that...
12:19PM on 04/03/2014
Since these films will go all the way until 2028 (if all goes well), then I'm assuming we'll definitely see a different character don the Captain America suit and shield.

And perhaps Iron Man's suit as well?
Since these films will go all the way until 2028 (if all goes well), then I'm assuming we'll definitely see a different character don the Captain America suit and shield.

And perhaps Iron Man's suit as well?
Your Reply:



Please email me when someone replies to my comment
12:27PM on 04/03/2014
That's assuming they are still using the current characters for movies.
That's assuming they are still using the current characters for movies.
3:07PM on 04/03/2014
Well if they don't, then I'm assuming the new roster will be Doctor Strange, Ant Man, perhaps Guardians of the Galaxy, and maybe Quicksilver and Scarlet Witch? Plus someone else they haven't introduced yet.

I don't know. I always liked the idea of having two Avenger teams....one set in the East Coast and one set in the West Coast.
Well if they don't, then I'm assuming the new roster will be Doctor Strange, Ant Man, perhaps Guardians of the Galaxy, and maybe Quicksilver and Scarlet Witch? Plus someone else they haven't introduced yet.

I don't know. I always liked the idea of having two Avenger teams....one set in the East Coast and one set in the West Coast.
12:11AM on 04/04/2014
And I forgot to add Black Panther to that cast of characters.
And I forgot to add Black Panther to that cast of characters.
1:12AM on 04/04/2014
See my post above. They already have a potential 2nd tier group with Ant Man, the Wasp, the Falcon, War Machine, the Vision, Quicksilver and the Scarlet Witch and there are rumors that they will introduce Doctor Strange, the Black Panther and Ms. Marvel. We can do without Nick Fury, Iron Man, Thor, Captain America and the Hulk.
See my post above. They already have a potential 2nd tier group with Ant Man, the Wasp, the Falcon, War Machine, the Vision, Quicksilver and the Scarlet Witch and there are rumors that they will introduce Doctor Strange, the Black Panther and Ms. Marvel. We can do without Nick Fury, Iron Man, Thor, Captain America and the Hulk.
View All Comments

Latest Movie News Headlines


Top
Loading...
JoBlo's T-Shirt Shoppe | support our site... Wear Our Gear!