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Latest Zootopia posters riff on the most popular flicks of 2015

12.10.2015

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ZOOTOPIA follows a a fast-talking fox who goes on the run when he's framed for a crime he didn't commit, teaming up with a self-righteous rabbit in order to clear his name. The latest trailer hit about 3 weeks back, showcasing how well super slow sloths can take a joke. The humor doesn't stop there, as Disney Animation has thrown together some new posters that are very reminiscent of a few other flicks from this year. Take a look!

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ZOOTOPIA will hit theaters on March 4, 2016.

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5:39PM on 12/10/2015
This is a really odd marketing strategy
This is a really odd marketing strategy
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5:41PM on 12/10/2015
Most of these don't even say the name of the film. This is really proof of why established properties are always being remade. This original property is using our associations to other properties to sell it
Most of these don't even say the name of the film. This is really proof of why established properties are always being remade. This original property is using our associations to other properties to sell it
9:37AM on 12/11/2015
It's the same strategy Disney used to try to sell The Muppets. Remember all the Muppet trailer and poster spoofs? I guess with this, the idea is to market the world of Zootopia, an alternate reality with anthropomorphic animals, by showing how these movies would look to the animals in this animated feature.
It's the same strategy Disney used to try to sell The Muppets. Remember all the Muppet trailer and poster spoofs? I guess with this, the idea is to market the world of Zootopia, an alternate reality with anthropomorphic animals, by showing how these movies would look to the animals in this animated feature.
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