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Lesson not learned, another disastrous official First Class poster

04.19.2011by:

You would think after releasing two of the most widely derided posters in movie history, Fox would have hired some actual artists to work on any future releases for X-MEN: FIRST CLASS.

But with this new one-sheet debuting below, it's clear they can take a thousand dollars out of the budget to hire anyone who has even SEEN a good movie poster before.

I don't understand movie posters in general these days, and these FIRST CLASS ones are prime examples. Are people really so dumb that they're swayed by the mere actors that appear on the poster as they're walking by in the theater? Is that why we always just see giant heads or full cast photoshop montages like this?

Check out the poster below (see it bigger at the Pimpin Poster Palace), and I'm going to point you to this gallery, which has a number of fan-created FIRST CLASS posters that were man after the disaster of the original two. Not perfect, but there's some cool stuff there and they're LEAGUES above these "official" ones.

Related Movie Posters
X Men First Class 03 | Movie Posters X Men First Class 09 | Movie Posters X Men First Class 014 | Movie Posters X Men First Class 013 | Movie Posters X Men First Class 04 | Movie Posters
Extra Tidbit: I think a cool poster passed around the internet is more worthwhile marketing-wise than one some 60 year old woman glances at in a movie theater because she recognizes that cute boy from ATONEMENT.
Source: Fox

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5:53PM on 04/20/2011
Film looks amazing. Posters not so much. i spotted a few good fan made ones that were definitely better.
Film looks amazing. Posters not so much. i spotted a few good fan made ones that were definitely better.
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8:55AM on 04/20/2011
These uninspired posters are starting to convince me that this movie is going to suck.
These uninspired posters are starting to convince me that this movie is going to suck.
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2:32AM on 04/20/2011

Dear God

Why can't every movie poster have all of the women wearing short skirts with boots? I give Fox an A+ in that respect.
Why can't every movie poster have all of the women wearing short skirts with boots? I give Fox an A+ in that respect.
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1:38AM on 04/20/2011

Dear Fox

Just fucking fire your marketing art department, or the sniveling uncreative little suit who saw this (and the other posters) and thought "Yeah WINNER!"

I never was a graphic design major, so I have to wonder: Do most of them not know human anatomy? Know how to draw? Took a figure drawing class EVER?
Just fucking fire your marketing art department, or the sniveling uncreative little suit who saw this (and the other posters) and thought "Yeah WINNER!"

I never was a graphic design major, so I have to wonder: Do most of them not know human anatomy? Know how to draw? Took a figure drawing class EVER?
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+7
10:28PM on 04/19/2011
Kevin Bacon looks like he's doing a bad Will Ferrel impression
Kevin Bacon looks like he's doing a bad Will Ferrel impression
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10:22PM on 04/19/2011
When a multi-million dollar Studio can't get "heads on bodies right" on a poster...yeah it's shit... embarrassing IMO of course...
When a multi-million dollar Studio can't get "heads on bodies right" on a poster...yeah it's shit... embarrassing IMO of course...
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8:43PM on 04/19/2011

No offense

but the posters you posted aren't that great either. Of all of them, I liked the Xavier and Magneto posters with the taglines "Killing will not bring peace" and "Peace was never an option" the best followed by the White Queen poster but they all seem to follow the theme of 60s pop art and while that might fit the tone of the movie it wouldn't get butts into seats because it would create the impression that the movie is some art house picture and not a major motion picture.

Actually if I
but the posters you posted aren't that great either. Of all of them, I liked the Xavier and Magneto posters with the taglines "Killing will not bring peace" and "Peace was never an option" the best followed by the White Queen poster but they all seem to follow the theme of 60s pop art and while that might fit the tone of the movie it wouldn't get butts into seats because it would create the impression that the movie is some art house picture and not a major motion picture.

Actually if I follow your link there's another link and there's a couple more decent Magneto posters and then there's a poster by Nicholas Baltra that actually is a bit better than this one... although from a marketing point of view I can see why they'd prefer the one they used. You want to avoid dark colors in posters for anything except serious dramas or horror movies. Light colors are less depressing.
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8:19PM on 04/19/2011

Please Hollywood

Can we go back to a time when artists like Drew Struzan & Richard Amsel made theater lobbies beautiful galleries of awesomeness and anticipation.
Can we go back to a time when artists like Drew Struzan & Richard Amsel made theater lobbies beautiful galleries of awesomeness and anticipation.
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7:49PM on 04/19/2011
The poster is okay. However, McAvoy and Fassebender's heads look out of place.
The poster is okay. However, McAvoy and Fassebender's heads look out of place.
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1:40AM on 04/20/2011
Because they are. They disproportionate to their bodies.
Because they are. They disproportionate to their bodies.
+5
7:12PM on 04/19/2011
if they wanted to sell tickets January Jones's cleavage would be at the very front
if they wanted to sell tickets January Jones's cleavage would be at the very front
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-1
6:50PM on 04/19/2011
Its a poster people. You really feel the need to pick it apart? Besides, it is an improvement from the last one, so stop complaining.
Its a poster people. You really feel the need to pick it apart? Besides, it is an improvement from the last one, so stop complaining.
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6:46PM on 04/19/2011
Nothing gets me more jazzed for a movie than a bunch of people walking. YEAH, WALK THE SHIT OUTTA THAT POSTER!!
Nothing gets me more jazzed for a movie than a bunch of people walking. YEAH, WALK THE SHIT OUTTA THAT POSTER!!
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6:04PM on 04/19/2011
im rooting for this movie but thats one bad poster
im rooting for this movie but thats one bad poster
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+3
5:51PM on 04/19/2011
It's not as bad as the one with the faces photoshopped in their crotches.
It's not as bad as the one with the faces photoshopped in their crotches.
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5:04PM on 04/19/2011
How difficult is it to produce a good movie poster? Its true that a good or bad movie poster has NO bearing if a movie will be good or bad, but I think movie fans would like to see some good effort into the artwork.
I have to say, I am disapointed in this poster for X-Men: First Class...there is NO NEED to push character so far in the background, that you cant tell who they are. Hopefully there is going to be another offical poster.
How difficult is it to produce a good movie poster? Its true that a good or bad movie poster has NO bearing if a movie will be good or bad, but I think movie fans would like to see some good effort into the artwork.
I have to say, I am disapointed in this poster for X-Men: First Class...there is NO NEED to push character so far in the background, that you cant tell who they are. Hopefully there is going to be another offical poster.
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3:38PM on 04/19/2011

Hmm

Call me crazy but I really don't see how the poster has any bearing on the quality of the film itself. Photoshop is the de facto rule these days anyways. I'll reserve judgment for when I actually see the film.
Call me crazy but I really don't see how the poster has any bearing on the quality of the film itself. Photoshop is the de facto rule these days anyways. I'll reserve judgment for when I actually see the film.
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3:15PM on 04/19/2011
It looks worse then amateur. The heads look out of alignment and the lighting is bad.
It looks worse then amateur. The heads look out of alignment and the lighting is bad.
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3:05PM on 04/19/2011
Wow. This is worse than the Fast Five poster of walking characters. At least Fast Five maintained the continuity of the direction of light.
Wow. This is worse than the Fast Five poster of walking characters. At least Fast Five maintained the continuity of the direction of light.
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2:55PM on 04/19/2011

X-TEENS: XAVIER HIGH

This looks like a Disney Channel Show. Mystique looks like she's trying not to smear her paint. Xavier's head is 'shopped on at a weird angle. Overall this just looks like a low budget ad for a tween series. Ok- it's not all THAT bad, but it's a lot less then what it SHOULD be.
This looks like a Disney Channel Show. Mystique looks like she's trying not to smear her paint. Xavier's head is 'shopped on at a weird angle. Overall this just looks like a low budget ad for a tween series. Ok- it's not all THAT bad, but it's a lot less then what it SHOULD be.
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2:23PM on 04/19/2011

not disastrous

it isn't a great poster but it's okay and a nice hommage to the one from X2...
it isn't a great poster but it's okay and a nice hommage to the one from X2...
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2:20PM on 04/19/2011
This poster looks like shit and is almost a carboncopy of the X2 poster (which also looked like shit).

Mystique has looked terrible in every still I've seen of her so far.. but I'm still optimistic about the film as a whole.
This poster looks like shit and is almost a carboncopy of the X2 poster (which also looked like shit).

Mystique has looked terrible in every still I've seen of her so far.. but I'm still optimistic about the film as a whole.
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+3
1:55PM on 04/19/2011
Maybe itīs an attempt to lower expectations so people will be absolutely blown away when they see how awesome the movie actually is.. I think itīll be good.
Maybe itīs an attempt to lower expectations so people will be absolutely blown away when they see how awesome the movie actually is.. I think itīll be good.
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1:40PM on 04/19/2011

Not great, but certainly not

I'm sorry, but I don't see anything "disastrous" about this movie poster. It may not be a best seller, but it reminds me of the same poses in the X2 poster. I've seen a lot worse.
I'm sorry, but I don't see anything "disastrous" about this movie poster. It may not be a best seller, but it reminds me of the same poses in the X2 poster. I've seen a lot worse.
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1:37PM on 04/19/2011
Dear God, is Fox trying to bury this movie before it even comes out?
Dear God, is Fox trying to bury this movie before it even comes out?
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1:29PM on 04/19/2011
It's like a film starring bobbleheads.
It's like a film starring bobbleheads.
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1:21PM on 04/19/2011

What about Mystique?

A lame poster for sure but my main concern is the overall look of Mystique... I guess she is fully dressed because in the early years she was not so openminded to walk naked around the word but this is so underwhelming.

I love Jennifer Lawrence, btw, and Iīm excited with the movie, but this is a very low point.
A lame poster for sure but my main concern is the overall look of Mystique... I guess she is fully dressed because in the early years she was not so openminded to walk naked around the word but this is so underwhelming.

I love Jennifer Lawrence, btw, and Iīm excited with the movie, but this is a very low point.
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+6
1:11PM on 04/19/2011

aight, i know ill catch flack

but Jennifer Lawrence looks awful as Mystique. every pic I've seen in horrendous. and McAvoy looks horribly shopped on this more than awful poster.
but Jennifer Lawrence looks awful as Mystique. every pic I've seen in horrendous. and McAvoy looks horribly shopped on this more than awful poster.
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1:09PM on 04/19/2011
It's not that bad of a poster. Infact, I think it looks similar to the original trilogy.

Very excited for this film. I'm a die hard X-Men fan.
It's not that bad of a poster. Infact, I think it looks similar to the original trilogy.

Very excited for this film. I'm a die hard X-Men fan.
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+6
1:03PM on 04/19/2011

Just to give some background on what they were going for here

Three links below, posters from the original trilogy.

[link]

[link]

[link]

Yes this new one is awful, but you can see the theme they're running with.
Three links below, posters from the original trilogy.

[link]

[link]

[link]

Yes this new one is awful, but you can see the theme they're running with.
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+6
12:53PM on 04/19/2011
Good god, why do their heads look disproportionately bigger? It's not distracting me from wanting to see the movie, but Fox's marketing, pull your heads out your asses! Imagine if Drew Struzan did one?
Good god, why do their heads look disproportionately bigger? It's not distracting me from wanting to see the movie, but Fox's marketing, pull your heads out your asses! Imagine if Drew Struzan did one?
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+17
12:39PM on 04/19/2011

tassi

is it a great poster? no. is it absolutely terrible? no
is it a great poster? no. is it absolutely terrible? no
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12:35PM on 04/19/2011
Some of those fan posters could be Criterion Collection dvd art if First Class becomes a classic.
Some of those fan posters could be Criterion Collection dvd art if First Class becomes a classic.
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12:25PM on 04/19/2011
Who comes up with these ideas??
Who comes up with these ideas??
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