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08.30.2013by: Alex Maidy

Top 10 Ideas to Save the Hollywood Blockbuster

This was a Summer of ups and downs from the studios. Major tentpoles disappointed, unexpected twists angered fans, and smaller films came out of nowhere to strike big at the box office. With high expectations coming for the next couple of years, Hollywood has a chance to turn things around and here are ten easy ideas to make that happen. All are feasible and can be put in place now, it will just take some balls from the execs behind the films to make it happen. If you have some ideas of your own, add them to the Talk backs below.

#10 - Stop banking on the same talent

While we will never see actors like Tom Cruise, Will Smith, Johnny Depp, or Adam Sandler disappear from studio films, there is much to high of a reliance on casting their recognizable faces and therefore skimping on the rest of what the movie needs (i.e. directors, other actors, decent screenplays). In sports, one good player can carry an entire team through a game, but not necessarily a season. In the movies, having one superstar actor at the front while letting everything else fall by the wayside just doesn't work. Bring in some fresh blood and actors on the rise to produce better quality movies.

#9 - Cross the Streams

The studios have become too reliant on making movies one thing or another that they rarely allow films to be more than one genre. When they do, we get movies like R.I.P.D. which just puts a spin on the tried and true MEN IN BLACK formula. Or we keep getting found footage copies of PARANORMAL ACTIVITY. Have some balls and make some multi-genre films. GAME OF THRONES works as a fantasy drama because it didn't try to be an action-packed LORD OF THE RINGS clone. Make fantasy comedies, serious horror dramas, and science fiction musicals. Try to cross ideas without getting too ridiculous, like THE CABIN IN THE WOODS.

#8 - Stop Dumping

February is a notorious dumping ground for movies. January and September sometimes fall into that funk as well. This leaves most movie fans clamoring to see movies during the Summer season or the Fall awards season. Sure, this builds anticipation for the movies we all want to see, but wouldn't it be better to have a year round supply of movies worth watching? I know that in the dead of winter when I don't want to leave the house because of the snow, if there was a tent-pole movie released that I wanted to really watch, I would venture through the elements to see it. I know I am not alone with thinking we deserve better than A GOOD DAY TO DIE HARD on Valentine's Day.

#7 - Innovate

3D is already becoming commonplace and Dolby's Atmos sound system not widespread enough, audiences are looking for the next new thing to get their butts in theaters. With how easy it is to get movies at home or online, why should anyone pay to go to the theater? Core audiences will always appreciate the movie-going experience, but how do you enhance that? It is hard to find something that is not intrusive to audiences, but if anything is to be learned from Brad Pitt's recent tour around the world to promote WORLD WAR Z, it is that fans want to meet the people on the screen. That is what draws fans to sporting events and concerts, maybe movies should follow suit.

#6 - Be Unique

Fans want to see movies that set themselves apart from the crowd, not carbon copies of what has already been tried. The number of clones of films like THE HUNGER GAMES, HARRY POTTER, TRANSFORMERS, and even SAW waters down the quality of movies out there. There is a reason there has not been a vampire movie as successful as TWILIGHT or why PERCY JACKSON has failed to become the next HARRY POTTER. Audiences do flock to movies that don't feel like something already made and rarely fall for that trick a second time. Sorry, MORTAL INSTRUMENTS.

#5 - Counter Program

Why did MONSTERS UNIVERSITY beat WORLD WAR Z during their opening weekend? The same reason THE BUTLER beat THE WORLD'S END: they serve as counter-programming to one another. While studios like to play it safe and release their big pictures away from serious competition, having polar opposite genres and audiences released the same weekend would promote movie-watching rather than limiting it. Hell, I would do a double feature of MONSTERS UNIVERSITY and WORLD WAR Z just to have a variety of entertainment. Nobody likes just plain vanilla, audiences want 31 flavors.

#4 - August is a month, too

Much like the dumping ground that is February, studios seem to dump their lesser Summer fare in August. I know kids are going back to school and have less time to spend at the movies, but August is the perfect place to put your movies you want to get maximum exposure. It wasn't long ago that May wasn't part of the Summer movie insanity and now it kicks it off. Why does the Summer finish with a whimper and not a bang? Just wait until GUARDIANS OF THE GALAXY opens on August 1st and watch my prediction come through. You are welcome, Hollywood.

#3 - Less Sequels

More than half of the films released this Summer were sequels. We had third, fourth, and even sixth chapters in franchises that made viewers take a step back and wonder about the originality of what they were watching. Even some original films ended with wide open stories that could lead to sequels. Some sequels (ahem, GROWN UPS 2, THE SMURFS 2) remain mysteries as to why they even exist. What it comes down to is Hollywood is too willing to either reboot or make a sequel instead of taking the chance on something original like PACIFIC RIM. Even that film didn't do nearly as well as anticipated. Bottom line is this: give us more new ideas and less second chapters.

#2 - Embrace the R

Very few R-rated movies seem to hit theaters in the Summer with studios catering to younger viewers with disposable money in their pockets. What this means is we are getting either watered down films that should be restricted or less challenging fare even making it to theaters. It would be nice for once to not have to worry about whether or not a movie was adjusted to hit mass audiences only to get a useless unrated version on Blu-ray. There are a ton of adults in this world that want to see movies that do things that don't work in a PG-13 realm. Stop making judgement calls before the movie is made and give us what was artistically intended. Realize that we got a PG-13 zombie movie in WORLD WAR Z. Zombies should be the realm of R-rated films.

#1 - Less is More

Between THE LONE RANGER, WORLD WAR Z, and the upcoming 47 RONIN, all we keep hearing about are huge films going massively over budget. Where does the money go? All of this is not being reflected on screen as smaller films like THE PURGE are making huge profits because they aren't inflated by egos and expensive CGI. Get back to making fewer movies of higher quality and the results will show in audience attendance. I would rather see 20 really good movies in a year than 52 mediocre ones. While this is the least likely to actually happen, I still hold out hope Hollywood will realize that what makes movies great is not how much you spend but how well you craft it.

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8:53PM on 09/02/2013
Hey, the simple economics of it is that as long as movies like this (which I have not yet seen) continue to make money, they will continue to be produced.
Hey, the simple economics of it is that as long as movies like this (which I have not yet seen) continue to make money, they will continue to be produced.
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8:48PM on 09/02/2013
Man, that first sentence. It is all too obvious here on Joblo that there is no editor. The articles are rarely ever even proofread. Almost every article I read on this site is full of simple & easy to correct grammatical mistakes. Why are journalists here not held accountable for their work? I'm sorry, I know this has nothing to do with this article.
Man, that first sentence. It is all too obvious here on Joblo that there is no editor. The articles are rarely ever even proofread. Almost every article I read on this site is full of simple & easy to correct grammatical mistakes. Why are journalists here not held accountable for their work? I'm sorry, I know this has nothing to do with this article.
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+0
7:50PM on 09/02/2013
I'd like to add that we don't wan't movies that ends with "to be continued". You know, a half finished story.
Godfather, Star Wars, Back to the Future, Indiana Jones, Matrix, Harry Potter - all of them got sequels, yet you can view them as standalone movies (in the case of the Matrix, you Should).
I'd like to add that we don't wan't movies that ends with "to be continued". You know, a half finished story.
Godfather, Star Wars, Back to the Future, Indiana Jones, Matrix, Harry Potter - all of them got sequels, yet you can view them as standalone movies (in the case of the Matrix, you Should).
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5:16PM on 09/02/2013
How about making ones we would actually watch? Marvel got the ideas down.
How about making ones we would actually watch? Marvel got the ideas down.
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+0
2:22AM on 09/02/2013

"More than half of the films released this Summer were sequels."

Is that an accurate statistic or just exaggeration?
Is that an accurate statistic or just exaggeration?
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10:17AM on 09/01/2013
I'm fine with sequels, but not the every year or every other year model that Hollywood has in place so the "average" movie goer doesn't forget how much they loved the last one. 4 years in between the Dark Knight movies was a good amount of time. That said, 4 years inbetween Star Trek and Into Darkness made the 4 year wait worse when the movie ended up being kinda crappy. If a movie does well and has characters I like, I'm always down for more.
I'm fine with sequels, but not the every year or every other year model that Hollywood has in place so the "average" movie goer doesn't forget how much they loved the last one. 4 years in between the Dark Knight movies was a good amount of time. That said, 4 years inbetween Star Trek and Into Darkness made the 4 year wait worse when the movie ended up being kinda crappy. If a movie does well and has characters I like, I'm always down for more.
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1:55AM on 09/01/2013

Just Make a good Movie.....

I don't care if it makes $200,000 to make or $200,000,000. Has anybody seen HESHER, it took $7,000,000 to make but its was one of the best movie I've seen in years!
I don't care if it makes $200,000 to make or $200,000,000. Has anybody seen HESHER, it took $7,000,000 to make but its was one of the best movie I've seen in years!
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12:02PM on 08/31/2013
The summer blockbuster season annoys me. While there are maybe two big releases in the spring, and a mix of blockbuster and award-baiting movies in the fall, the summer is full of movies that are all designed to dominate the box-office That's a mighty difficult thing to achieve when they're all going head-to-head. For my part, the summer is when I throw up my hands and announce "I give up!" All these movies I was sort of thinking I might go see, and then didn't, because either I didn't have the
The summer blockbuster season annoys me. While there are maybe two big releases in the spring, and a mix of blockbuster and award-baiting movies in the fall, the summer is full of movies that are all designed to dominate the box-office That's a mighty difficult thing to achieve when they're all going head-to-head. For my part, the summer is when I throw up my hands and announce "I give up!" All these movies I was sort of thinking I might go see, and then didn't, because either I didn't have the money, or the time, or word-of-mouth just couldn't sell me. I did go see Man of Steel, because I had to know how the new Superman was. I went to see This is the End because I love those guys. I went to see Elysium because it's Neill Blomkamp and looked like the late-summer adult actioner it was. And I promised myself I'll catch The World's End because I love those guys, too (though I was going to see Pacific Rim, and didn't, and probably won't). The fact that summer has become increasingly formulaic is also discouraging(I'm not counting smaller films, though this year I haven't really gotten out to see any of them, for shame!). I sincerely wonder when the super-hero craze is going to level off. The way Marvel is handling things, it could be a while (Sony, FOX, and DC/Warner are likely to keep churning out their own movies as long as Marvel makes bank, but how many super-hero origins do we really need?). Anyway, that was my little rant. I do believe, and agree, that the first step to making a good movie (tentpole or not) is the script. Give me characters I care about, that's half the battle.
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6:04PM on 08/30/2013
Amen. Mature content please and done right
Amen. Mature content please and done right
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6:01PM on 08/30/2013
Spread the movies across the months. We need breathing space
Spread the movies across the months. We need breathing space
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+5
3:34PM on 08/30/2013

#1 Way

Write better scripts. Virtually every film that faced major backlash this summer suffered from issues that could have been fixed at the script level. George Clooney knew what he was talking about when he said: " You cannot make a good film out of a bad script. You can make a bad film out of a good script - easily. I've seen that happen before, but you can't do it the other way around." Look at Box Office Mojo's list of the highest grossing films of all-time. There are a handful of noticeable
Write better scripts. Virtually every film that faced major backlash this summer suffered from issues that could have been fixed at the script level. George Clooney knew what he was talking about when he said: " You cannot make a good film out of a bad script. You can make a bad film out of a good script - easily. I've seen that happen before, but you can't do it the other way around." Look at Box Office Mojo's list of the highest grossing films of all-time. There are a handful of noticeable exceptions like the Transformers films but for the most part that list is dominated by highly acclaimed films: Avatar, Titanic, The Avengers, The Dark Knight. Despite what the media might have you believe the average movie goer actually does respond to quality. Yes, a fair amount of them might go see the latest Adam Sandler movie too, but your movie will ALWAYS make more money of its good than it would have if it were mediocre.
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+0
3:28PM on 08/30/2013

Actually studios make waaaaaaaaaaaaaay fewer films per year than they used to

True story, Boxofficemojo has a wonderful article about it.
True story, Boxofficemojo has a wonderful article about it.
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+2
3:23PM on 08/30/2013
Man I get tired of this argument, a film's MPAA rating has absolutely nothing to do with its quality. I get that some people like having some blood and guts in their horror movies, but seriously all of the violence, nudity and language in the world isn't going to help turn a bad movie into a good one.
Man I get tired of this argument, a film's MPAA rating has absolutely nothing to do with its quality. I get that some people like having some blood and guts in their horror movies, but seriously all of the violence, nudity and language in the world isn't going to help turn a bad movie into a good one.
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10:09AM on 08/31/2013
Very true. Though its absence can sometimes make a good movie feel watered-down.
Very true. Though its absence can sometimes make a good movie feel watered-down.
3:22PM on 08/30/2013
The Hobbit picture seems out of place in this article, since you seem to reference "summer" blockbusters more than anything else. Also, you should probably look at how many of the top grossing films this summer were sequels and reboots. If anything, they're keeping the Hollywood blockbuster alive, for better or worse.
The Hobbit picture seems out of place in this article, since you seem to reference "summer" blockbusters more than anything else. Also, you should probably look at how many of the top grossing films this summer were sequels and reboots. If anything, they're keeping the Hollywood blockbuster alive, for better or worse.
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3:20PM on 08/30/2013
Hey JoBlo, how about you put all your Gallery Lists on one page? Thanks.
Hey JoBlo, how about you put all your Gallery Lists on one page? Thanks.
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+1
3:17PM on 08/30/2013

"It wasn't long ago that May wasn't part of the Summer movie insanity..."

Dude, what the heck are you talking about? The original Star Wars films were all released in May, so were two out of the three Indiana Jones flicks. May has always been a huge part of the summer blockbuster season, although I do agree that studios could issue more of their major releases in August, I think they're just worried about summer movie fatigue setting in by that point.
Dude, what the heck are you talking about? The original Star Wars films were all released in May, so were two out of the three Indiana Jones flicks. May has always been a huge part of the summer blockbuster season, although I do agree that studios could issue more of their major releases in August, I think they're just worried about summer movie fatigue setting in by that point.
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6:30PM on 08/30/2013
Look again. All those were released around Memorial Day. THAT's when the bigger summer movies started to come out. And that's late May. May in general didn't start to become huge until around 1995. I just looked at all this on boxofficemojo.com. Throughout the 80s and the first half of the 90s it was mostly all small grosses until Memorial Day when a big release would come out.
Look again. All those were released around Memorial Day. THAT's when the bigger summer movies started to come out. And that's late May. May in general didn't start to become huge until around 1995. I just looked at all this on boxofficemojo.com. Throughout the 80s and the first half of the 90s it was mostly all small grosses until Memorial Day when a big release would come out.
3:16PM on 08/30/2013
This is true, except when it's not. Case in point, comic book movies. Another Spider-man last year, another Superman this year. Sequels for Iron Man and Wolverine. Granted these movies are better than most the ones you list, but let's not kid ourselves into thinking they're "unique".
This is true, except when it's not. Case in point, comic book movies. Another Spider-man last year, another Superman this year. Sequels for Iron Man and Wolverine. Granted these movies are better than most the ones you list, but let's not kid ourselves into thinking they're "unique".
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+0
3:11PM on 08/30/2013
Someone was complaining a while ago about how Planes was a crappy movie yet is still making decent money. This is exactly why.
Someone was complaining a while ago about how Planes was a crappy movie yet is still making decent money. This is exactly why.
Your Reply:



+0
3:09PM on 08/30/2013

Yeah man, I agree with Herald.

Copying films is nothing new at all, and actually can be super lucrative, that's why studios do it. As long as you turn in a quality product (or at least a fun enough one) then there's good money to be made, and sometimes even critical acclaim, to be found in copying another successful movie's formula.
Copying films is nothing new at all, and actually can be super lucrative, that's why studios do it. As long as you turn in a quality product (or at least a fun enough one) then there's good money to be made, and sometimes even critical acclaim, to be found in copying another successful movie's formula.
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+4
3:03PM on 08/30/2013

They already do this

You mean like a superhero film that's also a sweeping crime epic?
Or a superhero film that's also an awkward teen romance film?
Or a superhero film that's also a buddy action film?
Oh wait, you said they should try fantasy comedy (Your Highness), Horror Dramas (Let Me In, The Orphanage, Sixth Sense),,, hey, what about a horror comedy? (Drag Me to Hell, Zombieland) or better yet a Horror superhero film (Blade) or a fantasy one? (Hellboy II).

Dude, Hollywood mixes genres all the time.
You mean like a superhero film that's also a sweeping crime epic?
Or a superhero film that's also an awkward teen romance film?
Or a superhero film that's also a buddy action film?
Oh wait, you said they should try fantasy comedy (Your Highness), Horror Dramas (Let Me In, The Orphanage, Sixth Sense),,, hey, what about a horror comedy? (Drag Me to Hell, Zombieland) or better yet a Horror superhero film (Blade) or a fantasy one? (Hellboy II).

Dude, Hollywood mixes genres all the time.
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+5
2:48PM on 08/30/2013
Dude, I totally disagree with this. These stars have a proven track record for a reason, and Hollywood is giving tons of major roles to fresh untested actors. I mean, sure, Johnny Depp was one of the two leads in The Lone Ranger, but the other was Arnie Hammer... and what about when several studios gave Taylor "never carried a movie before in his life" Kitsch a chance at leading man status? Or Henry Cavil as Superman or Chris Pine as Kirk? No, the studios are far less reliant on major stars
Dude, I totally disagree with this. These stars have a proven track record for a reason, and Hollywood is giving tons of major roles to fresh untested actors. I mean, sure, Johnny Depp was one of the two leads in The Lone Ranger, but the other was Arnie Hammer... and what about when several studios gave Taylor "never carried a movie before in his life" Kitsch a chance at leading man status? Or Henry Cavil as Superman or Chris Pine as Kirk? No, the studios are far less reliant on major stars than they have been in decades. There might be a few instances of uninspired casting (Depp as Tonto) but for the most part that's not the bigger issue here? What is the bigger issue, well for the 3 films in question you can start by checking out their Rotten Tomatoes scores.
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1:39PM on 08/30/2013
Didn't they try this with Taylor Kitsch?
Didn't they try this with Taylor Kitsch?
Your Reply:



1:36PM on 08/30/2013
Umm... didn't they try this with Taylor Kitsch?
Umm... didn't they try this with Taylor Kitsch?
Your Reply:



+6
1:17PM on 08/30/2013
How many articles will Joblo publish how eager they anticipate yet another Avengers, Superman, Batman, Justice League, Star Wars , how sad they are that Dredd doesn't get a sequel and then sneak in these bullshit write ups that Hollywood should be more original. It's because moviefans don't want something original, they want a Wonder Woman movie because 70 years of comics isn't enough, there must be more Wonder Woman!
And why use Pacific Rim as an example when it wasn't the success the
How many articles will Joblo publish how eager they anticipate yet another Avengers, Superman, Batman, Justice League, Star Wars , how sad they are that Dredd doesn't get a sequel and then sneak in these bullshit write ups that Hollywood should be more original. It's because moviefans don't want something original, they want a Wonder Woman movie because 70 years of comics isn't enough, there must be more Wonder Woman!
And why use Pacific Rim as an example when it wasn't the success the studios hoped. That is the reason why Michael Bay makes another Transformers, because those movies do make money.
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10:04AM on 08/31/2013
Speaking for myself, I often skip the sequels in theaters (with the exception of Nolan's Batman movies). But you are absolutely right they make money. They also crowd out the competition. Pacific Rim might've done gangbusters if it wasn't going up against a bunch of sequels.
Speaking for myself, I often skip the sequels in theaters (with the exception of Nolan's Batman movies). But you are absolutely right they make money. They also crowd out the competition. Pacific Rim might've done gangbusters if it wasn't going up against a bunch of sequels.
+0
1:09PM on 08/30/2013
Filmmaking history teaches us that copying success has been done since the dawn of films. Remember all those Westerns that were made, all those monster movies in the 50's, the star studded disaster movies of the 70's the slashers from the 80's etc.
Filmmaking history teaches us that copying success has been done since the dawn of films. Remember all those Westerns that were made, all those monster movies in the 50's, the star studded disaster movies of the 70's the slashers from the 80's etc.
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+1
12:54PM on 08/30/2013
Every time fresh blood is brought and a movie fails, schmoes will blame that the audience didn't know that new face.
Every time fresh blood is brought and a movie fails, schmoes will blame that the audience didn't know that new face.
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11:21AM on 08/30/2013
It's good to see movies that pare it back. Something like Kick-Ass or The Hunger Games which is actually considered medium-budget stacked against the $200 million juggernauts. Always encouraging when that type of movie does well.
It's good to see movies that pare it back. Something like Kick-Ass or The Hunger Games which is actually considered medium-budget stacked against the $200 million juggernauts. Always encouraging when that type of movie does well.
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11:19AM on 08/30/2013
I'm not usually one to hanker for an R-rating on everything, but there was a time when a whole bunch of R-rated action and horror movies made it to theatres and nobody batted an eyelid, but now all the studios are in a panic to "reach a wider audience('s pockets)". Riddick was a good R-rated sci fi thriller. It had gore, swearing, nudity and I felt I kinda miss that sort of thing in theatres. Olympus Has Fallen also had more violence and swearing than something like, White House Down and that
I'm not usually one to hanker for an R-rating on everything, but there was a time when a whole bunch of R-rated action and horror movies made it to theatres and nobody batted an eyelid, but now all the studios are in a panic to "reach a wider audience('s pockets)". Riddick was a good R-rated sci fi thriller. It had gore, swearing, nudity and I felt I kinda miss that sort of thing in theatres. Olympus Has Fallen also had more violence and swearing than something like, White House Down and that made it feel like an honest-to-god throwback.
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4:10PM on 08/30/2013
Riddick hasn't been released, but I saw it to review it.
Riddick hasn't been released, but I saw it to review it.
3:25PM on 08/30/2013
Are you talking about Chronicles of Riddick (which I'd assume you are since "Riddick" hasn't been released yet) because that was PG-13. Although Pitch Black was R.
Are you talking about Chronicles of Riddick (which I'd assume you are since "Riddick" hasn't been released yet) because that was PG-13. Although Pitch Black was R.
11:08AM on 08/30/2013
I guess it's all about "riding the wave". It's the same way with how Ren and Stimpy spawned a whole throng of cartoons that attempted to be "edgy" and "adult", Everybody plays follow the leader, particularly in Hollywood. I guess risks need to be rewarded. It's part of the reason why I like Cloud Atlas - not because I think it's "arty" and "deep", but because it's a big-ticket picture that actually poses a challenge and takes a number of risks (that sadly weren't rewarded at the box office).
I guess it's all about "riding the wave". It's the same way with how Ren and Stimpy spawned a whole throng of cartoons that attempted to be "edgy" and "adult", Everybody plays follow the leader, particularly in Hollywood. I guess risks need to be rewarded. It's part of the reason why I like Cloud Atlas - not because I think it's "arty" and "deep", but because it's a big-ticket picture that actually poses a challenge and takes a number of risks (that sadly weren't rewarded at the box office).
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11:01AM on 08/30/2013
I think what audiences enjoy is being involved, feeling like they can take something away from the moviegoing experience beyond just watching the film. Of course, it's not possible for a director or actor to turn up in every theatre, but every time some effort is made to promote a movie in a unique way, it's probably appreciated.
I think what audiences enjoy is being involved, feeling like they can take something away from the moviegoing experience beyond just watching the film. Of course, it's not possible for a director or actor to turn up in every theatre, but every time some effort is made to promote a movie in a unique way, it's probably appreciated.
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10:28AM on 08/30/2013

Tom Cruise?

I would not include Tom Cruise among Will Smith, Johnny Depp, or Adam Sandler when it comes to disappointing studio blockbuster this year, I mean Oblivion was a bonafide hit for the Cruise man.
I would not include Tom Cruise among Will Smith, Johnny Depp, or Adam Sandler when it comes to disappointing studio blockbuster this year, I mean Oblivion was a bonafide hit for the Cruise man.
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9:33AM on 08/30/2013
My idea: Release fewer summer blockbusters every year. That way, when one does come out, it's a big event. I'm tired of having a new one every weekend vying for my attention and money.
My idea: Release fewer summer blockbusters every year. That way, when one does come out, it's a big event. I'm tired of having a new one every weekend vying for my attention and money.
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9:18AM on 08/30/2013
Love this idea. What Brad Pitt did for that group of audiences was just priceless.
Love this idea. What Brad Pitt did for that group of audiences was just priceless.
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+18
8:27AM on 08/30/2013
I would have included:
Think more about plot and character development and less about SFX
Stop creating movies aimed at the lowest common denominator
and
Take some time to develop a property...as in, don't set a release date as your first priority then figure out all the other details later.
I would have included:
Think more about plot and character development and less about SFX
Stop creating movies aimed at the lowest common denominator
and
Take some time to develop a property...as in, don't set a release date as your first priority then figure out all the other details later.
Your Reply:



8:22AM on 08/30/2013
Cabin In The Woods worked for me. Brilliant film.
Cabin In The Woods worked for me. Brilliant film.
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