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Mark Ruffalo says The Avengers isn't shooting in 3D

06.17.2011

Mark Ruffalo took to his exceptionally active Twitter page to answer a few fan questions about THE AVENGERS, and while most were along the lines of "I've got big shoes to fill as Bruce Banner" and "the shoot is going TITS" there was one bit of notable information in there.

“Avengers is not being shot in 3D.”

Now, this doesn't meant that it won't be 3D as THOR and CAPTAIN AMERICA were/are both post-converted to the format. It is rather strange when you think about how far out THE AVENGERS is, not hitting theaters until 2012, that they wouldn't adopt the superior format of shooting it in 3D to begin with, but perhaps it's an indicator that studios are becoming wary of the fad once perceived as a cash cow.

3D ticket sales numbers are making up an increasingly lower percentage of totals lately, as consumers decide the surcharge simply isn't worth the extra cost. Any article about 3D will yield far more rants about the format than praise for it, including this one I'm guessing.

If they're skipping shooting in 3D, should they even try to upconvert? There are arguments both ways. Yes 3D ticket sales are lower than they used to be, but the last superhero feature to debut without it, FIRST CLASS, underperformed a bit despite a flood of positive reviews. THOR has far outpaced it despite similar (even lesser) reviews and an unknown star and hero. Coincidence? Or did the lack of the format hurt FIRST CLASS's totals?

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: This weekend's GREEN LANTERN was not shot in 3D either.
Source: Twitter

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1:32PM on 06/17/2011
I doubt that the lack of 3D hurt X-Men TOO much. Maybe the fact that they made too many shitty X-movies in a row has scared people away? Even though XM:FC is a true gem and the best in the series, so it's a shame that many are missing it.
I doubt that the lack of 3D hurt X-Men TOO much. Maybe the fact that they made too many shitty X-movies in a row has scared people away? Even though XM:FC is a true gem and the best in the series, so it's a shame that many are missing it.
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5:34PM on 06/17/2011

Phew.

Thank. God.
I'll take 2D and 2D Imax any day of the week. No desire to see any film past or present in 3D.
Thank. God.
I'll take 2D and 2D Imax any day of the week. No desire to see any film past or present in 3D.
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+7
3:05PM on 06/17/2011
It's totally not gonna be a fad this time. I mean, 3D has been a fad four times previous to this, but I'm telling you, the fifth time is the charm!

3D ebbs and flows, inversely proportional to the quality output of Hollywood. When movies become uninspired and banal, Hollywood props them up with 3D. When they start making good movies again ('70s, '90s, hopefully the '10s) 3D goes back into its haunted coma.
It's totally not gonna be a fad this time. I mean, 3D has been a fad four times previous to this, but I'm telling you, the fifth time is the charm!

3D ebbs and flows, inversely proportional to the quality output of Hollywood. When movies become uninspired and banal, Hollywood props them up with 3D. When they start making good movies again ('70s, '90s, hopefully the '10s) 3D goes back into its haunted coma.
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2:23PM on 06/17/2011
All I want is a great "Avengers" movie.
All I want is a great "Avengers" movie.
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1:12PM on 06/17/2011

OHYES.

"perhaps it's an indicator that studios are becoming wary of the fad once perceived as a cash cow.

3D ticket sales numbers are making up an increasingly lower percentage of totals lately, as consumers decide the surcharge simply isn't worth the extra cost."

Favorite thing I've read all week.
"perhaps it's an indicator that studios are becoming wary of the fad once perceived as a cash cow.

3D ticket sales numbers are making up an increasingly lower percentage of totals lately, as consumers decide the surcharge simply isn't worth the extra cost."

Favorite thing I've read all week.
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1:14PM on 06/17/2011
First Class' box office numbers were a letdown because of how awful Wolverine was and it's lack of "big" names. Thor at least had Portman and a shirtless hunky star for some of the females who aren't into comic book movies.. First Class didn't. The lack of 3D might have hurt a small margin of it's box office performance but I think the rest relies on the other 2 I mentioned.
First Class' box office numbers were a letdown because of how awful Wolverine was and it's lack of "big" names. Thor at least had Portman and a shirtless hunky star for some of the females who aren't into comic book movies.. First Class didn't. The lack of 3D might have hurt a small margin of it's box office performance but I think the rest relies on the other 2 I mentioned.
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12:59PM on 06/17/2011
Please let this be the beginning of the end for the horror that is 3D. Go away and NEVER come back.
Please let this be the beginning of the end for the horror that is 3D. Go away and NEVER come back.
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4:39PM on 06/17/2011
Thanks to all the directors/producers out there who are objecting to this 3D bullshit. Without you, we'd be stuck in Pop-Up Books.
Thanks to all the directors/producers out there who are objecting to this 3D bullshit. Without you, we'd be stuck in Pop-Up Books.
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1:20PM on 06/17/2011
Hey Hollywood!!! I'm up on my soapbox. Can you hear me up the back.... Good then listen up.... ""F U C K 3 D"" and the horse it rode in on. Thor was great but that upconverted crap you bastards are dishing out to us is bullshit. ( What's that) Sorry I gotta go as someone else wants to use the soapbox. HEAR OUR ROAR.
Hey Hollywood!!! I'm up on my soapbox. Can you hear me up the back.... Good then listen up.... ""F U C K 3 D"" and the horse it rode in on. Thor was great but that upconverted crap you bastards are dishing out to us is bullshit. ( What's that) Sorry I gotta go as someone else wants to use the soapbox. HEAR OUR ROAR.
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1:23PM on 06/17/2011
BTW I'm not saying that Thor's 3D was great. The movie was great and the 3D was crap. Just thought I'd clarify.
BTW I'm not saying that Thor's 3D was great. The movie was great and the 3D was crap. Just thought I'd clarify.
2:49PM on 06/17/2011
I'd prefer the gimmick of this particular movie be that is has a bunch of established super heroes forming a team to fight a world wide threat. not that its in 3D.
I'd prefer the gimmick of this particular movie be that is has a bunch of established super heroes forming a team to fight a world wide threat. not that its in 3D.
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+3
11:54AM on 06/20/2011

3D

i can't believe lantern wasn't made in 3d. it was beautiful. the look and feel of it never seemed like a post conversion. wow completely surprised because most movies that are post-conv. are obvious. 3d is good for certain types of movies. and as long as it's relative to the type of movie, bring it on. i'll pay whatever it costs to see a great epic movie in 3d. stop being such little bitches about 3d. it's a priviledge that we're alive and able to see such awesome shit at the movies.
i can't believe lantern wasn't made in 3d. it was beautiful. the look and feel of it never seemed like a post conversion. wow completely surprised because most movies that are post-conv. are obvious. 3d is good for certain types of movies. and as long as it's relative to the type of movie, bring it on. i'll pay whatever it costs to see a great epic movie in 3d. stop being such little bitches about 3d. it's a priviledge that we're alive and able to see such awesome shit at the movies. hey tassi, remember when you liked movies? can't stand how negative this entire website has gotten.
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9:52PM on 06/17/2011
thank god, please let 3D die already hollywood, once a gimmick always a gimmick...on a side note, so looking forward to the movie.
thank god, please let 3D die already hollywood, once a gimmick always a gimmick...on a side note, so looking forward to the movie.
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8:05PM on 06/17/2011
Yes! No 3D means no headache for me. And no wild goose chase to find a normal 2d theatre.
Yes! No 3D means no headache for me. And no wild goose chase to find a normal 2d theatre.
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3:16PM on 06/17/2011

"Superior"?

"Superior format of shooting in 3D"?

Really?

I mean, sure it looks good...but a gimmicky and lame ass attempt to replace celluoid is not superior. Not by a long shot. I refuse to watch any movie in 3D after Beowulf, Avatar, and RE 4 (I work at a movie theater, give me a break). I'm glad they're not shooting in 3D and hopefully Whedon can convince the studio to not convert.

Also, about First Class...sure, it got good reviews but unfortunately, Wolverine and X3 came out before it...why
"Superior format of shooting in 3D"?

Really?

I mean, sure it looks good...but a gimmicky and lame ass attempt to replace celluoid is not superior. Not by a long shot. I refuse to watch any movie in 3D after Beowulf, Avatar, and RE 4 (I work at a movie theater, give me a break). I'm glad they're not shooting in 3D and hopefully Whedon can convince the studio to not convert.

Also, about First Class...sure, it got good reviews but unfortunately, Wolverine and X3 came out before it...why go see another movie of a franchise when the last two sucked total and complete ass? I loved it, because I knew who was behind the camera and in front of it and had complete faith, but the same people that pick what movies to see based on other peoples opinions in newpapers or movie sites are the same people that thought it was going to be just as bad as the last two. I'm pretty sure 3D had nothing to do with it, given (as you said) that 3D sales are going down.
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5:06PM on 06/17/2011
I think you misread the article. Paul is not suggesting that 3D is better than 2D films; he is saying that filming a movie with 3D cameras is superior to filming a movie with regular cameras and post-converting. This statement isn't advocating 3D, only saying that if a film is going to be in 3D, it is better to film it that way than release a post-converted 3D.

The article says "adopt the superior format of shooting in 3D to begin with." Those last three words change the meaning, which you
I think you misread the article. Paul is not suggesting that 3D is better than 2D films; he is saying that filming a movie with 3D cameras is superior to filming a movie with regular cameras and post-converting. This statement isn't advocating 3D, only saying that if a film is going to be in 3D, it is better to film it that way than release a post-converted 3D.

The article says "adopt the superior format of shooting in 3D to begin with." Those last three words change the meaning, which you apparently missed. I agree with this: if the film is going to have 3D, it's better to film it that way, unless the studio already agreed to not post-convert. However, Whedon did have his unreleased Cabin in the Woods movie converted to 3D, so you never know.
6:25PM on 06/17/2011
"why go see another movie of a franchise when the last two sucked total and complete ass?"

So Im guessing nobody will go see Transformers - The Dark of the Moon
"why go see another movie of a franchise when the last two sucked total and complete ass?"

So Im guessing nobody will go see Transformers - The Dark of the Moon
5:00AM on 06/19/2011

Let it die...again.

I've sat through a couple of recent 3D flicks (Toy Story 3 and Thor) and though well done, especially Toy Story, I found it to be a little distracting. As in "Oh hey look at that. There's one of the 3D bits!"
It's just a gimmick.
It doesn't add to the storytelling and, as I mentioned, because of that it's distracting when it happens. It just pulls me out of the film and reminds me I'm watching a movie.
It was a gimmick 40 years ago and it's a gimmick now.
It just made another brief
I've sat through a couple of recent 3D flicks (Toy Story 3 and Thor) and though well done, especially Toy Story, I found it to be a little distracting. As in "Oh hey look at that. There's one of the 3D bits!"
It's just a gimmick.
It doesn't add to the storytelling and, as I mentioned, because of that it's distracting when it happens. It just pulls me out of the film and reminds me I'm watching a movie.
It was a gimmick 40 years ago and it's a gimmick now.
It just made another brief appearance, the same way bell-bottoms did in the 90's.
People got tired of it then. They'll get tired of it now.
Though I would like to see how ridiculous they get with it before it's gone.
"Sense and Sensibility in 3D!"
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+2
11:22AM on 06/18/2011

3D just has to be used artistically...

It lends a new, well, dimension to shot composition. Paul W.S. Anderson showed us as much with RE: Afterlife - whether you're a fan of that movie in general or not, there's no denying it takes 3D in directions we've never seen it go before (had it shown in my area I might be saying the same about Herzog's latest doc and I'll hopefully say the same about Scorsese's "Huge Cabret"). Post-conversions, for the most part, have been totally worthless, but I can't really blame them entirely anymore as
It lends a new, well, dimension to shot composition. Paul W.S. Anderson showed us as much with RE: Afterlife - whether you're a fan of that movie in general or not, there's no denying it takes 3D in directions we've never seen it go before (had it shown in my area I might be saying the same about Herzog's latest doc and I'll hopefully say the same about Scorsese's "Huge Cabret"). Post-conversions, for the most part, have been totally worthless, but I can't really blame them entirely anymore as Rob Marshall failed to do anything with 3D cameras in P4 (even overusing fog and smoke to wash out the depth in many scenes) and hey, I'm actually really glad I opted to see Green Lantern in 3D because although it was clearly shot in 2D the computer effects-heavy action sequences were comic-booky blasts with the extra visual pop. Audiences just have to know to choose wisely whether to see certain movies in 3D or 2D... but of course I say this while living in an area that regularly offers both options, where I've heard some folks are stuck with 3D or nothing.
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5:26PM on 06/17/2011
If it's not shot in 3D I avoid it if I can. Upconverting (when the quality goes down can they really call it UPconverting?) is just terrible, I can't think of one upconverted movie where I've heard someone praise the 3D only complain.
With the push to get 3D into the home I believe that it is something that we are going to be dealing with for quite awhile. (I even had to get contacts because wearing double glasses is bullshit) so I just try to (as far as movies go) only put down my money for
If it's not shot in 3D I avoid it if I can. Upconverting (when the quality goes down can they really call it UPconverting?) is just terrible, I can't think of one upconverted movie where I've heard someone praise the 3D only complain.
With the push to get 3D into the home I believe that it is something that we are going to be dealing with for quite awhile. (I even had to get contacts because wearing double glasses is bullshit) so I just try to (as far as movies go) only put down my money for proper 3D, which by the way can still be done poorly.

As for the tidbit yeah I know and the 3D sucked (but the movie was ok really) and yes I saw it in 3D but only because i bought my ticket through a comic store and they didn't know the theater was going to give us the 3D showing when I purchased the tickets
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2:51PM on 06/17/2011
If it's shot in 3D, Hollywood may get my money if the movie is good. If it's up converted to 3D, Hollywood will not get my money. I'll save it for 2D and snacks.
If it's shot in 3D, Hollywood may get my money if the movie is good. If it's up converted to 3D, Hollywood will not get my money. I'll save it for 2D and snacks.
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2:58AM on 06/20/2011
that poster is fit for a slurpee cup.
that poster is fit for a slurpee cup.
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8:09AM on 06/18/2011

Give me my 3D

This hate for 3D is warranted on how Hollywood saturated the theaters with it in the past year and half, but do not let it determine your final judgement. 3D done well like Avatar and Green Lantern give you a different aspect of the film and great depth. Also, all the money they charge now for a movie, they better give something more than just sitting in a seat watching it the same way we have been for 100 years. 3D gives me that ride I need for the money I spend these days. So ease up on the
This hate for 3D is warranted on how Hollywood saturated the theaters with it in the past year and half, but do not let it determine your final judgement. 3D done well like Avatar and Green Lantern give you a different aspect of the film and great depth. Also, all the money they charge now for a movie, they better give something more than just sitting in a seat watching it the same way we have been for 100 years. 3D gives me that ride I need for the money I spend these days. So ease up on the hate before you be paying more for film that brings you no more experience than your living room.
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+1
10:04PM on 06/17/2011
Oh, thank god. The 3D is the only part of the production that didn't sit well with me (except of course for that whole Norton thing, but that's over and done with). Cannot. Freaking. Wait.
Oh, thank god. The 3D is the only part of the production that didn't sit well with me (except of course for that whole Norton thing, but that's over and done with). Cannot. Freaking. Wait.
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8:35PM on 06/17/2011
I havent seen Thor yet because I wont watch it in 3d and refuse to drive 45 mins to see it in 2d. Tired of this 3d only shit.
I havent seen Thor yet because I wont watch it in 3d and refuse to drive 45 mins to see it in 2d. Tired of this 3d only shit.
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2:39PM on 06/17/2011
Like the other dude said, 3D is here to stay. But I think, with time, not every movie will be in 3D. There will be movies, like Avatar, that use it well and will be shot in 3D. Animated pictures will most likely keep the format (even though, 4-year-olds are annoyed with the glasses). But that conversion crap will probably disappear after a while.
Like the other dude said, 3D is here to stay. But I think, with time, not every movie will be in 3D. There will be movies, like Avatar, that use it well and will be shot in 3D. Animated pictures will most likely keep the format (even though, 4-year-olds are annoyed with the glasses). But that conversion crap will probably disappear after a while.
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2:00PM on 06/17/2011
3D doesn't make or break a movie. That is always going to be up to how well a movie reaches its audience.

But anyone who pretends that 3D is just a fad is simply being ignorant. 3D is here to stay, and the whining of cynical fanboys too afraid of change isn't going to stop it.
3D doesn't make or break a movie. That is always going to be up to how well a movie reaches its audience.

But anyone who pretends that 3D is just a fad is simply being ignorant. 3D is here to stay, and the whining of cynical fanboys too afraid of change isn't going to stop it.
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9:58PM on 06/17/2011
well consider me ignorant then, i cannot see 3D period, its hard decipher with my poor vision, this coming from a non fanboy.
well consider me ignorant then, i cannot see 3D period, its hard decipher with my poor vision, this coming from a non fanboy.
7:55AM on 06/21/2011
Ignorant? Really? Do you know the definition of cynical? What's cynical is the studios ramming 3D down our throats not because of its storytelling potential but because it makes piracy more difficult and makes them more money. And what do "fanboys" have to do with anything? This isn't just about The Avengers or any particular franchise. I'm a "fanboy" of the art of filmmaking. I'm not a fanboy of wearing glasses for two hours for a pointless distraction that adds nothing to the story or my
Ignorant? Really? Do you know the definition of cynical? What's cynical is the studios ramming 3D down our throats not because of its storytelling potential but because it makes piracy more difficult and makes them more money. And what do "fanboys" have to do with anything? This isn't just about The Avengers or any particular franchise. I'm a "fanboy" of the art of filmmaking. I'm not a fanboy of wearing glasses for two hours for a pointless distraction that adds nothing to the story or my viewing experience. You're right about one thing; whining isn't going to stop it. Falling ticket sales and reduced revenue will do that.
+0
12:20PM on 06/18/2011
Are you trying to draw a conclusion to lower performing films and whether they were shot in 3D or not? Because a bad movie is a bad movie is a bad movie.
Are you trying to draw a conclusion to lower performing films and whether they were shot in 3D or not? Because a bad movie is a bad movie is a bad movie.
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1:02PM on 06/18/2011
Are YOU trying to call "First Class" a bad movie? Cuz if you are I have some words for you. And those words are: Hell frakkin' yeah it is! Worst I've seen all year... and I sat through "Just Go With It". It should have remained "X-Men Origins: Magneto" for any hope of being a passable moviegoing experience. I'm still baffled by the slew of positive reviews.
Are YOU trying to call "First Class" a bad movie? Cuz if you are I have some words for you. And those words are: Hell frakkin' yeah it is! Worst I've seen all year... and I sat through "Just Go With It". It should have remained "X-Men Origins: Magneto" for any hope of being a passable moviegoing experience. I'm still baffled by the slew of positive reviews.
+0
5:11AM on 06/18/2011

Good news, I hope 3D dies and never comes back

But expect another resurgence of 3D in about 30 years
But expect another resurgence of 3D in about 30 years
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5:27PM on 06/17/2011
Im not a fan of 3d but i did see the green lantern in 3d and it didnt look half bad but mainly because its in space and what not.
Im not a fan of 3d but i did see the green lantern in 3d and it didnt look half bad but mainly because its in space and what not.
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5:10PM on 06/17/2011
I hope they don't convert to 3D, just not a fan of the format and think it'll be a waste of their time to do the conversion. Especially if sales for 3D have been dropping recently.

And also, I don't think the format had anything to do with ticket sales for First Class. I think the preceding 2 movies (X3 and Wolverine) are what prevented FC from doing well at the box office.
I hope they don't convert to 3D, just not a fan of the format and think it'll be a waste of their time to do the conversion. Especially if sales for 3D have been dropping recently.

And also, I don't think the format had anything to do with ticket sales for First Class. I think the preceding 2 movies (X3 and Wolverine) are what prevented FC from doing well at the box office.
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1:15PM on 06/17/2011

Not worth the gamble...

They're already running a $150 Mil budget without marketing, glad they aren't shooting it in 3D...I'm still one of the people that believe this movie will never live up to the hype that people are giving it. While aware of Joss Whedon's work, I believe this project is far too high profile for him to direct as outside of TV he's really only done one movie...and even that was an adapatation of his TV work.
They're already running a $150 Mil budget without marketing, glad they aren't shooting it in 3D...I'm still one of the people that believe this movie will never live up to the hype that people are giving it. While aware of Joss Whedon's work, I believe this project is far too high profile for him to direct as outside of TV he's really only done one movie...and even that was an adapatation of his TV work.
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2:06PM on 06/17/2011
Yeah but Serenity was awesome and if there's one thing Joss knows how to do best, is make a "team" story work and work well
Yeah but Serenity was awesome and if there's one thing Joss knows how to do best, is make a "team" story work and work well
-1
5:21AM on 06/20/2011
I saw Avatar...and apart from one scene..where I took off and put on my glasses to see the difference (where...yes...I put out my hand to see if I could catch the ash)...3D has done nothing for my viewing experience. I only saw Toy Story in 3D as the 2D viewing was sold out. Not sure why the article is trying to equate First Class' low ticket sales to no 3D showings unless to point out that the people who saw it would have seen it in 3D if that was their only choice and the move would
I saw Avatar...and apart from one scene..where I took off and put on my glasses to see the difference (where...yes...I put out my hand to see if I could catch the ash)...3D has done nothing for my viewing experience. I only saw Toy Story in 3D as the 2D viewing was sold out. Not sure why the article is trying to equate First Class' low ticket sales to no 3D showings unless to point out that the people who saw it would have seen it in 3D if that was their only choice and the move would therefore have made more money (but not more people actually watching it). I honestly don't think people didn't watch it because it wasn't offered in 3D. The movie hasn't made more money because of the so called unpopularity of the previous two movies (though I have to say I enjoyed the Last Stand) and shoddy marketing of it. That said, I am surprised word of mouth hasn't boosted viewings of the movie but then again it is still in the top 10 and has made a decent amount of money given the absence of major stars and the two things that I've already mentioned that it had going against it.
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-8
4:03PM on 06/17/2011

3D is great

but I hope they already made the decision and informed Whedon if they were gonna do a post-production conversion. Post-prod conversions can work if enough time and effort is put into it, but the main thing that needs to happen is for the movie to be shot with 3D in MIND. If the producers/studio inform Whedon they'll be converted it to 3D BEFORE he actually starts shooting (who knows, maybe they did) then he can actually shoot scenes with 3D in mind, which will make it a success and truth be
but I hope they already made the decision and informed Whedon if they were gonna do a post-production conversion. Post-prod conversions can work if enough time and effort is put into it, but the main thing that needs to happen is for the movie to be shot with 3D in MIND. If the producers/studio inform Whedon they'll be converted it to 3D BEFORE he actually starts shooting (who knows, maybe they did) then he can actually shoot scenes with 3D in mind, which will make it a success and truth be told is really the only way post-production 3D can work as a whole, in every scene.
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