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Marvel's original Netflix shows to shoot in NYC with new production deal

Feb. 26, 2014by: Paul Shirey

The upcoming Netflix series' based on Marvel comics Daredevil, Jessica Jones, Iron Fist, and Luke Cage has now found it's production home and it's the same city the characters harken from on the comic book page; New York City. A deal was made to provide tax incentives (valued at around $4 million) to accommodate the production needs of the multiple series' and was announced at Times Square by Disney CEO Bob Iger and Governor Andrew Cuomo. You can read the full press release below, which outlines the specifics of the deal, as well as dates for the planned projects.

From the Press Release:

Governor Andrew M. Cuomo, The Walt Disney Company, Marvel and Netflix Inc. today announced that Marvel’s landmark live-action television series, which will bring Marvel’s ‘flawed heroes of Hell’s Kitchen’ characters to Netflix, the world’s leading Internet TV network, will principally film in New York State. Produced by Marvel Television, in association with ABC Television Studios, this groundbreaking series is Marvel’s most ambitious foray yet into live-action television storytelling and represents the largest film or television production project commitment in New York State history.

Filming is set to begin in the Summer 2014 and will create at least three thousand jobs in New York State including up to 400 full time jobs. The project will include nearly 60 one-hour episodes focused on the 4 Defenders characters: Daredevil, Jessica Jones, Luke Cage and Iron Fist.

“New York is where the entertainment industry started, and this unprecedented commitment from Disney and Marvel is further evidence that we’re bringing it back bigger and better than ever before,” said Governor Cuomo. “And when the entertainment industry thrives, it fuels dozens of other industries and businesses. The competition for these projects is fierce and Disney could have chosen to film these shows anywhere, but they knew that shooting in New York means getting to work with the best in world.  These shows bring New York’s superheroes home where they belong – along with hundreds of jobs and millions of dollars in new business.”

“Since 2008 Disney has directly contributed almost half a billion dollars to New York’s economy through television and film production, along with approximately 9,000 jobs for New Yorkers,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company. “The Governor’s policies make this great state a more affordable and attractive location, opening the door for even greater economic investment and job creation for New Yorkers. Our Marvel series for Netflix will inject millions directly into the local economy and create hundreds of new jobs.”

“We thank the Governor and the great state of New York for helping us create the ultimate backdrop to this epic series. Setting our production in New York City truly underscores the authenticity and excitement we plan to bring to The Defenders and their ‘flawed heroes of Hell’s Kitchen’ stories,” said Alan Fine, President, Marvel Entertainment.

Last November, Disney and Netflix announced an unprecedented deal for Marvel TV to bring multiple original series of live-action adventures of four of Marvel's most popular characters exclusively to the world's leading Internet TV Network beginning in 2015. This pioneering agreement calls for Marvel to develop four serialized programs totaling 52 one-hour episodes culminating in a four to eight episode mini-series programming event. Led by a series focused on "Daredevil," followed by "Jessica Jones," "Iron Fist" and "Luke Cage," the epic will unfold over multiple years of original programming, taking viewers deep into the gritty world of heroes and villains of Hell's Kitchen, New York. Netflix has committed to a minimum of four, thirteen episodes series and a mini-series event in which the Marvel characters from the first four series team up as "The Defenders," much like “The Avengers.”

This new original TV deal follows last year's landmark movie distribution deal through which, beginning with 2016 theatrically released feature films, Netflix will be the exclusive U.S. subscription television service for first-run, live-action and animated movies from the Walt Disney Studios, including titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Disneynature and Lucasfilm.

"The Defenders are classic New York characters; smart, resourceful and tough enough to always stand up for what's right," said Ted Sarandos, Netflix Chief Content Officer. "We're delighted they're coming to life on their home turf thanks to Governor Cuomo and his team."

When Governor Cuomo took office in 2011, he made the attraction of the film and television production and post-production industries, and jobs and the economic impact they bring with them, a key part of his overall strategy to grow New York State’s economy. Since that time, he has signed into law several important changes to both programs to make New York more competitive in this global marketplace, and the results have been significant. Both programs enjoyed record-breaking years in 2013, bringing billions of dollars in new spending and thousands of jobs into the Empire State. The stability provided by multiyear funding has particularly encouraged the development of television series production work, like the new Marvel series, as well as long term investments in infrastructure, all of which creates thousands of jobs directly and indirectly related to the actual productions themselves.

During calendar year 2013, applications for 183 film productions were submitted that included 124 films, 33 television programs and 26 pilots. These projects will:

- Generate a direct spend of $2.11 billion in NYS;
- Collect a projected $477 million in credits; and
- Hire an estimated 128,165 actors and crew for the 183 projects submitted.

 John Ford, President, International Alliance of Theatrical and Stage Employees (IATSE) Local 52 said, “The men and women of the IATSE look forward to participating in this ground breaking endeavor. Thanks to the vision of Governor Cuomo and the Legislature, the long term funding of the production incentives gives employers the comfort they need to invest in these new avenues of entertainment, which will provide thousands of new jobs with good wages and benefits.”

Thomas J. O'Donnell, President Teamsters Local 817 said, “Theatrical Teamsters Local 817 is thrilled that Marvel's newest television series will be filmed in New York. This long-term commitment is an incredible accomplishment that will bring not just jobs, but also stability to our members work and family lives.”

Shooting in NYC makes perfect sense for these characters and it's nice to see that a deal was made to maintain that type of integrity. Having that distinct look and feel of the Big Apple will most certainly lend some credibility and atmosphere to what will hopefully be some great new Marvel shows. The first series to kick off the venture will be Daredevil, which is being written and directed by Drew Goddard (THE CABIN IN THE WOODS).

Extra Tidbit: I'm still hoping they drop The Punisher in there somewhere...
Source: The Wrap

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10:00PM on 02/26/2014

One thing bothers me.

The Defenders are not these guys. The Defenders are the Hulk, Doctor Strange, the Silver Surfer and Namor the Submariner. These guys are properly called Marvel Knights. Also the Punisher should be used as a villain and Colleen Wing and Misty Knight should be in the series too before it ends.
The Defenders are not these guys. The Defenders are the Hulk, Doctor Strange, the Silver Surfer and Namor the Submariner. These guys are properly called Marvel Knights. Also the Punisher should be used as a villain and Colleen Wing and Misty Knight should be in the series too before it ends.
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7:48PM on 02/26/2014
Can we get a Gordon Ramsay cameo? "If you can't stand the heat, get out of Hell's Kitchen. F**k!"
Can we get a Gordon Ramsay cameo? "If you can't stand the heat, get out of Hell's Kitchen. F**k!"
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+1
5:15PM on 02/26/2014

Hats off to Disney!

The respect they continue to show their properties is echoed through their investment! They see the long term very clearly, and continue to pump out quality! Can't wait for this and Star Wars, and whatever else they put out!
The respect they continue to show their properties is echoed through their investment! They see the long term very clearly, and continue to pump out quality! Can't wait for this and Star Wars, and whatever else they put out!
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+0
4:57PM on 02/26/2014
Honestly man, for comic book fans...it's a great time to be alive. From a business point of view - great catch for Netflix. I'll be ditching Amazon Love Film next year for this.
Honestly man, for comic book fans...it's a great time to be alive. From a business point of view - great catch for Netflix. I'll be ditching Amazon Love Film next year for this.
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4:26PM on 02/26/2014

Very exciting. Proud Netflix user!

I love what Marvel has done with expanding their cinematic universe and it's great to hear they will be doing the same with their television universe. I'll be interested in seeing how the releasing of all episodes will be viewed by the public and Netflix's servers.
I love what Marvel has done with expanding their cinematic universe and it's great to hear they will be doing the same with their television universe. I'll be interested in seeing how the releasing of all episodes will be viewed by the public and Netflix's servers.
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3:19PM on 02/26/2014
Daredevil is one of my favorite superheroes and his series is the one I am anticipating the most. Having it set in New York City is a great start. I just hope all of the other vital aspects follow just as well.

Would love to see Luke Evans get a shot at playing Daredevil or at least the big screen version of the character. I think he would knock it out of the park.
Daredevil is one of my favorite superheroes and his series is the one I am anticipating the most. Having it set in New York City is a great start. I just hope all of the other vital aspects follow just as well.

Would love to see Luke Evans get a shot at playing Daredevil or at least the big screen version of the character. I think he would knock it out of the park.
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11:15AM on 02/27/2014
Who's not a favourite of yours? You claim everything is a favourite of yours, it's quite pathetic.
Who's not a favourite of yours? You claim everything is a favourite of yours, it's quite pathetic.
3:15PM on 02/26/2014
Trying to find out how I can get involved in this. Would love to be apart of the camera team as Digital Imaging Technician. I'd even PA if I had to.
Trying to find out how I can get involved in this. Would love to be apart of the camera team as Digital Imaging Technician. I'd even PA if I had to.
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3:03PM on 02/26/2014
With the quality of production for some of the series on networks like HBO, FX, and now Netflix I have to remind myself that this is great news! At first I was dissapointed that I wasn't going to get a new DD movie but in all reality I am going to get like 5 in one year.
2013 was the first year that I wanted to put standalone television episodes on my top 10 best movie list. There was no comedy movie last year as good or on par with the last season of Eastbound and Down.
With the quality of production for some of the series on networks like HBO, FX, and now Netflix I have to remind myself that this is great news! At first I was dissapointed that I wasn't going to get a new DD movie but in all reality I am going to get like 5 in one year.
2013 was the first year that I wanted to put standalone television episodes on my top 10 best movie list. There was no comedy movie last year as good or on par with the last season of Eastbound and Down.
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1:07PM on 02/26/2014
Wait, wait, wait. you mean to tell me lowering taxes incentivizes businesses to "create or save" jobs, thus expanding a government's tax base and generating more tax dollars.......
Wait, wait, wait. you mean to tell me lowering taxes incentivizes businesses to "create or save" jobs, thus expanding a government's tax base and generating more tax dollars.......
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2:36PM on 02/26/2014
New York is more expensive to shoot in than Louisiana, but they really wanted to shoot in New York for the obvious reason that the stories are set in New York.

Who knows if, without this tax incentive, they would moved the production elsewhere, because it's hard to prove a counter-factual..But this series was going to get made regardless of how high or how low the taxes in New York are or were.

Let's just hope that the money saved by the tax incentive get's folded back into the quality of
New York is more expensive to shoot in than Louisiana, but they really wanted to shoot in New York for the obvious reason that the stories are set in New York.

Who knows if, without this tax incentive, they would moved the production elsewhere, because it's hard to prove a counter-factual..But this series was going to get made regardless of how high or how low the taxes in New York are or were.

Let's just hope that the money saved by the tax incentive get's folded back into the quality of the show as opposed to plain old corporate grift.
2:37PM on 02/26/2014
New York is more expensive to shoot in than Louisiana, but they really wanted to shoot in New York for the obvious reason that the stories are set in New York.

Who knows if, without this tax incentive, they would moved the production elsewhere, because it's hard to prove a counter-factual..But this series was going to get made regardless of how high or how low the taxes in New York are or were.

Let's just hope that the money saved by the tax incentive get's folded back into the quality of
New York is more expensive to shoot in than Louisiana, but they really wanted to shoot in New York for the obvious reason that the stories are set in New York.

Who knows if, without this tax incentive, they would moved the production elsewhere, because it's hard to prove a counter-factual..But this series was going to get made regardless of how high or how low the taxes in New York are or were.

Let's just hope that the money saved by the tax incentive get's folded back into the quality of the show as opposed to plain old corporate grift.
2:40PM on 02/26/2014
Funny how that works out. Wonder who the brain child was to come up with the idea to cut taxes to stimulate economic growth. The hypocrisy, in govt, is so blatant it's not even funny.
Funny how that works out. Wonder who the brain child was to come up with the idea to cut taxes to stimulate economic growth. The hypocrisy, in govt, is so blatant it's not even funny.
1:01PM on 02/26/2014
This is great news. Small production locations involving larger than life characters is the best set up for these adaptations. It sounds like Marvel is actually approaching these 4 projects with some thought, opposed to what they did with Agents of SHIELD.

I know ARROW isn't Marvel, but if it's any indication of the potential for superhero themed TV shows than I'm definitely looking forward to what Marvel can bring with these characters on a medium like Netflix. Hopefully it will
This is great news. Small production locations involving larger than life characters is the best set up for these adaptations. It sounds like Marvel is actually approaching these 4 projects with some thought, opposed to what they did with Agents of SHIELD.

I know ARROW isn't Marvel, but if it's any indication of the potential for superhero themed TV shows than I'm definitely looking forward to what Marvel can bring with these characters on a medium like Netflix. Hopefully it will completely wash the taste of Agents of SHIELD out of our mouths.
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