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More glimpses of the future in new pics from The Hunger Games

01.03.2012

THE HUNGER GAMES will surely do big business on opening weekend when the book's fans rush to witness post-apocalyptic heroine Katniss shoot fellow teens full of arrows, but the overall success of the movie could simply come down to how Lionsgate markets it to those beyond the core "young adult" audience.

With the movie hitting screens in just a couple of months, we should expect the studio to start seriously pushing that high concept on mainstream anti-TWILIGHT moviegoers who want thrills and pretty faces. There were hints in the teaser trailer and there will definitely be more focus on the broad appeal to come (Super Bowl night, perhaps?), but for now here's another look at Jennifer Lawrence's Katniss (and her Capitol escort), Lenny Kravitz's fashion guy Cinna, and Woody Harrelson's rather Cobain-looking Haymitch.

The synopsis: ""Every year in the ruins of what was once North America, the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. Part twisted entertainment, part government intimidation tactic, the Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains.

Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love."

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: Think this will beat the $70M March opening of 300?
Source: via Collider

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8:27AM on 01/04/2012
I think, because I know people in the fan-base, this does have an even chance of being a pretty decent success. They aren't over-exposing it, but making sure people are (or become) aware of this. Will it beat 300? That would be something I wouldn't bet on, but I think it could happen.
I think, because I know people in the fan-base, this does have an even chance of being a pretty decent success. They aren't over-exposing it, but making sure people are (or become) aware of this. Will it beat 300? That would be something I wouldn't bet on, but I think it could happen.
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10:37AM on 01/04/2012

Top Ten Grossing of 2012

I'm pretty sure this is setting up to be the next Twilight franchise, but it's got both younger boys and girls involved. It's got action, weapons, futuristic cities, mutant animals, AND the whole story is based on a tournament where kids have to kill each other (boy audience). But the protagonist is a strong teenage girl (girl audience).
If it actually translates well, this will have a dynamite opening and strong following weeks. I was on a whirlwind trip this past weekend, and in the four
I'm pretty sure this is setting up to be the next Twilight franchise, but it's got both younger boys and girls involved. It's got action, weapons, futuristic cities, mutant animals, AND the whole story is based on a tournament where kids have to kill each other (boy audience). But the protagonist is a strong teenage girl (girl audience).
If it actually translates well, this will have a dynamite opening and strong following weeks. I was on a whirlwind trip this past weekend, and in the four airports I stopped, I swear I must have seen 40 copies of one of the HG books in someone's hands. Men and women, teens AND adults. This has a solid following.
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12:24PM on 01/04/2012
I love that this is considered the next Twilight based solely on the fact that they are both based on books about teenagers.
I love that this is considered the next Twilight based solely on the fact that they are both based on books about teenagers.
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+3
12:10PM on 01/04/2012
Am i positive that it will beat the 70M opening of 300? No, but I do think it could. These books have a HUGE following, but the fans arent as annoying as twi-hards that run around screaming with little shirts. These are a bit more mature books that although have a love story involved it is not the central plot. If this film is well reviewed it can be one of the top grossing films of the year by far.
Am i positive that it will beat the 70M opening of 300? No, but I do think it could. These books have a HUGE following, but the fans arent as annoying as twi-hards that run around screaming with little shirts. These are a bit more mature books that although have a love story involved it is not the central plot. If this film is well reviewed it can be one of the top grossing films of the year by far.
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1:02PM on 01/04/2012

To paraphrase Stephen King,

don't mention The Hunger Games and Twilight in the same sentence. Suzanne Collins can write. :) :P

I got this book as a Christmas gift and it's well done. Surprisingly dark for a teen book. If the filmmakers do a good job adapting it, this film will be a monster hit.
don't mention The Hunger Games and Twilight in the same sentence. Suzanne Collins can write. :) :P

I got this book as a Christmas gift and it's well done. Surprisingly dark for a teen book. If the filmmakers do a good job adapting it, this film will be a monster hit.
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2:10PM on 01/04/2012
Even though I agree with you, that's not what he said, it was Twilight and Harry Potter, he said J.K. can write....
Even though I agree with you, that's not what he said, it was Twilight and Harry Potter, he said J.K. can write....
12:43PM on 01/04/2012
If reviews are decent, I may check it out. All I have been getting from this is a watered down version of Battle Royale.
If reviews are decent, I may check it out. All I have been getting from this is a watered down version of Battle Royale.
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10:15PM on 01/03/2012

Tidbit...

Nope.
Nope.
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11:32AM on 01/04/2012
I don't get the appeal at all. Another teen book? Pass.
I don't get the appeal at all. Another teen book? Pass.
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12:07PM on 01/04/2012
Just so you know, while this is considered a "teen" book, the subject matter is very mature. It has a heavy dose of politics incorporated (mainly in the sequel books) and it is about teens stuck on a battlefield fighting to the death. And it doesnt stray away from the death like other teen books, these kids really do die! Dont write it off
Just so you know, while this is considered a "teen" book, the subject matter is very mature. It has a heavy dose of politics incorporated (mainly in the sequel books) and it is about teens stuck on a battlefield fighting to the death. And it doesnt stray away from the death like other teen books, these kids really do die! Dont write it off
12:56PM on 01/04/2012
You might want to read the book first before making comments like that. It's a real page-turner.
You might want to read the book first before making comments like that. It's a real page-turner.
5:09AM on 01/04/2012
This looks like it will be about as anti-awesome as 'Aeon Flux' was, but without the bonus of having Charlize Theron in a catsuit.
This looks like it will be about as anti-awesome as 'Aeon Flux' was, but without the bonus of having Charlize Theron in a catsuit.
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-12
2:56AM on 01/04/2012

Tidbit

What is this? Like until news about the movies popped up I have never heard of this and thought it was going to just be a bad Battle Royale remake...

Unless it has that kind of fanbase or impresses us nerds at comic-con/has a truly kickass trailer, it will never beat 300...especially with today's decline in attendance...
What is this? Like until news about the movies popped up I have never heard of this and thought it was going to just be a bad Battle Royale remake...

Unless it has that kind of fanbase or impresses us nerds at comic-con/has a truly kickass trailer, it will never beat 300...especially with today's decline in attendance...
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12:14AM on 01/04/2012

Not to be an ass..

But I could totally see this flopping.
But I could totally see this flopping.
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3:24AM on 01/04/2012
I trust you. It looks like you know a lot about flops.
I trust you. It looks like you know a lot about flops.
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