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Movie advertising starts time traveling

Jul. 6, 2011by: Paul Tassi

As we fast forward through commercials and turn on adblock (please don't, that's how we survive here), advertisers have to come up with new and creative ways of selling their products to the masses. One old faithful? Billboards. Can't avoid looking at those! But also product placement in movies and TV.

What you see above is How I Met Your Mother doing a little plug for the upcoming ZOOKEEPER where Kevin James finds forbidden love in a zoo. Or something like that, I wasn't really paying attention during the trailer. But what's the catch? The episode is a rerun, and originally aired in 2007.

This isn't a new trend, as digital product insertion has been happening for a few years now, but it's starting to get a bit more noticeable as ads are placed into older shows like this one. In this case, it appears that the ZOOKEEPER photoshop is subbing in for a book cover? That thing is too big to be a DVD case. I guess the novelization must be just as much fun as the movie. Which is not fun at all. Kidding, I'm sure it will be a classic...

Have you noticed more of this type of advertising lately? And no, I don't mean in TRANSFORMERS 3 where an entire robot's crotch was dedicated to Target.

Extra Tidbit: I have like Kevin James in one movie ever, and that was probably because he was standing next to Will Smith most of the time.
Source: The Consumerist

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2:50PM on 07/06/2011
John Carpenter should release a re-edit of They Live with these advertisements popping up whenever Roddy Piper looks at a billboard and takes off his shades.
John Carpenter should release a re-edit of They Live with these advertisements popping up whenever Roddy Piper looks at a billboard and takes off his shades.
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7:29PM on 07/06/2011
Seriously what a waste of money. How on earth would anyone notice that? The reality is the they probably only did it so places like this would write news stories about it and get free coverage.
Seriously what a waste of money. How on earth would anyone notice that? The reality is the they probably only did it so places like this would write news stories about it and get free coverage.
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8:21PM on 07/06/2011
well at least it's not in your face, look at our product type shit. still, kinda creepy on a sort of subliminal level.

here is another example of the crazy shit they do
[link]
well at least it's not in your face, look at our product type shit. still, kinda creepy on a sort of subliminal level.

here is another example of the crazy shit they do
[link]
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3:16PM on 07/06/2011
Actually Tassi, it looks like it's subbing for an advertisement on the back of a magazine cover. Still sucks that they do that though!
Actually Tassi, it looks like it's subbing for an advertisement on the back of a magazine cover. Still sucks that they do that though!
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3:25PM on 07/06/2011
Chuck is chuck-full of it ... Subway and Toyota are the obvious ones.. and how about The Big Bang Theory where EVERY piece of computer hardware is Alienware..? I Kinda don't mind since it pays for the show that i'm watching.. and since we're all pirating they have to get there income from somewhere...
Chuck is chuck-full of it ... Subway and Toyota are the obvious ones.. and how about The Big Bang Theory where EVERY piece of computer hardware is Alienware..? I Kinda don't mind since it pays for the show that i'm watching.. and since we're all pirating they have to get there income from somewhere...
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4:31PM on 07/06/2011
I guess that would mean they're technically advertising for Dell, since Dell scooped Alienware up awhile ago. A shame, really.
I guess that would mean they're technically advertising for Dell, since Dell scooped Alienware up awhile ago. A shame, really.
4:51PM on 07/07/2011

Cause that's what we need....

More Zookeeper advertisements.
More Zookeeper advertisements.
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5:03PM on 07/06/2011
Haha yes, Chuck is probably the most blatant when it comes to advertising. Sometimes it feels like they stop the show for the characters to do a subway commercial. Some of the characters even seem to have a subway addiction now. But I can't complain if it's a part of what has kept the show on the air this long and through this next final season.
Haha yes, Chuck is probably the most blatant when it comes to advertising. Sometimes it feels like they stop the show for the characters to do a subway commercial. Some of the characters even seem to have a subway addiction now. But I can't complain if it's a part of what has kept the show on the air this long and through this next final season.
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