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MoviePass rolls out a Netflix style service for theatrical movie tickets

10.02.2012

It is amazing to me that this has not existed for years: a subscription service for movie tickets. You would think that avid moviegoers would have made this a reality. Especially today, with inflated ticket prices, MoviePass sounds timelier than ever.

MoviePass has existed for a while now and has tried various methods to get subscribers to sign up. But, unlike Netflix or Blockbuster where you can keep the movies as long as you want and are in the comfort of your own home, MoviePass would require you to actually go to the theater. It works like this: The so-far iPhone-only app allows moviegoers to reserve tickets which they then pay for and pick up at theaters using a pre-paid membership card that acts like a credit card. The monthly price for the currently invite-only service is about $29.99 depending on where you live and ticket prices in that area. But like last time, the program is not “unlimited” and is moving forward without the backing of major exhibitor chains.

So, in theory it sounds good. But, AMC, Regal, and Cinemark are not currently involved with the Warner/AOL backed MoviePass. The pass also does not reserve seats, the iPhone app and card must be within 100 yards of the theater to work, you cannot reserve tickets for anyone but the cardholder nor does it work on 3D movies. So, right now it is pretty limited. On the other hand, you are getting one theatrical movie a day for a month, which comes out to about a dollar a flick. So even if you only go once a week for four weeks you are still saving a good amount of dough.

It is hard to say if this will be take off. If the major theater chains don't come on board, it will certainly flop. I would love to see this somehow become a more inclusive product. I would absolutely reserve tickets using it if I could get more than one at a time.

What do you think? Are you interested in MoviePass?

Extra Tidbit: MoviePass is currently available by invitation only, but if it takes off you can be sure we will tell you about it.
Source: Deadline

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7:34PM on 10/02/2012
If this takes off in the US it'll probably be a good decade till we see it come to London, UK. This town is so behind on movies and movie goers. If you think ticket prices are bad there try here. 10 per ticket = $16.
If this takes off in the US it'll probably be a good decade till we see it come to London, UK. This town is so behind on movies and movie goers. If you think ticket prices are bad there try here. 10 per ticket = $16.
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8:59AM on 10/03/2012
London does have something like this already and has for years. Cineworld have an unlimited card for as many films as you want for about 18 a month. The only thing that costs extra is 3D which is about 1.50 extra per film. Probably worth a look if you have a Cineworld near you.
London does have something like this already and has for years. Cineworld have an unlimited card for as many films as you want for about 18 a month. The only thing that costs extra is 3D which is about 1.50 extra per film. Probably worth a look if you have a Cineworld near you.
7:23PM on 10/02/2012
This is cool if you go to the movies a lot, then I guess it would pay for itself. Regal currently does have a program called Premiere Tickets and their $7.50 a ticket, and can be used on any movie. The only catch is you have to buy a minimum of 50 tickets if you buy them from Regal. Luckily the company where my mom works sells the tickets, so I have her buy those anytime I wanna go to the movies.
This is cool if you go to the movies a lot, then I guess it would pay for itself. Regal currently does have a program called Premiere Tickets and their $7.50 a ticket, and can be used on any movie. The only catch is you have to buy a minimum of 50 tickets if you buy them from Regal. Luckily the company where my mom works sells the tickets, so I have her buy those anytime I wanna go to the movies.
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5:57PM on 10/02/2012

Just one more thing...

Also, sorry to keep unloading on here, but it does work for 3D. Basically, unless they just changed something without telling its customers, it covers $13 worth of a ticket. So, if anything, you might have to dish out like $1.50 or something. Still worth it, I'd say.
Also, sorry to keep unloading on here, but it does work for 3D. Basically, unless they just changed something without telling its customers, it covers $13 worth of a ticket. So, if anything, you might have to dish out like $1.50 or something. Still worth it, I'd say.
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6:21PM on 10/02/2012
i hope that is true for most markets, because for us in LA 3d can run kind of high and a particular theater chain (not one of the big 3) does Imax/3d for 11 bucks on tuesdays, so that would cover that as well. I signed up for the beta when it first was announced but never got anything, i actually forgot about it until now. Hope i get an invite.
i hope that is true for most markets, because for us in LA 3d can run kind of high and a particular theater chain (not one of the big 3) does Imax/3d for 11 bucks on tuesdays, so that would cover that as well. I signed up for the beta when it first was announced but never got anything, i actually forgot about it until now. Hope i get an invite.
5:54PM on 10/02/2012
Also, every theater I've gone to stretching from tiny hole-in-the-wall art houses to big chains all accept it. Just runs through like a credit card.
Also, every theater I've gone to stretching from tiny hole-in-the-wall art houses to big chains all accept it. Just runs through like a credit card.
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5:53PM on 10/02/2012
I've had this for a year already (got it as a Christmas gift), and I have nothing but good things to say. Mind you, it probably feels better knowing it was a gift, so there was no money on the table at all, but if you see a lot of movies anyway, MoviePass is pretty rad.

Also, mine was in Beta, in case you're wondering how I got my hands on it.
I've had this for a year already (got it as a Christmas gift), and I have nothing but good things to say. Mind you, it probably feels better knowing it was a gift, so there was no money on the table at all, but if you see a lot of movies anyway, MoviePass is pretty rad.

Also, mine was in Beta, in case you're wondering how I got my hands on it.
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4:01PM on 10/02/2012
I'm not sure I understand. What does this card do exactly ? I can already buy my tickets online and reserve my seat, why would I need this card ?
I'm not sure I understand. What does this card do exactly ? I can already buy my tickets online and reserve my seat, why would I need this card ?
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4:30PM on 10/02/2012
you pay a flat rate to watch 1 movie a day using this card. So you basically pay a monthly fee to watch 30 movies a month.
you pay a flat rate to watch 1 movie a day using this card. So you basically pay a monthly fee to watch 30 movies a month.
4:59PM on 10/02/2012
Oh I see. But that'll never work with big chains.
Oh I see. But that'll never work with big chains.
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