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MWF2 makes $310M

Nov. 12, 2009by:

This will be the last "Call of Duty" post I’ll make for a while, but this news is too significant to overlook. In the first 24 hours after its release, "Call of Duty: Modern Warfare 2" has made $310M in North America and the UK alone, making it the most successful launch for any entertainment product in history, and by a huge margin at that. For a point of reference, previous 24 hour records were held by SPIDER-MAN 3, the last "Harry Potter" book, and most notably "Halo 3," which boasted the former best one-day sales total of $170M, a number which COD has since dropped a tactical nuke on.

Granted yes, games cost $60 whereas movies cost $10, but this kind of event signifies a long-time coming shift toward video games becoming perhaps the dominant entertainment force in the world. It’s impossible for corporations and those in the media to see numbers like this, and not think that video games are an avenue they need to start taking seriously.

As for the actual game itself? For all its hype, I do believe the game lives up to it. The single player campaign is like living a five hour movie, and contains some moments which are quite literally breathtaking and will stay with me just as much as many classic film scenes have.

I know a lot of you have picked up the title by now, what are your thoughts on "Modern Warfare 2"?

Extra Tidbit: My mouth was open for literally the entire airport level.
Source: Activision

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11:28PM on 11/22/2009

SIICK!!!

Im not the biggest gamer in the world but I gotta admit this game is unreal. I have loved every minute of it. Ive forced myself to play it in small doses so I dont finish it too quickly. Cant wait to finish it on all the difficulties then ill hit up multiplayer online. either way, this game is getting all the praise it deserves. It is the stepping stone that proves Videogames arent the medium they were a decade ago. They've become the driving moneymaker of the entertainment industry.
Im not the biggest gamer in the world but I gotta admit this game is unreal. I have loved every minute of it. Ive forced myself to play it in small doses so I dont finish it too quickly. Cant wait to finish it on all the difficulties then ill hit up multiplayer online. either way, this game is getting all the praise it deserves. It is the stepping stone that proves Videogames arent the medium they were a decade ago. They've become the driving moneymaker of the entertainment industry.
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3:10PM on 11/13/2009
The airport level was literally a Columbine Similutor...I didnt shoot anyone, and thought thats why he shot me at the end but figured he would have done that anyway.
the SP is OKAY, it would be next to impossible to make that a real movie. the budget to create that in live action would have to be fucking insane.
I love the multiplayer though, and i was level 55 gold cross prestige in COD4 lol okay time to go play it some more.
and yes i agree i've been saying it for years, videogames have
The airport level was literally a Columbine Similutor...I didnt shoot anyone, and thought thats why he shot me at the end but figured he would have done that anyway.
the SP is OKAY, it would be next to impossible to make that a real movie. the budget to create that in live action would have to be fucking insane.
I love the multiplayer though, and i was level 55 gold cross prestige in COD4 lol okay time to go play it some more.
and yes i agree i've been saying it for years, videogames have more to offer in terms of entertainment than do movies and books. It has story, music, action all that stuff PLUS INCREDIBLY ENGAGING INTERACTIVITY
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11:35AM on 11/13/2009

AWESOME!!!

but short. like REALLY short. this one is for the multi-players. honestly if you dont multi-play, you should just gamefly it cause even a casual gamer (like myself) will be done with it in literally a few hours.
but short. like REALLY short. this one is for the multi-players. honestly if you dont multi-play, you should just gamefly it cause even a casual gamer (like myself) will be done with it in literally a few hours.
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10:09AM on 11/13/2009
This news is NOT significant - particularly on a movie site. It's just proof of how a successful over-saturating ad campaign for a follow up to a very popular game can be. Halo 2 had similar crap going on.

Please stop fan-jizzing all over a video game and report on movie news. If I want to read a report on the sales figures for MW2, I'll go to Kotaku.
This news is NOT significant - particularly on a movie site. It's just proof of how a successful over-saturating ad campaign for a follow up to a very popular game can be. Halo 2 had similar crap going on.

Please stop fan-jizzing all over a video game and report on movie news. If I want to read a report on the sales figures for MW2, I'll go to Kotaku.
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3:12PM on 11/13/2009
uh...no.
stop being a pissy little girl.
The game IS actually fun as hell and worth it. has nothing to do with the marketing. the game wasn't marketed nearly as much as some of the big blockbusters out there. not even close. i only saw the trailer for the game on tv a couple times during big tv shows like world series. and i have never seen any billboards.
uh...no.
stop being a pissy little girl.
The game IS actually fun as hell and worth it. has nothing to do with the marketing. the game wasn't marketed nearly as much as some of the big blockbusters out there. not even close. i only saw the trailer for the game on tv a couple times during big tv shows like world series. and i have never seen any billboards.
10:05PM on 11/13/2009
10:07PM on 11/13/2009
Are you kidding? This game had had one of the most invasive and annoying ad campaigns ever, including asshats like this hack "film reporter" taking every god damn moment he can to post a story about any little retarded detail that could possibly come up on this site - exactly where it doesn't belong. If joblo is going to start reporting on video games, it should dedicate a section to the site, much as it does for dvd's and horror, and keep it there - not focus on ONE game and make a billion
Are you kidding? This game had had one of the most invasive and annoying ad campaigns ever, including asshats like this hack "film reporter" taking every god damn moment he can to post a story about any little retarded detail that could possibly come up on this site - exactly where it doesn't belong. If joblo is going to start reporting on video games, it should dedicate a section to the site, much as it does for dvd's and horror, and keep it there - not focus on ONE game and make a billion non-stories about it.
2:32PM on 11/15/2009
Or just, you know.... don't read the articles about it?
Or just, you know.... don't read the articles about it?
9:32PM on 11/16/2009
Or just, you know, the site should stop selling out for one product that is completely unrelated to the fucking site? Would you like them to run 56 articles a month on a fucking washing machine just because some company paid them to do so?
Or just, you know, the site should stop selling out for one product that is completely unrelated to the fucking site? Would you like them to run 56 articles a month on a fucking washing machine just because some company paid them to do so?
8:21AM on 11/13/2009

My Two words...

My two words to describe this game - Fucking intense! The snowmobile chase sequence, the airport, the rooftop race to the helicopter, and how you take out the General are just a few aspects of the game that just suck you in. Not to mention the kick ass array of weapons to use throughout the game. I absolutely loved this game!
My two words to describe this game - Fucking intense! The snowmobile chase sequence, the airport, the rooftop race to the helicopter, and how you take out the General are just a few aspects of the game that just suck you in. Not to mention the kick ass array of weapons to use throughout the game. I absolutely loved this game!
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3:36AM on 11/13/2009

@ JohnLocke

It's definitely an interesting, somewhat accurate point (and if you think about it, I'm almost surprised nobody mentioned it in the first place) but there are certain things to distinguish the two.

GTA vs. CoD: MW2
-Only one guy vs. 5 guys in tactical armour and heavy artillery
-Rampage in the city streets vs. Airport (very sensitive topic)
-People instantly dying vs. Extended animation of people dying & yelling


-What brought the airport mission to ANOTHER level of disturbing was
It's definitely an interesting, somewhat accurate point (and if you think about it, I'm almost surprised nobody mentioned it in the first place) but there are certain things to distinguish the two.

GTA vs. CoD: MW2
-Only one guy vs. 5 guys in tactical armour and heavy artillery
-Rampage in the city streets vs. Airport (very sensitive topic)
-People instantly dying vs. Extended animation of people dying & yelling


-What brought the airport mission to ANOTHER level of disturbing was seeing the dying people struggle/looking at their own blood/desperately dragging their body away.

-At the end of the day, I could sit these two video games down and start a rampage in GTA, then start the airport mission - and they wouldn't feel the same. We've rampaged in GTA games for years, you can't say the same about this mission.
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2:51PM on 11/13/2009
I completely agree that they're both not the same, I just didn't find it as disturbing as some people. The realism of the graphics in MW2 over GTA really makes it an entirely different situation.
I completely agree that they're both not the same, I just didn't find it as disturbing as some people. The realism of the graphics in MW2 over GTA really makes it an entirely different situation.
2:25AM on 11/13/2009
ru guys serious? You had a hard time with the airport level? It's a video game.. and I've never done that in any video game I've ever played, except for fucking around in GTA.. and you've all killed tons of innocent people in GTA.

I played that level a couple of times.. the second go around was as ridiculous as the first.

sidenote: All of the russian winter levels, and the sneaking around sniping off stranglers were my favorite parts of the game.. it totally reminded me of the first time
ru guys serious? You had a hard time with the airport level? It's a video game.. and I've never done that in any video game I've ever played, except for fucking around in GTA.. and you've all killed tons of innocent people in GTA.

I played that level a couple of times.. the second go around was as ridiculous as the first.

sidenote: All of the russian winter levels, and the sneaking around sniping off stranglers were my favorite parts of the game.. it totally reminded me of the first time I played Golden eye.. amazing.
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1:02AM on 11/13/2009

"Remember... No Russian."

I'm not a *die-hard* FPS gamer so it took me 7 hours to do campaign on Regular. Only took 2 sittings though (marathoned last night), somewhat felt short.

Should have had more closure on Makarov, could have used a little more Middle East and Russia (winter levels were my favourite). But so much detail was put into campaign it's beyond amazing. Can't wait to get serious into online multiplayer.
I'm not a *die-hard* FPS gamer so it took me 7 hours to do campaign on Regular. Only took 2 sittings though (marathoned last night), somewhat felt short.

Should have had more closure on Makarov, could have used a little more Middle East and Russia (winter levels were my favourite). But so much detail was put into campaign it's beyond amazing. Can't wait to get serious into online multiplayer.
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10:43PM on 11/12/2009

Achievement Unlocked!

What an amazing game - I would have posted sooner - I just been glued to the xbox for a while now...
What an amazing game - I would have posted sooner - I just been glued to the xbox for a while now...
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8:30PM on 11/12/2009

bought it, love it

The game lives up to the hype. The first day I got it, I couldn't stop!!! AAAAAAAAAARGH!
The game lives up to the hype. The first day I got it, I couldn't stop!!! AAAAAAAAAARGH!
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6:47PM on 11/12/2009

You know

I've never been big on CALL OF DUTY or any war game for that matter, but the line I saw (at midnight) for this game was massive. All the way down the strip mall and around it. The commercial for it with the Eminem song looked awesome to the point where I might make a consideration.
I've never been big on CALL OF DUTY or any war game for that matter, but the line I saw (at midnight) for this game was massive. All the way down the strip mall and around it. The commercial for it with the Eminem song looked awesome to the point where I might make a consideration.
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+3
5:46PM on 11/12/2009

Awesome

Very impressive. I love the game but I will say this: In Halo 3's defense, it made $170 mil when releasing solely on the 360. If im not mistaken MW2 was released on 360 PS3 and PC. Im just curious how much Halo 3 could have made.
Very impressive. I love the game but I will say this: In Halo 3's defense, it made $170 mil when releasing solely on the 360. If im not mistaken MW2 was released on 360 PS3 and PC. Im just curious how much Halo 3 could have made.
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-9
5:35PM on 11/12/2009

disagreed

"this kind of event signifies a long-time coming shift toward video games becoming perhaps the dominant entertainment force in the world."

video games are probably the pricest form of media (more than movie tickets, blu-rays, CD's). So, its obvious that a overall a well-selling video game will output more dollars than a well-selling movie. but you can't ignore that it also costs much more to produce than other forms of media as well. (if you wanna use the cost of a film production, then you
"this kind of event signifies a long-time coming shift toward video games becoming perhaps the dominant entertainment force in the world."

video games are probably the pricest form of media (more than movie tickets, blu-rays, CD's). So, its obvious that a overall a well-selling video game will output more dollars than a well-selling movie. but you can't ignore that it also costs much more to produce than other forms of media as well. (if you wanna use the cost of a film production, then you have to roll up the movie ticket sales and [link] sales which equal waaaaay more revenue). still, i dont think that this really signifies the coming of video games as a dominant form of media simply because the large number. you have to remember that it costs way more to make as well. you really have to look at sales divided by price to get the number of units sold to be fair. and if you look at number of units sold... mp3's will never be beaten!
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11:21PM on 11/12/2009
The cost to make a videogame is far less than the cost to make a movie. Grand Theft Auto 4 was the most expensive at $100 million, which is rare, but even that is far less than the mammoth budget of Avatar. Videogames also have as much, or even more merchandising opportunities. Ever heard of DLC? You can even get a special edition of MW2 with night vision goggles for $150! Activision also doesn't have to hand over a cut of the profits to theaters or actors demanding a percentage.
The cost to make a videogame is far less than the cost to make a movie. Grand Theft Auto 4 was the most expensive at $100 million, which is rare, but even that is far less than the mammoth budget of Avatar. Videogames also have as much, or even more merchandising opportunities. Ever heard of DLC? You can even get a special edition of MW2 with night vision goggles for $150! Activision also doesn't have to hand over a cut of the profits to theaters or actors demanding a percentage.
5:29PM on 11/12/2009

ho

ly shit.
ly shit.
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5:13PM on 11/12/2009
I enjoyed the campaign, but I also thought it was quite short, and ended rather abrubtly. I suck soooo bad at multiplayer, so Im not sure if I'll ever be a fan of it, which sucks because that was one of the main reasons I bought it. As far as the airport level, I couldn't actually bring myself to shoot people, except when my girlfriend would say "oh my god thats gross, look at that guy crawling across the floor" Then I'd go light him up, cause her disgust made me laugh. But I felt dirty
I enjoyed the campaign, but I also thought it was quite short, and ended rather abrubtly. I suck soooo bad at multiplayer, so Im not sure if I'll ever be a fan of it, which sucks because that was one of the main reasons I bought it. As far as the airport level, I couldn't actually bring myself to shoot people, except when my girlfriend would say "oh my god thats gross, look at that guy crawling across the floor" Then I'd go light him up, cause her disgust made me laugh. But I felt dirty doing it.
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4:51PM on 11/12/2009
Played a bit on Steam. I'm on the favela level on the singleplayer, and I loved the snow and the airport levels.

"That wasn't a message. This is a message."
(best moment of that level, and there were tons of them)

The multiplayer is where the game goes a bit downhill for me. I suck at MP and I'm always dying, can't play well against others.

I haven't tried the spec-ops mode yet, but I'm looking forward to try it.
Played a bit on Steam. I'm on the favela level on the singleplayer, and I loved the snow and the airport levels.

"That wasn't a message. This is a message."
(best moment of that level, and there were tons of them)

The multiplayer is where the game goes a bit downhill for me. I suck at MP and I'm always dying, can't play well against others.

I haven't tried the spec-ops mode yet, but I'm looking forward to try it.
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+3
4:42PM on 11/12/2009

Fun Fun!

And Assassin's Creed 2 out next week!
And Assassin's Creed 2 out next week!
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4:15PM on 11/12/2009

Haven't played it yet

but a young twenty-something came into the Office Depot where I work last night with rather droopy and bloodshot eyes asking "where is the new COD?" Being stationed behind the copy center counter that night I couldn't guess what he was talking about. Collect on Delivery? Cash on Demand? "You know, Call of Duty" he says. "Oh, yeah we're an office supply store. We don't carry that." Funny thing is, we are 3 stores down from a Best Buy.
but a young twenty-something came into the Office Depot where I work last night with rather droopy and bloodshot eyes asking "where is the new COD?" Being stationed behind the copy center counter that night I couldn't guess what he was talking about. Collect on Delivery? Cash on Demand? "You know, Call of Duty" he says. "Oh, yeah we're an office supply store. We don't carry that." Funny thing is, we are 3 stores down from a Best Buy.
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4:10PM on 11/12/2009
all that money and the 'lets make music games that cost 250 dollars' company known as activision won't shell out a small portion to get dedicated servers for PC players.

I'm not going to bother at least until it gets a lot cheaper. Having watched all of the SP experience, i think it's pretty, but nothing new. The story is pretty weak too. L4D2 multiplayer will be more rewarding, and the singleplayer for Uncharted 2 is more cinematic.

Infinity Ward is great, but Activision can go f***
all that money and the 'lets make music games that cost 250 dollars' company known as activision won't shell out a small portion to get dedicated servers for PC players.

I'm not going to bother at least until it gets a lot cheaper. Having watched all of the SP experience, i think it's pretty, but nothing new. The story is pretty weak too. L4D2 multiplayer will be more rewarding, and the singleplayer for Uncharted 2 is more cinematic.

Infinity Ward is great, but Activision can go f*** themselves.
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4:27PM on 11/12/2009
Amen!
Amen!
4:07PM on 11/12/2009

here's the deal...

i picked this game up the day of the release, went home, played it, completed it, then played it again. there is something to be said about what this game even represents. to add, the airport scene is the single most controversial piece of entertainment i have visually involved myself with. my brother actually put the game down because he was offended. i played on. the game in general is a ballsy piece of entertainment. but its so well done that you must play on! its unbelievable. this will
i picked this game up the day of the release, went home, played it, completed it, then played it again. there is something to be said about what this game even represents. to add, the airport scene is the single most controversial piece of entertainment i have visually involved myself with. my brother actually put the game down because he was offended. i played on. the game in general is a ballsy piece of entertainment. but its so well done that you must play on! its unbelievable. this will really give big budget studios a bit of perspective in terms of what they should be producing and how they should produce it. i knew it was going to break a record or two, but those numbers are staggering.

on a similar note, i live in nyc. a movie ticket is near 13 bucks now. 13 bucks. its gosh darn ridiculous. and for what? most of the time i end up seeing a shit movie thats only 90 minutes long. video games might be 60 bucks, but if you look at the average amount of hours a single player puts into one game, you just can;t beat that deal! i'm already on 5 hours of campaign and multiplayer for MW2 and i have to say, MONEY WELL SPENT! i'm out.

-rocco
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4:02PM on 11/12/2009

GOAT

Amazing game. The single player is amazing. I loved every minute of it. The multiplayer once again ups the ante like Goldeneye for n64, Counter-Strike for PC, and Halo for xbox did before it.

Thing is, you can play COD:MW2 on PC, 360, and PS3.

Love it.
Amazing game. The single player is amazing. I loved every minute of it. The multiplayer once again ups the ante like Goldeneye for n64, Counter-Strike for PC, and Halo for xbox did before it.

Thing is, you can play COD:MW2 on PC, 360, and PS3.

Love it.
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3:59PM on 11/12/2009
so this will probably be like zelda and mario for wii where even after years of being released the price never dropped cause theyre so popular
so this will probably be like zelda and mario for wii where even after years of being released the price never dropped cause theyre so popular
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+2
3:43PM on 11/12/2009
The airport level was seriously one of the most ballsy levels ever produced.
The airport level was seriously one of the most ballsy levels ever produced.
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3:33PM on 11/12/2009

Hans Zimmer

Surprised no one has mentioned his first game score ever, which is amazing!
Surprised no one has mentioned his first game score ever, which is amazing!
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3:29PM on 11/12/2009

Good Ish...

So far so good...

I WAS NOT READY FOR THAT AIRPORT SHIT. THAT WAS HARSH!!!!
So far so good...

I WAS NOT READY FOR THAT AIRPORT SHIT. THAT WAS HARSH!!!!
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3:28PM on 11/12/2009

Uncharted 2

The multiplayer is amazing in MW2. If you want a true cinematic experience with deeper characters, Uncharted 2 is the way to go.
The multiplayer is amazing in MW2. If you want a true cinematic experience with deeper characters, Uncharted 2 is the way to go.
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3:27PM on 11/12/2009

Uncharted 2

The multiplayer is amazing in MW2. If you want a true cinematic experience with deeper characters, Uncharted 2 is the way to go.
The multiplayer is amazing in MW2. If you want a true cinematic experience with deeper characters, Uncharted 2 is the way to go.
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1:05AM on 11/13/2009
Not taking anything away from the quality of MW2's story but COMPLETELY agree.
Not taking anything away from the quality of MW2's story but COMPLETELY agree.
3:23PM on 11/12/2009
Really looking forward to playing it someday. - I don't have an XBox or PS3. :( - But I never take the numbers too seriously, because as you pointed out, the price difference is $60 to $10. So even when a game makes more money like this, it actually sells less copies and reaches far less people. Plus, games can't hit all four quadrents like some hit films can. Like comparing apples to oranges (only both pieces of fruit rock harder than actual apples or oranges).

After playing the crank, I
Really looking forward to playing it someday. - I don't have an XBox or PS3. :( - But I never take the numbers too seriously, because as you pointed out, the price difference is $60 to $10. So even when a game makes more money like this, it actually sells less copies and reaches far less people. Plus, games can't hit all four quadrents like some hit films can. Like comparing apples to oranges (only both pieces of fruit rock harder than actual apples or oranges).

After playing the crank, I am happy the game is such a smash hit. The original rocked.

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+1
3:11PM on 11/12/2009
It's actually $310 million in NORTH AMERICA and the UK, so that includes Canada and Mexico.

Still an awesome number.
It's actually $310 million in NORTH AMERICA and the UK, so that includes Canada and Mexico.

Still an awesome number.
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+1
3:08PM on 11/12/2009

Great but too short

Love this game, but found it far too short.
Love this game, but found it far too short.
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2:57PM on 11/12/2009

Game is amazing

This is great news, the game is a fucking masterpiece. So many Epic moments.
This is great news, the game is a fucking masterpiece. So many Epic moments.
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2:56PM on 11/12/2009
I got it for the 360... the campaign is incredible and is definitley worth the price of admission, but I'm not enjoying the online gameplay as much as the first modern warfare. I love everything they added but it just feels different, and maybe 2 fast? I can't put my finger on it but other then that I love everything about the game.
I got it for the 360... the campaign is incredible and is definitley worth the price of admission, but I'm not enjoying the online gameplay as much as the first modern warfare. I love everything they added but it just feels different, and maybe 2 fast? I can't put my finger on it but other then that I love everything about the game.
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2:40PM on 11/12/2009
Impressive so far. Tense too.
Impressive so far. Tense too.
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