Not happy just mailing out DVDs and Blu-rays to people, Netflix is looking to get into the “pay TV” game. In a new deal with Relativity Media, Netflix is positioning itself as a competitor to channels like HBO, Showtime and Starz, streaming major theatrical movies during the so-called “pay TV window” (i.e., when first-run movies traditionally premiere on cable). So instead of having to wait years after the DVD release before a movie is available to stream on Netflix, you’ll now be able to watch Relativity’s movies just months after the DVD release.
For those of you who aren’t familiar, Relativity is a major production company responsible for a large number of Hollywood releases. Just this summer alone they’re part of MACGRUBER, GET HIM TO THE GREEK and SALT. The Netflix/Relativity deal will begin with the upcoming Christian Bale/Mark Wahlberg drama THE FIGHTER and will continue with releases like SKYLINE and the Nicolas Cage thriller SEASON OF THE WITCH.
It’s a smart move by Relativity as Netflix is now available to stream on Xbox, Playstation and Wii and further pushes the notion that you don’t need both Netflix and HBO. So the question is, do you have both and if so, do you have plans to cancel one?
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