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Netflix signs DreamWorks Animation to a first-look streaming deal

Sep. 26, 2011by:

Looking for some positive PR after their many recent controversies, Netflix today announced a new deal with DreamWorks Animation that would bring them exclusive rights to all the studios films starting in 2013. The deal is the first time a studio has opted for online streaming over pay-TV and DWA chief Jeffrey Katzenberg believes, "this is a game-changing deal."

DreamWorks had an existing deal with HBO until 2014 but were able to negotiate an early exit with the cable channel. Why so eager to push the deal ahead? Well, for one, DreamWorks looks motivated by the $30 million per film Netflix has agreed to pay. No matter the length of the contract, that's a staggering amount of money (no wonder Katzenberg called it "game-changing"). It also gives both DreamWorks some stability (and cash) as their distribution deal with Paramount expires.

For Netflix, there's the obvious PR boost. The service has been hammered by customers over the past few weeks for a price increase and then splitting up their DVD-by-mail and online streaming services into two separate companies. There were many reports of people canceling their service and the hope, obviously, will be that this will remind people that Netflix will stay aggressive in signing deal for exclusive streaming content.

The first films expected to be available under the deal are DWA's 2013 films, which now include THE CROODS, TURBO (about a snail with super fast speed) and PEABODY & SHERMAN. Films in the DreamWorks library will be available as well but at a later date.

Source: New York Times

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9:57AM on 09/26/2011
As nice as this seems, Netflix can't afford to wait until 2013 to debut all these films. They need something they can start streaming asap. With Starz gone in a few months, they'd better get on the ball. I still subscribe to streaming, but it's getting to the point where nothing of value is on there anymore.
As nice as this seems, Netflix can't afford to wait until 2013 to debut all these films. They need something they can start streaming asap. With Starz gone in a few months, they'd better get on the ball. I still subscribe to streaming, but it's getting to the point where nothing of value is on there anymore.
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2:42PM on 09/26/2011
I just can't believe how much money they're charging for their streaming service. Have you seen the mountain of shit titles they have on there? My XFinity ondemand from Comcast has better titles and it comes free with my cable service. I always thought that streaming was an added bonus since a majority of the movies on there were god awful.

Not sure if I'll be keeping them with this price change... but I guess Dreamworks signing a deal is good news.
I just can't believe how much money they're charging for their streaming service. Have you seen the mountain of shit titles they have on there? My XFinity ondemand from Comcast has better titles and it comes free with my cable service. I always thought that streaming was an added bonus since a majority of the movies on there were god awful.

Not sure if I'll be keeping them with this price change... but I guess Dreamworks signing a deal is good news.
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2:40PM on 09/26/2011

Voting with my wallet on this one.

I didn't leave Netflix only to save a few bucks, it was the principal of the thing. They hopefully will begin to realize that they fucked with the wrong customers and we didn't NEED them as bad as they thought we did. The Dreamworks thing is not gonna be enough. Still cancelled. With all the people jumping ship, I wonder who's gonna PAY for all these DW movies @ 30 mil each?
I didn't leave Netflix only to save a few bucks, it was the principal of the thing. They hopefully will begin to realize that they fucked with the wrong customers and we didn't NEED them as bad as they thought we did. The Dreamworks thing is not gonna be enough. Still cancelled. With all the people jumping ship, I wonder who's gonna PAY for all these DW movies @ 30 mil each?
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1:16PM on 09/26/2011

Poor Netflix

Too little, too late? The reason I cancelled my sub with 'em originally still stands: not enough NEW content. Sure, their DVD library has a huge amount of classic films and TV shows. But when are they going to learn their lesson, that people want NEW content? Seriously, I'll pay for Netflix streaming again when I no longer have any use for Redbox. Hopefully this is a step in the right direction...
Too little, too late? The reason I cancelled my sub with 'em originally still stands: not enough NEW content. Sure, their DVD library has a huge amount of classic films and TV shows. But when are they going to learn their lesson, that people want NEW content? Seriously, I'll pay for Netflix streaming again when I no longer have any use for Redbox. Hopefully this is a step in the right direction...
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11:59AM on 09/26/2011
Oh ok, let me just keep paying for Netflix for a full year before anything of value comes on. On top of that, we're only getting Dreamworks' Animation division? C'mon netflix
Oh ok, let me just keep paying for Netflix for a full year before anything of value comes on. On top of that, we're only getting Dreamworks' Animation division? C'mon netflix
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1:05AM on 09/27/2011

Not Gonna Help

--End of Line--
--End of Line--
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11:40AM on 09/26/2011

Meh

I don't use net flix for DVD or streaming and I do not use any streaming service. This will be too little too late I think.

So they have movies exclusivly from one studio that puts out one or two movies a year and maybe a good one ever 5. How is that going to help them, I just don't see it.
I don't use net flix for DVD or streaming and I do not use any streaming service. This will be too little too late I think.

So they have movies exclusivly from one studio that puts out one or two movies a year and maybe a good one ever 5. How is that going to help them, I just don't see it.
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4:59PM on 09/26/2011

Sweet!

Now I have something to look forward to. Well, in a little over 14 months. I mean if the World doesn't end in 2012 that is. And if any of these cartoons are good.
Now I have something to look forward to. Well, in a little over 14 months. I mean if the World doesn't end in 2012 that is. And if any of these cartoons are good.
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4:09PM on 09/26/2011
I still use them for streaming tv shows and other things, like new release WWE dvd's Their movie selection is pretty piss poor, but its the tv shows that keep me on it more than anything. I was thinking of trying out Hulu Plus but they didnt seem to have that big of a selection of television so i've passed for the moment.
I still use them for streaming tv shows and other things, like new release WWE dvd's Their movie selection is pretty piss poor, but its the tv shows that keep me on it more than anything. I was thinking of trying out Hulu Plus but they didnt seem to have that big of a selection of television so i've passed for the moment.
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1:57PM on 09/27/2011
I have Hulu Plus. It was useful to get caught up on shows like Parks and Recreation, The Office and other shows that they have at the end of each season. But once the new season starts, they wipe away previous seasons, so you just get the last five episodes again. I used my college email and received a free month, which was enough to make me stick around for a paid month after that. But I figure I'll cancel it before next month's charge. Netflix does have a great TV selection. I mainly
I have Hulu Plus. It was useful to get caught up on shows like Parks and Recreation, The Office and other shows that they have at the end of each season. But once the new season starts, they wipe away previous seasons, so you just get the last five episodes again. I used my college email and received a free month, which was enough to make me stick around for a paid month after that. But I figure I'll cancel it before next month's charge. Netflix does have a great TV selection. I mainly signed up for Netflix streaming last year just to start watching Doctor Who and that was worth the price of admission alone.
3:45PM on 09/26/2011
Lately, The Only Reason I Haven't Cancelled My Streaming Is Because I Split The $8 Cost Between Me And 3 Other People. Says Alot, Huh?
Lately, The Only Reason I Haven't Cancelled My Streaming Is Because I Split The $8 Cost Between Me And 3 Other People. Says Alot, Huh?
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11:22AM on 09/26/2011
What kind of mind job is this? "Turbo(about a snail with super fast speed)" A snail with " super fast speed??" Can't the snail just be fast, or speedy? Why does he have super fast speed? What could be the cause of this and where does this information take the story? No matter what I'm sure I'll be on the edge end of my seat chair for super fast speedy quick things happening occurring.
What kind of mind job is this? "Turbo(about a snail with super fast speed)" A snail with " super fast speed??" Can't the snail just be fast, or speedy? Why does he have super fast speed? What could be the cause of this and where does this information take the story? No matter what I'm sure I'll be on the edge end of my seat chair for super fast speedy quick things happening occurring.
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