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New look at The Hunger Games' Effie in a...nail polish ad?

12.22.2011
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Goddamnit Hunger Games, I've just finished reading your first two books and let me please express my distaste if you're going to overly market this film as a Twilight successor to tween girls.

I understand the financial appeal, but you actually have a really solid story to work with here, so having your characters appear in nail polish ads? Please stop.

What you see below is a look at Elizabeth Banks' Effie from the series in her traditionally crazy hair and makeup, but instead of a teaser poster this is actually an ad for nail polish in "Capitol Colors." Each color corresponds to a different district and...WHY ARE YOU DOING THIS? Get back on track, marketing team.

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: Which brands will have survived the apocalypse and appear in the movie?
Source: MTVChina Glaze

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3:02PM on 12/22/2011
The book itself is a critique of the extent to which advertising and pop culture has gone. These advertisements are spot-on in doing just that. There's nothing here that suggests they're explicitly trying to appeal to Twilight fans. It's just loyalty to the novel.
The book itself is a critique of the extent to which advertising and pop culture has gone. These advertisements are spot-on in doing just that. There's nothing here that suggests they're explicitly trying to appeal to Twilight fans. It's just loyalty to the novel.
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2:22PM on 12/22/2011

I'm an advertising copywriter, and here's my take

As per the previous comments, it's clearly being creative by creating a poster that would exist in the world of the movie. It shows how creepy it is to have an ad for make-up associated with the event where teens are forced to kill each other. Does the author of this story really not understand that? And if not, should he really be writing for a film site?
As per the previous comments, it's clearly being creative by creating a poster that would exist in the world of the movie. It shows how creepy it is to have an ad for make-up associated with the event where teens are forced to kill each other. Does the author of this story really not understand that? And if not, should he really be writing for a film site?
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12:11PM on 12/22/2011
It clearly says 'Capitol Colours.' As a person who read the books I would hope that you would know what the character looks like and that this is a viral advertisement. Also who in their right mind would buy make up after seeing the Ronald McDonald version of Banks. It is all viral marketing.
It clearly says 'Capitol Colours.' As a person who read the books I would hope that you would know what the character looks like and that this is a viral advertisement. Also who in their right mind would buy make up after seeing the Ronald McDonald version of Banks. It is all viral marketing.
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11:53AM on 12/22/2011

Don't see how this is in line with Twilight

The opening ceremony is all about fashion, what she is wearing, etc. It makes her very uncomfortable and shows how removed the Capitol is from the rest of the districts. This is just marketing off of that. Like the viral "I Believe in Harvey Dent" ads...it brings into that world...
The opening ceremony is all about fashion, what she is wearing, etc. It makes her very uncomfortable and shows how removed the Capitol is from the rest of the districts. This is just marketing off of that. Like the viral "I Believe in Harvey Dent" ads...it brings into that world...
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