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New THE AVENGERS posters are here and one of them reveals a new title for the film!

Feb. 28, 2012by: Paul Shirey

I can see the logic in changing a film's title for overseas box office in some instances as there are some vast cultural differences in many regions, but I think The Avengers is simple enough that it shouldn't matter much. However, the United Kingdom has a particular dilemma, that of an old British TV show called The Avengers, which was later made into an unwatchable film, starring Uma Thurman, Sean Connery, and Ralph Fiennes.

So, the Brits are going with AVENGERS ASSEMBLE, while the US is sticking with THE AVENGERS. I seriously doubt anyone in the UK would mistake a movie with a giant green monster for a pair of British spies in bowler hats, but whatever.

Check out the posters below:

Pretty cool overall, but still another entry in the use of "Photoshop assets" being plugged into an image to make a poster.  It's rather perpelexing when you consider that the THOR and CAPTAIN AMERICA: THE FIRST AVENGER posters were original and unique with varying designs that didn't feel like a Colorform playset.

Oh, and don't forget...new trailer for THE AVENGERS hits tomorrow, leaving almost two months exactly before the film hits the big screen on May 4th, 2012.

Well, I guess this comparison may shed some light on possible confusion...but, there's still the Hulk to differentiate, so there's that...

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Extra Tidbit: Anyone see the British film The Avengers? Thoughts?

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6:09PM on 03/01/2012
America!
America!
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7:20AM on 02/29/2012
That Hulk back there reminds me of Lou Ferrigno for some reason.
That Hulk back there reminds me of Lou Ferrigno for some reason.
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3:36AM on 02/29/2012
I'll take this being called 'AVENGERS ASSEMBLE' cos we're getting this a week early! Haha!
I'll take this being called 'AVENGERS ASSEMBLE' cos we're getting this a week early! Haha!
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2:39AM on 02/29/2012
Scarlett Johansson puts the "Ass" in "Assemble.
Scarlett Johansson puts the "Ass" in "Assemble.
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+2
2:18AM on 02/29/2012

Name Change

Does my head in, the idiocy of the marketing people to think that the audience will mix this film up with the old 60's TV show.
And the most annoying part is, they've kept the "Avengers" part of the title in there, so if any complete ignorant fool DID hear "The AVENGERS" and think of the bowler hat/catsuit combo....hearing a movie called "AVENGERS assemble" isn't going to confuse those same idiots any less.

I can just hear the marketing guys now:
1 - "We have this film called 'The A-Team'
Does my head in, the idiocy of the marketing people to think that the audience will mix this film up with the old 60's TV show.
And the most annoying part is, they've kept the "Avengers" part of the title in there, so if any complete ignorant fool DID hear "The AVENGERS" and think of the bowler hat/catsuit combo....hearing a movie called "AVENGERS assemble" isn't going to confuse those same idiots any less.

I can just hear the marketing guys now:
1 - "We have this film called 'The A-Team' but it has nothing to do with B.A Baracus and friends, do you think people will get confused?"
2 - "Yea I can see how people might mix those up. I've got an idea though.....why don't we call it "A-Team Assemble", nobody will ever mix that up.
1 - "PERFECT!"
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+14
9:33PM on 02/28/2012
Not sure if this is a minor point, but dont superheroes normally wear masks? Like Iron Man, or Cap, or Hawkeye, no helmet on Thor etc. I am a bit tired of these actors' faces on posters. I want to see the heroes in full costume! I know its a marketing thing, but man, cant we get one proper poster.
Not sure if this is a minor point, but dont superheroes normally wear masks? Like Iron Man, or Cap, or Hawkeye, no helmet on Thor etc. I am a bit tired of these actors' faces on posters. I want to see the heroes in full costume! I know its a marketing thing, but man, cant we get one proper poster.
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+1
7:53PM on 02/28/2012
Why does Antman have Caps shield???

Nah, it's a cool enough poster for me. All those characters on one sheet looking like they're ready to steamroll some mofo's is good by me.
Why does Antman have Caps shield???

Nah, it's a cool enough poster for me. All those characters on one sheet looking like they're ready to steamroll some mofo's is good by me.
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7:10PM on 02/28/2012
Why are we getting a name change here in the UK? I for one would like a proper film version of the series and not the crappy one a few years ago but really; we are smart enough to make the distinction. Anyone who gets confused by this really probably needs help getting their underwear on in a morning.

Why are we getting a name change here in the UK? I for one would like a proper film version of the series and not the crappy one a few years ago but really; we are smart enough to make the distinction. Anyone who gets confused by this really probably needs help getting their underwear on in a morning.

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6:43PM on 02/28/2012
Not liking the new title they've given us brits, it's pretty shit, and not getting why there's any love for the poster, there's some bad photoshopping and lots of out of proportion issues. Was really hoping for a really decent poster for a movie this size. Oh well, on the plus side the movie will hopefully still kick ass and it's cool getting it a week earlier for once instead of a month later like some films.
Not liking the new title they've given us brits, it's pretty shit, and not getting why there's any love for the poster, there's some bad photoshopping and lots of out of proportion issues. Was really hoping for a really decent poster for a movie this size. Oh well, on the plus side the movie will hopefully still kick ass and it's cool getting it a week earlier for once instead of a month later like some films.
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+4
6:08PM on 02/28/2012
The poster is fine, I just wish they would have scaled Cap down, he looks gigantic!
The poster is fine, I just wish they would have scaled Cap down, he looks gigantic!
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5:56PM on 02/28/2012

Come on guys...

let's not judge this movie by it's poster. It's still going to kick ass!
let's not judge this movie by it's poster. It's still going to kick ass!
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5:43PM on 02/28/2012
Oh my god...they've taken the poster from "Watchmen". That has to be the biggest rip-off I've seen in a very long time. Jesus, change it fast, this is not a good sign.
Oh my god...they've taken the poster from "Watchmen". That has to be the biggest rip-off I've seen in a very long time. Jesus, change it fast, this is not a good sign.
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5:31PM on 02/28/2012

Meh...

Its okay. I prefer the one that was released a few months ago, Cap was in the middle and everyone was around. Seemed more appropriate. RDJ is a badass, but no way Iron Man should be front and center. But that's a minor complaint.
Its okay. I prefer the one that was released a few months ago, Cap was in the middle and everyone was around. Seemed more appropriate. RDJ is a badass, but no way Iron Man should be front and center. But that's a minor complaint.
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5:27PM on 02/28/2012
Apparently Cap grew ten more feet since being defrosted and the Hulk is now five stories tall.
Apparently Cap grew ten more feet since being defrosted and the Hulk is now five stories tall.
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5:15PM on 02/28/2012
Eh...

[link]
Eh...

[link]
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4:54PM on 02/28/2012
Wow, Uma's slim and sexy figure makes Scarlett look short and stout.
Wow, Uma's slim and sexy figure makes Scarlett look short and stout.
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4:27PM on 02/28/2012
Does this mean my bluray will have 'Avengers Assemble' written up the side? I hope not...
Does this mean my bluray will have 'Avengers Assemble' written up the side? I hope not...
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4:03PM on 02/28/2012

Pretty cool but....

Where the fuck is Iron Man's helmet?!?! He looks way cooler with it on.
Where the fuck is Iron Man's helmet?!?! He looks way cooler with it on.
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+16
3:19PM on 02/28/2012
Put your masks and helmets on, heroes!
Put your masks and helmets on, heroes!
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+3
3:16PM on 02/28/2012

WTF????

Europe is getting the release on the 26th of April while North America gets it on May 4th? Say [link]
Europe is getting the release on the 26th of April while North America gets it on May 4th? Say [link]
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2:58PM on 02/28/2012
I actually really like Avengers Assemble, even better than the proper name.
I actually really like Avengers Assemble, even better than the proper name.
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2:17PM on 02/28/2012
Well I'm from the UK and my local cinemas have all had posters for 'The Avengers' for a while, this is the first I have heard of 'Avengers Assemble'.
Extra Tidbit: The Avengers TV series from the 60's is really good but the movie with Uma Thurman is just... well quite frankly it is an abortion of a movie.
Well I'm from the UK and my local cinemas have all had posters for 'The Avengers' for a while, this is the first I have heard of 'Avengers Assemble'.
Extra Tidbit: The Avengers TV series from the 60's is really good but the movie with Uma Thurman is just... well quite frankly it is an abortion of a movie.
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2:09PM on 02/28/2012
WTF!? Why do the UK get to see this one week earlier than us?? Lucky bastards...
WTF!? Why do the UK get to see this one week earlier than us?? Lucky bastards...
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3:25PM on 02/28/2012
Because we wanted it more.
Because we wanted it more.
2:01PM on 02/28/2012
Well, this poster IS far better than the character posters and recent Photoshop attempts but I don't care for it much.

It's colourful and has explosions and characters looking badass but is that really all that's needed to make a good poster?

I'm going to be the party pooper and say I wish they would release a painted poster in the style of those painted character posters from a while back.
Well, this poster IS far better than the character posters and recent Photoshop attempts but I don't care for it much.

It's colourful and has explosions and characters looking badass but is that really all that's needed to make a good poster?

I'm going to be the party pooper and say I wish they would release a painted poster in the style of those painted character posters from a while back.
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+4
1:35PM on 02/28/2012
Nice to see Stark Tower making an appearance.
Nice to see Stark Tower making an appearance.
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1:32PM on 02/28/2012

Finally!

An awesome non-cartoonish poster!
An awesome non-cartoonish poster!
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