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New Yuma poster

08.17.2007
You just knew a 3:10 TO YUMA poster was going to be released featuring the rugged faces of its two A-list stars. The artfulness of this one wasn't going to cut it when you've got Christian and Russel in your film, so Cinematical has posted our first look at the brand new one. It's not a bad poster persay, but it's loads more generic than its predecessor, and other than the fact that the two men are wearing cowboy hats, you wouldn't be able to tell it's a Western based on its style. Whatever, chances are this movie is going to rock anyway, so who cares. Click on Russ to check the whole thing out.
Extra Tidbit: Tom Cruise and Eric Bana were originally slated to star in the film.
Source: Cinematical

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12:08PM on 08/19/2007

KOOL

Kool poster much much better than the last one. Looks very Leone??
Kool poster much much better than the last one. Looks very Leone??
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12:56AM on 08/18/2007

Marketing's a lost art.


I just saw the poster for The Invasion a few articles below this one. And that poster looks A LOT like this new Yuma poster: two faces, in monotone, diagonally placed against a mostly white background.

[SARCASM]Very enticing.[/SARCASM]

Today's marketers really wouldn't know how to sell a steak to a starving man, would they? And if the movie's not a sequel, remake or requel, they don't seem to bother even trying to sell it.

I just saw the poster for The Invasion a few articles below this one. And that poster looks A LOT like this new Yuma poster: two faces, in monotone, diagonally placed against a mostly white background.

[SARCASM]Very enticing.[/SARCASM]

Today's marketers really wouldn't know how to sell a steak to a starving man, would they? And if the movie's not a sequel, remake or requel, they don't seem to bother even trying to sell it.
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10:15PM on 08/17/2007
post(super?) script: After realizing the poster was a diagonal slash of both faces and not just a blowup of one face with no words I have to say that this one is still not as great as the last one but it comes distantly close.
post(super?) script: After realizing the poster was a diagonal slash of both faces and not just a blowup of one face with no words I have to say that this one is still not as great as the last one but it comes distantly close.
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10:12PM on 08/17/2007
I don't mind the new poster. After the beauty of the last one, it's kind of hard to top. This movie better be one-in-a-decade type i.e. Departed (different genre of course) because I want that first poster framed on my wall. It had a "Good, Bad, blah blah" feel that just isn't found in today's visual blitz marketing world. LESS IS MORE (caps for irony). I can't wait to throw a chaw in with a hidden flask of whiskey and watch a matinee with nobody in the theatre and get wasted watching
I don't mind the new poster. After the beauty of the last one, it's kind of hard to top. This movie better be one-in-a-decade type i.e. Departed (different genre of course) because I want that first poster framed on my wall. It had a "Good, Bad, blah blah" feel that just isn't found in today's visual blitz marketing world. LESS IS MORE (caps for irony). I can't wait to throw a chaw in with a hidden flask of whiskey and watch a matinee with nobody in the theatre and get wasted watching these guys shoot up the place. PLEASE have the western showdown dialogue ala Open Range. PLEASE!!!!
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6:55PM on 08/17/2007
This poster sucks compared to the last, but i still cant wait for it to come out.
This poster sucks compared to the last, but i still cant wait for it to come out.
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5:11PM on 08/17/2007

who gives a rat turd?

so the second poster is lame. it's marketing. Gotta get the women in the seats and not just the guys. Either way, this film is pretty much guaranteed to rock ass.
so the second poster is lame. it's marketing. Gotta get the women in the seats and not just the guys. Either way, this film is pretty much guaranteed to rock ass.
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4:18PM on 08/17/2007
I agree, the first poster was better. Do we need giant heads in our posters? Like the aweful Golden Compass poster.
I agree, the first poster was better. Do we need giant heads in our posters? Like the aweful Golden Compass poster.
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3:36PM on 08/17/2007

Bleh.


The previous, "artful" poster made the movie look enticing; this new, "generic" poster makes the movie look boring.

The previous, "artful" poster made the movie look enticing; this new, "generic" poster makes the movie look boring.
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