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Now even Marvel drops out of out of Comic-Con, but why?

Jun. 23, 2011by: Paul Tassi

Every year for a while now Comic-Con has become a pretty huge event for blockbuster movies. The flood of superhero and comic properties seemed to have found the perfect venue to showcase early footage to fans for feedback, and in the process kind of eclipsed much of the "comic" portion of the event.

But things have changed in a big way for this year's Comic-Con, as we reported a few weeks back. At that point Warner Bros, Dreamworks and Disney said they weren't showing anything major and now Marvel Studios has been added to that list as well. That means no Dark Knight, no Man of Steel and no Avengers. A far cry from last year when the entire Avengers cast assembled for the first time on stage, which was more or less the highlight of the whole event.

So what's changed? In short, studios have been burned by overly appreciate fans recently. Last year, films like SUCKER PUNCH and SCOTT PILGRIM screened to much love from the crowds. Subsequently, millions were poured into marketing for the films which both turned out to be duds. SUCKER PUNCH was plain old fashioned awful, and while SCOTT PILGRIM was beloved by most who saw it, not many did, and ticket sales were abysmal, making it one of the biggest bombs of the year. TRON LEGACY achieved similar high praise, and did somewhat better at the box office, but it was far from a monster hit as the studio expected it to be.

Still though, it seems strange to pull giant franchises like this completely off the table from an event that's more or less devoted to their existence. It's hard to imagine anything from Batman, Superman or the Avengers wouldn't be met with much enthusiasm, and all those films have yet to show anything major to the public. Perhaps they all have nothing to show as they're too early in the process? But that seems like either an awfully big coincidence, or poor planning as SDCC is definitely the time to premiere even a brief bit of footage to get the fanbases riled up. It's impossible for films this high profile to be SCOTT PILGRIM bombs, so I don't quite understand the thought process here.

There will be some things still to see, as despite Marvel's absence, something will be shown for THE AMAZING SPIDER-MAN. TIN TIN should also be there, as will COWBOYS AND ALIENS, despite the fact it's coming out a few weeks later. And don't forget about GHOST RIDER 2 and BREAKING DAWN! Yeah, alright, so it's kind of going to suck.

What's up movie studios? Why are you snubbing your most devoted fans?

Extra Tidbit: Guess we'll just have to wait for online viral campaigns to spool up to find footage....
Source: EW

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+13
12:56PM on 06/23/2011

damn it

are they still making a Ghost Rider 2? Seriously?
are they still making a Ghost Rider 2? Seriously?
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1:04PM on 06/23/2011

Here's why those movies didn't do well...

It's very simple and here's how it goes:
SUCKER PUNCH: Completely meh movie. End of story. It made no money because it had no big stars, had terrible marketing and was given poor reviews well before it released.
SCOTT PILGRIM: A very good movie that only the most devoted film fans or comic book nuts can appreciate. It never found a general audience and never will.
TRON LEGACY: Despite being a sequel to a film that had more of a cult following than anything else, still managed to make $400
It's very simple and here's how it goes:
SUCKER PUNCH: Completely meh movie. End of story. It made no money because it had no big stars, had terrible marketing and was given poor reviews well before it released.
SCOTT PILGRIM: A very good movie that only the most devoted film fans or comic book nuts can appreciate. It never found a general audience and never will.
TRON LEGACY: Despite being a sequel to a film that had more of a cult following than anything else, still managed to make $400 million worldwide and it didn't even have the greatest reviews.

Bottom line is that if the movie gets great word of mouth, it will make money.
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1:06PM on 06/23/2011

As for footage...

Jon Favreau had only been shooting COWBOYS & ALIENS for 3 weeks before COMIC-CON last year and still managed to put out some awesome footage.
THE AVENGERS and THE AMAZING SPIDER-MAN have been filming for months now. Even THE DARK KNIGHT RISES could have at least some cool dialogue bits.
Jon Favreau had only been shooting COWBOYS & ALIENS for 3 weeks before COMIC-CON last year and still managed to put out some awesome footage.
THE AVENGERS and THE AMAZING SPIDER-MAN have been filming for months now. Even THE DARK KNIGHT RISES could have at least some cool dialogue bits.
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1:11PM on 06/23/2011
Marvel pulling out doesn't make sense unless it's peer pressure. But overall I think studios got a little carried away with the Comic Con hype, even for movies that did well. I'd love it if this meant they were ushering in a new era of wait-and-see movies, where the marketing budget is not greater than that of the actual movie. But I know better. Maybe they believe The Avengers can sell itself, and for an opening weekend, they're probably right.
Marvel pulling out doesn't make sense unless it's peer pressure. But overall I think studios got a little carried away with the Comic Con hype, even for movies that did well. I'd love it if this meant they were ushering in a new era of wait-and-see movies, where the marketing budget is not greater than that of the actual movie. But I know better. Maybe they believe The Avengers can sell itself, and for an opening weekend, they're probably right.
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-3
1:13PM on 06/23/2011
Sucker Punch just plain sucked, so that's no one's fault except for Warner Bros.

As for Scott Pilgrim, anyone at Comic Con that year got to see the movie for free since they were screening it like five or six times a day. It was like Kick Ass, too many preview screenings meant that ticket prices were going to be down when the movie finally released because everyone had seen it already. You can't give it all away at Comic Con, because then you'll get nothing in return. Simple Marketing 101.
Sucker Punch just plain sucked, so that's no one's fault except for Warner Bros.

As for Scott Pilgrim, anyone at Comic Con that year got to see the movie for free since they were screening it like five or six times a day. It was like Kick Ass, too many preview screenings meant that ticket prices were going to be down when the movie finally released because everyone had seen it already. You can't give it all away at Comic Con, because then you'll get nothing in return. Simple Marketing 101. The studios were just under the impression that they were getting free market research and advertising, when really they were just pandering to a small percentage of the market that was going to see their latest shit-du-jour anyway.
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1:14PM on 06/23/2011

>>>

Who cares comic con sucks dick. If I ever went it would be for the smoking chicks. Anyways Sucker Punch was awesome. But I am a huge fan of synders. I can see why people hated it. It's not for everyone. And Scott piligrim was amazing. best movie I saw in a long time.
Who cares comic con sucks dick. If I ever went it would be for the smoking chicks. Anyways Sucker Punch was awesome. But I am a huge fan of synders. I can see why people hated it. It's not for everyone. And Scott piligrim was amazing. best movie I saw in a long time.
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4:47PM on 06/23/2011
Thanx daforce. I don't feel like chillin with nerds like you.
Thanx daforce. I don't feel like chillin with nerds like you.
1:17PM on 06/23/2011
Spoken like someone who has never been there.
Spoken like someone who has never been there.
1:41PM on 06/23/2011

Hard news or editorial?

Sucker Punch was far from awful. Save the bullshit.
Sucker Punch was far from awful. Save the bullshit.
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1:53PM on 06/23/2011
1:47PM on 06/23/2011
So I guess theres no need to follow the Con coverage
So I guess theres no need to follow the Con coverage
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1:53PM on 06/23/2011
I don't think it's intentional. The window studios devote to planning for comic con is usually small. It's probably just a timing issue.
I don't think it's intentional. The window studios devote to planning for comic con is usually small. It's probably just a timing issue.
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1:54PM on 06/23/2011

Loved Sucker Punch!

Is it a FACT that its awful?
Is it a FACT that its awful?
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1:59PM on 06/23/2011
This isn't a timing thing. They showed a 5 minute scene of Captain America last year and HAD BARELY BEEN FILMING FOR A WEEK or something like that. Avengers has been going on for months.
This isn't a timing thing. They showed a 5 minute scene of Captain America last year and HAD BARELY BEEN FILMING FOR A WEEK or something like that. Avengers has been going on for months.
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2:07PM on 06/23/2011

not to be a negative nancy, but...

ComiCon is a skewed vision of the public's appetite for various projects. You need the people who don't give a shit about comics or video games to want to go see your movie in order for it to make bank. Personally, while I appreciate their enthusiasm, I have accepted that its important to ignore the stammering of internet nerds and geek obsessives as you develop a franchise. It's just not prudent to base your marketing strategies on these people (I include myself in this group that should
ComiCon is a skewed vision of the public's appetite for various projects. You need the people who don't give a shit about comics or video games to want to go see your movie in order for it to make bank. Personally, while I appreciate their enthusiasm, I have accepted that its important to ignore the stammering of internet nerds and geek obsessives as you develop a franchise. It's just not prudent to base your marketing strategies on these people (I include myself in this group that should basically be ignored) because ultimately it's Suzy Q. Normal who goes to movies with her girlfriends when there's no cool parties or the guys who go in the fifth week of the release cause it's too hot to play beer pong who make a movie successful or not. You have to pay attention to the people who don't give a shit. That's the bottom line.
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-3
2:10PM on 06/23/2011

Finally the realization...

... that nerds do not represent the whole movie-going public.
And yes it is a well known fact that Sucker Punch sucks ass.
... that nerds do not represent the whole movie-going public.
And yes it is a well known fact that Sucker Punch sucks ass.
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2:17PM on 06/23/2011
Sucker Punch was awful. Easily one of the worst films in recent years. As for studios pulling out of Comic-Con, I don't see it as a bad idea. The core audience the Con represents is more or less already committed to see these films. It doesn't make a lot of sense to spend millions of dollars courting a group that you already have.
Sucker Punch was awful. Easily one of the worst films in recent years. As for studios pulling out of Comic-Con, I don't see it as a bad idea. The core audience the Con represents is more or less already committed to see these films. It doesn't make a lot of sense to spend millions of dollars courting a group that you already have.
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2:26PM on 06/23/2011
They're probably also sick of the effort that goes into combatting 'leaked footage' from cell phone cameras. Fine by me, it'll spare me the obsessive compulsive impulse to scour for shaky cam footage of an unfinished, pre-effects Avengers trailer.
They're probably also sick of the effort that goes into combatting 'leaked footage' from cell phone cameras. Fine by me, it'll spare me the obsessive compulsive impulse to scour for shaky cam footage of an unfinished, pre-effects Avengers trailer.
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+1
2:42PM on 06/23/2011

Lemme show you my -_- face

Typically moronic behavior form studios. Instead of, ya know, tempering their expectations and just going in KNOWING the crwds are overly appreciative (thus not going overboard on marketing based on the response) they just forgo going entirely. Dipshits I tell you.
Typically moronic behavior form studios. Instead of, ya know, tempering their expectations and just going in KNOWING the crwds are overly appreciative (thus not going overboard on marketing based on the response) they just forgo going entirely. Dipshits I tell you.
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2:44PM on 06/23/2011

Plain Old Awful?

Sucker Punch was plain old awful? Really? There are plenty of awful movies out there and Sucker Punch is hardly one of them. Its original, well made and a highly entertaining visual onslaught that is even better the second time around.
Sucker Punch was plain old awful? Really? There are plenty of awful movies out there and Sucker Punch is hardly one of them. Its original, well made and a highly entertaining visual onslaught that is even better the second time around.
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8:34PM on 06/23/2011
i liked sucker punch also
i liked sucker punch also
3:56PM on 06/23/2011
Not be to rude but that movie was 1) the most boring movie I have scene in a very long time, and, 2) just plain horrible. The one good thing about it was I bought a damn good soundtrack. Not trying to hate but it was more lifeless than a zombie.
Not be to rude but that movie was 1) the most boring movie I have scene in a very long time, and, 2) just plain horrible. The one good thing about it was I bought a damn good soundtrack. Not trying to hate but it was more lifeless than a zombie.
+8
3:13PM on 06/23/2011

Is this any surprise?

Since Disney owns Marvel, and there's no Disney at Comic-Con, wouldn't that mean that none of Disney's properties would be there either? Just like I wouldn't expect Pixar to be there.
Since Disney owns Marvel, and there's no Disney at Comic-Con, wouldn't that mean that none of Disney's properties would be there either? Just like I wouldn't expect Pixar to be there.
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3:38PM on 06/23/2011
Marvel will be there with Evans and Hugo for Cap...
[link]


That works for me.
Marvel will be there with Evans and Hugo for Cap...
[link]


That works for me.
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-2
3:46PM on 06/23/2011
And with these studios pulling out goes my interest in Comic Con. It seems dumb to not take part in the con just because you don't rake in the box office numbers or critical acclaim that you feel the film should get. Oh well, I guess.
And with these studios pulling out goes my interest in Comic Con. It seems dumb to not take part in the con just because you don't rake in the box office numbers or critical acclaim that you feel the film should get. Oh well, I guess.
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10:11PM on 06/23/2011
How is that dumb? Why would studios want to spend money on Comic-Con if it doesn't help them?
How is that dumb? Why would studios want to spend money on Comic-Con if it doesn't help them?
4:02PM on 06/23/2011

Scott Pilgrim

I love Scott Pilgrim but only after renting it. I think the marketing was terrible IMO. I couldn't really figure out what the movie style was like from the trailers so I chose to ignore it. Now I wish I hadn't.

"Your MY BAD is saying MY BAD"
I love Scott Pilgrim but only after renting it. I think the marketing was terrible IMO. I couldn't really figure out what the movie style was like from the trailers so I chose to ignore it. Now I wish I hadn't.

"Your MY BAD is saying MY BAD"
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+12
4:29PM on 06/23/2011
At least we get a new Captain America trailer today. And I personally enjoyed Sucker Punch. Entertaining and good music. chill friday night
At least we get a new Captain America trailer today. And I personally enjoyed Sucker Punch. Entertaining and good music. chill friday night
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4:39PM on 06/23/2011

Ok movie studios don't really understand Marketing anymore.

They think it's ALL you need to do, but the fact of the matter is that if you are trying to sell a low-quality product, it doesn't matter how many ads you buy.

Comic-Con is a great tool for marketing, BUT the fact of the matter is that the movies at last years Comic-Con has been almost entirely been disappointment. (Scott Pilgrim was the exception, but that was REALLY a bad marketing campaign)

Yes, Comic-Con is a terrible place to gauge how good your movie is gonna do, especially if it's
They think it's ALL you need to do, but the fact of the matter is that if you are trying to sell a low-quality product, it doesn't matter how many ads you buy.

Comic-Con is a great tool for marketing, BUT the fact of the matter is that the movies at last years Comic-Con has been almost entirely been disappointment. (Scott Pilgrim was the exception, but that was REALLY a bad marketing campaign)

Yes, Comic-Con is a terrible place to gauge how good your movie is gonna do, especially if it's a Comic-Book property. Remember Mallrats? That killed there.

It's a tool to build word of mouth. Use it as such.
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-34
4:43PM on 06/23/2011

Just tossing it out there...

Scott Pilgrim was one of the biggest pieces of shit I'd seen in a long time. It was like watching really bad wank material for douchey hipsters. Horrible movie.
Scott Pilgrim was one of the biggest pieces of shit I'd seen in a long time. It was like watching really bad wank material for douchey hipsters. Horrible movie.
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2:43AM on 06/24/2011
youre both idiots
youre both idiots
9:01PM on 06/23/2011
I believe that's Kick-Ass you're referring to...
I believe that's Kick-Ass you're referring to...
4:46PM on 06/23/2011
I agree that pull comic-related stuff from Comic Con makes no sense. By the same token, no movie makes money just based on Comic Con; it's the tv spots, trailers and internet hype that contribute to that. I think studios are realizing that now. Dark Knight was a colossal hit, but that was made by a famous director with well-respected actors and a great marketing campaign. For every Dark Knight, there's 3 comic book movies that disappoint at the box office.
I agree that pull comic-related stuff from Comic Con makes no sense. By the same token, no movie makes money just based on Comic Con; it's the tv spots, trailers and internet hype that contribute to that. I think studios are realizing that now. Dark Knight was a colossal hit, but that was made by a famous director with well-respected actors and a great marketing campaign. For every Dark Knight, there's 3 comic book movies that disappoint at the box office.
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6:52PM on 06/23/2011

The REAL Reason: D23

Everyone knows Disney is corrupt, and idk if you went to D23 a couple years ago, but it was kind of a fail. But surprise, surprise it's happening again this year, the same year they purchase Marvel. Hmmm... I wonder what Marvel will say when they decide to take their Comic-Con agenda to D23 this August. We'll see if I'm wrong, but if you ask me, Mickey Mouse has 'em by the balls.
Everyone knows Disney is corrupt, and idk if you went to D23 a couple years ago, but it was kind of a fail. But surprise, surprise it's happening again this year, the same year they purchase Marvel. Hmmm... I wonder what Marvel will say when they decide to take their Comic-Con agenda to D23 this August. We'll see if I'm wrong, but if you ask me, Mickey Mouse has 'em by the balls.
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7:00PM on 06/23/2011
lolz at "Mickey Mouse has 'em by the balls." It reminds me of that South Park episode with Mickey Mouse & The Jonas Brothers.
lolz at "Mickey Mouse has 'em by the balls." It reminds me of that South Park episode with Mickey Mouse & The Jonas Brothers.
6:52PM on 06/23/2011

WOW...

Here is hoping there is a Geek revolt. If I was a hardcore comic book fan I would boycott the coming comic movies. This is an epic failure.
Here is hoping there is a Geek revolt. If I was a hardcore comic book fan I would boycott the coming comic movies. This is an epic failure.
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6:57PM on 06/23/2011

BTW

Scott Pilgrim was Universal. I don't see them backing out.
Scott Pilgrim was Universal. I don't see them backing out.
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6:58PM on 06/23/2011

In a way this is good....right?

Last I checked Comic Con was short for 'Comic Convention'....in which case movies aren't comics. I understand the fandom that goes with the whole atmosphere, but it's supposed to be about comics, right?
Last I checked Comic Con was short for 'Comic Convention'....in which case movies aren't comics. I understand the fandom that goes with the whole atmosphere, but it's supposed to be about comics, right?
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+15
6:59PM on 06/23/2011
Well...at least Nathan Fillion will still be there... :)
Well...at least Nathan Fillion will still be there... :)
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10:44PM on 06/23/2011
Who???





:p
Who???





:p
+2
7:36PM on 06/23/2011
You have to remember that had shown free screenings of Scott Pilgrim at Comic-Con last year. So basically everybody who wanted to see it badly enough didn't have to pay to watch it, which seems like lost revenue. Maybe not enough to effect the numbers completely, but lost revenues nonetheless.

Also I don't know how receptive the crowd was of Sucker Punch. I think I remember it got almost the same reaction as Jonah Hex, as in not very good...
You have to remember that had shown free screenings of Scott Pilgrim at Comic-Con last year. So basically everybody who wanted to see it badly enough didn't have to pay to watch it, which seems like lost revenue. Maybe not enough to effect the numbers completely, but lost revenues nonetheless.

Also I don't know how receptive the crowd was of Sucker Punch. I think I remember it got almost the same reaction as Jonah Hex, as in not very good...
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8:27PM on 06/23/2011
easy you get most the information & sneak peaks & teasers & trailers on the internet for FREE & also a lil known site called Facebook
easy you get most the information & sneak peaks & teasers & trailers on the internet for FREE & also a lil known site called Facebook
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10:08PM on 06/23/2011
This is what is called the "fanboy effect". While fanboys are some of the loudest people on the internet the studios for a long time felt that they needed to cater to them directly when making a comic book oriented movie. What they've found since then is that even though they are loud there is simply not enough of them to make a hit movie when compared to the general movie going public. It's too much of an expense to put all the money it takes to promote something at comic con when they are a
This is what is called the "fanboy effect". While fanboys are some of the loudest people on the internet the studios for a long time felt that they needed to cater to them directly when making a comic book oriented movie. What they've found since then is that even though they are loud there is simply not enough of them to make a hit movie when compared to the general movie going public. It's too much of an expense to put all the money it takes to promote something at comic con when they are a tiny portion of who is going to buy tickets. I'm not saying that this is right but unfortunately that is the nature of the business.

That's why Scott Pilgrim should never have been made for $60 million because it appealed to just a very small audience to be able to justify that kind of money. For a movie with such a slim demographic such as Scott Pilgrim should have still been made but on no more than say $15 or $25 million to justify it's costs. That movie should be at something like comic con because it's audience is not the general movie going public.
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11:00PM on 06/23/2011

STORM IN A TEACUP!

Why show up if you have no material to make a presentation? The Studios schedule doesn't revolve around Comic-Con, some of them are busy making movies. Why interrupt the process? And I would think that even the most obsessive fanboys would appreciate not having their time wasted at a TDKR panel with no information and nothing worthwhile to discuss.
Studios are waking up and realizing that Comic-Con is not a necessity for them every year.
Let's be honest, a CC presentation is a bigger deal to
Why show up if you have no material to make a presentation? The Studios schedule doesn't revolve around Comic-Con, some of them are busy making movies. Why interrupt the process? And I would think that even the most obsessive fanboys would appreciate not having their time wasted at a TDKR panel with no information and nothing worthwhile to discuss.
Studios are waking up and realizing that Comic-Con is not a necessity for them every year.
Let's be honest, a CC presentation is a bigger deal to movie bloggers than the studios "most devoted fans" at CC.
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-6
2:51AM on 06/24/2011

they're snubbing their most devoted fans because

LIKE YOU TYPED A SENTENCE BEFORE, fans obviously don't know what they're talking about in relation to the mass market, that's why they're snubbing them. What's the point in catering to them when they can't make the movie successful and have proven to have different taste than that of the general public?

It may be sad, but it's the truth, and you really can't blame the studios. "It's not personal, it's only business"
LIKE YOU TYPED A SENTENCE BEFORE, fans obviously don't know what they're talking about in relation to the mass market, that's why they're snubbing them. What's the point in catering to them when they can't make the movie successful and have proven to have different taste than that of the general public?

It may be sad, but it's the truth, and you really can't blame the studios. "It's not personal, it's only business"
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9:11AM on 06/24/2011

I think Twilight proved

you can actively piss-off fanboys, and still make a shit-ton of money.
you can actively piss-off fanboys, and still make a shit-ton of money.
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12:09PM on 06/24/2011

Ghost Rider 2

Am I the only one kinda looking forward to this? I know the first one sucked balls (I had a copy that I made my friends watch just so they could see how bad it was, MST3K style).

They took it out of the hands of Mark Stephen Johnson and gave it to the CRANK guys. I loved GAMER and it's ridiculous action set pieces and I expect no less from this regardless if the Cage is coming back.
Am I the only one kinda looking forward to this? I know the first one sucked balls (I had a copy that I made my friends watch just so they could see how bad it was, MST3K style).

They took it out of the hands of Mark Stephen Johnson and gave it to the CRANK guys. I loved GAMER and it's ridiculous action set pieces and I expect no less from this regardless if the Cage is coming back.
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