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Now you too can smell like Bruce Willis

07.07.2010

I'm sorry, but this is far too WTF not to post. Bruce Willis now has his own line of cologne called BRUCE WILLIS, from LR Health and Beauty Systems. He’s not the first male celebrity to have his own scent line (Antonio Banderas has about a half dozen himself), but he’s not exactly high the list of actors you’d predict would go down that path.

Willis apparently had a press conference to announce the new fragrance, where he said “with great enthusiasm” that “the development of my new fragrance together with the very committed and passionate LR team was really a lot of fun. The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR.”

So what does Bruce Willis smell like? No, not gunpowder, asphalt and human blood, rather it’s grapefruit, pepper and vetvier. Sure, grapefruit, OK, but pepper? And vetvier? Raise your hand if you know what that is. Shut up horticulturalists, normal people don’t know that. It’s some kind of grass that has nothing to with murdering terrorists.

Whatever, if someone got me this for my birthday, I would think it was totally awesome. I’m not sure if I’d actually want to smell like pepper and vetvier, but I’d definitely put it in my room as a conversation piece.

Extra Tidbit: The tagline: ďSmart guys live forever.Ē
Source: Geekosystem

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6:53AM on 07/08/2010

Bruno.

I'm really surprised it's not named after his 90s nickname- Bruno.
I'm really surprised it's not named after his 90s nickname- Bruno.
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5:48AM on 07/08/2010
Who wants to smell like Bruce Willis, when they can smell like Bruce Campbell? Old Spice baby!
Who wants to smell like Bruce Willis, when they can smell like Bruce Campbell? Old Spice baby!
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12:30AM on 07/08/2010

Yippee Ki Yay Motherfunker

I would check this out just because its one of those things that if you seen at a store just screams that it needs a second look. tagline "Smell Hard"
I would check this out just because its one of those things that if you seen at a store just screams that it needs a second look. tagline "Smell Hard"
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8:17PM on 07/07/2010
I don't know if there's anyone out there that could make me want to rub his scent all over myself.
I don't know if there's anyone out there that could make me want to rub his scent all over myself.
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+1
8:02PM on 07/07/2010
Other actors have done it, why not Bruce f'n Willis?
Other actors have done it, why not Bruce f'n Willis?
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+10
6:46PM on 07/07/2010
I would have called it "The Sixth Scent"
I would have called it "The Sixth Scent"
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+0
6:36PM on 07/07/2010
Umm....yay?
Umm....yay?
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+2
5:34PM on 07/07/2010
They should have just called it "Willis" and the tag line "He knows what he talkin' 'bout"
They should have just called it "Willis" and the tag line "He knows what he talkin' 'bout"
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3:56PM on 07/07/2010
This article made me LOL, both the subject & the writing.
Well done!
This article made me LOL, both the subject & the writing.
Well done!
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3:53PM on 07/07/2010
"Itís some kind of grass that has nothing to with murdering terrorists."

I laughed my little brother out of the room having read that.
"Itís some kind of grass that has nothing to with murdering terrorists."

I laughed my little brother out of the room having read that.
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+3
2:46PM on 07/07/2010
Grapefruit, pepper, and...vytvalalala grass? Wtf? That's not a Bruce Willis smell. A Bruce Willis fragrance should smell like sex in a swimming pool, a car wreck, football, gunpowder, and the blood of German terrorist scum. I am disappointed.

But, I'll give it a whif.
Grapefruit, pepper, and...vytvalalala grass? Wtf? That's not a Bruce Willis smell. A Bruce Willis fragrance should smell like sex in a swimming pool, a car wreck, football, gunpowder, and the blood of German terrorist scum. I am disappointed.

But, I'll give it a whif.
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2:04PM on 07/07/2010

I love Bruce Willis, but this is lame.

I'm with Terminal_83 on this one. It's nothing but decadence run amok. Anyways, I'm already against people covering up their natural scent (unless they have a glandular condition of course). As Carlin said, we have pheromones, people!

I'm with Terminal_83 on this one. It's nothing but decadence run amok. Anyways, I'm already against people covering up their natural scent (unless they have a glandular condition of course). As Carlin said, we have pheromones, people!

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1:57PM on 07/07/2010
Kind of awesome. Kind of silly. I'd like to smell it before I totally judge though.
Kind of awesome. Kind of silly. I'd like to smell it before I totally judge though.
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1:56PM on 07/07/2010
Meh I will wait until the mickie rourke version comes out. It will smell like cheap booze, drugs, and hookers. mmmmmmm
Meh I will wait until the mickie rourke version comes out. It will smell like cheap booze, drugs, and hookers. mmmmmmm
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1:45PM on 07/07/2010
Release this around Christmas time and every man would want it. Genius business strategy.
Release this around Christmas time and every man would want it. Genius business strategy.
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12:44PM on 07/07/2010
Celebrity brand colognes and wines are the epitome of vanity.
Celebrity brand colognes and wines are the epitome of vanity.
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12:55PM on 07/07/2010
I think the epitome of vanity is a toss-up between celebrity colognes and celebrity clothing lines.
I think the epitome of vanity is a toss-up between celebrity colognes and celebrity clothing lines.
1:25PM on 07/07/2010
But Coppola wine is so yummy.
But Coppola wine is so yummy.
+9
12:17PM on 07/07/2010
Sweet. I may have to pick some up, just for the hell of it. Sylvester Stallone should come out with his own fragrance and call it "Sly Moves."
Sweet. I may have to pick some up, just for the hell of it. Sylvester Stallone should come out with his own fragrance and call it "Sly Moves."
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2:01PM on 07/07/2010
You mean something like this:

[link]
You mean something like this:

[link]
4:27PM on 07/07/2010
lmao that was fuckin hilarious, especially at the end
lmao that was fuckin hilarious, especially at the end
12:12PM on 07/07/2010

I want to smell like Michael Cera...

I want to smell like Cera so I can be useless yet still get tons of movie roles and hot women. Yup, it's that time of day for me.
I want to smell like Cera so I can be useless yet still get tons of movie roles and hot women. Yup, it's that time of day for me.
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1:50PM on 07/07/2010
LOL Agreed. The kid has absolutely no range.
LOL Agreed. The kid has absolutely no range.
12:09PM on 07/07/2010
I'd be more interested if they called it 'Yipeekiyay Motherfucker!' Now, that's sexy.
I'd be more interested if they called it 'Yipeekiyay Motherfucker!' Now, that's sexy.
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11:34AM on 07/07/2010
I guess its got to be better than smelling like a Whopper...

Oh and I will buy some just to see how it smells. I wonder if it smells like a TV dinner.
I guess its got to be better than smelling like a Whopper...

Oh and I will buy some just to see how it smells. I wonder if it smells like a TV dinner.
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11:29AM on 07/07/2010
Takes balls to just name it "Bruce Willis". When he says it stands "for individuality" and "uniqueness" he means it's a cologne for him and him alone. It's not for the rest of us.
Takes balls to just name it "Bruce Willis". When he says it stands "for individuality" and "uniqueness" he means it's a cologne for him and him alone. It's not for the rest of us.
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11:37AM on 07/07/2010
Maybe that's what is. Maybe they'll ask your ID before buying it, and when they see that you're not Bruce Willis they won't sell it to you.
Maybe that's what is. Maybe they'll ask your ID before buying it, and when they see that you're not Bruce Willis they won't sell it to you.
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