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Paramount testing the waters with a "mega ticket" for Brad Pitt's World War Z

Jun. 14, 2013by: Paul Shirey

Yesterday, we reported on Steven Spielberg and George Lucas predicting the drastic changes they anticipate for the theater-going experience, which they believe would entail a bigger and more expensive event, albeit with fewer selections. Ironically, Paramount is now testing out a new "experience" for their upcoming zombie apocalypse thriller WORLD WAR Z, offering what they call a "mega ticket," which guarantees a number of ammenities to accompany an advance screening of the film, including:

-One (1) adult admission ticket to the 6/19 advance 3D show of World War Z
-One (1) HD digital copy of movie when available*
-One (1) pair of World War Z collector's custom 3D glasses**
-One (1) official limited-edition movie poster
-One (1) small popcorn
* One (1) HD digital movie copy available to download or stream when released on street date. Internet connection and compatible device required.

So, for $50 you get a decent amount of stuff, although I think it would be up to the individual consumer if these items are worth the cash or not. For some, posters and 3D glasses could be worthless, while things like an HD digital download and a small popcorn (especially at concession prices) may sweeten the deal for others. It's an interesting move and, if successful, could lead to future films offering similar "mega" tickets. Naturally, this is being tested in a limited amount of theaters in some select locations, but if it takes off, I'd expect the idea to expand to other markets. I think some will scoff at this idea initially, but ultimately, I think it comes down to individual preference. You could certainly wait and see the movie in wide release, but for some fans it may be worth the price to see it early and get some swag to go with it.

Would you pay more to see, say, STAR WARS: EPISODE VII or THE AVENGERS 2 a few days earlier?  A week earlier? And get some swag, like t-shirts, posters, downloads, etc.? I'm willing to bet the bigger movies would fetch a mighty dollar for their tentpole "sure thing" films. In fact, I'd probably be one of them for a select few.

What do you think? Were Spielberg and Lucas on the money? Would you buy a "mega ticket" for a movie you wanted to see badly enough? 

Get your WORLD WAR Z "mega ticket" here if you are near one of the following areas:

Regal Atlantic Station 16 IMAX & RPX – Atlanta, GA
Edwards Greenway Grand Palace Stadium 24 & RPX – Houston, TX
UA King Of Prussia Stadium 16 & IMAX – King of Prussia, PA
Edwards Irvine Spectrum 21 IMAX & RPX – Los Angeles, CA
Edwards Mira Mesa Stadium 18 IMAX & RPX – San Diego, CA

Extra Tidbit: What future movies would you buy a "mega ticket" for?
Source: Fandango

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+1
1:34PM on 06/24/2013

Poster better be original!

I collect movie posters and the that poster better be a mint original Double-Sided poster, otherwise it's not worth the price.
I collect movie posters and the that poster better be a mint original Double-Sided poster, otherwise it's not worth the price.
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10:35AM on 06/17/2013

Escalation

In this instance I don't feel like this is a great idea mainly because the promotional items are not interesting to me; others may find them worth it. If the incentives were better, then maybe this would be a better idea but then I would be worried about ticket price escalation. If this goes over well there may come a time that all blockbuster ticket prices are more expensive which, for me at least, would prevent me from seeing a movie multiple time in the theaters if I can afford to see it at
In this instance I don't feel like this is a great idea mainly because the promotional items are not interesting to me; others may find them worth it. If the incentives were better, then maybe this would be a better idea but then I would be worried about ticket price escalation. If this goes over well there may come a time that all blockbuster ticket prices are more expensive which, for me at least, would prevent me from seeing a movie multiple time in the theaters if I can afford to see it at all. I fear that day as I find the theater experience great. For this offer though, a small poster that most theaters give away free, a digital download that comes with every Blu-ray released now, a small popcorn, and "special" 3-D glasses just doesn't cut it. The glasses just have a logo stamped on it, not special in my opinion. Again, if you like this then by all means take advantage of it but for me, I'll pass and hope that it doesn't impact ticket prices further.
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6:50AM on 06/17/2013

Hey Industry: Don't pre-bundle shit for me....

I'll buy what I want, not the packages you THINK I want.
I'll buy what I want, not the packages you THINK I want.
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5:59AM on 06/16/2013

You have a hard enough time getting me to go to the movies for $5.

$50 for just one ticket? And sure you get all that extra crap, but ... here's the thing ... WHAT IF THE MOVIE SUCKS? What if I don't like it?
"Well I just paid for a bunch of bullshit I'll never use."
Most people usually don't BUY a digital download unless they've already seen it (same with DVDs - most people don't drop $20 on a whim). Most people don't get a movie poster until after they've seen a movie - probably 3 or 4 times if they want to buy a poster.

Going to the movies SHOULD be a
$50 for just one ticket? And sure you get all that extra crap, but ... here's the thing ... WHAT IF THE MOVIE SUCKS? What if I don't like it?
"Well I just paid for a bunch of bullshit I'll never use."
Most people usually don't BUY a digital download unless they've already seen it (same with DVDs - most people don't drop $20 on a whim). Most people don't get a movie poster until after they've seen a movie - probably 3 or 4 times if they want to buy a poster.

Going to the movies SHOULD be a big deal (an "event" if you will), because it's radically different from watching them at home. But a big price tag DOES NOT MAKE A MOVIE AN EVENT. It makes it a rarity.

And the small popcorn is such a fuck you.
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+1
10:49PM on 06/15/2013

RFLOL

OMG OMG OMG.....I think I just peed my pants a little....LOL
OMG OMG OMG.....I think I just peed my pants a little....LOL
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6:19PM on 06/15/2013
lol. All that comes with a small popcorn.
lol. All that comes with a small popcorn.
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+0
12:04PM on 06/15/2013
Not from the US, but currently on holidays in LA and this seems like a pretty good deal.
Usual ticket price here is around 20 bucks (16-18), popcorn at least 5, blurays 30.
wouldn't be a good deal in Germany eg. (cinema 8 bucks, popcorn 5, bluray 20)
Not from the US, but currently on holidays in LA and this seems like a pretty good deal.
Usual ticket price here is around 20 bucks (16-18), popcorn at least 5, blurays 30.
wouldn't be a good deal in Germany eg. (cinema 8 bucks, popcorn 5, bluray 20)
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+1
9:27AM on 06/15/2013
No matter how you dress up a turd.....it's still a turd.
No matter how you dress up a turd.....it's still a turd.
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10:25PM on 06/14/2013
$50??? WIth that money, I'll wait for 4-5 months and buy the Blu Ray instead!
$50??? WIth that money, I'll wait for 4-5 months and buy the Blu Ray instead!
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7:30PM on 06/14/2013
If it was a tix for any show, along with the blu-ray when released, along with the extra swag, id be down. Your looking at almost 40 bucks anyway to see the movie and then buy the blu-ray later on.
If it was a tix for any show, along with the blu-ray when released, along with the extra swag, id be down. Your looking at almost 40 bucks anyway to see the movie and then buy the blu-ray later on.
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5:01PM on 06/14/2013

I'LL PASS!!

This is a horrible deal. Almost all cities have 100% FREE screenings for major blockbusters and smaller movies and give out free posters and other [link] to the audience. Gofobo is a site entirely devoted to giving out free passes to screenings at theaters based on your zip code. I attended a screening of This is The End (very funny movie btw) over two weeks ago and received a poster and popcorn coupon. That's already around $30 of the so called $50 value that I got for free.
This is a horrible deal. Almost all cities have 100% FREE screenings for major blockbusters and smaller movies and give out free posters and other [link] to the audience. Gofobo is a site entirely devoted to giving out free passes to screenings at theaters based on your zip code. I attended a screening of This is The End (very funny movie btw) over two weeks ago and received a poster and popcorn coupon. That's already around $30 of the so called $50 value that I got for free.
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1:47AM on 06/16/2013
Not sure why I'm getting thumbs down. I'll go to my room and think about what I said.
Not sure why I'm getting thumbs down. I'll go to my room and think about what I said.
4:45PM on 06/14/2013

Screw. That.

It's a commendable idea, that you pay a luxury premium for lots of memorabilia that has to do with the movie, but it's all wrong with this deal. As someone else already stated exhaustively, most of the stuff you get in this bundle can be acquired for a much cheaper overall price than $50.

If it were a digital copy of the movie the same day it releases in theaters, a large popcorn, an autographed film cell, and maybe even dibs on an early release for the Blu-ray of the film (by a month,
It's a commendable idea, that you pay a luxury premium for lots of memorabilia that has to do with the movie, but it's all wrong with this deal. As someone else already stated exhaustively, most of the stuff you get in this bundle can be acquired for a much cheaper overall price than $50.

If it were a digital copy of the movie the same day it releases in theaters, a large popcorn, an autographed film cell, and maybe even dibs on an early release for the Blu-ray of the film (by a month, probably), then I think $50 would actually be quite a fair price.

But this deal they have now? No. $50 is way too much.
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4:08PM on 06/14/2013
Downloadable copies of a movie that people will pirate anyways, a poster that you'll be able to get at Hot Topic, 3D glasses that NO ONE cares about, and of course, a small popcorn.

Sorry guys, that's not even worth $5 to me. I'll pass.
Downloadable copies of a movie that people will pirate anyways, a poster that you'll be able to get at Hot Topic, 3D glasses that NO ONE cares about, and of course, a small popcorn.

Sorry guys, that's not even worth $5 to me. I'll pass.
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+0
3:39PM on 06/14/2013
I wouldn't buy this for this movie, but I'd be down for something like it for a flick I really want to see! Something like this would've sold out for The Dark Knight
I wouldn't buy this for this movie, but I'd be down for something like it for a flick I really want to see! Something like this would've sold out for The Dark Knight
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3:36PM on 06/14/2013

Wow

They sold me at small popcorn
They sold me at small popcorn
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3:26PM on 06/14/2013
That's coincidental, not ironic.
That's coincidental, not ironic.
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3:21PM on 06/14/2013
Fifty bucks?!? For that price they should be offering a rub & tug from Brad Pitt himself.
Fifty bucks?!? For that price they should be offering a rub & tug from Brad Pitt himself.
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+26
3:08PM on 06/14/2013
Cineworld Cinemas in Europe have an Unlimited card offer for 20 Euro ($26) a month, as many films as you like.
Now that is a mega ticket.
Cineworld Cinemas in Europe have an Unlimited card offer for 20 Euro ($26) a month, as many films as you like.
Now that is a mega ticket.
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+10
2:59PM on 06/14/2013

that much money and just small popcorn...you guys are cheap..

atleast offer a large popcorn with a drink and instead of a downloadable copy offer them a set of collectible figurines...I'm just saying..I am not from the U.S!
atleast offer a large popcorn with a drink and instead of a downloadable copy offer them a set of collectible figurines...I'm just saying..I am not from the U.S!
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2:56PM on 06/14/2013
Nothing screams 'premium experience' like a small popcorn. The idea of paying for the blu-ray release at the same time as the cinema ticket is an interesting concept, but you'd have to be pretty damn sure it was a film you'd want to see more than once.
Nothing screams 'premium experience' like a small popcorn. The idea of paying for the blu-ray release at the same time as the cinema ticket is an interesting concept, but you'd have to be pretty damn sure it was a film you'd want to see more than once.
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2:56PM on 06/14/2013
It might not seem like a good deal, but if someone else thinks so, then good for them. If this becomes a normal practice I don't see it affecting anyone's movie going experience. I would totally take up this offer depending on the movie of course.
It might not seem like a good deal, but if someone else thinks so, then good for them. If this becomes a normal practice I don't see it affecting anyone's movie going experience. I would totally take up this offer depending on the movie of course.
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4:49PM on 06/14/2013
It might not seem like it will affect the industry much, but I really worry about that... In a perfect world, these kinds of deals will be available for those who want to take advantage of them and won't affect separate showings or anything.

But I fear that if this "Mega Ticket" takes off, it might turn into a war for exclusive features... like, $50 for a Mega Ticket and you can see an exclusive 10 minutes cut from the normal theatrical release.

Perhaps a bit far-fetched, but with things
It might not seem like it will affect the industry much, but I really worry about that... In a perfect world, these kinds of deals will be available for those who want to take advantage of them and won't affect separate showings or anything.

But I fear that if this "Mega Ticket" takes off, it might turn into a war for exclusive features... like, $50 for a Mega Ticket and you can see an exclusive 10 minutes cut from the normal theatrical release.

Perhaps a bit far-fetched, but with things like this, it is a lot harder to see how it would affect the industry at-large until it is way too late.
2:44PM on 06/14/2013
too rich for my blood, but i'm cool w/ the concept.
too rich for my blood, but i'm cool w/ the concept.
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2:32PM on 06/14/2013
Still a fucking PG-13 zombie movie.
Still a fucking PG-13 zombie movie.
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+13
2:27PM on 06/14/2013
A copy of the Blu-ray would have to be included for me to bite on this, don't give a rat's a** for digital copies/downloads etc.
A copy of the Blu-ray would have to be included for me to bite on this, don't give a rat's a** for digital copies/downloads etc.
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2:17PM on 06/14/2013
While I agree it's too expensive, I do like this idea for future releases. Like a collector's edition when you buy a video game. I can definitely think of a few upcoming titles I would do this with - Avengers 2, The Hobbit... imagine getting a little Smaug figure and poster with your ticket.
While I agree it's too expensive, I do like this idea for future releases. Like a collector's edition when you buy a video game. I can definitely think of a few upcoming titles I would do this with - Avengers 2, The Hobbit... imagine getting a little Smaug figure and poster with your ticket.
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2:10PM on 06/14/2013
What a ripoff! You're not even getting value for 50$
What a ripoff! You're not even getting value for 50$
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2:31PM on 06/14/2013
Are you kidding? Have you seen the cost of popcorn at the movies these days?!
Are you kidding? Have you seen the cost of popcorn at the movies these days?!
3:10PM on 06/14/2013
Even if you pay 10$ for a small popcorn, and you add the 12.50$ for the ticket, the rest is mostly junk. Special 3D glasses that are the exact same quality as the regular one and that you will never use again? Please. Poster? Garbage. Are you telling me a digital copy (that you don't know you want yet since you haven't seen the movie) is worth between 25 and 35$?
Even if you pay 10$ for a small popcorn, and you add the 12.50$ for the ticket, the rest is mostly junk. Special 3D glasses that are the exact same quality as the regular one and that you will never use again? Please. Poster? Garbage. Are you telling me a digital copy (that you don't know you want yet since you haven't seen the movie) is worth between 25 and 35$?
4:11PM on 06/14/2013
Why would you pay for anything at a theater, besides the ticket itself. You bring in your own popcorn, snacks, and beer.
Why would you pay for anything at a theater, besides the ticket itself. You bring in your own popcorn, snacks, and beer.
+2
2:07PM on 06/14/2013
Well, this isn't surprising, but I really don't want this to become a norm. Ticket prices already keep going up. If they decide to start making stuff like this norm, it's only going to make going to the movies a more difficult affair.
Well, this isn't surprising, but I really don't want this to become a norm. Ticket prices already keep going up. If they decide to start making stuff like this norm, it's only going to make going to the movies a more difficult affair.
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+7
2:01PM on 06/14/2013

Fail

I hope this fails if only because I wouldn't want it to become the norm.
I hope this fails if only because I wouldn't want it to become the norm.
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1:55PM on 06/14/2013
I heard they're also replacing theater restroom toilet paper w the pages of Max Brooks' book.
I heard they're also replacing theater restroom toilet paper w the pages of Max Brooks' book.
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1:47PM on 06/14/2013
This movie is going to have a tough time going up against the "legs" and good word of mouth of Man of Steel.
This movie is going to have a tough time going up against the "legs" and good word of mouth of Man of Steel.
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1:52PM on 06/14/2013
I dunno, reviews are much stronger so far for WWZ....
I dunno, reviews are much stronger so far for WWZ....
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