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Paranormal expands

10.05.2009

Paramount has hit the big time with PARANORMAL ACTIVITY, the "BLAIR WITCH in a house" horror film currently selling out in theaters nationwide. And by "in theaters nationwide" I mean that the film has been playing at 12 theaters in college towns across the country, three times a week (midnight showings on Thurs, Fri and Sat), but has produced such high revenues ($16,000 per theater), Paramount is expanding release to more than 40 theaters, and starting to offer showtimes other than midnight.

This is good news, because even though I live in one such college town that was showing the movie (Ann Arbor) I never felt like spending a Friday night camped out on State St. to get tickets for a midnight show, during a time period where I could in fact be drinking heavily. All I ever asked for was an expansion of showtimes other than the ludicrous midnight slot, and thank God that’s coming true. For studios’ future reference, just because you’re showing a movie late, it doesn’t make it scary, it’s just annoying.

So even though 40 theaters isn’t exactly wide release, it does indicate that this film may start following a BLAIR WITCH trajectory and expand to a few thousand in due time. Impressive for a film that literally has not had a marketing campaign other than word of mouth, as if you’ll recall, BLAIR WITCH was doing viral marketing before it was even called “viral marketing.” I think PARANORMAL could benefit from a similar campaign as it starts to expand outward.

Extra Tidbit: Sadly, Ann Arbor is lacking in cool girls who think camping out in front of a theater to see a terrifying ghost movie at midnight is a good first date.
Source: LA Times

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10:26AM on 10/06/2009

DISSAPPOINTED

*SPOILER*




the ending suuuuuuuuuuuuuucked. it was way too "hollywood" and not what it deserved. i heard of the alternate endings, and they're both MUCH better than what was given.
*SPOILER*




the ending suuuuuuuuuuuuuucked. it was way too "hollywood" and not what it deserved. i heard of the alternate endings, and they're both MUCH better than what was given.
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7:58AM on 10/06/2009

Sorry about the potty mouth but...

Fuck Paramount! They're holding this flick hostage for "demands". First they sat on it for over a year, then it gets buzz, and now they're fucking feeding us pigeon scraps just to see it? Fuck them... I may not even buy the DVD when it comes out like I ALWAYS do for flicks I dig (providing I actually like this, like I presume). I'll download it, and never pay them a dime. Last I heard, ransom demands were kind of illegal... jerkasses.
Fuck Paramount! They're holding this flick hostage for "demands". First they sat on it for over a year, then it gets buzz, and now they're fucking feeding us pigeon scraps just to see it? Fuck them... I may not even buy the DVD when it comes out like I ALWAYS do for flicks I dig (providing I actually like this, like I presume). I'll download it, and never pay them a dime. Last I heard, ransom demands were kind of illegal... jerkasses.
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6:34PM on 10/05/2009
I live about an hour and half from Ann Arbor...I thought about driving there...then ultimately decided screw that.
I live about an hour and half from Ann Arbor...I thought about driving there...then ultimately decided screw that.
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4:34PM on 10/05/2009
I live in the arbor as well. And I disagree. There are plenty of sweet girls ready to camp out, you just need to look in the right places *cough*theatreschool*cough*
I live in the arbor as well. And I disagree. There are plenty of sweet girls ready to camp out, you just need to look in the right places *cough*theatreschool*cough*
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4:55PM on 10/05/2009
Soooo, what are you doing Friday?
Soooo, what are you doing Friday?
3:47PM on 10/05/2009

Ann Arbor

I live in A2 also, I was there for the first midnight showing and it was packed and tons of fun.
I live in A2 also, I was there for the first midnight showing and it was packed and tons of fun.
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3:31PM on 10/05/2009

Sweet Mother Of Fuck!

It's coming to my hometown this weekend. Woot. :D
It's coming to my hometown this weekend. Woot. :D
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3:23PM on 10/05/2009

Great comeback for terror!

Saw it three times and I gotta admit that this one tough cookie to over. I think seeing it at midnight in huge lines adds to the experience. This is something that you have to see for yourself! Watch it!
Saw it three times and I gotta admit that this one tough cookie to over. I think seeing it at midnight in huge lines adds to the experience. This is something that you have to see for yourself! Watch it!
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