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UPDATE: Pay $60 to see Tower Heist at home? HA! No!

Oct. 12, 2011by:

UPDATE: If you were looking forward to paying for TOWER HEIST at home or looking forward to see the results of this little project, then I'm sorry to say that you won't be getting the chance. Universal has abandoned plans to release the film through VOD at 59.99. The studio released this official statement:

"Universal Pictures today announced that in response to a request from theater owners, it has decided to delay its planned premium home video on demand (PVOD) experiment. Universal continues to believe that the theater experience and a PVOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future."

Sorry to throw my opinion in the subject line. I know I don't know if you'll pay $60 to see any movie in the comfort of your own home.

While it is awesome to think that we could opt to stay on the couch and watch the latest flick to come out, $60 is a little steep I say. So why the hell am I even bringing this subject up?

Well, Universal has teamed up with partner company, Comcast to bring Brett Ratner's TOWER HEIST to cable customers in Atlanta and Portland, Oregon. Universal is wondering what sort of dent this will make in the box office during the first go around in these markets. It sounds like a trial and error sort of idea. Again though, $59.99 to see something like TOWER HEIST? Plus they aren't offering it until three weeks after the film releases in theaters. If they wanted to see results, why wouldn't they find a more anticipated movie and debut it three weeks before it releases in theaters?

I enjoy the movie going experience myself. While there are nights I'd rather stay at home, it's not worth an extravagant amount of money. It's also the only time I indulge in over-buttering my popcorn.

If the results are good, expect to see more studios and cable providers pairing up to come up with the best bang for your buck. I don't really see it going over too well personally.

Source: LA Times

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12:29AM on 10/13/2011
Theater is the only way. Reaction of the crowd is what makes things fun for me... and sometimes not.
Theater is the only way. Reaction of the crowd is what makes things fun for me... and sometimes not.
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12:09AM on 10/13/2011

Hahaha

-Sorry for the double post-
I'm a little late to this article, but the studio was actually high enough to think the public would pay $60 to see a new movie at home and a Ben Stiller movie at that. WTF I don't know why the theaters were so mad, they should of let the train wreck happen and laugh off to the side.
-Sorry for the double post-
I'm a little late to this article, but the studio was actually high enough to think the public would pay $60 to see a new movie at home and a Ben Stiller movie at that. WTF I don't know why the theaters were so mad, they should of let the train wreck happen and laugh off to the side.
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12:09AM on 10/13/2011

Hahaha

I'm a little late to this article, but the studio was actually high enough to think the public would pay $60 to see a new movie at home and a Ben Stiller movie at that. WTF I don't know why the theaters were so mad, they should of let the train wreck happen and laugh off to the side.
I'm a little late to this article, but the studio was actually high enough to think the public would pay $60 to see a new movie at home and a Ben Stiller movie at that. WTF I don't know why the theaters were so mad, they should of let the train wreck happen and laugh off to the side.
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8:34PM on 10/12/2011

Update:

So in other words somebody realized that maybe....... Just mayyyybeeee that this was a bad idea....... Ahhhh hindsights a wonderful thing.
So in other words somebody realized that maybe....... Just mayyyybeeee that this was a bad idea....... Ahhhh hindsights a wonderful thing.
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-2
8:13PM on 10/12/2011
I thought it looked alright.... but then I saw Jabba the Precious in a commercial. Pass.
I thought it looked alright.... but then I saw Jabba the Precious in a commercial. Pass.
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+0
7:06PM on 10/12/2011
Why does Matthew Broderick look like a lesbian?
Why does Matthew Broderick look like a lesbian?
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9:22PM on 10/06/2011
One: I LOVE the theater experience. I don't get that at home or online no matter how hard I try. I'd rather overpay for snacks than pay triple to be lazy.

Two: I'll never be that lazy.
One: I LOVE the theater experience. I don't get that at home or online no matter how hard I try. I'd rather overpay for snacks than pay triple to be lazy.

Two: I'll never be that lazy.
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1:35PM on 10/06/2011
Meh. Normally, I'd say blasphemy! But the Think Different ads posted for Steve Jobs tells me to give the rebels their chance.
Meh. Normally, I'd say blasphemy! But the Think Different ads posted for Steve Jobs tells me to give the rebels their chance.
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12:16PM on 10/06/2011
I could see the $60 price tag working out, but not this way. First of all, it's Tower Heist. As TAE K said, it would take an additional $60 on top of the VOD price to make this movie watchable. For this to work, it'd be better to promote it as a PPV event, airing only on the night of the film's theatrical release (or shorty prior), and the film in question would have to be something along the lines of The Dark Knight Rises. That way, you can make a party out of it, pitch in with eight of
I could see the $60 price tag working out, but not this way. First of all, it's Tower Heist. As TAE K said, it would take an additional $60 on top of the VOD price to make this movie watchable. For this to work, it'd be better to promote it as a PPV event, airing only on the night of the film's theatrical release (or shorty prior), and the film in question would have to be something along the lines of The Dark Knight Rises. That way, you can make a party out of it, pitch in with eight of your friends and watch the film at the person's house that has the biggest TV.**

**I should disclose that I basically have zero knowledge of marketing, and everything I've said is useless.
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+11
11:54AM on 10/06/2011
I will NEVER choose to watch movies at home instead of theaters. This is another step towards all of us never leaving their homes for anything. I hate it and I will never embrace this direction.
I will NEVER choose to watch movies at home instead of theaters. This is another step towards all of us never leaving their homes for anything. I hate it and I will never embrace this direction.
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4:08PM on 10/06/2011
Well said brotha! Staying at home for all of your entertainment in life just seems completely counterintuitive to the entire point of being entertained.
Well said brotha! Staying at home for all of your entertainment in life just seems completely counterintuitive to the entire point of being entertained.
9:45AM on 10/06/2011
F that.
F that.
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8:58AM on 10/06/2011
While I think this is a bad idea, and you even admit that you've done this... once again a writer on this site decides to put their opinion into a piece instead of just reporting the news. Bad journalistic form. This site is falling apart.
While I think this is a bad idea, and you even admit that you've done this... once again a writer on this site decides to put their opinion into a piece instead of just reporting the news. Bad journalistic form. This site is falling apart.
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12:11PM on 10/06/2011
If this site just reported the news, I'd stop coming here. I like hearing the opinions.
If this site just reported the news, I'd stop coming here. I like hearing the opinions.
12:20PM on 10/06/2011
Wow. You really don't know how websites like these work now, do you? Plus it's ironic that you're against them giving their opinions yet to take the time to give yours in a comments section. Yes, comments section. Where opinions are put in. If this site stopped giving opinions I would just take it off my Bookmarks list.
Wow. You really don't know how websites like these work now, do you? Plus it's ironic that you're against them giving their opinions yet to take the time to give yours in a comments section. Yes, comments section. Where opinions are put in. If this site stopped giving opinions I would just take it off my Bookmarks list.
12:30PM on 10/06/2011
The reason I like this site is because of that. Been coming here for years. If they just vomited out stories like every other movie site I would probably stop visiting.
The reason I like this site is because of that. Been coming here for years. If they just vomited out stories like every other movie site I would probably stop visiting.
8:46AM on 10/06/2011

Torrent

I'd be happy to let someone stream it for $60...and then they can upload a copy for torrenting. If I download a movie and I like it, I buy the DVD. If I hate it, then they don't really deserve my money, now do they? For example, Drive. If I paid money to see that in a theater, I would have kicked and screamed in order to get a refund!
I'd be happy to let someone stream it for $60...and then they can upload a copy for torrenting. If I download a movie and I like it, I buy the DVD. If I hate it, then they don't really deserve my money, now do they? For example, Drive. If I paid money to see that in a theater, I would have kicked and screamed in order to get a refund!
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+12
8:40AM on 10/06/2011
for $60 you can get something else that makes any movie good.
for $60 you can get something else that makes any movie good.
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7:48AM on 10/06/2011
It preys on the American's cultural need for instant gratification. Their will be plenty of idiots that would pay for this instead of having the patience to wait for it on dvd if they are that opposed or not able to go to a theater.
It preys on the American's cultural need for instant gratification. Their will be plenty of idiots that would pay for this instead of having the patience to wait for it on dvd if they are that opposed or not able to go to a theater.
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4:10PM on 10/06/2011
Agreed!
Agreed!
6:11AM on 10/06/2011
Personally Im always on a computer or doing something else while watching a movie at home. I like movie theaters cause there are no distractions, no animals running around crashing into shit, and something about being in a theater makes it easier to get through a movie
Personally Im always on a computer or doing something else while watching a movie at home. I like movie theaters cause there are no distractions, no animals running around crashing into shit, and something about being in a theater makes it easier to get through a movie
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2:53AM on 10/06/2011
I only see this working for shut-ins who can't get out of the house.
I only see this working for shut-ins who can't get out of the house.
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2:51AM on 10/06/2011
this is only a good idea for people who have home theaters. The only reason I go to the theater is to see the film on a big screen. Who the heck wants to pay $60.00 to see any movie at home? I mean you can buy a whole season of your favorite show for that price!
this is only a good idea for people who have home theaters. The only reason I go to the theater is to see the film on a big screen. Who the heck wants to pay $60.00 to see any movie at home? I mean you can buy a whole season of your favorite show for that price!
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+10
2:23AM on 10/06/2011
Eh, I'd rather just download it for free.
Eh, I'd rather just download it for free.
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+5
2:05AM on 10/06/2011
I live in portland and for one everyone in Oregon hates comcast cuz they wont let anyone outside of portland watch Blazer games without paying, and two why the hell would we pay 60 dollars when you can go to any regal theater on tuesdays and see any movie for five dollars...Suck it comcast!!!!!!!!!!!
I live in portland and for one everyone in Oregon hates comcast cuz they wont let anyone outside of portland watch Blazer games without paying, and two why the hell would we pay 60 dollars when you can go to any regal theater on tuesdays and see any movie for five dollars...Suck it comcast!!!!!!!!!!!
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7:57AM on 10/06/2011
For reals, yo. I wish that regal would expand that $5 deal Mon-Thurs. They'd make up for the discount in volume alone.
For reals, yo. I wish that regal would expand that $5 deal Mon-Thurs. They'd make up for the discount in volume alone.
2:04AM on 10/06/2011

i knew it

i knew that movies would get to that point someday. exclusivity costs. 60 bucks is a little too steep, maybe cut that in half to 30 dollars because you can in fact, invite the whole neighborhood to watch a movie before the entire world can. your own personal movie theater.
i knew that movies would get to that point someday. exclusivity costs. 60 bucks is a little too steep, maybe cut that in half to 30 dollars because you can in fact, invite the whole neighborhood to watch a movie before the entire world can. your own personal movie theater.
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5:52AM on 10/06/2011
you probably did not read the whole article, because if you had, you´d see that this will only happen 3 weeks AFTER the movie is released in theatres...
you probably did not read the whole article, because if you had, you´d see that this will only happen 3 weeks AFTER the movie is released in theatres...
10:52PM on 10/06/2011
i said, thats where its headed, not where its at
i said, thats where its headed, not where its at
+0
1:39AM on 10/06/2011
$60 just to stay at home and see a movie early? Why? You would pay less seeing a film in theaters. I understand that people are lazy and don't want to deal with crowds, but 60 is pretty steep. I pay, at most $20 when I go to the theater, and that includes the cost of the gas it takes to drive there (my theater is pretty darn close). But, I do suppose this means we're getting closer to having our own homes become movie theaters, which I suppose is kind of cool.
$60 just to stay at home and see a movie early? Why? You would pay less seeing a film in theaters. I understand that people are lazy and don't want to deal with crowds, but 60 is pretty steep. I pay, at most $20 when I go to the theater, and that includes the cost of the gas it takes to drive there (my theater is pretty darn close). But, I do suppose this means we're getting closer to having our own homes become movie theaters, which I suppose is kind of cool.
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11:39PM on 10/05/2011

There's only one movie I would pay $60 for.

Indiana Jones and the Last Crusade, and that would also be prusuming it came with a free hooker. (to watch the movie with, cuz that's what you do)
Indiana Jones and the Last Crusade, and that would also be prusuming it came with a free hooker. (to watch the movie with, cuz that's what you do)
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11:08PM on 10/05/2011

$60 for Tower Heist

No way I'd pay $60 to see Tower Heist @ home. But if there was a movie that I REALLY, REALLY wanted to see, something along the lines of NOT M:I-4, John Carter Of Mars, The Avengers or The Dark Knight Rises...then you bet your sweet ass I'd try to scrounge up enough coin to see those!

(But in regards to The Avengers & Dark Knight 3...I'd still go see those in a movie theater at some point. Those 2 movies were MEANT to be experienced in a theater....I would just as soon avoid all of those
No way I'd pay $60 to see Tower Heist @ home. But if there was a movie that I REALLY, REALLY wanted to see, something along the lines of NOT M:I-4, John Carter Of Mars, The Avengers or The Dark Knight Rises...then you bet your sweet ass I'd try to scrounge up enough coin to see those!

(But in regards to The Avengers & Dark Knight 3...I'd still go see those in a movie theater at some point. Those 2 movies were MEANT to be experienced in a theater....I would just as soon avoid all of those teenage assholes w/ their constant cellphone lights & incessant talking!)
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7:26AM on 10/06/2011
Just do what I do and confiscate their phone.....Yes that's right just snatch it out of their greasy little hand and lean in and quietly whisper "You can have it back at the end of the film".
Just do what I do and confiscate their phone.....Yes that's right just snatch it out of their greasy little hand and lean in and quietly whisper "You can have it back at the end of the film".
10:46PM on 10/05/2011
I'll over-butter your popcorn, Ah thank you.....
I'll over-butter your popcorn, Ah thank you.....
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+1
10:41PM on 10/05/2011
I would pay maybe twenty dollars to watch a movie that I actually want to see at my house while its in the theater. Sixty dollars for something as terrible looking as 'Tower Heist', nah I'll wait and watch it when its streaming on Netflix in three months.
I would pay maybe twenty dollars to watch a movie that I actually want to see at my house while its in the theater. Sixty dollars for something as terrible looking as 'Tower Heist', nah I'll wait and watch it when its streaming on Netflix in three months.
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10:28PM on 10/05/2011
If you have a couple of buddies with you, and you all wanted to see the movie, I guess $60 wouldn't be that much. Pop corn would be cheaper, gas would be cheaper, and the annoying kids sending text messages in the seat behind you wouldnt be there. But not a Bret Ratner flick.
If you have a couple of buddies with you, and you all wanted to see the movie, I guess $60 wouldn't be that much. Pop corn would be cheaper, gas would be cheaper, and the annoying kids sending text messages in the seat behind you wouldnt be there. But not a Bret Ratner flick.
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10:02PM on 10/05/2011
Cinema is dying.
Cinema is dying.
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10:09PM on 10/05/2011
Never.
Never.
+18
9:56PM on 10/05/2011
I certainly wouldn't pay $60 for TOWER HEIST, but if they do this for "blockbuster films" like THOR or CAPTAIN AMERICA, I'm sure I can get 5-6 buddies to come over and fork over $10/each to watch it...
I certainly wouldn't pay $60 for TOWER HEIST, but if they do this for "blockbuster films" like THOR or CAPTAIN AMERICA, I'm sure I can get 5-6 buddies to come over and fork over $10/each to watch it...
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10:00PM on 10/05/2011
Now that I could accept.
Now that I could accept.
10:36PM on 10/05/2011
If they are paying $10 to go to your house and watch it, they might as well go see it at the theatre.
If they are paying $10 to go to your house and watch it, they might as well go see it at the theatre.
11:27PM on 10/05/2011
I'd MUCH PREFER to watch a film at home these days, especially after the last couple of "negative" experiences in theaters with morons and cell phones and commercials and exorbant concession prices, etc...
I'd MUCH PREFER to watch a film at home these days, especially after the last couple of "negative" experiences in theaters with morons and cell phones and commercials and exorbant concession prices, etc...
5:55AM on 10/06/2011
i would never pay the same price to see a movie at home that i pay to see in a BIG screen at a theatre, it´s just stupid if you ask me, and altough you are right about the morons at the theatres, it´s still a worth while experience, and unless you have a BIG ASS home theatre system in a BIG ASS room at home, it´s just not the same...
...but hey, to each his own ;)
i would never pay the same price to see a movie at home that i pay to see in a BIG screen at a theatre, it´s just stupid if you ask me, and altough you are right about the morons at the theatres, it´s still a worth while experience, and unless you have a BIG ASS home theatre system in a BIG ASS room at home, it´s just not the same...
...but hey, to each his own ;)
9:54PM on 10/05/2011
Do a block party in your house. Then it will be worth it =)
Do a block party in your house. Then it will be worth it =)
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9:51PM on 10/05/2011

Are they fucking mental?

I wouldn't pay $60 to see GIRL WITH THE DRAGON TATTOO at home let alone some bullshit by Brett Fuck-Up Ratner.
I wouldn't pay $60 to see GIRL WITH THE DRAGON TATTOO at home let alone some bullshit by Brett Fuck-Up Ratner.
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9:46PM on 10/05/2011
Am I the only one who thinks this is a ploy to get people to go to the theater instead?

Think about it, people will be like "fuck that, I"m not paying that much to see it late, I'd rather go see it first week for less money". I think it's a bluff...no way anyone actually thought it'd work....
Am I the only one who thinks this is a ploy to get people to go to the theater instead?

Think about it, people will be like "fuck that, I"m not paying that much to see it late, I'd rather go see it first week for less money". I think it's a bluff...no way anyone actually thought it'd work....
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6:02AM on 10/06/2011
dude, i think you are the ONLY one thinking that right now, i mean, people are not forced to see any movie, so, if a person decides no to see thie movie at home for 60$ than that person will go and see it at the theatre???? that just doesn´t add up.

if a person does not want to see a certain movie, they just wont see it...
i´m sorry, but your conspiracy theory just wont cut it.
dude, i think you are the ONLY one thinking that right now, i mean, people are not forced to see any movie, so, if a person decides no to see thie movie at home for 60$ than that person will go and see it at the theatre???? that just doesn´t add up.

if a person does not want to see a certain movie, they just wont see it...
i´m sorry, but your conspiracy theory just wont cut it.
9:43PM on 10/05/2011

out

of all the movies to choose from to do a test run with....they chose Tower Heist? They should have tested it with a big blockbuster movie to get real results.
of all the movies to choose from to do a test run with....they chose Tower Heist? They should have tested it with a big blockbuster movie to get real results.
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+1
9:42PM on 10/05/2011
$60?! You should get an automatic copy of teh dvd when it comes out for that price. Or several for that matter. Fucking ridiculous.
$60?! You should get an automatic copy of teh dvd when it comes out for that price. Or several for that matter. Fucking ridiculous.
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+3
9:42PM on 10/05/2011
I am really interested to see if there really are people dumb enough to pay that much to see any movie especially this one three weeks after. Who the hell is making the decisions at Universal?
I am really interested to see if there really are people dumb enough to pay that much to see any movie especially this one three weeks after. Who the hell is making the decisions at Universal?
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9:14PM on 10/05/2011
Hahahahaha. I wouldn't watch this to begin with.
Hahahahaha. I wouldn't watch this to begin with.
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8:56PM on 10/05/2011

What a F'N Joke !

I'm gonna download and bootleg the fucking shit outtta this movie now because of this bullshit.
I'm gonna download and bootleg the fucking shit outtta this movie now because of this bullshit.
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8:52PM on 10/05/2011
Invite 20 friends and split he bill, mega savings for all.
Invite 20 friends and split he bill, mega savings for all.
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8:43PM on 10/05/2011
I think I'm gonna throw up. $60 to see... Tower Heist. Brett Ratner, I know this was your idea. You should be sent to Federal Pound-Me-In-The-Ass prison.
I think I'm gonna throw up. $60 to see... Tower Heist. Brett Ratner, I know this was your idea. You should be sent to Federal Pound-Me-In-The-Ass prison.
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8:36PM on 10/05/2011
Ummmm...you meant 6.00 dollars, right? Otherwise, fuck that noise.
Ummmm...you meant 6.00 dollars, right? Otherwise, fuck that noise.
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